The Granola Bar

What The Granola Bar does

The Granola Bar is a privately held American restaurant group founded in 2013 by Julie Mountain and Dana Noorily, headquartered in Westport, Connecticut. The company operates 10 all-day dining locations across the Connecticut–New York tri-state area, split between a full-service flagship concept and a quick-service takeaway format. As of 2026, it operates 8 established locations across Connecticut, Westchester, and Long Island, plus two newly opened Midtown Manhattan locations adjacent to Grand Central Terminal—a 2,500-square-foot flagship at 330 Madison Avenue seating 100 guests and a takeaway concept at 22 E. 43rd Street.

The full-service format features an all-day menu with items such as Sweet Potato Pancakes and Parmesan Crusted Avocado Grilled Cheese, complemented by cocktails and shareable plates. The takeaway format offers grab-and-go items and a full coffee program targeting on-the-go commuters and Midtown professionals. Revenue is generated entirely through per-transaction food and beverage sales at company-owned physical storefronts; there is no disclosed technology platform, mobile ordering app despite the firm's short description referencing one, or proprietary software system underpinning operations.

In April 2026, the company entered a strategic partnership with Bialow Real Estate—which represents 75+ brands nationally—to lead site selection, lease negotiations, and real estate development for a stated national expansion strategy. The company serves two primary customer segments: Midtown Manhattan professionals and commuters needing quick, quality food near Grand Central, and Manhattan residents/visitors seeking a destination dining experience. The business is privately held with no disclosed institutional investors, parent company, or funding rounds.

Name

The Granola Bar

Website

https://thegranolabar.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

The Granola Bar is a privately held American restaurant group operating 10 all-day dining locations across the Connecticut–New York tri-state area, running both full-service flagship restaurants and quick-service takeaway concepts that target commuters, professionals, and urban diners.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

Keywords

• Casual dining restaurants
• Grab and go food
• All day breakfast
• Coffee and cocktails
• Restaurant catering

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Restaurant Revenue: Full-service dining at the flagship location offering all-day dining with dishes like Sweet Potato Pancakes, Parmesan Crusted Avocado Grilled Cheese, cocktails, and shareable plates. Revenue generated through per-transaction food and beverage sales to dine-in guests.
2. Quick-Service Takeaway Revenue: Grab-and-go concept targeting on-the-go customers near Grand Central, offering quick-service items and a full coffee program. Revenue from individual takeaway transactions.

Go-to-market motion2 records

Distribution channels2 records

Core offering

The Granola Bar operates all-day American restaurants through two formats: a full-service flagship concept offering dine-in dining with an upscale-casual menu (Sweet Potato Pancakes, Parmesan Crusted Avocado Grilled Cheese, cocktails, shareable plates), and a quick-service takeaway concept offering grab-and-go items and a full coffee program. The company also offers catering, a mobile ordering app, gift cards, and branded granola products to consumers.

Product overview

The Granola Bar is a restaurant group offering two distinct dining concepts: a full-service flagship restaurant featuring all-day dining with an upscale menu including Sweet Potato Pancakes, Parmesan Crusted Avocado Grilled Cheese, cocktails, and shareable plates, and The Granola Bar Takeaway grab-and-go concept designed for time-constrained customers near Grand Central. The brand operates locations across Connecticut, Westchester, and Long Island, with expansion into New York City through the flagship and takeaway concepts.

Differentiator

Problem solved

Functional benefit

Products and services

• The Granola Bar Full-Service Flagship Restaurant Full-service dine-in restaurant offering all-day American dining with signature dishes (Sweet Potato Pancakes, Parmesan Crusted Avocado Grilled Cheese), cocktails, and shareable plates. Targeted at Manhattan residents, visitors, tourists near Grand Central Terminal, and after-work business diners seeking a hospitality-focused dining experience.
• The Granola Bar Takeaway Quick-service grab-and-go restaurant concept offering convenient takeaway items and a full coffee program. Designed for commuters, office workers, and on-the-go customers near Grand Central Terminal seeking rapid access to quality food and coffee.
• Catering Services Off-premise catering services leveraging The Granola Bar's menu for events, offices, and group orders.
• Branded Granola Products Retail branded granola products sold under The Granola Bar brand.
• Gift Cards Gift cards redeemable at The Granola Bar restaurant locations.
• Mobile Ordering App Mobile application allowing customers to place orders for pickup or delivery from The Granola Bar locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bialow Real EstatecoreStrategic or Co-development Partner · 8 April 2026Strategic partnership with Bialow Real Estate to drive national expansion strategy. Bialow, representing over 75 brands nationally, leads site selection, lease negotiations, and real estate development as the brand scales into major markets across the United States. The partnership coincides with the May 2026 opening of two Midtown Manhattan locations, marking the brand's expansion to 10 total locations. This is a core partnership for The Granola Bar's growth strategy, leveraging Bialow's expertise and national network to identify and secure prime real estate locations for future expansion.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sweetgreen: Public fast-casual chain focused on healthy bowls and grain-based meals. Directly comparable to The Granola Bar's all-day, health-adjacent positioning and urban commuter targeting, though at materially larger scale.
• CAVA: Public fast-casual Mediterranean chain combining dine-in and digital/off-premise channels. Comparable on dual-format model, healthy positioning, and aggressive multi-market expansion trajectory.
• Le Pain Quotidien: All-day bakery-café concept serving breakfast through dinner with a strong coffee program and grab-and-go retail products. Closely aligned with The Granola Bar's dual full-service + takeaway model and granola/bakery heritage.
• Dig: NYC-based fast-casual concept serving grain bowls, salads, and all-day menus with a focus on Midtown professionals. Highly comparable customer base and daypart strategy to The Granola Bar's Manhattan locations.
• Pret a Manger: Global grab-and-go and sit-down hybrid café concept with strong commuter focus and full coffee programs. Directly comparable dual-format model and Midtown-adjacent customer targeting.
• Joe & The Juice: Premium juice and coffee bar chain with a light food menu, located in transit hubs and business districts. Closely comparable on grab-and-go format, coffee program, and professional commuter customer base.

Broad incumbents

• Panera Bread: National bakery-café chain offering all-day breakfast, lunch, and dinner with strong coffee and digital ordering. Comparable on the all-day bakery-café concept and café-plus-retail-product model, though at vastly larger scale.
• Blue Bottle Coffee: Premium specialty coffee brand with cafés in major U.S. metros, including Manhattan, serving pastries and light food. Comparable on premium coffee program and urban professional targeting.
• Starbucks: Global coffee and all-day foodservice incumbent with a strong grab-and-go, mobile ordering, and retail product (including packaged snacks) business. Comparable on daypart-spanning format and branded CPG extension, though at incomparable scale.

Emerging players

• Gregorys Coffee: NYC-born specialty coffee chain with light food offerings and a strong Midtown commuter focus. Comparable customer base and grab-and-go coffee format to The Granola Bar Takeaway concept.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-granola-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Granola Bar