Westside Tennis & Fitness

What Westside Tennis & Fitness does

Westside Tennis & Fitness is a privately held tennis instruction and training operator founded in 2007 and headquartered in Santa Monica, California. The company delivers direct-to-consumer tennis coaching at three public-court locations in Santa Monica and Venice — Colorado Center Park (2501 Broadway), John Adams Middle School (2425 16th St), and Penmar Recreation Center (1341 Lake St) — through a roster of 13 or more certified tennis professionals, the majority of whom hold USPTA Elite and/or PTR certifications. Its service catalog spans one-on-one private lessons ($130-$170/hour), small-group clinics (2-6 players), adult beginner, adult intermediate, junior (Red/Orange/Green/Yellow ball progression), Live Ball, and Doubles Training programs, supplemented by a 30-minute TXT circuit fitness class and video analysis coaching powered by the third-party Ubersense platform.

The business generates revenue through a mix of per-lesson pricing, multi-lesson packages with usage windows, and monthly auto-renewing memberships (Beginner, Intermediate, Live Ball, TXT) priced between $79 and $280 per month. Ancillary revenue comes from merchandise (Under Armour apparel at $35), racquet stringing services, and the affiliated Rite Grip line of patented functional tennis overgrips developed by founder/CEO Mike Layton. Customer acquisition relies primarily on the company website, a Tennis Tips content blog, an email newsletter, Facebook, Yelp reputation management, and integration with the Punch Pass reservation system and the PlayTennisLA marketplace.

The company's core technology is service-led rather than software-led: instruction is delivered in person by credentialed coaches, with video analysis as an assistive tool. Its principal proprietary assets are two tennis equipment patents (Rite Grip and Rainbow Grip) held by the founder, plus an internationally credentialed coaching team drawn from NCAA D1 programs, ATP/WTA touring experience, and national tennis federations. The company operates exclusively within the Santa Monica/Venice submarket, with no disclosed enterprise customers, funding, or expansion outside the Westside LA region.

Name

Westside Tennis & Fitness

Legal name

Westside Tennis

Website

https://westside-tennis.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Westside Tennis & Fitness is a private, direct-to-consumer tennis instruction operator founded in 2007 in Santa Monica, CA, serving beginner through advanced players at three public-court locations in Santa Monica and Venice through 13+ certified pros.

Ownership category

akta.pro rank

Product category

Tennis Instruction and Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Tennis instruction services
• Private tennis lessons
• Junior tennis development
• Fitness circuit training
• Tennis coaching memberships

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Private Tennis Lessons: One-on-one instruction with certified USPTA/PTR tennis professionals. Offered at two tiers: Pro level ($150/lesson) and Head Pro level ($170/lesson). Discounts available for multi-lesson packages.
2. Group Tennis Lessons: Semi-private instruction with 2-6 players. Pro level ranges from $50-75/person depending on group size. Head Pro level subject to availability. Offered as 6-session packages.
3. Tennis Clinics: Group clinics including Adult Beginner, Adult Intermediate, Junior, Live Ball, and Doubles Training. Drop-in rate $45/class. Membership options provide discounted per-class rates.
4. Membership Subscriptions: Monthly memberships offering 4-8 classes per month at discounted rates. Includes Beginner, Intermediate, Live Ball, and TXT memberships. Automatic renewal on 1st of each month.
5. TXT Circuit Classes: 30-minute burst fitness classes blending strength, cardio, and tennis drills at 12 stations. Offered as monthly subscription ($79-149/month) or drop-in ($29).
6. Merchandise and Services: Sales of Westside Tennis branded Under Armour apparel ($35), racquet stringing services, and Rite Grip tennis overgrips.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Westside Tennis & Fitness provides premium tennis instruction and fitness training services at three public court locations in Santa Monica and Venice, CA. Core offerings include private 1-on-1 tennis lessons, private group lessons (2-6 players), beginner/intermediate/junior/live ball/doubles clinics, a 30-minute TXT Circuit fitness class, video analysis via Ubersense, and tiered monthly membership programs. Ancillary revenue is generated from branded Under Armour merchandise, racquet stringing, and the proprietary Rite Grip overgrip line.

