R.O.M. INC.

What R.O.M. INC. does

ROM inc. (株式会社ROM) is a Tokyo-based creative video production studio founded on April 20, 2021, by Representative Director Watanabe Kota (渡邉剛太). The studio specializes in music video (MV) and commercial (CM) production, offering an integrated service stack covering direction, production, cinematography/shooting, and color grading. It operates from a headquarters in Harajuku, Shibuya, Tokyo, and maintains a deliberately small core team of approximately two employees, scaling production capacity through a recurring partner network that includes ADC inc., SCENE inc., XM, CEKAI, SUGARBITZ, and BRYCEN for crew, line production, and VFX/CGI services.

The studio serves a diversified client base across four primary segments: Japanese and international music artists and record labels (including Sony Music Labels and recurring work for Aile The Shota), consumer brands (Nike Japan, Jordan Brand, Takara Tomy, NANGA), esports organizations (Crazy Raccoon, DetonatioN FocusMe), and event promoters (ULTRA JAPAN, NIGHT HIKE). In 2025 the studio earned international recognition via Cannes Lions shortlisting, a Clio Awards Bronze, MAD STARS Gold in Innovation and SDGs, ONE ASIA Creative Awards Gold & Silver, and ACC Tokyo Silver & Bronze, predominantly for work on the OUI Inc. Smart Eye Camera project.

ROM inc. generates revenue exclusively through project-based professional services fees negotiated per engagement, with no subscription, usage-based, or product revenue streams. Customer acquisition is sales-led and relationship-driven within the Japanese creative and entertainment industries. The studio has documented production work across Japan, Taiwan, Thailand, South Korea, Vietnam, and the USA, and has expanded its service scope into interactive/metaverse content and cross-disciplinary educational projects. No external funding, institutional investors, or proprietary technology platform is disclosed.

Name

R.O.M. INC.

Legal name

株式会社ROM

Website

https://rominc.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

ROM inc. is a Tokyo-based creative video production studio founded in 2021 that produces music videos and commercials for Japanese and international artists, consumer brands, esports organizations, and event promoters through direction, cinematography, and color grading services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: ROM inc. generates revenue through project-based fees for video production services including music video direction/cinematography, commercial production, color grading, and event documentation. Fees are negotiated on a per-project basis, reflecting the bespoke nature of creative production engagements. No subscription, usage-based, or product revenue streams are indicated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ROM inc. is a Tokyo-based creative video production studio that produces music videos (MV) and commercials (CM) for musicians, record labels, consumer brands, esports organizations, and event promoters. The studio delivers end-to-end production services spanning creative direction, cinematography/shooting, color grading, and post-production, executed on a project basis. Services are also offered as standalone engagements (e.g., shooting-only or grading-only) for third-party productions.

Product overview

R.O.M. INC. is a Tokyo-based creative video production company founded in 2021. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core service is professional video production, with particular focus on music videos (MV) and commercials (CM). The company provides integrated services spanning direction, production, shooting/cinematography, and color grading. Their portfolio includes works for major Japanese artists such as Aile The Shota, SKY-HI, Daoko, and international clients including Nike, Jordan Brand, Takara Tomy, and various esports organizations. The company is structured as a small creative team with approximately 2 employees as of 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services (MV & CM) End-to-end professional video production services for music videos and commercials, spanning direction, production, shooting/cinematography, and color grading for musicians, record labels, consumer brands, esports organizations, and event promoters.
• Direction Services Standalone directorial services for music videos, commercials, promotional films, and branded content for artists and brands including Aile The Shota, SKY-HI, Daoko, and Nike/Jordan campaigns.
• Cinematography / Shooting Services Camera and cinematography services — Director of Photography, camera assistance, lighting direction, and drone operation — offered standalone or as part of integrated video projects for third-party productions and brand campaigns.
• Color Grading Services Standalone color grading and post-production color services that enhance visual aesthetics and maintain consistent visual style for third-party music videos, commercials, and promotional content.
• Event Documentation & After-Movie Production Video documentation of music festivals, esports tournaments, and large-scale entertainment events, including official after-movies, teasers, and recap edits for event promoters and organizers.

Quantifiable outcome

• International creative awards including Cannes Lions Shortlist (Pharma division, 2025), Clio Awards Bronze in Emerging Technology, MAD STARS 2025 GOLD (Innovation & SDGs divisions), ACC TOKYO CREATIVITY AWARDS Silver & Bronze, and ONE ASIA Creative Awards 2025 GOLD & SILVER — for the OUI Inc. Smart Eye Camera project

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CEKAIcoreStrategic or Co-development PartnerCEKAI is a recurring production partner on ROM inc. projects, collaborating on Nike Jordan Delta 2, LEGION × ULTRA JAPAN, NIKE SNKRS, and other brand campaigns. CEKAI serves as a creative/production entity contributing to joint client engagements.
• XM (xm_div)coreImplementation/ SI/ Consulting PartnerXM (xm_div / xm_ div) is a consistent production partner appearing across ROM inc.'s portfolio, including Aile The Shota / Epilogue, HAN-KUN, and numerous other works. XM functions as a line production and production management partner.
• ADC inc.coreImplementation/ SI/ Consulting PartnerADC inc. provides cinematography crew (Directors of Photography, camera assistants) for ROM inc. productions on a recurring basis. Featured on works including Aile The Shota – AURORA TOKIO, Aile The Shota – LOVE, Aile The Shota / Epilogue, Aile The Shota – キセキセツ, and others.
• SCENE inc.coreImplementation/ SI/ Consulting PartnerSCENE inc. supplies camera and lighting crew for ROM inc. projects on a recurring basis, including on works such as XG – The first HOWL tour VCR, NIGHT HIKE, and 25 DFM CULTURE. Also provides production management personnel.
• SUGARBITZ Co., Ltd.coreStrategic or Co-development PartnerSUGARBITZ is a recurring partner on ROM inc. music and event projects, including ULTRA JAPAN productions, SoulZ ANOTHER EDITION, and the LEGION × ULTRA JAPAN 2022 After Movie. Functions as a co-production and creative partner.
• Vantan Design Research InstituteminorStrategic or Co-development PartnerROM inc. produced a cross-disciplinary educational project with Vantan Design Research Institute (Vantanデザイン研究所), featuring Daoko and student work across multiple creative disciplines (video, hair/makeup, styling, graphic design). This is a co-produced educational/industry collaboration project.
• 株式会社ON (ON CO.LTD)minorOthersROM inc.'s About Us page lists 株式会社ON as a related company, indicating a corporate group relationship. ON CO.LTD appears in the ROM inc. portfolio, such as in the vaultroom project where Mai Ohtani of ON CO.LTD served as Director.

Recent moves6 records

Expansion highlights5 records

Direct peers

• NAKED Inc. Tokyo-based creative studio recognized for high-end visual production and brand experiences, including commercial content. Comparable to ROM inc. as a Japan-headquartered creative studio serving brand and entertainment clients with cinematic production.
• Hungry Man: International commercial and music video production company with offices worldwide. Comparable to ROM inc. in commercial production focus and brand-client profile.
• B-Reel: International creative production studio producing music videos, commercials, and brand content for global brands and artists. Comparable to ROM inc. in creative-service offering and brand/music client base.
• Radical Media: International production company producing music videos, commercials, and branded entertainment for global brands and artists. Comparable to ROM inc. in MV/CM service offering and enterprise brand clientele.
• Caviar: International production company with strong presence in music video and commercial production, including in Tokyo. Directly comparable to ROM inc. in MV/CM focus and artist/brand clientele, though operating at significantly larger scale across multiple geographies.
• Partizan: International production company known for music videos, commercials, and branded content. Directly comparable to ROM inc. in service mix (direction, production, post) and target customers (artists, brands, agencies).
• PERIMETER: Tokyo-based creative production studio working across music videos, commercials, and brand content. Highly comparable to ROM inc. in scope (MV/CM), geography (Japan), and customer base (musicians, brands).
• Anonymous Content: International production company with deep music video and commercial film credits. Comparable to ROM inc. in MV/CM focus and brand/entertainment clientele, though at substantially larger scale.

Broad incumbents

• AOI Pro. One of Japan's largest commercial and video production groups, offering TVCM, web films, and branded content at scale. Comparable to ROM inc. in commercial production focus but operates as a broad incumbent across the wider Japanese advertising market.
• ROBOT Communications: Major Japanese advertising and content production group with extensive CM and music video work. Comparable to ROM inc. as a Japanese commercial/MV production player, but operating as a much broader incumbent across advertising, content, and media services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rominctokyo
• Instagraminstagram.com/rom_inc_tokyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R.O.M. INC.