Wijnkoperij en Restaurant de Prinsen

What Wijnkoperij en Restaurant de Prinsen does

Wijnkoperij en Restaurant de Prinsen is a privately-held, family-operated wine merchant and restaurant based at Hoofdstraat 34 in Zenderen, Netherlands, serving the Twente and Overijssel region. The business operates four interlocking revenue streams: a walk-in wine shop carrying 90+ hand-selected bottles from reputable wine houses and small-scale artisanal producers (priced from €6.95 to €205), a webshop with regional delivery, on-site restaurant and event facilities (including a Proeftuin tasting garden and Wijnbbar), and off-site catering via a mobile fleet that includes the De Trukipan food truck, De Bakfiets cargo-bike grill, and Het Spit rotisserie.

The company's customer base spans individual wine enthusiasts, corporate groups (minimum 25-30 persons), wedding and celebration parties (20+ guests for full-day events at the Proeftuin), and private event hosts (groups from 2 persons), with capacity to host events for up to 800 guests. Recurring touchpoints include a subscription-style wine club (10% discount in-store and online plus exclusive tastings), bi-annual public tasting events (voorjaarsproeverij and najaarsproeverij), and twice-yearly pop-up restaurant concepts (De Nachtslager gastrobar and Proeftuin) running 8-course tasting menus.

Revenue mechanics are predominantly transactional and per-event: pay-as-you-go unit pricing across catering tiers (fork dinners €69.50/pp, BBQ from €52.50/pp, streetfood €45/pp, wine journeys €39.50/pp, wedding packages from €55/pp), retail wine markups, seasonal food boxes (Easter, Christmas at €49.95, New Year's at €44.50), and the wine club recurring discount. Marketing is executed through organic Facebook and Instagram (@deprinsen), an email newsletter, and a WordPress website with local SEO pages targeting surrounding Twente towns. There is no disclosed technology platform, no headcount, no funding history, and no AI or data capabilities — the value proposition rests entirely on curated wine selection, personal advisory service, and in-person event execution.

Name

Wijnkoperij en Restaurant de Prinsen

Legal name

Wijnkoperij en Restaurant de Prinsen

Website

https://deprinsen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wijnkoperij en Restaurant de Prinsen is an independent wine shop and restaurant in Zenderen, Netherlands, serving Twente/Overijssel with curated wine retail, on-site dining, weddings, off-site catering, and a wine club membership program.

Ownership category

akta.pro rank

Product category

Wine Retail & Hospitality

NAICS

Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine retail
• Restaurant dining
• Event catering
• Wine club
• Wine tastings

Headquarters

HQ city

Zenderen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Retail Sales: Retail wine sales through physical shop and online webshop. Wines sourced from reputable wine houses and small-scale artisanal producers worldwide. Offers red, white, rosé, and sparkling wines with prices ranging from budget (€6.95) to premium (€205.00 for Vega Sicilia Valbuena).
2. Restaurant and Dining Services: Full-service restaurant hosting private dinners, corporate events, weddings, and pop-up restaurant concepts (Gastrobar De Nachtslager, Proeftuin). Operates 2x yearly with 8-course tasting menus.
3. Event Catering: Catering services for off-site events including fork dinners (€69.50/pp), BBQ arrangements (from €52.50/pp), wine journeys (€39.50/pp), and streetfood dinners (€45.00/pp). Also offers food truck services (Citroën HY) and sharing dinner experiences.
4. Wine Club Membership: Subscription-style membership offering 10% discount on all wine purchases (both in-store and online), plus access to exclusive tastings and events.
5. Food Boxes: Seasonal food box offerings including Easter Brunch & Bubble Box, Christmas Dinner Foodbox (€49.95), and New Year's Countdown Box (€44.50).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wijnkoperij en Restaurant de Prinsen operates a physical and online wine retail shop offering a curated selection of red, white, rosé, and sparkling wines sourced from reputable houses and small-scale artisanal producers worldwide. It complements retail with on-site restaurant dining, pop-up gastrobar concepts (De Nachtslager, Proeftuin), off-site event catering (BBQ, weddings, corporate dinners, wine journeys, streetfood), a wine club membership with 10% discount, and seasonal food boxes.

Differentiator

Problem solved

Functional benefit

Brands

• De Nachtslager: Pop-up restaurant concept operating 1-2 times per year, featuring an 8-course tasting menu with wine pairings
• De Prinsen Wijnclub
• De Trukipan
• De Bakfiets
• Het Spit

Products and services

• Wine Shop (Wijnkoperij) Retail wine sales through a physical store at Hoofdstraat 34, Zenderen (Wed-Fri 12:00-18:00, Sat 12:00-17:00) and an online webshop, offering 90+ wines across red, white, rosé, and sparkling categories with prices ranging from €6.95 to €205.00, targeted at individual wine enthusiasts seeking curated artisanal selections.
• De Nachtslager Pop-up Restaurant Seasonal pop-up gastrobar concept operated 1-2 times per year featuring an 8-course tasting menu ('Ik wil alles meemaken') priced at €90.00 with optional wine pairings, where the chef cooks live in front of guests. Most recent edition ran from March 2 to April 5, 2025.
• Proeftuin Pop-up Restaurant Pop-up restaurant concept operated approximately twice a year, providing an outdoor tasting-garden dining experience paired with selected wines, used as a venue for celebrations and corporate events.
• Vorkjesdiner (Fork Dinner) 4-hour informal dining arrangement at the De Prinsen Wijnbar for groups from 30 persons at €69.50 per person, featuring five courses of small dishes with optional bubbly reception (+€6.75/pp), wine arrangement (+€36/pp), and antipasti plank (+€5.75/pp).
• BBQ Arrangement 2.5-hour outdoor cooking experience for groups from 20 persons starting at €52.50 per person, including meat, fish, and cold dishes, with optional drinks (€8.75/pp/hour), dessert (€11/pp), fries stand (€4.75/pp), and foodtruck (€9.75/pp).
• Wedding Celebrations Full-day wedding packages at the Proeftuin venue for groups from 20 persons, including ceremony (€625), reception (€14.75/pp/hour), congratulations & prosecco (€6.75/pp), wedding cake (€9.25/pp), dinner from €55/pp, coffee (€6.75/pp), and evening party from €8.78/pp/hour.
• Wine Journey (Wijnreis) 2.5-hour wine tasting experience for groups from 10 persons at €39.50 per person, including 7 wines, bread & butter, and an antipasti platter, with optional main course at €36.50/pp extra.
• Streetfood Dinner with Foodtruck Off-site streetfood catering for groups from 30 persons at €45.00 per person, including €250.00 foodtruck rental fee, with optional drinks (€8.70/pp/hour) and wine arrangement (€36.00/pp).
• Prinsen Wijnclub Membership Annual subscription-style membership offering 10% discount on all wine purchases (both in-store and online), plus access to exclusive tastings, proeverijen, and community events, designed for loyal customers.
• Seasonal Food Boxes Holiday-themed food box offerings including Easter Brunch & Bubbel Box, Christmas Dinner Foodbox (€49.95), and New Year's Countdown Box (€44.50), sold for individual purchase during key holiday periods.
• De Trukipan Food Truck Catering Versatile food truck equipped with a large plancha for preparing various dishes, deployed for off-site catering and event services.
• De Bakfiets Mobile Grill Converted large cargo bike serving as a mobile grill for artisanal hamburgers and grilled chicken skewers, used at events and festivals.
• Het Spit Rotisserie Rotisserie unit for traditional roasted meats including porchetta and lamb shoulder, deployed for events and off-site catering.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sligro: Dutch foodservice wholesaler supplying restaurants, caterers, and event venues. Comparable as the upstream supplier/ecosystem participant for De Prinsen's catering and restaurant operations, and a potential competitive reference for off-premise alcohol sourcing at scale.
• Albert Heijn: Largest Dutch supermarket chain with broad wine assortment and aggressive pricing. Indirect competitor for everyday wine purchases; De Prinsen's curated and premium positioning is partly a defense against AH's volume dominance.

Direct peers

• Grand Vin: Online Dutch wine retailer specializing in small, artisanal producers across Europe. Comparable in curation philosophy and e-commerce-driven wine retail, competing for the same discerning Dutch wine buyer.
• Mitra drankenspeciaalzaken: Dutch specialty liquor store franchise with strong regional presence across the Netherlands, including Twente. Comparable in retail wine assortment and local-community positioning, though without De Prinsen's integrated restaurant and event formats.
• Henri Bloem Wijnkopers: Long-established Dutch wine merchant with multiple retail locations, tasting events, and a wine club offering discounts. Closely comparable to De Prinsen in combining curated retail with experiential tasting formats.
• Dirck III Wijnen: Dutch specialty wine retailer with physical shops and e-commerce, focused on curated selections from small producers. Comparable to De Prinsen's artisanal sourcing approach and online-plus-offline retail model.
• Gall & Gall: The largest specialist beer, wine, and spirits retail chain in the Netherlands with hundreds of physical stores and a strong online channel. Comparable to De Prinsen in core wine-retail activity, though at vastly greater scale and with a less curated assortment.

Others

• Hanos: Dutch cash-and-carry and foodservice supplier to hospitality businesses including restaurants, caterers, and event companies. Adjacent rather than directly competitive, but relevant to De Prinsen's catering cost structure and supply chain.

Emerging players

• De Wijnvent: Dutch independent wine shop concept with curated assortment and tasting events. Comparable to De Prinsen in combining retail and wine-tasting experiences for enthusiast consumers.
• Wijnbar Amsterdam: Dutch wine-bar concepts operating in major cities, focused on by-the-glass programs and small-producer wines. Comparable in on-premise wine-and-dining experience, though in a different geography than De Prinsen's Twente base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dePrinsen
• Instagraminstagram.com/deprinsen
• LinkedInlinkedin.com/company/wijnkoperij-de-prinsen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wijnkoperij en Restaurant de Prinsen