Western Regional Advocacy Project

What Western Regional Advocacy Project does

Western Regional Advocacy Project (WRAP) is a 501(c)(3) non-profit advocacy coalition founded in 2005 and headquartered in San Francisco, California. It coordinates a network of grassroots member organizations — including Coalition on Homelessness (San Francisco), Los Angeles Community Action Network, Street Roots, Street Spirit, Real Change, and Housekeys Action Network Denver — that conduct street outreach, direct action, and policy advocacy addressing homelessness, criminalization of poverty, and housing injustice across Western states. WRAP's programs include the House Keys Not Sweeps campaign, the Homeless Bill of Rights / Right 2 Rest Act campaign, the Business Improvement Districts campaign, the Legal Defense Clinics Project (developed in partnership with the National Law Center on Homelessness & Poverty), and a documented street outreach initiative across six cities that has compiled 300 outreach forms capturing the human impact of encampment sweeps.

WRAP's outputs span advocacy campaigns, organizing toolkits (the Without Housing Organizing Toolkit, WRAP Organizers Manual, Homeless Bill of Rights Campaign Manual), research publications (the Without Housing report, downloaded 40,000+ times; Pipe Dreams and Picket Fences; the House Keys Book), a regional media network of five major street newspapers, graphic artwork collections including the Hobos to Street People art show, and documentary films such as Wood Street and UNRESCUED. The organization's intellectual property is content-based rather than technology-based: it consists of primary research, organizing methodologies, visual assets, and a network of allied national organizations (over 40, including National Alliance of HUD Tenants, National Health Care for the Homeless Council, and Poor Peoples Campaign).

WRAP does not sell products or services. As a 501(c)(3), its revenue model is tax-deductible donations from individuals, monthly sustainers, and presumed foundation grants, processed through Givebutter and Constant Contact. Its go-to-market is community-led organizing: member organizations conduct street outreach, compile findings into shared documents, and use those findings to drive regional and national advocacy. Marketing and distribution occur through the wraphome.org website, email newsletters, Instagram, YouTube, Facebook, Twitter, street newspapers, public speaking, and direct action events. WRAP is governed by its member organizations, has no parent company, and operates as an independent coalition.

Name

Western Regional Advocacy Project

Legal name

Western Regional Advocacy Project

Website

https://wraphome.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

WRAP is a 501(c)(3) advocacy coalition founded in 2005 that coordinates eight Western U.S. member organizations fighting homelessness through street outreach, policy campaigns, legal aid, and research publications. It distributes the 'Without Housing' report and a network of five street newspapers.

Ownership category

akta.pro rank

Product category

Homelessness Advocacy Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229), Other Social Advocacy Organizations (813319), Social Advocacy Organizations (81331)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Homelessness advocacy
• Housing justice
• Community organizing
• Social justice nonprofit
• Anti-poverty campaigns

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: As a 501(c)(3) non-profit organization, WRAP generates revenue through tax-deductible donations from individuals, monthly sustainers, and presumably grant funding from foundations supporting homelessness advocacy and housing justice work.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Western Regional Advocacy Project (WRAP) is a coalition of grassroots social justice organizations that operates coordinated regional advocacy campaigns, programs, and publications to address the root causes of homelessness and housing injustice. Its core work combines documented street outreach conducted by member organizations across Western U.S. cities with regional campaigns (House Keys Not Sweeps, Homeless Bill of Rights, Business Improvement Districts), legal defense clinics, research publications (Without Housing), organizing toolkits, and a regional street newspaper network.

Product overview

Western Regional Advocacy Project (WRAP) is a nonprofit advocacy organization (501(c)3) that operates as a coordinated network of grassroots member organizations rather than a traditional product-based company. WRAP's offerings consist of advocacy campaigns (House Keys Not Sweeps, Homeless Bill of Rights, Business Improvement Districts), programs (Legal Defense Clinics, Street Outreach), publications (Without Housing report, Pipe Dreams and Picket Fences), organizing tools (Without Housing Organizing Toolkit, WRAP Organizers Manual), and media resources (Street Newspapers, Artwork, Videos). These work together as an integrated advocacy ecosystem: member organizations conduct street outreach that informs campaign priorities, which then drive policy advocacy, legal support, and public education through publications, artwork, and media.

Differentiator

Problem solved

Functional benefit

Products and services

• House Keys Not Sweeps Campaign A coordinated regional advocacy campaign to stop the forced displacement of homeless individuals (sweeps) and to advocate for permanent housing solutions instead of criminalization; serves member organizations, policy makers, and unhoused communities across Western states.
• Legal Defense Clinics Project

Quantifiable outcome

• 40,000+ downloads of the Without Housing report
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered supporting and core.

