United Way St. Croix And Red Cedar Valleys, Inc.

What United Way St. Croix And Red Cedar Valleys, Inc. does

United Way St. Croix And Red Cedar Valleys, Inc. is a 501(c)(3) nonprofit organization formed on July 1, 2024 through the merger of United Way St. Croix Valley and Dunn County United Way, serving six counties in Western Wisconsin — Burnett, Dunn, Pepin, Pierce, Polk, and St. Croix. The organization operates from two offices (River Falls and Menomonie) and delivers a portfolio of community services including a 24/7 211 Resource Helpline backed by Inform USA-certified specialists and a database of more than 12,000 agencies, a Diaper Bank, Community Impact Grants, the John Coughlin Hope Fund, Mental Health First Aid, and Community Resiliency programming. Its technology footprint consists of the 211 resource directory and mobile applications on iOS and Android, with no proprietary AI components described.

The organization's business model is centered on philanthropic fundraising rather than commercial revenue. It receives funds through workplace giving campaigns, individual donations, Leadership Giving, planned giving, the Give Big Valleys regional fundraising event (which raised $344,960 for 81 nonprofits in 2025), and pass-through or administered grants such as the Otto Bremer Trust Community Responsive Fund. Funds are deployed via Community Impact Grants to roughly 50 nonprofit agency programs and through 30+ community nonprofit partnerships. The entity holds the 2026 Candid Platinum Seal of Transparency (top 0.1% of U.S. nonprofits) and is affiliated with United Way Worldwide.

In February 2026 the organization appointed Randy Morrissette II as Executive Director, marking a leadership transition following the merger. Its financial reporting transitioned to a calendar-year fiscal year in 2025. The merged organization continues to serve as a regional backbone for donor coordination, grantmaking, and social-services information and referral across Western Wisconsin.

Name

United Way St. Croix And Red Cedar Valleys, Inc.

Legal name

United Way St. Croix and Red Cedar Valleys, Inc.

Website

https://uwvalleys.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way St. Croix And Red Cedar Valleys is a 501(c)(3) nonprofit serving six Western Wisconsin counties. It operates a 211 helpline, Diaper Bank, Mental Health First Aid training, Community Impact Grants, and regional workplace giving campaigns.

Ownership category

akta.pro rank

Product category

Community Human Services Nonprofit

NAICS

Grantmaking and Giving Services (81321), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAKAG

Federated Giving Organizations (e.g., United Way-type)

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAEAL

Community Centers & Neighborhood Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Community fundraising services
• Workplace giving campaigns
• Emergency assistance programs
• Nonprofit grant funding
• Community resource referrals

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Workplace Campaigns: Primary revenue stream through workplace giving campaigns where employees contribute via payroll deductions or one-time donations. Employers send collected donations monthly or quarterly.
2. Individual Donations: Online donations, stock gifts, tribute gifts, and other direct contributions from individual donors.
3. Planned/Legacy Giving: Deferred gifts through wills, retirement plans, or life insurance policies. Legacy Fund at St. Croix Valley Foundation provides ongoing support.
4. Otto Bremer Trust Partnership: Partnership with Otto Bremer Trust for Community Responsive Fund grants to nonprofit organizations in the service region.
5. John Coughlin Hope Fund: Emergency financial assistance fund providing rental and other assistance to families in crisis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

United Way St. Croix And Red Cedar Valleys, Inc. is a regional 501(c)(3) nonprofit that mobilizes charitable giving, volunteers, and direct services across six Western Wisconsin counties. It operates the 211 Resource Helpline, a Diaper Bank, Community Impact Grants, the John Coughlin Hope Fund for emergency assistance, Workplace Giving Campaigns, and convening programs such as Day of Caring and Give Big Valleys. All funds raised locally stay local to support health, education, and financial stability programs.

Product overview

United Way St. Croix and Red Cedar Valleys operates as a unified nonprofit organization formed from the 2024 merger of United Way St. Croix Valley and Dunn County United Way. The organization offers a portfolio of community-focused programs and services including the 211 Resource Helpline (a free 24/7 hotline connecting residents to local services), the Diaper Bank (distributing diapers to families in need), Community Impact Grants (funding approximately 30 local nonprofits annually), the John Coughlin Hope Fund (emergency financial assistance), Leadership Giving Program (donor recognition starting at $500 annually), Day of Caring (annual volunteer event), Give Big Valleys (annual online giving campaign), Otto Bremer Trust Community Responsive Fund (partnership grants), Workplace Campaigns (employer giving programs), and Planned Giving/Legacy Gifts. These programs collectively address the organization's mission of fighting for health, education, and financial stability in Western Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• 211 Resource Helpline