Product overview

Westside Tennis & Fitness is a tennis instruction and fitness services provider offering a comprehensive suite of programs. The core offerings include Private Tennis Lessons (one-on-one coaching), Private Group Tennis Classes (2-6 players), and various group clinics (Adult Beginner, Adult Intermediate, Junior, Live Ball, Doubles Training). Supporting services include TXT Circuit (30-minute cross-training burst classes), Video Analysis (technology-enabled technique breakdown), and merchandise (branded Under Armour apparel, racquet stringing). The company also offers monthly membership programs with tiered pricing for different skill levels. A notable affiliated product is Rite Grip™ tennis overgrips, which are integrated into coaching programs particularly for junior players.

Differentiator

Problem solved

Functional benefit

Brands

• Rite Grip: The World's 1st Functional Overgrip - a patented tennis overgrip developed by Mike Layton, founder of Westside Tennis. Available in multiple models including Rainbow Grip for junior players and custom designs.

Products and services

• Private Tennis Lessons One-on-one private tennis instruction with certified USPTA/PTR tennis professionals. Offered at Pro level ($150 per 60-minute lesson) and Head Pro level ($170 per 60-minute lesson). Multi-lesson packages (3, 6, 10-packs) are available with discounted per-lesson rates and must be used within 1-3 months depending on package. Court fees and ball baskets are included in all lessons.
• Private Group Tennis Classes Small group coaching sessions with 2-6 players per group, offered at Pro level ($50-$75 per person depending on group size, 6-session package) with a customizable, hands-on approach and exclusive learning environment. One-off sessions and Head Pro level availability subject to schedule.
• Adult Beginner Clinic Group tennis instruction for adult beginners covering basic skills and fundamentals including forehand, backhand, serve, and point play, with instruction from certified USPTA/PTR professionals.
• Adult Intermediate Clinic Group clinic for NTRP 2.5-3.0 adult intermediate players focusing on approach shots, lobs, court positioning, and live ball games. Offered with drop-in ($45/class) or monthly membership ($150/mo for 4 classes or $280/mo for 8 classes).
• Live Ball Clinic Fast-paced, competitive clinic for intermediate to advanced players with live ball games and point play. Offered in 60-minute ($150/mo for 4x, $37.50/class) and 90-minute ($210/mo for 4x, $52.50/class) formats with a 5-star Yelp-rated environment.
• Junior Clinic Youth tennis development program with color-coded ball stages (Red: ages 5-9, Orange: ages 9-10, Green: ages 10-11, Yellow: ages 11+) teaching forehand, backhand, volleys, serves, footwork, rules, and sportsmanship using age-appropriate pressurized balls.
• Doubles Training Doubles-specific coaching covering poaching, shading, and team coordination fundamentals for recreational and competitive doubles players.
• TXT (Circuit TXT) Classes 30-minute burst fitness class blending 12 stations of strength, cardio, and tennis hitting drills. Offered as a monthly subscription at $79/month (1x/week), $119/month (2x/week), or $149/month (unlimited), with a $29 drop-in rate.
• Video Analysis Technology-enabled tennis coaching using the Ubersense video analysis platform to break down student mechanics including forehand, backhand, and serve technique to fractions of a second for visual feedback.
• Racquet Stringing Service Racquet stringing service performed with the Gamma-X 6 Stringing Machine for restringing tennis rackets.
• Westside Tennis Under Armour Apparel Westside Tennis-branded Under Armour athletic apparel including light blue and navy t-shirts ($35) featuring moisture-wicking material in a loose fit.
• Monthly Membership Programs Monthly membership tiers that bundle 4-8 classes per month at discounted rates, including Beginner ($150/mo for 4x, $280/mo for 8x), Intermediate, Live Ball (60-min and 90-min), and TXT memberships. Auto-renewal on the 1st of each month.
• Rite Grip Tennis Overgrip Products Patented tennis overgrip with color patterns aligning with racket bevels to provide knuckle alignment cues. Models include the original (initial U.S. flag concept with 50 stars) and the Rainbow Grip with eight color-coordinated bevels for junior players.