• National Alliance of HUD TenantssupportingOthersNational ally organization working on HUD tenant issues, part of WRAP's network of over 40 national allies supporting housing justice.
• National Association for the Education of Homeless Children and YouthsupportingOthersNational ally organization focused on education of homeless children and youth, aligned with WRAP's mission to address root causes of homelessness.
• National Health Care for the Homeless CouncilsupportingOthersNational ally organization addressing health care needs of homeless populations, aligned with WRAP's comprehensive approach to homelessness issues.
• National Law Center on Homelessness & PovertycoreStrategic or Co-development PartnerWRAP partnered with the National Homelessness Law Center to create a manual for Legal Defense Clinics, an initiative that re-orients lawyers to form relationships with local organizers to better provide legal counsel to unhoused communities.
• Poor Peoples CampaignsupportingOthersNational ally organization part of WRAP's coalition working on economic and social justice issues related to poverty and homelessness.
• Coalition on Homelessness, San FranciscocoreStrategic or Co-development PartnerFounding member organization of WRAP since 2005. One of the fiercest organizations fighting homelessness in San Francisco, engaging in street outreach, advocacy, and direct action. Contact: 280 Turk Street, San Francisco, CA 94102, 415-346-3740.
• Housekeys Action Network DenvercoreStrategic or Co-development PartnerWRAP member organization fighting sweeps in Denver, CO. Leads the House Keys Not Sweeps Campaign locally and conducts street outreach. Contact: [email protected], 701-484-2634.
• Human Right to Housing CollectivecoreStrategic or Co-development PartnerWRAP member organization based in Washington state working on the human right to housing.
• Judi's Midnight DinercoreStrategic or Co-development PartnerWRAP member organization providing services and advocacy for unhoused communities.
• Los Angeles Community Action NetworkcoreStrategic or Co-development PartnerFounding member of WRAP since 2005. Led by Co-Directors Pete White and Becky Dennison. Located at 838 E. 6th Street, Los Angeles, CA 90021. Contact: [email protected]. Builds the movement for economic human rights by connecting grassroots organizations working on homelessness and extreme poverty.
• LOVE AND JUSTICE IN THE STREETScoreStrategic or Co-development PartnerWRAP member organization engaged in street outreach and advocacy for housing justice.
• Unhoused Neighbors Union MissoulacoreStrategic or Co-development PartnerWRAP member organization representing unhoused people in Missoula, MT, organizing for their rights and housing.
• Street SpiritcoreStrategic or Co-development PartnerWRAP member organization - street newspaper publication based in the Bay Area that serves as both a voice for homeless communities and an economic opportunity for vendors.
• October 22nd Alliance to End HomelessnesssupportingStrategic or Co-development PartnerWRAP published a press release from the October 22nd Alliance regarding the UNRESCUED documentary about the Emergency Housing Voucher program. Collaborative partner on housing advocacy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Coalition for the Homeless: National Coalition for the Homeless is a national network of advocates, activists, and service providers working to prevent and end homelessness. It is directly comparable to WRAP because both operate as federated member-based advocacy organizations leading legislative campaigns and grassroots organizing.
• Real Change News: Real Change is a Seattle-based street newspaper and founding member organization of WRAP. It is a direct peer as a member organization providing both economic opportunities and advocacy media for unhoused communities.
• National Law Center on Homelessness & Poverty: NLCHP is a national advocacy organization using legal advocacy, policy reform, and public education to prevent and end homelessness. It is directly comparable to WRAP because both organizations engage in legal reform, legislative advocacy, and coalition work, and NLCHP is already a strategic WRAP partner.
• Street Roots: Street Roots is a Portland-based street newspaper and a founding member organization of WRAP. It is a direct peer as both a media outlet and WRAP member organization creating economic opportunities for unhoused vendors while publishing advocacy content.
• Los Angeles Community Action Network (LA CAN): LA CAN is a founding member organization of WRAP that builds the movement for economic human rights by connecting grassroots organizations. It is a direct peer as a WRAP member organization with identical grassroots-led advocacy model and constituency.
• Coalition on Homelessness, San Francisco: Coalition on Homelessness SF is a founding member organization of WRAP working on homelessness advocacy in San Francisco. It is a direct peer as a WRAP member organization conducting street outreach, advocacy, and direct action in the same space.

Emerging players

• National Alliance of HUD Tenants: National Alliance of HUD Tenants is a national tenant organization working on HUD tenant issues. It is a national ally of WRAP and partners on housing justice, but focuses specifically on HUD-assisted housing preservation rather than homelessness prevention more broadly.
• National Health Care for the Homeless Council: NHCHC is a national advocacy organization addressing the health care needs of homeless populations. It is comparable to WRAP through its coalition model and is a national ally, but focuses specifically on the health care intersection rather than housing and criminalization.

Broad incumbents

• National Alliance to End Homelessness: NAEH is a leading national advocacy organization focused on preventing and ending homelessness. It is comparable to WRAP in mission and coalition-based advocacy approach, but operates nationally with broader programmatic reach and larger institutional funding.
• National Low Income Housing Coalition: NLIHC is a national advocacy organization dedicated to ending the affordable housing crisis. It is directly comparable to WRAP as both organizations center federal housing policy advocacy, coalition-building, and grassroots organizing, but NLIHC operates at a national scale and broader policy scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/wrapchannel
• Instagraminstagram.com/wrapchannel
• Xx.com/WRAPHome
• Facebookfacebook.com/WesternRegionalAdvocacyProject
• LinkedInlinkedin.com/company/western-regional-advocacy-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Western Regional Advocacy Project