South Bay Area Tennis & Pickleball

What South Bay Area Tennis & Pickleball does

South Bay Area Tennis & Pickleball (SBA Tennis & Pickleball) is a privately held sports instruction business founded in 2016 and headquartered in Cupertino, California, serving the South Bay Area of Silicon Valley. The company delivers tennis and pickleball instruction through private (1-on-1), semi-private (2 students), and group (3-6 students) lessons, as well as structured youth tennis clinics organized by the progressive ball-color system (Red, Orange, Green, Yellow), adult pickleball clinics segmented by NTRP skill level (1.0-4.0), summer and holiday camps, and special events including corporate team-building and birthday parties for groups up to 40 players. SBA operates at rented court facilities in Cupertino (Valley Church Courts), Saratoga (Redwood Middle School), and Los Gatos (Fisher Middle), drawing on a coaching team of approximately 8 tennis professionals and 4 pickleball professionals led by founder Brandon Sodos, who holds a Doctorate in Physical Therapy from CSU Northridge and multiple industry certifications (RSPA, PTR, PPR) with a 5.0 NTRP playing rating.

Revenue is generated through per-session unit pricing for lessons (ranging $60-$180 per hour depending on coach tier and format), subscription-style multi-week clinic passes (Bronze 4-8 weeks through Platinum 26+ weeks), seasonal camp fees with early-bird and buddy-discount incentives (up to 30% combined), and custom-quoted group events. The business follows a direct-to-consumer go-to-market, with bookings processed through the sbatennis.com website and the Amilia registration platform, supported by a Refer-a-Friend program (a $40 discount to both sides), a free trial clinic, and organic local marketing via Yelp, Google Business Profile, Facebook, Instagram, and LinkedIn. Group registration discounts (Duo 10%, Trio 20%, Squad 25%) are used as conversion levers. There is no proprietary technology platform; the offering is a traditional, people-and-facility-driven instructional service whose differentiation rests on the founder's clinical biomechanics background, the team's certifications and competitive playing credentials, and curriculum structure.

Customer segments span youth (ages 4-17) in progressive-skill clinics, adult pickleball learners from beginner through intermediate, families seeking shared multi-generational activities, and corporate/event clients. Strategic commercial relationships include Wilson Sporting Goods (5+ year advisory board membership), Saratoga Orthopedic Sports Therapy (injury-prevention alignment leveraging the founder's PT background), and Racket Supply (mutual equipment referrals). The firm operates as a founder-owned sole proprietorship under Brandon Sodos' personal name (copyright 2026; [email protected] contact), with no disclosed external investment, no institutional backers, no subsidiaries, and no publicly reported revenue.

Name

South Bay Area Tennis & Pickleball

Legal name

South Bay Area Tennis & Pickleball

Website

https://sbatennis.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

South Bay Area Tennis & Pickleball is a Cupertino, California-based tennis and pickleball instruction business serving youth, adults, families, and corporate clients in the South Bay Area. It offers private lessons, group clinics, summer camps, and special events at rented court facilities.

Ownership category

akta.pro rank

Product category

Tennis & Pickleball Instruction

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Tennis instruction
• Pickleball lessons
• Youth sports coaching
• Tennis clinics
• Private lessons

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private, Semi-Private, and Group Lessons: The company offers tennis and pickleball lessons at various group sizes (1-on-1, 2 students, 3-6 students). Lessons are priced per session with different rates for Coach Brandon versus other coaches. Sessions are scheduled on a case-by-case basis based on customer availability.
2. Youth Tennis Clinics: Structured group tennis sessions for youth aged 4-17, organized by skill level (Red Ball, Orange Ball, Green Ball, Yellow Ball) and skill (Beginning, Advanced Beginning, Intermediate, Advanced). Clinics run on fixed weekly schedules over 4-26+ week sessions (Bronze, Silver, Gold, Platinum passes).
3. Pickleball Clinics: Group pickleball sessions for all skill levels (Beginning 1.0-2.0, Advanced Beginning 2.5, Intermediate 3.0-4.0) plus Family & Me classes. Sessions run 4-6 weeks with a maximum 6:1 instructor-to-participant ratio. Group discounts available (Duo 10% off, Trio 20% off, Squad 25% off).
4. Summer and Holiday Camps: Camps run during summer break (starting week of 6/8 through 8/10) and holiday breaks. Offerings include Red Ball Camps (Ages 4-6), Rising Stars Tennis Camps (Ages 7-16), and Pickleball Camps. Early bird and multi-week discounts available.
5. Special Events (Birthdays, Team-Building): Custom events for birthdays, family gatherings, graduation parties, corporate team-building, and other celebrations. Events accommodate up to 40 players and include instruction, games, and team photos. Pricing varies by group size, event length, and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

South Bay Area Tennis & Pickleball delivers in-person tennis and pickleball instruction across the South Bay Area of California. Offerings include private, semi-private, and group lessons; youth tennis clinics organized by ball color and skill level; adult pickleball clinics by NTRP rating; summer and holiday camps; and special events such as birthday parties and corporate team-building for up to 40 players. All programs are run by RSPA, PTR, and PPR certified coaches at rented court facilities in Cupertino, Saratoga, and Los Gatos.