Quantifiable outcome

• 450 kcal burned per Live Ball class
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rite Grip TenniscoreTechnology or IntegrationWestside Tennis is the primary distributor and advocate for Rite Grip Tennis products, the world's first functional overgrip. Mike Layton is the founder of both Westside Tennis and Rite Grip. The partnership integrates Rite Grip products into training programs, with specific use in junior programs using Rainbow Grip for faster grip position learning. Rite Grip is described as patented and developed by skilled tennis instructors.
• PlayTennisLAminorStrategic or Co-development PartnerPartner platform helping users find hitting partners and discover open courts with real-time availability tracker. Westside Tennis is listed as an affiliated provider on their platform.
• HEADminorOthersTennis equipment manufacturer whose logo is displayed as a partner/sponsor on the Westside Tennis website.
• USPTAcoreStrategic or Co-development PartnerUnited States Professional Tennis Association - the primary certifying body for tennis professionals. Westside Tennis professionals hold USPTA Elite Professional certifications (highest rating level). Their logo is displayed prominently on site.
• PTR (Professional Tennis Registry)coreStrategic or Co-development PartnerProfessional Tennis Registry - another major tennis instructor certification organization. Multiple Westside Tennis instructors hold PTR certifications alongside USPTA credentials.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sportime Tennis: Multi-location tennis and fitness instruction operator in the New York metro area offering private lessons, group clinics, junior development, and member-based programming. Closest direct competitor in business model: courts, certified USPTA pros, tiered memberships, and recurring private/group revenue streams.
• Topnotch Tennis Management: Tennis program management and staffing company providing lesson programming, clinics, and pro-shop services at clubs and resorts. Comparable in driving revenue from certified instruction and on-court programming for facilities without in-house tennis leadership.
• South Bay Tennis Academy: Southern California tennis instruction business offering private and group lessons, junior programs, and clinics to recreational and competitive players. Comparable as a geographically adjacent regional peer running an identical direct-to-consumer tennis instruction playbook with similar pricing tiers.
• Match Point Tennis Club: Tennis and fitness club offering private lessons, group clinics, leagues, and member programming with certified pros. Similar integrated lesson-plus-fitness club model and pricing structure to Westside Tennis.

Broad incumbents

• IMG Academy: Premier multi-sport boarding and training academy including a high-performance tennis program with private coaching, sports science, and college placement. Comparable in instructional depth, video analysis, and junior development pathways; much broader scale and global brand.
• The Bay Club Company: Multi-club fitness and racquet sports operator with locations across California and the West Coast, offering tennis instruction, group clinics, and fitness alongside broader club amenities. Larger incumbent competing for the same affluent Southern California tennis-student wallet.
• Claremont Club: Southern California private tennis and fitness club providing lessons, clinics, and member programming. Comparable as a SoCal integrated tennis-and-fitness club competing with Westside for adult and junior instruction dollars in the same market region.
• Evert Tennis Academy: High-performance tennis training academy with intensive private coaching, video analysis, and junior development pipelines. Comparable for its high-touch instructional model and use of video analysis; broader in serving elite-tournament paths.
• Life Time Fitness (Tennis): National premium fitness club chain operating tennis facilities and lessons within an integrated club environment. Comparable in bundling tennis instruction inside a recurring membership; broader footprint and amenities.

Emerging players

• Universal Tennis (UTR): Tennis player rating and tournament platform serving recreational and competitive players and providers. Comparable as an enabling ecosystem partner that Westside already interfaces with via PlayTennisLA integration; not a direct lesson competitor but shaping player discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westside.tennis.14
• LinkedInlinkedin.com/company/westside-tennis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westside Tennis & Fitness