EcoTank

What EcoTank does

EcoTank (legal name EcoTank North America, also operating as EcoTank Canada) designs, deploys, and operates compressed-fluid dispensing systems that allow drivers to refill their windshield washer fluid directly at petrol stations, eliminating the need to purchase single-use plastic bottles. The core product is a reusable tank-and-dispenser unit installed at partner fuel and convenience retail forecourts, paired with a bulk windshield washer fluid supply line. The company was founded in 2020 and is headquartered in Orangeville, Ontario, with a small team of 1–10 employees. Co-founders Robbie Mair (Co-founder & CEO) and Jordon Francis (Co-founder) lead the business.

EcoTank's go-to-market is a B2B channel-partner model: the company sells and installs its dispensers at the forecourts of major Canadian petroleum and convenience retail chains — including 7-Eleven, Couche-Tard, Ultramar, Parkland, Irving, Sobeys, and Pioneer — as well as grocery chains with gas stations. The company also maintains a separate European sales operation (ecotank.eu) and publicly claims a footprint in 20 countries worldwide, though the very small employee base suggests much of the international presence is partner-operated. Revenue is generated on a transaction-fee basis from fluid sales through the installed dispensers; per-unit pricing is not publicly disclosed. Marketing is conducted through organic social channels (Instagram, LinkedIn, TikTok, YouTube) and the company website, with an environmental/sustainability positioning reinforced by partnerships with Divert Nova Scotia, Earth Day, and Shawanaga First Nation.

Strategically, EcoTank's stated vision is to become the windshield washer fluid standard at petrol stations across North America within two years. The company has no disclosed funding rounds, no disclosed revenue, no patents, no certifications, and no public M&A activity. Risk factors include a high concentration on a small number of large enterprise channel partners, an undifferentiated bulk commodity fluid, and limited operating leverage given the small internal team relative to the claimed 20-country footprint.

Name

EcoTank

Legal name

EcoTank North America

Website

https://ecotankcanada.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EcoTank designs and operates compressed-fluid dispensing systems that let drivers refill windshield washer fluid at petrol stations, eliminating single-use plastic bottles. The Canadian company generates transaction-based revenue from bulk fluid sales through B2B partnerships with major North American petroleum and convenience retail chains.

Ownership category

akta.pro rank

Product category

Automotive Fluid Dispensing

NAICS

Gasoline Stations and Fuel Dealers (457)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

akta.pro secondary industry

Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)

Keywords

• Windshield washer fluid
• Fluid refill stations
• Automotive fluid dispensing
• Plastic waste reduction
• Petrol station equipment

Headquarters

HQ city

Orangeville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Fluid Sales at Partner Stations: Revenue generated from selling windshield washer fluid through the EcoTank dispensing system installed at petroleum stations and convenience stores. Consumers pay to refill their fluid at these locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EcoTank manufactures and installs proprietary windshield washer fluid refill tank stations at partner petroleum stations and convenience stores across Canada. Drivers pay to refill their vehicle's windshield washer fluid directly from on-site dispensing equipment, replacing single-use plastic bottles. The company earns revenue from these per-refill consumer transactions occurring at its installed equipment.

