Gregorys Coffee
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Gregorys Coffee does
Gregorys Coffee is a specialty coffee chain founded in New York City in 2006, operating 50-plus company-owned cafés primarily on the U.S. East Coast with a recently launched franchise program. The company roasts coffee in-house in NYC and serves espresso-based drinks, cold coffee, matcha, protein-fortified beverages, fresh-baked pastries, and grab-and-go food across its café footprint. Direct-to-consumer revenue streams include a Shopify-based e-commerce store selling whole-bean coffee (house blends Gregs House, Night Vision Espresso, Dark Enough, Slow Jam Decaf, plus rotating single origins priced $16.95-$19.95 per 12oz bag), subscription delivery with free shipping above $60, catering via the EZCater platform, and native iOS/Android ordering through the Gregulars loyalty app (10 loyalty points per $1 spent with tiered status).
The business model combines transaction-fee café revenue from physical retail, subscription/recurring revenue from DTC coffee, and an emerging licensing/royalty stream from the franchise program launched in February 2026. The franchise initiative is backed by parent company Craveworthy Brands — which acquired Gregorys Coffee in August 2025 and provides shared infrastructure across real estate, training, operations, supply chain, and marketing. Target expansion markets include the Southeast, Mid-Atlantic, Midwest, Mountain West, and select West Coast regions, with a multi-city franchise open house tour and franchise agreements already signed in 2026.
Gregorys serves health-conscious urban professionals, specialty-coffee enthusiasts, and corporate catering buyers across the Northeast and select expansion markets. Customer-facing technology is limited to standard mobile-app loyalty mechanics and third-party ordering integrations (Incentivio, EZCater), with no disclosed AI/ML capability. Product differentiation is centered on freshness (brew cycles every 30 minutes), in-house baking, protein-forward innovation such as the September 2025 Protein Buzz collaboration with Nuzest, and rotating single-origin curation led by Director of Coffee Jake Leonti.
Gregorys Coffee firmographics
Firmographics- Name
- Gregorys Coffee
- Legal name
- Gregorys Coffee
- Website
- https://gregoryscoffee.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Gregorys Coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
- akta.pro secondary industries
- Coffee Chains & Franchise Cafes (THAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Gregorys Coffee is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gregorys Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Café Operations: Company-owned café sales including beverages, food items, and grab-and-go products across 50+ locations primarily on the East Coast.
- Franchise Fees and Royalties: Franchise program launched in 2026 targeting multi-unit entrepreneurs and owner-operators. Revenue generated through initial franchise fees and ongoing royalty payments.
- Direct-to-Consumer Coffee Sales: Online sales of whole bean coffee products including Gregs House, Night Vision Espresso, Dark Enough, Slow Jam Decaf, and Rotating Single Origin. Products available as one-time purchases or subscriptions with free shipping on orders over $60.
- Catering Services: Catering services offered through EZCater platform for corporate and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gregs House - $16.95 (12oz) |
| Unit Pricing | Pay-as-you-go | Night Vision Espresso - $16.95 (12oz) |
| Unit Pricing | Pay-as-you-go | Dark Enough - $16.95 (12oz) |
| Unit Pricing | Pay-as-you-go | Slow Jam Decaf Blend - $17.95 (12oz) |
| Unit Pricing | Pay-as-you-go | Rotating Single Origin - $18.49 (12oz) |
| Unit Pricing | Pay-as-you-go | Kivu Congo - $19.95 (12oz) |
| Subscription | Pay-as-you-go | Free Standard Shipping |
| Freemium | Monthly | Gregulars Loyalty Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Gregorys Coffee product offering
Product offeringCore offering
Gregorys Coffee operates a specialty coffee retail business through 50+ company-owned cafés on the U.S. East Coast, serving espresso-based drinks, cold coffee, matcha, protein beverages, and freshly prepared food. The company also sells whole bean and ground coffee online through its e-commerce store with subscription delivery, and operates the Gregulars mobile loyalty app (iOS/Android). In 2026, the brand launched a franchise program backed by parent company Craveworthy Brands to expand nationally.
Product overview
Gregorys Coffee is a specialty coffee brand operating a unified offering centered on specialty coffee cafés and retail products. The core business consists of over 50 company-owned cafés serving espresso-based drinks, cold coffee, matcha, and protein beverages alongside freshly prepared food items. Retail operations include whole bean and ground coffee sales (Gregs House, Night Vision Espresso, Dark Enough, Slow Jam Decaf, and rotating single origins) with subscription delivery. The Gregulars loyalty program integrated into the mobile app provides customer retention and ordering capabilities. Recent expansion includes a franchise program launched in 2026 through parent company Craveworthy Brands, targeting national growth across high-density markets. Protein-focused offerings like Protein Buzz (launched September 2025) represent recent product innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Gregorys Coffee Cafés
- Retail Coffee Beans
- Coffee Subscription
- Gregulars Mobile App & Loyalty Program
- Catering Services
- Protein Buzz
- Caffé Vienna
- Holiday Menu 2025-2026
- Gregorys Coffee Franchise Program
Quantifiable outcome
- 41% of Gregorys guests consider protein content a top priority when choosing food and beverages
Companies that use Gregorys Coffee
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Gregorys Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Gregorys Coffee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- NuzestminorGregorys Coffee collaborated with Nuzest to launch Protein Buzz, a plant-based protein coffee drink containing 18 grams of plant-based protein from Nuzest's Clean Lean Protein, combined with cold brew, peanut butter, coconut water and date syrup. The launch on September 24, 2025 followed consumer research showing 41% of Gregorys guests prioritize protein content.
- Ricky and Nick Singh (franchisees)minorGregorys Coffee signed a franchise agreement with franchisees Ricky and Nick Singh to open three new locations in Long Island. The Singh brothers previously built Pop's Pizza NYC into three Manhattan locations during the COVID-19 pandemic and plan to apply their community-focused operational approach to the coffee brand.
- EZCaterminorGregorys Coffee offers catering services through the EZCater platform, enabling corporate customers to order for meetings and events.
Scale indicators4 records
Recent moves12 records
Expansion highlights6 records
Gregorys Coffee competitors and assessment
Company assessmentDirect peers
- Blue Bottle Coffee: Specialty third-wave coffee chain with cafés and DTC retail/subscription coffee. Acquired by Nestlé in 2017 to scale nationally. Direct comparable on positioning, in-house roasting, and omnichannel model.
- Stumptown Coffee Roasters: Specialty coffee roaster and café chain with DTC retail and wholesale. Acquired by Peet's Coffee. Closely comparable on craft roasting, café retail, and subscription/retail bean business model.
- Philz Coffee: Specialty single-cup coffee chain founded in the Bay Area with custom-blend positioning. Acquired by Starbucks in 2018. Comparable on craft specialty positioning, café footprint, and DTC retail presence.
- La Colombe Coffee Roasters: Specialty coffee roaster with cafés and a successful RTD draft latte wholesale business. Comparable on craft roasting, café retail, omnichannel distribution, and CPG-adjacent growth strategy.
- Intelligentsia Coffee: Third-wave specialty coffee roaster and café chain. Acquired by Peet's Coffee. Comparable on single-origin and direct-trade sourcing, in-house roasting, and café + wholesale model.
- Joe & The Juice: Specialty coffee and juice chain with urban café presence and aggressive franchise/international expansion. Highly comparable on café operations, health-forward positioning, and franchise-driven growth model.
- Joe Coffee Company: NYC-based specialty coffee chain and roaster with multiple Manhattan/Brooklyn cafés and wholesale accounts. Direct comparable on NYC specialty positioning, craft roasting, and multi-café operations.
Regional players
- Birch Coffee: NYC specialty coffee chain and roaster with cafés across Manhattan and Brooklyn. Comparable on NYC specialty positioning and craft roasting, but operates primarily as an independent regional player rather than expanding nationally.
Broad incumbents
- Dutch Bros Coffee: Public specialty coffee drive-thru and café chain with 900+ locations, including recent East Coast expansion. Comparable on specialty positioning and growth-stage national expansion, though broader in scale and footprint.
Emerging players
- Counter Culture Coffee: Specialty coffee roaster with strong training/education programs, cafés, and DTC retail. Comparable on third-wave sourcing, in-house roasting, and craft-focused brand identity, though more weighted toward wholesale than café operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gregorys Coffee social profiles
Digital presenceGregorys Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gregorys Coffee leadership team
Management profileNumber of profiles
Profiles3 records
Gregorys Coffee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gregorys Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gregorys Coffee
What does Gregorys Coffee do?
Gregorys Coffee operates a specialty coffee retail business through 50+ company-owned cafés on the U.S. East Coast, serving espresso-based drinks, cold coffee, matcha, protein beverages, and freshly prepared food. The company also sells whole bean and ground coffee online through its e-commerce store with subscription delivery, and operates the Gregulars mobile loyalty app (iOS/Android). In 2026, the brand launched a franchise program backed by parent company Craveworthy Brands to expand nationally.
Is Gregorys Coffee a public or private company?
Gregorys Coffee is a private company. It is classified as corporate owned and is currently operating.
When was Gregorys Coffee founded?
Gregorys Coffee was founded in 2006. It employs 101 to 250 people.
Where is Gregorys Coffee based?
Gregorys Coffee is headquartered in New York, United States, in the North America region.
How does Gregorys Coffee make money?
Four revenue lines are on record. Retail Café Operations are the primary driver. The others are franchise Fees and Royalties, direct-to-Consumer Coffee Sales and catering Services.
Who are Gregorys Coffee's main competitors?
Direct peers on record are Blue Bottle Coffee, Stumptown Coffee Roasters, Philz Coffee, La Colombe Coffee Roasters, Intelligentsia Coffee, Joe & The Juice and Joe Coffee Company. Birch Coffee is listed as a regional player. Dutch Bros Coffee is listed as a broad incumbent. Counter Culture Coffee is listed as an emerging player.
Does Gregorys Coffee have an API?
No public API is recorded for Gregorys Coffee.
What industry is Gregorys Coffee in?
Gregorys Coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave), with a secondary code of THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 311920 and its SIC code is 5810.