Plant a Seed & See What Grows Foundation

What Plant a Seed & See What Grows Foundation does

Plant a Seed & See What Grows Foundation is a registered Canadian charitable foundation (registration number 80622 2832 RR0001), established in 2015 and headquartered in Coquitlam, British Columbia. The Foundation's mission is to strengthen community capacity around the seed-to-table food cycle through children's outdoor learning, school gardens, seed preservation, nutrition programs, and education bursaries. It operates eight program pillars: Seeds of Inspiration (free bilingual storybooks, workbooks, and seeds for K-3 schools), Plant a Seed—Read! (free storytime kits for public libraries), Seedlings of Wonder (free kits for daycares and preschools), Outdoor Learning Experiences (free farm visits in BC's Okanagan via Factors Farms), School & Community Gardens funding, Seed Preservation (with Seeds of Diversity and UBC Botanical Garden), School Breakfast Programs (with Breakfast Club of Canada and Vancouver Sun Children's Fund), and Education Bursaries ($1,000 awards at six post-secondary institutions). Digital infrastructure consists of a WordPress-based website (seewhatgrows.org), a Kids Corner hub with drawing tutorials, video profiles, and downloadable activities, plus a Classy.org donation storefront and a Shopify-style shop at shop.seewhatgrows.org for books and merchandise.

The Foundation's business model is a donation-and-sponsorship-funded nonprofit. There is no fee charged to schools, libraries, daycares, or bursary recipients; all educational resources are free of charge to recipients. Revenue inputs include individual donations (one-time, tribute, and the 'Friends of the Foundation' monthly giving program via Classy.org), corporate sponsorships (Natural Factors as founding member and principal corporate sponsor, with Whole Earth & Sea partial-proceeds donations), a $500/year Natural Health Product retailer Proud Supporter program with website recognition and cause-marketing activations (Customer Ask Days, Retailer Match-up, in-store fundraisers, employee giving, peer-to-peer fundraising), an annual gala with tiered platinum/gold/silver sponsorships, and modest book/merchandise sales from shop.seewhatgrows.org. The Foundation is privately structured, does not have shareholders, has not raised institutional funding rounds, and reports no public financials. It operates with a 1-10 employee footprint, distributing programs in both English and French across all Canadian provinces and territories, with concentrated outdoor-learning logistics in the BC Okanagan.

Name

Plant a Seed & See What Grows Foundation

Legal name

Plant A Seed & See What Grows Foundation

Website

https://seewhatgrows.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Plant a Seed & See What Grows Foundation is a Canadian charity that distributes free bilingual educational kits (storybooks, workbooks, seeds) to K-3 schools, libraries, and daycares nationwide, alongside school breakfast support, seed preservation, and post-secondary bursaries in agriculture and health sciences.

Ownership category

akta.pro rank

Product category

Charitable Educational Programs

NAICS

Grantmaking and Giving Services (81321), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Children's environmental education
• School garden programs
• Seed preservation charity
• Agricultural education bursaries
• Bilingual children's resources

Headquarters

HQ city

Coquitlam

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations from Individual Supporters: The foundation relies on donations from individual supporters, including monthly giving programs ('Friends of the Foundation'), one-time gifts, and tribute donations. A toll-free donation line (1.855.440.7333) and Classy.org online donation platform are available.
2. Corporate Sponsorship and Cause Marketing: Natural Factors serves as the founding/principal corporate sponsor. Natural Health Product retailers participate as Proud Supporter partners at a $500/year tier. Whole Earth & Sea product line donates partial proceeds. Additional corporate donors and in-kind support are received.
3. Farm Visit Program Sponsorship: Outdoor learning experiences including free farm visits for schools in BC's Okanagan region are supported through Natural Factors' founding member sponsorship.
4. Children's Book and Merchandise Sales: Children's storybooks ('Plant a Seed & See What Grows' and 'What to Do with What You Grew') are sold, with proceeds supporting the Foundation. A dedicated shop (shop.seewhatgrows.org) sells books and related merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Plant a Seed & See What Grows Foundation is a Canadian charitable foundation that provides free bilingual (English/French) educational programs to children across Canada, including Seeds of Inspiration for schools (K-3), Plant a Seed—Read! for libraries, and Seedlings of Wonder for daycares/preschools. The Foundation also funds school and community gardens, outdoor learning experiences (farm visits), seed preservation programs, school breakfast program support, and $1,000 post-secondary education bursaries in Sustainable Agriculture, Horticulture, Naturopathic Medicine, and Land & Food Systems.

Product overview

Plant a Seed & See What Grows Foundation is a Canadian charitable organization operating as a program portfolio rather than a technology product company. The Foundation offers educational programs for children (Seeds of Inspiration for schools, Plant a Seed—Read! for libraries, Seedlings of Wonder for daycares), community initiatives (School & Community Gardens, Outdoor Learning Experiences, Seed Preservation), nutrition support (School Breakfast Programs), and higher education scholarships (Education Bursaries). Digital offerings include a Kids Corner online hub with children's activities, downloadable PDF storybooks (Plant a Seed & See What Grows, What to Do with What You Grew, Our Beautiful Green Earth), educational workbooks, and colouring books—all available free in English and French. No technology platform, SaaS product, or API is offered.

Differentiator

Problem solved

Functional benefit

Brands

• Plant a Seed—Read!: A program for public libraries providing free storybooks, colouring books, and seeds for storytime and planting activities.
• Seeds of Inspiration
• Seedlings of Wonder
• Outdoor Learning Experiences

Products and services

• Seeds of Inspiration (Schools) A free educational program for Canadian schools (Kindergarten to Grade 3) providing storybooks, workbooks, and seeds to teach children about the seed-to-table cycle, plant biology, and environmental stewardship.
• Plant a Seed—Read! (Libraries) A free program for Canadian public libraries providing storybooks, colouring books, and seed packets for children's storytime and planting activities, nurturing a love of reading and nature in children.
• Seedlings of Wonder (Daycares/Preschools) A free program for Canadian daycares and preschools offering storybooks, colouring books, and seed planting opportunities to introduce young learners to nature and growing.
• Outdoor Learning Experiences (Farm Visits) Hands-on farm visits and outdoor learning activities for children in BC's Okanagan region, providing real-world exposure to the seed-to-table food cycle at Factors Farms.
• School & Community Gardens Funding and support for community and school gardens across Canada, providing ecological, social, and nutritional benefits to participating communities.
• Seed Preservation Support for charities promoting seed biodiversity, ecological seed production, and keeping seeds in the public domain, partnering with Seeds of Diversity and UBC Botanical Garden.
• School Breakfast Programs Funding support for national school breakfast program partners including Breakfast Club of Canada and Vancouver Sun Children's Fund Adopt a School initiative, helping feed Canadian schoolchildren healthy breakfasts.
• Education Bursaries $1,000 education bursaries for Canadian undergraduate students pursuing studies in Sustainable Agriculture, Horticulture, Naturopathic Medicine, and Land & Food Systems at partnered universities.
• Kids Corner (Online Activity Hub) An online digital activity hub for children featuring drawing tutorials, educational videos, games, puzzles, and downloadable PDF resources, including free storybooks and workbooks in English and French.
• Children's Books and Merchandise Children's storybooks and related merchandise sold through a dedicated online shop, with proceeds supporting the Foundation's programs.

Quantifiable outcome

• 100% of naturopathic medicine bursary recipients completed their degrees and were employed in their field (2024 survey)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Natural FactorscoreStrategic or Co-development PartnerNatural Factors is the founding member and principal corporate sponsor of the Foundation. Through its support, the Foundation provides free farm visits for elementary and secondary schools in the Okanagan region of British Columbia. Natural Factors' Whole Earth & Sea product line donates partial proceeds to the Foundation. The partnership is the primary operational backbone of the outdoor learning experiences program.
• Seeds of DiversitycoreStrategic or Co-development PartnerSeeds of Diversity is one of the charities supported by the Foundation to promote seed biodiversity, ecological seed production, and to keep seeds in the public domain. The Foundation collaborates with Seeds of Diversity as part of its seed preservation cause.
• UBC Botanical Garden – Seed Saving ProgramcoreStrategic or Co-development PartnerThe University of British Columbia Botanical Garden's Seed Saving Program is supported by the Foundation alongside Seeds of Diversity. The partnership advances seed biodiversity, ecological seed production, and keeping seeds in the public domain.
• Breakfast Club of CanadacoreStrategic or Co-development PartnerBreakfast Club of Canada is one of the two national school breakfast program partners supported by the Foundation. The Foundation supports Breakfast Club of Canada to help feed Canadian children healthy breakfasts so they can learn, participate, and play in school.
• Vancouver Sun Children's Fund Adopt a School InitiativecoreStrategic or Co-development PartnerThe Vancouver Sun Children's Fund Adopt a School initiative is the second national school breakfast program partner supported by the Foundation (alongside Breakfast Club of Canada), helping address food insecurity among Canadian schoolchildren.
• University of British Columbia (UBC)minorStrategic or Co-development PartnerUBC's Faculty of Land & Food Systems offers the Plant a Seed & See What Grows Foundation Bursary ($1,000) supporting a student in the BSc Applied Biology, Food and Environment program. Partnership connects the Foundation with future food system leaders.
• Kwantlen Polytechnic University (KPU)minorStrategic or Co-development PartnerKPU's Bachelor of Applied Science in Sustainable Agriculture program is supported by the Plant a Seed & See What Grows Foundation Bursary ($1,000), helping train the next generation of sustainable farmers.
• Canadian College of Naturopathic Medicine (CCNM) – Boucher CampusminorStrategic or Co-development PartnerCCNM Boucher Campus offers the Plant a Seed & See What Grows Foundation Bursary ($1,000) supporting a student in the Naturopathic Medicine program.
• Canadian College of Naturopathic Medicine (CCNM) – Toronto CampusminorStrategic or Co-development PartnerCCNM Toronto Campus offers the Plant a Seed & See What Grows Foundation Bursary ($1,000) supporting a student in the Naturopathic Medicine program.
• Durham CollegeminorStrategic or Co-development PartnerDurham College's Horticulture – Food and Farming program is supported by the Plant a Seed & See What Grows Foundation Bursary ($1,000) supporting a student in the program.
• Thompson Rivers UniversityminorStrategic or Co-development PartnerThompson Rivers University's Horticulture Program is supported by the Foundation through education bursary awards for students pursuing horticulture studies.
• Factors FarmsminorStrategic or Co-development PartnerFactors Farms in the Okanagan region of British Columbia provides farm visit locations for the Foundation's outdoor learning experiences program, offering elementary and secondary school students hands-on farm education opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Green: US nonprofit that builds learning gardens in underserved schools to connect kids with healthy food. Comparable for the shared school-garden-and-food-literacy mission, though US-only operations.
• FoodCorps: US nonprofit deploying service members into schools to teach nutrition and build school gardens. Directly comparable as a school-garden-plus-nutrition-education nonprofit, though US-focused rather than Canadian.
• Earth Rangers: Canadian children's environmental education charity focused on wildlife and nature literacy. Directly comparable as a Canadian, kid-focused environmental education nonprofit with national reach and corporate partnerships.
• Evergreen: Canadian nonprofit focused on greening school grounds and connecting children with nature through schoolyard revitalization. Comparable for the shared model of combining outdoor learning, school-based programming, and Canadian institutional partnerships.
• Farm to Cafeteria Canada: Canadian nonprofit advancing farm-to-school food programs that connect students with local food and farms. Directly comparable for the shared Canadian farm-to-school and school-nutrition focus and national multi-stakeholder model.
• Pathways to Education Canada: Canadian nonprofit providing multi-year supports including bursaries to help youth graduate from high school and transition to post-secondary. Comparable for the parallel Canadian education-bursary model, though focused on high-school graduation rather than botanical/health fields.
• Agriculture in the Classroom Canada: National Canadian organization delivering agriculture literacy resources to K-12 students. Directly comparable because both deliver free, curriculum-aligned agricultural education to Canadian schools with national scope.
• Child & Nature Alliance of Canada: Canadian organization promoting outdoor nature-based learning for children, including Forest School Canada. Comparable because both deliver free outdoor nature programming to Canadian educators and early-childhood audiences.

Broad incumbents

• Canadian Wildlife Federation: Larger established Canadian environmental charity with significant educational programming for children, including WILD Education. Comparable because both are Canadian environmental-education nonprofits, though CWF operates at significantly larger scale and broader mandate.
• Whole Kids Foundation: US-based foundation tied to Whole Foods Market supporting children's nutrition and education through school gardens and grants. Comparable for the parallel cause-marketing-from-natural-products model and the school-garden-plus-nutrition focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SeeWhatGrowsFoundation
• Facebookfacebook.com/SeeWhatGrows
• LinkedInlinkedin.com/company/plant-a-seed-see-what-grows
• Instagraminstagram.com/seewhatgrowsorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Plant a Seed & See What Grows Foundation