Product overview

EcoTank offers a single unified product: a windshield washer fluid tank refill system installed at petrol stations. The EcoTank system allows drivers to conveniently refill their windshield washer fluid when visiting gas stations. The company also supplies bulk fluid to support the system. The vision is to make EcoTank the windshield washer fluid standard across North America and operate in 20 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• EcoTank Windshield Washer Fluid Refill Station A self-service, compressed-fluid dispensing tank station installed at partner forecourts that allows drivers to refill their vehicle's windshield washer fluid on demand, replacing single-use plastic jugs. The station is manufactured and operated by EcoTank and is positioned at fuel station sites for consumer use.
• EcoTank Bulk Windshield Washer Fluid EcoTank-branded windshield washer fluid sold in bulk through the company's installed refill stations. Consumers pay per litre at the dispenser; the fluid replaces bottled washer fluid purchased in retail stores.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• UltramarcoreChannel Partner/ Reseller/ DistributorUltramar, a major Canadian petroleum company, partners with EcoTank to provide windshield washer fluid refill stations at their gas stations, offering consumers an eco-friendly option for fluid top-ups.
• ParklandcoreChannel Partner/ Reseller/ DistributorParkland, a leading petroleum refiner and convenience retailer in Canada, partners with EcoTank to offer windshield washer fluid refills at their fuel stations.
• 7-ElevencoreChannel Partner/ Reseller/ Distributor7-Eleven convenience stores partner with EcoTank to provide windshield washer fluid refill stations at their locations across North America.
• Irving OilcoreChannel Partner/ Reseller/ DistributorIrving Oil, a major petroleum company in Eastern Canada, partners with EcoTank to offer windshield washer fluid refills at their gas station locations including Irving and Salisbury.
• SobeyscoreChannel Partner/ Reseller/ DistributorSobeys, a major Canadian grocery chain with gas stations, partners with EcoTank to provide windshield washer fluid refills at their fuel locations.
• Couche-TardcoreChannel Partner/ Reseller/ DistributorCouche-Tard, a major convenience store operator, partners with EcoTank to offer windshield washer fluid refill solutions at their locations.
• PioneerminorChannel Partner/ Reseller/ DistributorPioneer petroleum brand partners with EcoTank to provide windshield washer fluid refill stations at their gas stations.
• Divert Nova ScotiaminorStrategic or Co-development PartnerDivert Nova Scotia, an environmental organization focused on waste reduction, partners with EcoTank to support environmental sustainability initiatives related to reducing plastic waste.
• Earth DayminorStrategic or Co-development PartnerEcoTank participates in Earth Day initiatives, aligning their environmental mission with the global environmental awareness campaign.
• AirServminorChannel Partner/ Reseller/ DistributorAirServ, a vehicle service provider, partners with EcoTank to offer windshield washer fluid refills at their service locations.
• Little TreeminorChannel Partner/ Reseller/ DistributorLittle Tree brand partners with EcoTank, appearing as a partner logo on the EcoTank website.
• Shawanaga First NationminorStrategic or Co-development PartnerShawanaga First Nation partners with EcoTank, appearing as a partner logo on the EcoTank website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zep: Zep is a broad commercial cleaning and maintenance products manufacturer with windshield washer fluid and fleet vehicle cleaning offerings supplied through automotive and retail channels.
• Recochem: Recochem is a leading Canadian manufacturer and distributor of automotive fluids including windshield washer fluid, representing a broader incumbent in the same product category and primary geography as EcoTank.

Direct peers

• Blueland: Blueland sells reusable containers with refill tablets and powders for household cleaning, sharing EcoTank's refill-to-reduce-plastic brand positioning and B2B partnerships with retailers and chains.
• Greenscents: Greenscents operates an eco-friendly refill scheme for laundry and cleaning products in the UK, sharing EcoTank's refill-as-service model and plastic-reduction brand positioning.
• Common Good: Common Good produces refillable eco-friendly cleaning and personal care products sold through retail partnerships, comparable to EcoTank's refill-by-channel value proposition.
• Splosh: Splosh operates an eco-friendly refill-by-post model for household cleaning products, sharing the plastic-reduction, refill-as-service value proposition that drives EcoTank's appeal to retail partners.
• Rain-X: Rain-X is a leading windshield washer fluid and water-repellent glass treatment brand sold across North American retail and auto channels, directly competing with EcoTank for the windshield washer fluid end-use case.
• Splash (Shell): Shell's Splash is a windshield washer fluid brand frequently distributed at Shell-branded petrol stations, putting it in direct competition with EcoTank's gas station dispensing model and end-use case.
• Pylon: Pylon manufactures and distributes windshield washer fluid and related automotive care products, occupying the same windshield washer fluid category as EcoTank at the consumer and retail level.
• Prestone: Prestone is a major North American antifreeze and windshield washer fluid brand distributed through mass retail and auto channels, competing directly with EcoTank's product category at the consumer shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCruRGc9VShYvArPWT8hmYjw
• LinkedInlinkedin.com/company/ecotank-canada
• Instagraminstagram.com/ecotankna
• TikToktiktok.com/@ecotankna
• Xx.com/ecotankna
• Facebookfacebook.com/ecotankna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoTank