Think Pink Lux

What Think Pink Lux does

Think Pink Lux (legally Think Pink Luxembourg a.s.b.l.) is a Luxembourg-registered non-profit association (ASBL) founded in October 2009 by a small group of volunteers whose lives had been touched by cancer. The organization provides free, English-language cancer support services to women and families living with breast, gynaecological, and other cancers in Luxembourg. Its core offerings include peer support groups, wellness classes (yoga, Pilates, breathwork, meditation, walking groups, fitness training), informal Let's Chat drop-in sessions, a Men's Support Group, cancer awareness presentations, and the Think Pink Guide — a practical information handbook for English-speaking women navigating cancer care in Luxembourg, with 1,000 copies of the second edition (2017) distributed free to hospitals, clinics, and individuals. The organization is 100% volunteer-run with no paid staff and operates from the TPL Centre at 1 Rue Pletzer, Bertrange.

The business model is donation- and event-driven. Revenue streams consist of individual donations (via bank transfer, Payconiq, and website preset tiers of €5/€10/€25/€50 plus custom amounts), corporate sponsorships, and event fundraising (Ladies Night, ING Night Marathon team participation with €150 minimum sponsorship per runner, Zumbathons, Cricket in Pink, Relais pour la Vie, Race for the Cure, walking groups). A portion of raised funds is directed to cancer research through the Marian Aldred Award at the Luxembourg Institute of Health, funding PhD students (€63,000 over 2012-2014), Masters scholarships (€141,000), and individual researcher grants (€25,000). Cumulative research and treatment funding between 2009 and 2022 totalled €300,000.

Distribution and community engagement operate across a single national geography (Luxembourg) via the TPL Centre, event venues (Echternach Lake, Bertrange, Schuttrange, Rosport), and digital channels (LinkedIn, Facebook, Instagram, Squarespace website, Letz Hear It podcast). The organization is a member of Think Pink Europe, a European breast cancer organization network, enabling participation in continent-wide initiatives such as the Camino 2026 walk and Race for the Cure events. Founder Carrie Cannon was awarded an MBE in the UK New Year Honours 2025 for services to cancer patients in Luxembourg, reflecting the organization's 15-year operational track record and its role as the primary English-language cancer support organization in the country.

Name

Think Pink Lux

Legal name

Think Pink Luxembourg a.s.b.l.

Website

https://thinkpinklux.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Think Pink Lux is a Luxembourg-registered non-profit founded in 2009 that provides free, English-language cancer support services — including peer support groups, wellness classes, the Think Pink Guide, and awareness events — to women and families affected by breast, gynaecological, and other cancers in Luxembourg, funded entirely by donations, sponsorships, and event fundraising.

Ownership category

akta.pro rank

Product category

Non-profit Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Civic and Social Organizations (8134)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Cancer support services
• Breast cancer awareness
• Peer support groups
• Non-profit association
• Metastatic research funding

Headquarters

HQ city

Bertrange

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations and Sponsorships: Think Pink Lux receives direct financial donations from individuals and corporate sponsors. Donations can be made via bank transfer (BCEE IBAN), Payconiq QR code, and during events. The organization also receives sponsorship for specific events and campaigns.
2. Event Fundraising: The organization raises funds through organized events including the ING Night Marathon (with minimum sponsorship of €150 per runner), Ladies Night, Zumbathons, and externally organized charity events. Proceeds support the Marian Aldred Award for cancer research and direct patient support activities.
3. Research Funding Grants: Raised funds are directed to cancer research through the Marian Aldred Award, funding PhD students (€63,000 over 3 years) and Masters scholarships (€141,000) at the Luxembourg Institute of Health, and €25,000 awards to individual researchers. A total of €300,000 was raised for research and treatment between 2009–2022.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Think Pink Lux is a volunteer-run non-profit association that provides free cancer support services to English-speaking women and families in Luxembourg, including peer support groups, wellness classes (yoga, Pilates, breathwork, fitness), informal Let's Chat sessions, a dedicated Men's Support Group, and cancer awareness presentations. It also produces the Think Pink Guide, a practical information resource distributed to hospitals, clinics, and individuals, and funds metastatic breast cancer research through the Marian Aldred Award at the Luxembourg Institute of Health.

Product overview

Think Pink Lux is a Luxembourg-registered ASBL (non-profit organization) founded in October 2009 that provides support to women and families living with breast, gynecological, and other cancers in Luxembourg. The organization offers a portfolio of services including the Think Pink Guide (a practical information resource), the Marian Aldred Award (research scholarships for metastatic breast cancer research at the Luxembourg Institute of Health), support groups (Coffee and Conversation, Men's Support Group), wellness classes (yoga, Pilates, breathwork), Lets Chat informal sessions, cancer awareness presentations, and various fundraising events. The organization operates entirely through volunteers and funds its activities through donations and event fundraising.

