Puls Digital Marketing Gmbh

What Puls Digital Marketing Gmbh does

Puls Digital Marketing GmbH is a German performance marketing agency founded in 2021, headquartered in Lauf an der Pegnitz with a secondary operational office in Munich. The firm serves B2B and B2C clients across the DACH region with international campaign delivery extending into France, Sweden, and Spain. The agency operates on a sales-led, full-service model, positioning itself as an extension of clients' internal marketing teams rather than a transactional vendor.

The company's service portfolio is organized around three integrated pillars: Online-Strategie (strategic consulting and roadmap development), Performance-Marketing (cross-channel campaign execution across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Display, Affiliate, and Amazon), and Dashboards & Analyse (custom real-time analytics dashboards). The underlying technology stack integrates third-party marketing intelligence and data platforms including Funnel.io, Adverity, AWIN, and Webgains, consolidated into client-facing dashboards that provide 24/7 visibility into campaign performance and cost efficiency. Light AI capability exists in the form of generative AI for advertising creative production, though no proprietary AI assets are disclosed.

Puls generates revenue through professional service fees for managed marketing campaigns, ongoing account management, and dashboard/analytics development and maintenance. Pricing is not publicly disclosed and is structured through direct client engagement and consultation. The business is privately held under founder and managing shareholder Annica Schmähling, with Anika Köpping serving as Managing Director Operations. The company holds Google Premium Partner status (top 3% in Germany, three consecutive years 2024-2026), AWIN Certified Agency status, and Webgains Certified Agency status for 2026, and serves enterprise clients across insurance (AXA Konzern AG), jewelry and luxury goods (THOMAS SABO), entertainment and satellite TV (HD PLUS), cosmetics (Dr. Babor, BABOR Cosmetics Spain), and electronics (Löhnert Elektronik).

Name

Puls Digital Marketing Gmbh

Legal name

PULS DIGITAL MARKETING GmbH

Website

https://puls-digital-marketing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

German performance marketing agency offering strategy consulting, cross-channel campaign execution, and custom analytics dashboards to B2B and B2C clients across DACH and select European markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• Performance marketing services
• Online marketing strategy
• Search engine advertising
• Paid social advertising
• Marketing analytics dashboards

Headquarters

HQ city

Lauf An Der Pegnitz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing Services: Full-service agency model providing comprehensive online marketing services including strategy development, campaign execution, and analytics. Revenue is generated through professional service fees for managed marketing campaigns and ongoing account management.
2. Dashboard & Analytics Services: Development and maintenance of custom data dashboards for clients, providing ongoing data visualization and reporting services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Puls Digital Marketing is a full-service performance marketing agency that develops online marketing strategies, manages data-driven performance campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Display and affiliate channels, and provides custom analytics dashboards consolidating cross-channel campaign data for clients. The agency positions itself as an extension of clients' marketing teams, handling strategy, execution, optimization, and reporting.

Product overview

Puls Digital Marketing GmbH is an independent performance marketing agency offering three integrated service pillars: Online-Strategie (strategic planning and roadmaps), Performance-Marketing (data-driven campaign execution), and Dashboards & Analyse (custom analytics and reporting). These core services are supported by specialized sub-products including Search Engine Marketing, Amazon Marketing, Display Marketing, Paid Social Marketing, and Affiliate & Kooperations Marketing. The agency positions itself as an extension of clients' internal marketing teams, delivering personalized campaigns, efficient budget utilization, and transparent reporting across all online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Online-Strategie

Quantifiable outcome

• 100% data and cost transparency through 24/7 dashboards showing all online channel and campaign data
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 1 February 2026Google Premium Partner relationship for the 3rd consecutive year. As a Premium Partner, puls benefits from exclusive advantages that help bring client companies to success with Google Ads. Status demonstrates top 3% performance among Google Partners in Germany.
• WebgainscoreTechnology or IntegrationCertified Agency status for 2026 within the Webgains affiliate network, demonstrating expertise in affiliate marketing implementation and management.
• AWINcoreTechnology or IntegrationCertified Agency status demonstrating proficiency in affiliate and partner marketing programs through the AWIN network.
• TTZ Nürnberger LandminorStrategic or Co-development PartnerTechnology Transfer Center Nürnberger Land, initiated by Technical University of Nuremberg Georg Simon Ohm. Puls supports local innovation and competitiveness as a regional sponsor and supporter.
• WIN2 Nürnberger LandminorStrategic or Co-development PartnerRegional innovation project. Managing Director Annica Schmähling actively participates in the project team while puls supports as a contributing company, believing in regional networks as foundation for sustainable success.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/puls-digital-marketing-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puls Digital Marketing Gmbh