What Bigsmall does

BigSmall is a London-based brand strategy and creative agency that delivers a fixed-period Strategy & Transformation Studio engagement — described on the website as a six-week sprint — designed to give brand and marketing leadership strategic clarity and accelerated brand-led growth. The firm's explicit positioning is people-led, summarized by the line "Problems Solved By People," with delivery executed by a global "Brain Trust" of specialists rather than a large permanent bench; the firm states that its work has been deployed in more than 80 countries despite a headquarters in London and a headcount of 1-10.

The core product is the Strategy & Transformation Studio, complemented by broader brand strategy and creative services and a formalized referral program called the 10% Club, which pays 10% of engagement revenue to individuals who introduce new clients. The firm operates on a project-based, bespoke-quotation professional services model with no publicly disclosed pricing; prospective clients initiate contact via a dedicated new-business email and can download a proposal deck and creds materials from the website. Go-to-market is overwhelmingly referral- and relationship-driven, with LinkedIn as the primary social channel.

BigSmall is a privately held, bootstrapped family business founded in 2018 by cousins Ben and Tom, with no disclosed external investment, parent company, subsidiaries, patents, or AI/ML technology stack. Named clients and reference contacts are concentrated in the non-profit and international development sector (WaterAid, War Child UK), while commercial testimonials include senior brand leadership from Amazon Music, indicating a cross-segment client mix spanning purpose-led and commercial brands.

Name

Bigsmall

Website

https://bigsmall.works

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BigSmall is a London-based brand strategy and creative agency that runs a fixed-period Strategy & Transformation Studio sprint for global brands, delivered by a curated "Brain Trust" of specialists and sourced primarily through referrals via its 10% Club.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting and Strategy Engagement: BigSmall generates revenue through strategy and transformation consulting engagements, operating on a project/engagement basis rather than a product or SaaS model. As a consultancy, revenue is derived from professional services fees, likely structured around defined project scopes delivered over a six-week sprint model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BigSmall is a London-based brand strategy and creative consultancy that delivers strategy and transformation engagements for global brands through a six-week sprint model. The firm pairs a permanent founder-led core with a global "Brain Trust" of specialists to provide brand strategy, transformation, and creative counsel to enterprise and mid-market clients. Engagements are scoped to deliver strategic clarity and brand-led growth within compressed timeframes.

Product overview

Bigsmall operates as a single integrated strategy and transformation studio offering brand strategy and creative consultancy services. The core product is the Strategy & Transformation Studio, complemented by brand strategy and creative services and The 10% Club referral program. The company is a family business founded by cousins Ben and Tom in 2018, based in London with a global Brain Trust of specialists deployed across 80+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Transformation Studio A strategic consultancy service designed to accelerate growth by cutting through complexity, delivering clarity-focused transformation outcomes within six weeks, working with global brands rather than acting as a passive vendor.
• Brand Strategy & Creative Services Brand strategy and creative agency services that provide sharp, gutsy, and honest brand counsel focused on brand-led growth for global brands.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WaterAidminorOthersWaterAid is referenced as a client organization. Jennie York of WaterAid is listed as a reference contact on BigSmall's website, willing to speak to prospective clients about the firm's work. This represents a client-reference relationship rather than a formal commercial partnership.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bigsmall-works

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigsmall