WINKdesign
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
WINKdesign firmographics
Firmographics- Name
- WINKdesign
- Legal name
- wink design atelier
- Website
- https://wink-design.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WINKdesign industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where WINKdesign is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WINKdesign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Brand Development & Creative Services: Project-based professional services for brand development, creative direction, and design across visual identity, packaging, signage, and advertising.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WINKdesign product offering
Product offeringCore offering
WINKdesign is a Chicago-based design firm providing brand development and creative direction services, including logo design, print design, signage, packaging, advertising, photography, exhibition graphics, and title design. The studio also offers a "Brand Sprints" intensive engagement packaged as a one-month program, and operates Wink Puzzles as a consumer-facing product sub-brand.
Product overview
Wink Design Atelier is a Chicago-based design firm offering brand development, creative direction, and design services. The company's core offering is its comprehensive design atelier, supplemented by Brand Sprints (a one-month intensive branding program) and Wink Puzzles (a sub-brand creating modern jigsaw puzzles). Services span logo design, print design, signage, packaging, advertising, photography, exhibition graphics, and book design for clients across finance, entertainment, hospitality, packaging, lifestyle, and architecture sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Wink Puzzles: A division of Wink Design creating modern design meets traditional jigsaw puzzles
Products and services
- Brand Development & Creative Direction Full-scope brand development and creative direction services covering logo design, print design, signage, packaging, advertising, photography, exhibition graphics, and title design for business clients across hospitality, food and beverage, architecture, entertainment, retail, and CPG sectors.
- Brand Sprints A condensed, time-boxed design engagement delivered as a one-month intensive program for clients seeking accelerated brand work.
- Wink Puzzles Consumer product sub-brand of WINKdesign selling physical puzzles, extending the studio's creative work into a direct-to-consumer product line.
Companies that use WINKdesign
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles2 records
WINKdesign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WINKdesign partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- AvroKocoreInterior design firm responsible for gorgeous interiors at 900 North Michigan renovation project. Wink Design worked closely with AvroKo to refresh the brand and create cohesive look and feel for the property.
- LVTHNsecondaryVideo curation partner for 900 North Michigan project, responsible for continuously curating amazing videos on the ceiling of the property.
- fc studio inc.coreArchitecture and interiors firm that collaborated with Wink Design on multiple restaurant projects including Mordecai, Steingold's, Gaijin, Ike & Oak, and A10 Bistro. fc studio provides architectural and interior design services while Wink handles brand identity and design.
- Princeton Urban Imagination Center (PUIC)corePartnered with Chicago Architecture Center to create fellowship program supporting new design visions by early-career architects. PUIC and CAC partnered on the Here to Stay exhibition addressing urban architecture for displaced populations.
- Chicago Architecture Center (CAC)coreCreated fellowship program with PUIC for early-career architects. Wink Design provided exhibition graphics and title design for DISRUPTERS: 50 Years of Chicago Women in Architecture exhibit featuring 65 buildings and 1200+ portraits.
- Ross Barney ArchitectssecondaryArchitecture firm partner for Chicago Women in Architecture 50th anniversary exhibit alongside CAC and SAIC.
- School of the Art Institute of Chicago (SAIC)secondaryEducational institution partner for Chicago Women in Architecture 50th anniversary exhibit.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
WINKdesign competitors and assessment
Company assessmentPeers
Broad incumbents
- Landor: Global brand strategy and design consultancy working across hospitality, retail, and CPG. Comparable in brand development and creative direction services, but operates at significantly larger scale and global footprint.
- Lippincott: Established brand strategy and design firm serving enterprise clients with identity systems and creative direction. Overlaps on premium brand development work for hospitality and consumer brands.
Direct peers
- Pentagram: Multi-partner design firm offering branding, identity, and creative direction across hospitality, culture, and consumer sectors. Closely comparable as a partner-led creative atelier competing for similar premium branding clients.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WINKdesign social profiles
Digital presenceWINKdesign financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINKdesign leadership team
Management profileNumber of profiles
Profiles1 record
WINKdesign subsidiaries and ownership
Company hierarchySubsidiaries1 record
WINKdesign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINKdesign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINKdesign
What does WINKdesign do?
WINKdesign is a Chicago-based design firm providing brand development and creative direction services, including logo design, print design, signage, packaging, advertising, photography, exhibition graphics, and title design. The studio also offers a "Brand Sprints" intensive engagement packaged as a one-month program, and operates Wink Puzzles as a consumer-facing product sub-brand.
Is WINKdesign a public or private company?
WINKdesign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WINKdesign founded?
WINKdesign was founded in -1. It employs 1 to 10 people.
Where is WINKdesign based?
WINKdesign is headquartered in Chicago, United States, in the North America region.
How does WINKdesign make money?
One revenue line is on record: brand Development & Creative Services.
Who are WINKdesign's main competitors?
&Walsh (formerly Sagmeister & Walsh) is listed as a peer. Broad incumbents are Landor and Lippincott. Pentagram is listed as a direct peer.
Does WINKdesign have an API?
No public API is recorded for WINKdesign.
What industry is WINKdesign in?
WINKdesign's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7310.