Ajuntament De Figueres

What Ajuntament De Figueres does

Comerç Figueres Associació is a non-profit merchants' trade association based in Figueres, Catalonia, Spain, founded around 2014 and operating under the Doing-Business-As name "Comerç Figueres." It represents and promotes nearly 300 local SMB establishments across food, hospitality, fashion, personal services, sports/leisure/culture, technology/home/decoration, and other commercial categories. The organization functions as a collective-marketing and event-orchestration platform rather than a technology company: its core offerings are the Empordà Card loyalty system (launched 2015 with the Àrea de Promoció Econòmica de l'Ajuntament de Figueres and powered by La Caixa's Premia@ infrastructure) and a recurring calendar of city-center events including FiraRambla (street shopping fair with approximately 40 tents), Tastets Surrealistes (surrealist-themed gastronomic route), Figa Dolça (pastry show), and the Fira Degustació de la Cervesa Artesana (craft beer fair).

The underlying technology footprint is intentionally light: a corporate website (comercfigueres.com) with associated social channels (Facebook, Twitter/X, Instagram), a Mailchimp newsletter, and Facebook Pixel plus Google Analytics for site measurement. There are no disclosed APIs, SDKs, mobile applications, or proprietary data systems. Customer data flows primarily through the Premia@ loyalty platform operated by La Caixa, which enables prize drawings, solidarity campaigns (raising €9,800 in 2014-2015 and €6,000 in 2015-2016 for local social causes), and cross-promotion across member establishments.

The business model is membership- and event-based rather than venture-scale. Revenue is generated through membership dues and unit-priced stall rentals (€170 per tent for non-members, €30 per edition for members, plus reduced loyalty-card benefits under the Empordà Card program), supplemented by sponsorship from Estrella Damm and La Caixa and in-kind institutional support from the Ajuntament de Figueres and Generalitat de Catalunya. The association is governed by a ~20-person elected board (Junta), has 1-10 employees, and has never raised external funding or disclosed financial results. Past presidents include Jordi Rotllan and Lluís De Anguera. Distribution is concentrated on the Rambla de Figueres commercial avenue and at festival venues (Festival Acustica, Festival Internacional del Circ Elefant d'Or).

Name

Ajuntament De Figueres

Legal name

Comerç Figueres Associació

Website

https://comercfigueres.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Comerç Figueres Associació is a non-profit merchants' trade association serving roughly 300 local SMB establishments in Figueres, Catalonia, organizing collective events and the Empordà Card loyalty system.

Ownership category

akta.pro rank

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Comerç Figueres Associació is a non-profit merchants' trade association representing nearly 300 local businesses in Figueres, Catalonia. It delivers member services including event organization (FiraRambla street fair, Tastets Surrealistes gastronomic route, Fira Degustació de la Cervesa Artesana craft beer fair, Figa Dolça pastry show), the Empordà Card loyalty program, joint marketing campaigns, and training workshops for digital tools.

Product overview

Comerç Figueres is a commerce association representing local businesses in Figueres, Spain. The organization operates primarily as a promotional and marketing platform that connects member establishments with consumers through events, campaigns, and a loyalty card system. The association supports approximately 300 affiliated businesses across sectors including food/feeding, sports/leisure/culture, personal services/health, hospitality, fashion, technology/home/decoration, and other commerce categories. The core offering consists of event organization (such as FiraRambla markets, Tastets Surrealistes gastronomic routes, and Figa Dolça pastry exhibitions), a loyalty card system (Empordà Card), and various promotional campaigns to drive local commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Empordà Card: Loyalty and customer management system launched in 2015 in collaboration with the Ajuntament de Figueres. Enables establishments to track customer purchases and offer promotions.

Products and services

• Comerç Figueres Trade Association Membership

Quantifiable outcome

• 30% increase in tasting menu sales year-over-year
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ajuntament de FiguerescoreStrategic or Co-development Partner · 17 February 2026City Council collaborates with Commerce Figueres on all major events including FiraRambla, Tastets Surrealistes, Figa Dolça, and beer fair. Provides sponsorship, venue access, and joint promotion. Council offers fiscal benefits to member businesses through tax reductions.
• Fundacio Gala-Salvador DalicoreStrategic or Co-development Partner · 17 February 2026Foundation collaborates on Dalí-themed events. Created cookies shaped like Dalí's three-crust bread (2024) to commemorate 50 years of Dalí Theatre-Museum. Partnership enables special evening museum visits for association members.
• Area de Promocion Economica Ajuntament de FiguerescoreStrategic or Co-development PartnerMunicipal economic development office co-developed Emporda Card loyalty system and supports training programs for member businesses.
• La CaixacoreStrategic or Co-development PartnerBanking partner provides Premia@ system for loyalty cards, enabling prize drawings, solidarity campaigns, and customer data collection. Partnered on solidarity campaigns raising funds for local social organizations.
• Estrella DammminorGTM or Marketing PartnerBeer sponsor for Tastets Surrealistes gastronomic route, providing promotional support for surrealist-themed restaurant campaign.
• Various Emporda Wine Cellars (Celler Espelt, Celler Pere Guardiola, Celler Mas Llunes, Celler La Vinyeta, etc.)minorStrategic or Co-development Partner17 wine producers from D.O. Emporda paired with retail stores for window display competition during annual wine show. Creates cross-promotion between wine tourism and local commerce.
• Festival AcusticaminorStrategic or Co-development PartnerMusic festival collaboration includes promotional spaces at festival venue, ticket giveaways through loyalty system, and joint marketing efforts.
• Festival Internacional del Circ Elefant d'OrminorStrategic or Co-development PartnerInternational circus festival partnership includes window display competitions, ticket giveaways, and joint promotion of Figueres cultural events.
• Circus Arts FoundationminorStrategic or Co-development PartnerProvided expertise and support for circus-themed window display competition, contributing to visual merchandising quality.
• Piu Bella ModelsminorGTM or Marketing PartnerModeling agency partners for Commerce Fashion Day catwalk events, providing models for retail fashion shows.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PIMEC: Catalan association representing micro, small, and medium enterprises. Comparable as a regional Catalan membership organization supporting SMEs, but with a broader mandate beyond retail into industry and services.
• Foment del Treball Nacional: Catalan employers' association representing companies and sectoral federations. Comparable as an institutional membership organization advocating for Catalan businesses, but broader in scope than retail and commerce.
• Cámara de Comercio de España: National Spanish chamber of commerce providing services, representation, and programs to businesses across Spain. Comparable as a broad business membership and support institution, but operating at national scale across all sectors.

Others

• Local First: U.S.-based organization promoting locally owned independent businesses through public campaigns and local chapter networks. Conceptually comparable in mission (promoting independent local commerce over chains and e-commerce), though operating as a movement/advocacy organization rather than a single-city trade association.

Direct peers

• Barcelona Comerç: Federation of Barcelona's local commerce associations, representing thousands of city-center retailers. Directly comparable as a Catalan municipal commerce association that organizes campaigns, events, and member services for independent retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/comercfigueres
• Facebookfacebook.com/ajfigueres
• Instagraminstagram.com/comercfigueres

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajuntament De Figueres