ARE33

What ARE33 does

ARE33 (legal name: GROUPE ARE33, formerly Association Réponse Emploi) is a non-profit association intermédiaire founded in 1991 and headquartered at 50 rue de Marseille, Bordeaux, France. The organization operates as a Structure d'Insertion par l'Activité Économique (SIAE) within the regulated French insertion-by-economic-activity sector, providing a broad portfolio of in-home domestic services — cleaning, ironing, gardening, child care, pet walking, grocery shopping, meal preparation, moving assistance, minor handyman work, and manual handling — directly to individual households (particuliers) in Gironde. A secondary B2B offering serves professionals and enterprises with temporary staffing and compliance support for 'clauses sociales' / insertion clauses in public contracts.

The organization's core activity is labor-based service delivery combined with the social and professional qualification of employees facing integration difficulties; ARE33 does not operate a technology platform, proprietary software, or AI-driven product. Its underlying 'technology' is its insertion know-how, its regulatory positioning within the PLIE de Bordeaux framework (legally carried since 2011 by the Maison de l'Emploi de Bordeaux), and its network of partnerships — including Alternative Urbaine Bordeaux for a cultural insertion 'guide éclaireurs' program and four peer associations (BASSIN SOLIDARITE EMPLOI, MAS, REAGIR, T2000) that co-publish the magazine 'L'Intermédiaire'.

ARE33's business model is service-revenue: individual clients pay fees for in-home services with potential French tax deductions of up to 50% (CESU-type framework), and enterprise clients pay for staffing and insertion clause fulfillment. Pricing is pay-as-you-go with no disclosed tier structure. Customer acquisition is direct (website, social, word-of-mouth) within a strictly single-country, single-region footprint (Gironde / Nouvelle-Aquitaine, France). Revenue, headcount, and funding figures are not publicly disclosed.

Name

ARE33

Legal name

GROUPE ARE33

Website

https://are33.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ARE33 is a Bordeaux-based non-profit social insertion association (founded 1991) that delivers in-home domestic services to individual households in Gironde, France, and provides staffing and social clause compliance support to enterprises — using service revenue to create stable jobs and qualification pathways for people facing professional integration difficulties.

Ownership category

akta.pro rank

Product category

Social Employment Integration and Home Care Services

NAICS

Private Households (814110)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industry

Errand Running & Task Assistance (HSACAIAB)

Keywords

• Home care services
• Work integration services
• Domestic help services
• Social insertion employment
• Household assistance services

Headquarters

HQ city

Artigues-près-bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home services to individuals: ARE33 provides domestic help services to individuals at their homes, including cleaning, ironing, gardening, child care, pet walking, grocery shopping, meal preparation, moving assistance, and minor handyman work. The revenue comes from service fees paid by individual clients, with possible tax deductions of up to 50% for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ARE33 provides domestic home services to individuals in Gironde, including cleaning, ironing, gardening, childcare, pet walking, grocery shopping, meal preparation, moving assistance, manual handling, and minor handyman work. The organization also supplies qualified temporary or permanent staff to businesses and professionals, and operates cultural insertion programs (guides éclaireurs). All activity is delivered through an 'association intermédiaire' model that funds the employment and professional qualification of workers facing social and professional difficulties.

Product overview

ARE33 is a social services organization (Association Intermédiaire) based in Bordeaux, France, providing ethical and solidarity-based employment insertion services. The organization offers home services to individuals (housekeeping, gardening, moving assistance, childcare, pet walking, ironing, shopping, handyman work, meal preparation), professional services to businesses, and cultural insertion programs through partnerships. ARE33 is not a technology company and does not offer technology products or platforms.

Differentiator

Problem solved

Functional benefit

Brands

• L'intermédiaire: Magazine published by associations intermédiaires of Gironde including ARE33, communicating about insertion realities, projects, and achievements.

Products and services

• Home Services for Individuals (Services aux Particuliers) Provision of domestic help services directly at the homes of individual customers in Gironde, France. Services include cleaning, ironing, gardening, childcare, pet walking, grocery shopping, meal preparation, moving assistance, manual handling, and minor handyman work. Engagement is provided without contractual constraints and with reduced administrative formalities, and clients may receive tax deductions up to 50%.
• Professional and Enterprise Services (Offre Entreprises) Provision of qualified temporary or permanent staff for businesses and professionals in Gironde requiring insertion-clause compliance (clauses d'insertion) or domestic and professional services. Helps enterprises meet social clauses in public contracts.
• Cultural Insertion Program (Guides Éclaireurs) Training and deployment of 'guides éclaireurs' who lead cultural walking tours of Bordeaux neighborhoods, providing an innovative insertion-by-culture pathway for employees in the social insertion program.

Quantifiable outcome

• Creation of stable employment for people in social and professional difficulty

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Alternative Urbaine BordeauxcoreStrategic or Co-development PartnerARE33 partners with Alternative Urbaine Bordeaux to deliver cultural insertion programs, training 'guide éclaireurs' (urban guide scouts) to lead cultural walking tours of Bordeaux's popular neighborhoods. This innovative initiative combines culture and social insertion, proving that integration can occur through intellectual activities.
• PLIE de Bordeaux / Maison de l'Emploi de BordeauxcoreStrategic or Co-development PartnerARE33 participates in the PLIE de Bordeaux (Plan Local pour l'Insertion et l'Emploi), a local framework for coordinating public interventions to facilitate access to employment for people facing the greatest difficulties. Since 2011, the PLIE is legally carried by the Maison de l'Emploi de Bordeaux.
• BASSIN SOLIDARITE EMPLOI (Bassin Nord), MAS (Mérignac), REAGIR (Talence), T2000 (Saint Quentin de Baron)coreStrategic or Co-development PartnerThese four intermediate associations jointly publish the magazine 'L'Intermédiaire' with ARE33 to communicate about their reality, projects, insertion pathways, and achievements; combat misconceptions; and raise awareness of intermediate associations' professionalism.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• O2: Major French home-services franchise offering cleaning, childcare, gardening, and household support. Overlaps directly with ARE33's core services to individuals but operates as a scaled private franchise rather than a local insertion association.
• Axeo Services: Multi-service home-services franchise in France offering cleaning, gardening, handyman, and household support to individuals and small businesses. Comparable to ARE33 in service breadth and individual-customer focus.
• UNA (Union Nationale de l'Aide, des Soins et des Services aux Domiciles): National federation representing French home-help and personal-services providers. Comparable to ARE33 as an ecosystem participant in the same French 'services à la personne' sector, though operating at federation rather than local-delivery level.

Direct peers

• Domidom: French home-services provider offering personal assistance, household help, and domestic support to individuals and seniors nationwide. Directly comparable to ARE33 in household-help service delivery to individuals.
• Shiva: National French home-cleaning and household-services franchise operating across metropolitan France. Directly comparable to ARE33 in its core cleaning/ironing/home-help offering to individual clients.
• ADMR: France's largest federated network of home-help and personal-services associations, providing cleaning, household help, childcare, and gardening services across France. Highly comparable to ARE33 as another non-profit, association-based home-services provider serving individual households.

Others

• ALYS (Fédération des Associations Intermédiaires): National federation of French intermediate associations (Associations Intermédiaires) in the work-integration sector. Highly comparable to ARE33 as the umbrella body for sister organizations operating the same IAE/SIAE insertion-by-economic-activity model.

Regional players

• Maison des Services A la Personne: Federated network of French regional home-services associations and providers. Comparable to ARE33 as a like-minded association-based home-services operator, though structured as a regional umbrella.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/are-33

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARE33