World IT Show

What World IT Show does

World IT Show (WIS) is Korea's largest annual ICT exhibition and B2B business matching platform, organized by K.FAIRS (케이훼어스) in partnership with a consortium that includes Korea Economic Daily (한국경제신문), Electronic Times (전자신문), COEX (the Seoul convention venue), Korea Association for ICT Promotion (KAIT, 한국정보통신진흥협회), and Korea International Trade Association (KITA, 한국무역협회). The event is held annually at COEX in Seoul and targets domestic and international ICT technology providers, enterprise buyers, and investors. WIS 2026 attracted 460 exhibitors from 17 countries operating 1,400 booths and hosted 68,493 visitors, approximately 70% of whom were domestic and overseas buyers. The show floor is organized into six technology zones: AI Infrastructure & Computing, Enterprise AI & Digital Transformation, Robotics & Autonomous Mobility, Immersive Spatial Tech & Digital Twin, Smart AI Life & Healthcare, and Cybersecurity & Responsible AI.

The platform operates a multi-stream revenue model combining exhibitor booth fees (Raw Space from KRW 2.88M, Shell Scheme from KRW 3.18M, Premium from KRW 4.18M per 9sqm unit, with early-bird discounts and USD pricing for international exhibitors), tiered sponsorship packages (Platinum KRW 50M, Gold KRW 30M, Silver KRW 16M), and visitor admission revenue (free online pre-registration; KRW 20,000 onsite). Beyond the core exhibition, WIS offers a suite of supporting services: the Mingling Zone one-to-one matching program (351 sessions and 52 domestic buyers at WIS 2026), Global ICT Export Buyer Business Meetings (50 overseas buyers from 14 countries, $180M estimated contracts from 640 meetings in WIS 2026), the Global ICT Trend Insight Conference, a New Product & Technology Presentation platform, the WIS Innovation Award, and the ImpaCT-ech Awards co-organized with the Ministry of Science and ICT and KAIT. Concurrent events include the K-EnterTech Global Summit, ITRC Human Resource Development Festival, and ICT Tech Commercialization Festival.

The go-to-market motion is event-driven and B2B, with institutional backing from Korean government agencies (Ministry of Science and ICT, KIAT) and trade/industry associations. Distribution occurs through direct booth and sponsorship sales via K.FAIRS (located at 201 Songpa-daero, Songpa-gu, Seoul), organizer networks (Korea Economic Daily, Electronic Times, KAIT), and KITA-coordinated international buyer invitations. WIS 2027 is scheduled for April 21-23, 2027, with early-bird booth pricing valid until October 16, 2026. The competitive position derives from the multi-organizer consortium, integrated business matching services, and the venue relationship with COEX — rather than from proprietary technology. Revenue and headcount figures are not publicly disclosed; K.FAIRS is privately held.

Name

World IT Show

Legal name

K.FAIRS (케이훼어스 주식회사)

Website

https://worlditshow.co.kr

Company type

Private

Operating status

Operating

Short description

World IT Show is Korea's largest annual ICT exhibition and B2B business matching platform, operated by K.FAIRS with multiple Korean media and trade partners, connecting 460+ technology providers, enterprise buyers, and investors at COEX Seoul each year.

Ownership category

akta.pro rank

Product category

ICT Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• ICT trade show
• Business networking platform
• Technology exhibition services
• Business matching services
• Export consultation programs

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Booth Fees: Revenue generated from selling exhibition booth space to ICT companies. Booth types include Raw Space, Shell Scheme Booth, and Premium Booth, with early-bird and regular pricing tiers.
2. Sponsorship Packages: Platinum (50 million KRW), Gold (30 million KRW), and Silver (16 million KRW) sponsorship tiers offering various marketing benefits including booth space, conference sessions, online banner ads, newsletter placements, and onsite signage.
3. Visitor Admission Fees: Online pre-registration is free; onsite registration costs KRW 20,000 per person. Business exhibition targeting professional visitors, with limited student access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

World IT Show is an annual B2B ICT exhibition and conference held in Seoul, South Korea that connects domestic and international technology companies with enterprise buyers, investors, and partners. The core offering includes exhibition booth sales (Raw Space, Shell Scheme, Premium), tiered sponsorship packages (Platinum, Gold, Silver), business matching services (Mingling Zone), export consultation meetings, conferences, and awards programs across six technology categories including AI, robotics, cybersecurity, and digital transformation.

Product overview

World IT Show is Korea's largest ICT comprehensive exhibition serving as a business-to-business platform that connects technology companies with domestic and overseas buyers and investors. The core offering is the annual exhibition itself, featuring multiple specialized zones covering AI, digital transformation, robotics, cybersecurity, and smart life technologies. The company offers tiered sponsorship packages (Platinum, Gold, Silver) providing booth space and various marketing opportunities. Supporting services include the Mingling Zone for business matching, the Global ICT Trend Insight Conference, Global ICT Export Buyer Business Meetings, New Product & Technology Presentations, WIS Innovation Awards, and the ImpaCT-ech Awards. An exhibitor online directory registration service enables companies to create and manage their profiles for visibility during the exhibition.

