Lanyards Plus Promotional Products Inc.

What Lanyards Plus Promotional Products Inc. does

Lanyards Plus Promotional Products Inc. is a privately held, family-owned Canadian manufacturer and retailer of identification and promotional products, founded in 2004 and headquartered at 6453 117A St, Delta, British Columbia. The company designs, sources, and distributes custom and stock lanyards, badge holders, and accessories for Canadian organizations, with self-service online ordering, phone and email sales, and in-person pickup from its single Delta, BC warehouse. It serves customers across corporate, healthcare, educational, event/hospitality, industrial/mining, and retail/showroom segments, with no enterprise customer concentration disclosed in the input data.

The product portfolio is built around a configurable core platform of lanyard materials (premium flat polyester, nylon, tubular polyester, bamboo fiber, satin, reflective, and rPET recycled), four printing technologies (screen printing, dye sublimation, Direct-to-Film via local partners, foam printing, and embroidery), and modular hardware attachments (safety breakaways in single/two/three-point configurations, badge reels, slot punches, and various clips). Complementary product lines include flexible and rigid PVC badge holders, pre-printed designation lanyards (CANADA souvenir, FIRST AID, STAFF, VISITOR, VOLUNTEER), and engineered-to-order specialty solutions for mining, healthcare, and field-maintenance use cases. Pricing is unit-based with volume tier discounts across both stock items (e.g., pink lanyards from $1.64 down to $0.63 at 2,000 units) and custom orders (e.g., screen-printed polyester from $0.99 to $3.28 per unit), with a separate rush-service tier at $2.25–$13.30 per unit including setup.

Revenue is generated entirely through one-time product sales (stock, custom, pre-printed, accessories) plus a professional-services rush surcharge, with no subscription, licensing, or recurring contract components identified. The go-to-market is sales-led and direct-to-consumer, combining e-commerce, inside sales by phone and email, and field pickup; marketing relies on SEO, blog content, Facebook/LinkedIn organic social, email newsletters, and earned trust signals including BBB accreditation and The Business Association membership. The company is bootstrapped with no disclosed external funding, parent entity, or M&A activity, and operates within Western Canada.

Name

Lanyards Plus Promotional Products Inc.

Legal name

Lanyards Plus Promotional Products Inc.

Website

https://lanyards-plus.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Lanyards Plus Promotional Products Inc. is a family-owned Canadian manufacturer founded in 2004 in Delta, BC, producing custom and stock lanyards, badge holders, and identification accessories for corporate, healthcare, education, event, and industrial customers across Canada.

Ownership category

akta.pro rank

Product category

Promotional Products

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)

akta.pro secondary industries

Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Custom printed lanyards
• Promotional products
• Badge holders
• ID accessories
• Branded merchandise

Headquarters

HQ city

Delta

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Lanyard Sales: One-time product sales of custom branded lanyards manufactured with screen printing, dye sublimation, foam printing, or embroidery. Sold in bulk quantities with volume-based pricing tiers.
2. Stock/Unprinted Lanyard Sales: Pre-manufactured plain lanyards in standard colors (black, blue, green, navy, orange, pink, purple, red, white, yellow) sold at volume-discounted unit prices.
3. Pre-printed Lanyard Sales: Stock lanyards with pre-printed designations like CANADA (souvenir), FIRST AID, STAFF, VISITOR, and VOLUNTEER sold in packs.
4. Badge Holder Sales: Rigid and flexible PVC badge holders in various sizes, including standard, resealable (dirt/moisture resistant), and rigid frosted options. Currently on sale at $0.25/unit.
5. Lanyard Accessories: Badge clips, strap clips, USB clips, printable badge inserts, badge reels, slot punches, and attachment hardware.
6. Rush Service: Expedited production and printing service using premium plain-stock lanyards with DTF printing, typically 2-4 business day turnaround. Additional charge for rush service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Lanyards Plus manufactures and sells plain, pre-printed, and custom branded lanyards along with badge holders and lanyard accessories for organizations across Canada. The company offers stock SKUs for immediate purchase, made-to-order custom printing with multiple materials and finishes, rush stock-to-print service with 2-4 business day turnaround using DTF printing, and engineered-to-order specialty solutions for unique industry requirements.