Product overview

South Bay Area Tennis & Pickleball offers a comprehensive portfolio of tennis and pickleball instructional services across the South Bay Area of California. The core offerings consist of private lessons (1-on-1), semi-private lessons (2 students), and group lessons (3-6 students) for both sports. Beyond individual lessons, the company provides structured youth tennis clinics organized by ball color progression (Red, Orange, Green, Yellow) and skill level, adult pickleball clinics ranging from Beginning to Intermediate levels, and Family & Me classes. Seasonal programs include summer camps in Cupertino and Saratoga for both tennis (ages 4-16) and pickleball, plus holiday camps during school breaks. Special event services include corporate team-building pickleball events (up to 40 players) and birthday/celebration parties at multiple venues. All instruction is delivered by certified coaches including RSPA, PPR, and PTR certified teaching professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tennis Lessons One-on-one tennis instruction offered with flexible scheduling and pricing that varies by coach (e.g., $150/hour for Coach Brandon; $120/hour or $60/30-min for other coaches). Designed for individual learners seeking personalized attention and stroke correction.
• Semi-Private Tennis Lessons Tennis instruction for two students, priced at $160/hour with Coach Brandon and $140/hour with other coaches, balancing personalized attention and social learning for pairs such as couples, siblings, or friends.
• Group Tennis Lessons Group tennis instruction for 3-6 students, priced from $150/hour with other coaches and from $170/hour with Coach Brandon, designed for families, friends, or small groups wanting to learn together.
• Private Pickleball Lessons

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Racket SupplyminorGTM or Marketing PartnerRacket Supply is a local equipment retailer for tennis, pickleball, badminton, and table tennis located near Valley Church Courts. Coach Brandon refers customers who mention his name for exclusive discounts on tennis rackets. This is a mutual marketing partnership where SBA Tennis & Pickleball sends customers in exchange for referral discounts.
• Saratoga Orthopedic Sports TherapyminorStrategic or Co-development PartnerSaratoga Orthopedic Sports Therapy offers one-on-one individualized care for injury recovery, prevention, and performance enhancement. The clinic uses advanced technology including dual force plates, handheld dynamometry, and Alter-G zero gravity treadmill. This partnership supports SBA's focus on injury prevention and rehabilitation, particularly given founder Brandon Sodos's background as a licensed physical therapist.
• Wilson Sporting GoodscoreGTM or Marketing PartnerCoach Brandon has been a proud member of the Wilson Advisory Team for over 5 years. SBA Tennis & Pickleball recommends Wilson Sporting Goods for tennis rackets, pickleball paddles, apparel, and equipment. This is a recognized advisory relationship with the major sporting goods manufacturer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG Academy: A leading multi-sport boarding and day academy offering tennis among other sports, with structured youth development pathways and camps. Comparable in tennis camps and youth progression curricula but at significantly larger scale and with broader sports programming.
• Mouratoglou Academy: A globally recognized tennis academy founded by coach Patrick Mouratoglou offering elite tennis instruction, camps, and coaching education. Comparable as a tennis instruction brand but operating at international scale and focused on elite/professional player development.
• Chicken N Pickle: A national chain of pickleball and entertainment complexes combining courts, instruction, dining, and team-building events. Comparable in pickleball instruction and corporate event offerings, but with broader entertainment infrastructure and significantly greater scale.
• Rick Macci Tennis Academy: A well-known tennis instruction academy run by renowned coach Rick Macci, focused on junior development and high-performance training. Comparable as an independent branded tennis academy serving junior players but at a higher-performance/elite tier.
• Evert Tennis Academy: A tennis academy founded by Chris Evert offering high-level junior tennis instruction and boarding programs. Comparable in structured junior tennis development, scholarships, and branded tennis instruction, but at greater scale and with residential offerings.
• Life Time Fitness (Life Time Pickleball): National premium fitness club chain that has invested heavily in dedicated pickleball programming, leagues, and coaching across its U.S. locations. Comparable in offering structured pickleball instruction and leagues, but as part of a much larger fitness and wellness platform.

Emerging players

• Inspire Tennis Academy: An independent tennis instruction academy focused on junior development and adult lessons with a similar clinic-and-camp model. Comparable in core instructional service mix but typically operating in a different geography with a smaller coaching bench.
• PB Pickleball / Pickleball Coaching Network: A network of PPR-certified pickleball coaches and instruction providers offering clinics and lessons across multiple U.S. markets. Comparable in providing certified pickleball instruction for beginners through advanced players, but as a distributed coaching network rather than a single-facility operator.

Direct peers

• Bay Area Tennis Academy: A long-running youth and adult tennis instruction program in the Bay Area where founder Brandon Sodos previously worked as a coach. Operates the same direct-to-consumer model of clinics, camps, and lessons targeting the same Silicon Valley demographic.

Regional players

• Almaden Swim and Racquet Club: A member-based racquet sports club in San Jose that offers tennis and pickleball programming in the same South Bay market as SBA. Comparable as a local racquet-sports instruction and play provider competing for the same family and adult customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sbatennis
• LinkedInlinkedin.com/company/sbatennis
• Instagraminstagram.com/sbatennispball

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Bay Area Tennis & Pickleball