Differentiator

Problem solved

Functional benefit

Products and services

• Think Pink Guide A practical information handbook for English-speaking women with breast or ovarian cancer living in Luxembourg, answering practical questions that arise after a cancer diagnosis. Distributed free in print and PDF to hospitals, clinics, doctors' offices, and individuals.
• Marian Aldred Award A scholarship award funding young researchers at the Luxembourg Institute of Health working on metastatic breast cancer research, including PhD funding (€63,000 over 3 years), Masters scholarships (€141,000), and individual researcher awards (€25,000).
• Support Groups

Quantifiable outcome

• €300,000 raised and directed to cancer research and patient support between 2009 and 2022
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Think Pink EuropecoreStrategic or Co-development Partner · 1 January 2009Think Pink Luxembourg is a member of Think Pink Europe, a European network of breast cancer organizations. Through this membership, TPL participates in continent-wide initiatives such as the Camino 2026 walk organized by Fundación Carrera por la Vida - Walk for Life from Spain, and the Race for the Cure events across Europe. This membership provides access to shared resources, cross-border awareness campaigns, and collaborative research efforts.
• Luxembourg Institute of Health (LIH)coreStrategic or Co-development Partner · 1 January 2009Think Pink Luxembourg funds cancer research at the Luxembourg Institute of Health through the Marian Aldred Award. The partnership supports the Cytoskeleton and Cancer Progression research group led by Dr. Clément Thomas, exploring mechanisms by which tumor cells acquire an invasive phenotype and establish distant metastases. TPL has funded PhD students (€63,000 over 3 years), Masters scholarships (€141,000), and individual Marian Aldred Awards (€25,000). The partnership also funds the Invadoblock research program.
• Dr. Clément Thomas Research Group (LIH)coreStrategic or Co-development PartnerTPL funds Dr. Clément Thomas's research group at LIH through the Marian Aldred Award. The research explores the signaling pathways responsible for tumor immune resistance. Researchers funded include Rosamaria Militello (Marian Aldred Award recipient) and Diogo Pereira Fernandes (awarded €25,000 in 2023, pursuing PhD).
• Laboratoire de Biologie Moléculaire et Cellulaire du Cancer (LBMCC) / Dr. Marc DiederichminorStrategic or Co-development PartnerThink Pink Luxembourg funded a PhD student at LBMCC under Dr. Marc Diederich with €63,000 over 3 years (2012–2014) for research titled 'Identification des Cibles Moléculaires des Composés de la famille des Glycocides Cardiaques' (Molecular Target Identification of Cardiac Glycoside Family Compounds).
• Fondation Cancer LuxembourgcoreStrategic or Co-development PartnerThink Pink Lux participates in Relais pour la Vie, an event that raises funds directly for Fondation Cancer Luxembourg. TPL walkers and supporters join the event to show solidarity and raise awareness. TPL raised €63,000 for LBMCC research as part of its overall fundraising.
• Optimists Cricket ClubminorGTM or Marketing PartnerThe Optimists Cricket Club hosts the annual Cricket in Pink event in support of Think Pink Luxembourg. The event has raised over €1,200 (2018) and €1,541 (2017). TPL receives fundraising support and community engagement through this partnership. The club organized 'How's Zat' cricket match with the British Chamber of Commerce for Luxembourg in 2023.
• Luxembourg Tornados (Ice Hockey)minorGTM or Marketing PartnerThe Luxembourg Tornados, reigning champions of the Luxembourg Ice Hockey League, dedicate an annual home game to Pink October. They raised EUR 984 towards their EUR 1,000 fundraising target in 2023, supporting TPL's funding for fundamental cancer research at LIH and TPL Support Group activities. The partnership includes fan engagement, pink-themed events, and fundraising.
• Ground Health Luxembourg / Michael (Mikey) CannonminorGTM or Marketing PartnerGround Health Luxembourg provides breathwork and meditation sessions at the Think Pink Support Centre. Michael (Mikey) Cannon leads Energised Meditation sessions rooted in the SOMA School of Breathwork, a science-supported practice combining gentle movement with guided rhythmic breathing to support physical, mental, and emotional health of women with cancer.
• EmJi SportswearminorGTM or Marketing PartnerEmJi Sportswear organized the Female Social Ride with a World Champion 2026 and selected Think Pink Lux as the charity beneficiary. The event brings together women of all ages and abilities for a day of cycling, connection, and shared purpose, with proceeds supporting TPL's mission.
• GANG (venue host)minorGTM or Marketing PartnerGANG hosted the Ladies Night 2024 celebration marking 15 years of Think Pink Luxembourg. Photographer Alessio Degani also contributed by capturing the event.
• Carrie CannoncoreOthersCarrie Cannon is the founder and health professional leading Think Pink Lux. She was awarded an MBE in the UK New Year Honours 2025 for services to cancer patients in Luxembourg. She leads the organization, delivers health empowerment work, and represents TPL at the highest levels. She is also a health professional who works with individuals and groups to empower them to be active participants in their health.
• ING LuxembourgminorGTM or Marketing PartnerING Luxembourg organizes the annual ING Night Marathon in Luxembourg. Think Pink Lux has participated annually as a team, with runners raising a minimum sponsorship of €150 each. The partnership provides TPL with a significant annual fundraising and awareness platform.
• Alessio Degani (Photographer)minorGTM or Marketing PartnerAlessio Degani is the primary event photographer for Think Pink Lux, capturing events including Ladies Night 2024 and Race for the Cure. His photography is used across TPL's social media, website, and promotional materials.
• Esteban Soteras (Zumba Instructor / Photographer)minorGTM or Marketing PartnerEsteban Soteras is a Zumba instructor and photographer who organized the Zumbathon 2026 event for Think Pink Lux. He captured the energy and emotion of the event with photography shared across TPL's marketing channels.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LuxembourgThinkPink
• LinkedInlinkedin.com/company/think-pink-lux
• Instagraminstagram.com/thinkpinklux

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Pink Lux