Differentiator

Problem solved

Functional benefit

Products and services

• World IT Show Exhibition
• Sponsorship Package Programs
• Mingling Zone (Business Connecting)
• Global ICT Export Buyer Business Meetings

Quantifiable outcome

• $180 million estimated contract value from 640 business meetings at WIS 2026
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Korea Economic Daily (한국경제신문)coreStrategic or Co-development PartnerCo-host of World IT Show. Provides marketing support through newspaper coverage, special feature articles, and access to business network. One of the main contact points for domestic exhibitor inquiries.
• Electronic Times (전자신문)coreStrategic or Co-development PartnerCo-host of World IT Show. Provides media coverage through technology news outlet and access to ICT industry network.
• COEXcoreStrategic or Co-development PartnerVenue provider and co-organizer. Hosts the exhibition at COEX convention center in Seoul. Manages venue logistics and provides visitor inquiries.
• Korea Association for ICT Promotion (KAIT, 한국정보통신진흥협회)coreStrategic or Co-development PartnerCo-organizer handling exhibition secretariat operations. Main contact for WIS Innovation Awards and general exhibition inquiries.
• K.Fairs Ltd. (케이훼어스)coreStrategic or Co-development PartnerShow operator and international office managing exhibition operations, booth sales, sponsorship packages, and international exhibitor inquiries.
• Korea International Trade Association (KITA, 한국무역협회)coreGTM or Marketing PartnerOrganizes overseas buyer invitation and export consultation meetings. Coordinates international business matching for exhibitors.
• Ministry of Science and ICT (과학기술정보통신부)coreStrategic or Co-development PartnerHost of concurrent events including ITRC Human Resource Development Festival and ICT Tech Commercialization Festival.
• Korea Institute for Advancement of Technology (KIAT)minorGTM or Marketing PartnerListed as a supporting organization for the exhibition. Provides export voucher program support for SME exhibitors.
• Jehuhapsida (제휴합시다)minorStrategic or Co-development PartnerBusiness connecting operation partner managing the Mingling Zone business matching service between exhibitors and buyers/investors.
• Smart CMS (스마트씨엠에스)minorGTM or Marketing PartnerPartner for K-EnterTech Global Summit, managing summit operations and promotion.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEMICON Korea: SEMICON Korea is the Korean semiconductor manufacturing trade show held at COEX. It is a direct sub-vertical peer to WIS's AI Semiconductor Ecosystem zone, sharing the same Seoul venue and overlapping exhibitor base of Korean ICT vendors.
• COMPUTEX (TAITRA): COMPUTEX is Asia's flagship ICT and computing trade show held annually in Taipei. It overlaps WIS most directly on exhibitor profile (semiconductors, AI, computing), visitor demographics, and the booth-plus-sponsorship revenue model.
• AI EXPO Korea: AI EXPO Korea is a domestic Korean AI-focused trade show with an overlapping B2B audience and similar booth/sponsorship revenue model, representing the closest direct domestic competitor to WIS's AI-and-ICT positioning.
• CEATEC (JEITA): CEATEC is Japan's leading CPS/ICT exhibition, organized by industry association JEITA with strong government backing. CEATEC mirrors WIS's positioning as a nationally anchored, AI-and-digital-transformation-focused B2B show with a comparable annual scale.

Broad incumbents

• CES (Consumer Technology Association): CES is the global benchmark for large-scale consumer/ICT trade shows in Las Vegas. WIS is directly comparable as an annual ICT/AI exhibition targeting technology vendors, buyers, and media, though CES operates at materially larger global scale.
• GITEX Global: GITEX Global is the largest ICT and startup trade show in the Middle East, with an AI-focused track comparable to WIS's AI Infrastructure & Computing and Enterprise AI zones, and a similar mix of government support and international exhibitors.
• Informa Tech (Informa Markets Tech Events): Informa Markets is the world's largest B2B events organizer, running ICT/tech events such as MWC Shanghai and Black Hat. It is comparable as a benchmark for the unit economics, sponsorship packaging, and consolidation path of large ICT exhibitions like WIS.
• MWC Barcelona (GSMA): MWC Barcelona is the leading global telecom and enterprise ICT trade show. It is comparable to WIS in serving ICT vendors, enterprise buyers, and government/policy stakeholders, with a similar conference-plus-exhibition-plus-business-matching format.

Others

• KoreaBuild / COEX Exhibitions (Korea Trade Exhibitions): COEX is both WIS's venue partner and operator of multiple Korean B2B trade shows. It is comparable as an adjacent infrastructure/ecosystem player whose success in other exhibitions affects WIS's venue economics and overall Korean trade-show health.

Regional players

• Smart City Summit & Expo (台北智慧城市展): Smart City Summit & Expo is a major Asia-Pacific B2B ICT trade show with government co-organization similar to WIS's Ministry of Science and ICT involvement, focused on smart city, IoT, and AI solutions for public and enterprise buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/worlditshow1
• YouTubeyoutube.com/channel/UCh_Zq8hYgYmru58xtfsyjyw
• Facebookfacebook.com/worlditshow1
• Instagraminstagram.com/worlditshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World IT Show