Product overview

Lanyards Plus Promotional Products Inc. offers a comprehensive portfolio of identification and promotional products centered around lanyards and badge holders. The core product line includes Stock Unprinted Lanyards (11 standard colors), Stock Preprinted Lanyards (Souvenir Canada, First Aid, Staff, Visitor, Volunteer designations), Custom Unprinted Lanyards, and Custom Printed Lanyards (featuring screen printed polyester, screen printed nylon, tubular polyester, polyester with satin, foam printed, bamboo fiber, embroidered satin with polyester, full colour dye sublimation/HDW polyester, woven polyester, and rPET recycled options). Complementary products include Flexible Badge Holders (with resealable variants) and Rigid Badge Holders in multiple sizes. The company also provides Rush Stock-to-Print Service for expedited 2-4 day turnaround, Lanyard Solutions for custom engineered-to-order products, and Lanyard Features including badge reel combinations, adjustable length, multi-point safety breakaways, and open-ended configurations. As a family-owned business in Vancouver, Canada with two decades of experience, the company emphasizes personalized service and customization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Preprinted Lanyards Ready-made lanyards with pre-printed common designations including Souvenir Canada, First Aid, Staff, Visitor, and Volunteer, manufactured with standard polyester and metal hardware for immediate purchase by organizations and events.
• Stock Unprinted Lanyards Pre-manufactured lanyards in standard colors (black, blue, green, navy, orange, pink, purple, red, white, yellow) with safety breakaway and trigger clip, available for immediate purchase in quantities starting at 20 units.
• Custom Unprinted Lanyards Made-to-order unprinted lanyards in custom specifications including width options (1.5cm, 2.0cm, 2.5cm), custom colors with pantone matching, and various hardware attachments. Minimum order 100 units.
• Custom Printed Lanyards Full range of branded lanyard options including screen printed polyester, screen printed nylon, tubular polyester, polyester with satin, foam printed, bamboo fiber, embroidered satin with polyester, full colour dye sublimation (HDW polyester), woven polyester, rPET recycled material, and open-ended attachments.
• Rush Stock-to-Print Service Expedited custom printing service using plain-stock lanyards with local DTF (Direct-to-Film) printing, turning orders around in 2-4 business days for tight deadlines or small quantities below standard minimums. Pricing includes item, imprint, rush service, and setup.
• Custom Lanyard Solutions Engineered-to-order custom products developed in partnership with clients for unique specification requirements, including headlamp retainers for mining, hard hat retainers with reflective material, appliance infotag retainers, open-ended detachable straps, healthcare lanyards with retractable reels, and remote device protective cases.
• Flexible Badge Holders Clear PVC flexible badge holders in multiple sizes (89x54mm, 54x89mm, 102x77mm, 77x102mm, 117x86mm, 77x128mm, 102x150mm, 89x128mm, 100x197mm) including resealable variants for dirt and moisture protection. Currently on sale at $0.25/unit.
• Rigid Badge Holders Hard plastic rigid badge holders in various dimensions (54x86mm, 58x99mm, 102x77mm, 77x102mm, 117x86mm, 77x128mm, 102x150mm, 128x89mm, 100x197mm) including frosted variants with interchangeable orientation and extraction slide features.
• Lanyard Accessories Supplementary lanyard accessories including badge clips, strap clips, printable paper badge inserts, badge reels, slot punches, and various attachment hardware.

Quantifiable outcome

• Rush service can deliver 1,500 custom units within 4-5 days when needed
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Business AssociationminorOthersLocal Delta, BC business association providing networking opportunities, community building, and business development support. Lanyards Plus actively participates in association events including 'Morning Coffee' gatherings with fellow members and board leadership.
• Local Print Partners (DTF Printing)coreTechnology or IntegrationTrusted local printing partners who provide Direct-to-Film (DTF) printing services for rush stock-to-print lanyard orders. Collaboration enables 2-4 business day turnaround on custom printed orders that cannot be fulfilled through standard manufacturing lead times.
• Cougar Creek StreamkeepersminorOthersNorth Delta-based environmental volunteer organization focused on improving local waterway health and creating safe spawning environments for Coho salmon. Lanyards Plus has sponsored volunteer pancake breakfasts and participated in stream restoration workdays including invasive species removal and native vegetation planting.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crestline Promotional Products: Promotional products distributor with deep custom lanyard, badge holder, and ID accessory offerings. Comparable B2B sales motion and custom printing capability.
• Totally Promotional: Online promotional products retailer with custom printed lanyards and badge holders. Comparable direct-to-buyer e-commerce positioning.
• Quality Logo Products: US-based promotional products specialist with custom printed lanyards and badge holders. Comparable product mix and direct-to-business e-commerce GTM.
• 4imprint: One of North America's largest direct promotional product distributors offering custom lanyards, badge holders, and a broad promo catalog. Direct competitor for B2B custom-branded identification product orders.
• ePromos: Online promotional product retailer with custom lanyards, badge holders, and identification accessories. Comparable e-commerce-led B2B sales motion.
• Promo Direct: Promotional products company offering custom lanyards and ID accessories with online ordering and rush services. Directly comparable product range and fulfillment model.

Broad incumbents

• PCNA (Polyconcept): One of the largest global promotional product suppliers offering lanyards and badge holders as part of a broad branded merchandise portfolio. Broad incumbent peer for enterprise-scale accounts.
• Boundless (formerly HALO Branded Solutions): Large-scale promotional products distributor offering custom lanyards alongside a wide swag portfolio. Broad incumbent competitor for enterprise accounts.
• Alphabroder: Large North American distributor of imprintable apparel and promotional products including lanyards and ID accessories. Broad incumbent competitor for distributors and decorators.

Regional players

• Dynamic Gift Canada: Canadian promotional product distributor offering custom lanyards, badge reels, and ID accessories. Regional peer competing in the same Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61589358631676
• LinkedInlinkedin.com/company/lanyards-plus---promotional-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanyards Plus Promotional Products Inc.