Quantifiable outcome

• 184,880+ diapers distributed since 2022
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• St. Croix Valley FoundationcoreStrategic or Co-development PartnerUW Valleys Legacy Fund is managed through the St. Croix Valley Foundation. Donors can contribute to the Legacy Fund or create their own fund that provides ongoing support to UW Valleys and other charities.
• United Way WorldwidecoreStrategic or Co-development PartnerVoluntary affiliation with United Way Worldwide provides access to resources, best practices, and global network support. UW Valleys pays dues and must meet membership standards annually.
• CandidsupportingOthersCandid provides data and information about nonprofits to increase sector transparency. Their tools are used by donors, foundations, and the public to understand nonprofit missions, finances, and impact.
• Dunn County United WaycoreStrategic or Co-development PartnerCompleted merger effective July 1, 2024, forming United Way St. Croix and Red Cedar Valleys. Combined boards and operations to strengthen collective ability to serve the six-county region.
• GuidestarsupportingOthersPartnership for nonprofit transparency and information sharing. Displays Guidestar transparency badge on website.
• St. Croix Valley FoundationsupportingGTM or Marketing PartnerValley Leader sponsor for Give Big Valleys 2025 campaign.
• WESTconsin Credit UnionsupportingGTM or Marketing PartnerValley Leader sponsor for Give Big Valleys 2025 campaign.
• Hiawatha National BanksupportingGTM or Marketing PartnerCivic Leader sponsor for Give Big Valleys 2025 campaign.
• First State Bank and TrustsupportingGTM or Marketing PartnerCivic Leader sponsor for Give Big Valleys 2025 campaign.
• Royal Credit UnionsupportingGTM or Marketing PartnerCivic Leader sponsor for Give Big Valleys 2025 campaign.
• Xcel EnergysupportingGTM or Marketing PartnerCivic Leader sponsor for Give Big Valleys 2025 campaign.
• O'Rourke Media GroupsupportingGTM or Marketing PartnerMedia Partner for Give Big Valleys 2025 campaign, providing press coverage across Western Wisconsin.
• 211 WisconsincoreStrategic or Co-development Partner211 is operated by United Way with regional centers across Wisconsin. UW Valleys supports the 211 service which connects people to locally available resources 24/7/365.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Feeding America Eastern Wisconsin: Wisconsin-based food bank affiliate of Feeding America. Comparable nonprofit operating model (donor-funded food distribution, community partner network) and overlapping mission on hunger relief, though serving a different geography within Wisconsin.
• United Way of Pierce County: Smaller Washington-state United Way affiliate (not a direct in-territory peer) that provides a useful size-comparable benchmark for a single-county United Way affiliate of similar maturity to UW Valleys prior to its 2024 merger.

Direct peers

• Greater Twin Cities United Way: Major regional United Way affiliate serving the Minneapolis-St. Paul metro. Closely aligned business model (workplace giving, 211, grantmaking to local nonprofits) and overlapping regional geography, though operating at much larger scale and serving a denser urban/suburban market.
• 211 Wisconsin (United Way 211): Statewide 211 service operated in partnership with United Way affiliates including UW Valleys. Directly comparable technology platform (12,000+ agency database, 24/7 multilingual hotline) and overlapping operating model for resource and referral services.
• St. Croix Valley Foundation: Regional community foundation serving the St. Croix Valley with overlapping grantmaking, donor-advised funds, and Legacy Fund management for UW Valleys. Directly comparable as a community-focused grantmaker and donor-services organization in the same geography.
• West Central Wisconsin Community Action Agency (WESTCAP): Community Action Agency serving Western Wisconsin with anti-poverty programs (housing, energy assistance, food). Overlapping mission with UW Valleys' ALICE focus and overlapping six-county service area; both serve low-income households via grants and direct services.
• United Way of Dane County: Larger Wisconsin-based United Way affiliate serving Dane County. Most directly comparable peer - same federated giving model, same 211-style resource navigation, similar workplace campaign, Community Impact Grant, and donor-recognition programs, but at materially larger scale.
• United Way of Wisconsin (state association): Statewide network of Wisconsin United Way affiliates. Directly comparable through shared 211 Wisconsin infrastructure, common workplace giving framework, and overlapping donor/constituent base with UW Valleys.

Broad incumbents

• United Way Worldwide: Global federation of which UW Valleys is a member. Comparable organization with the same federated giving, workplace campaign, and 211 operating models, but operates at global scale and sets standards/certification requirements that UW Valleys must meet.
• Salvation Army Northern Wisconsin: Established national nonprofit with comparable emergency financial assistance, rent/utility help, and donor-funded community programs. Comparable service categories (emergency assistance, donor-funded social services) and overlapping ALICE-level beneficiary base, but operates at much larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-way-st-croix-red-cedar-valleys

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way St. Croix And Red Cedar Valleys, Inc.