What Leviathan does

Leviathan (now branded Envoy Chicago since 2022) is a Chicago-based specialized creative agency and operating unit of Envoy Group, a cross-discipline design and innovation consultancy with over 100 multidisciplinary experts across eight practice areas. Founded in 2010, the firm designs and engineers immersive experiential installations that combine motion design, architecture, software engineering, and brand strategy, serving Fortune 500 enterprises and major cultural institutions across branded environments, themed entertainment, live events, and public spaces.

The studio's work is built on a heterogeneous technology stack anchored by Epic Games' Unreal Engine 4, Derivative's TouchDesigner, GLSL shading, Adobe After Effects and Photoshop, Side Effects Houdini, Autodesk Maya, and Cinema 4D. Notable technical differentiators include generative content scheduling algorithms that avoid repetition across seasonal, daily, and real-time cycles; environment-reactive "Living Digital Sculptures" that adapt to time, temperature, weather, and human conditions; architecturally integrated large-scale LED installations (89 individually sized displays at 150 Media Stream, 62-foot Dolby Gallery screen, 190-foot The Canopy); and multi-user interactive motion-triggered systems. Documented flagship projects include McDonald's Global Headquarters digital transformation across eight floors, Nike Test Stride (170-foot interactive obstacle course, Shanghai), Disney Imagineering's Animator's Palate (27 screens serving 700 cruise guests) and Peter Pan's Flight queue line, BMW's 8-city 74-day Ultimate Driving Experience tour, the Jabil Blue Sky Center 100,000 sq. ft. IoT innovation facility, and permanent installations at 150 North Riverside, 900 North Michigan Shops, MGM Grand, Dolby, and Verizon's Executive Briefing Center.

The business model is project-based professional services with custom engagements covering discovery, strategy, design, content production, and systems engineering; pricing is not publicly disclosed. Go-to-market is direct enterprise sales, consultative and relationship-driven, with no public pricing or productized tiers. During the pandemic the studio expanded its offering to include virtual experiences. Leadership includes co-founders Chad Hutson (President), Jason White (Chief Creative Officer), and Stephen Basile (Technology President). Multiple FWA "Site of the Day," Event Marketer Gold, and SEGD awards underpin the studio's reputational profile in the experiential design category.

Name

Leviathan

Legal name

Leviathan

Website

https://lvthn.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Leviathan (Envoy Chicago) is a Chicago-based creative agency within Envoy Group that designs immersive interactive installations, experiential environments, and branded events using real-time 3D, generative content, and projection mapping for Fortune 500 enterprise clients across entertainment, retail, museums, and corporate headquarters.

Ownership category

akta.pro rank

Product category

Experiential Design Services

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industry

Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Experiential design services
• Interactive installations
• Projection mapping
• Immersive experiences
• Generative content systems

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Experiential Design Projects: Leviathan generates revenue through custom project-based engagements designing and implementing experiential installations for enterprise clients. Projects span branded environments, themed entertainment, events, and public spaces, with scope including discovery, strategy, design, development, content production, and systems engineering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Leviathan is a specialized creative agency that designs and builds custom experiential installations for enterprise clients. Their work spans branded environments, themed entertainment destinations, live events, and public spaces, combining motion design, architecture, software engineering, and brand strategy. Projects are delivered on a custom project basis, encompassing discovery, strategy, design, development, content production, and systems engineering.

Product overview

Leviathan (formerly Envoy Chicago, 2010-2022) is a specialized creative agency and part of Envoy Group that crafts immersive, cinematic content and interactive experiences for branded environments, themed entertainment, events, and public spaces. The company operates as a project-based creative studio rather than a software platform, delivering bespoke installations from concept through deployment. Their portfolio spans: Branded Environments (experience centers, innovation labs, workplaces) including McDonald's Global Headquarters with eight floors of interactive installations; Themed Entertainment (theme parks, museums, resorts) including Disney Imagineering collaborations and MSI museum exhibits; Events (trade shows, launch events, activations) including Nike Test Stride and John Deere product launches; and Public Spaces (transit centers, art installations, retail) including 150 Media Stream, The Canopy at 900N, and Dolby Gallery. Services encompass discovery, strategy, design, development, and testing across motion design, architecture, software engineering, and brand strategy. Notable projects include McDonald's headquarters featuring interactive timelines and photo walls, 150 Media Stream as Chicago's largest video wall with generative algorithms, Nike Test Stride's 170-foot interactive obstacle course, and Dolby Gallery's audiovisual odyssey.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Environments Custom experiential design and installation services for corporate headquarters, experience centers, innovation labs, and workplaces, transforming physical spaces into immersive brand experiences through interactive technology, LED walls, projection mapping, and content management systems.
• Themed Entertainment Design and build of immersive experiences for theme parks, museums, resorts, and visitor centers, including queue line attractions, interactive dining experiences, and educational exhibits that bring stories to life through digital sorcery.
• Events Design and production of immersive brand activations, trade show exhibits, product launches, and live entertainment experiences for trade shows, launch events, activations, and live entertainment.
• Public Spaces Design and installation of always-on, transformative experiential installations for high-traffic public spaces including transit centers, art installations, retail atriums, and common areas, featuring custom content management systems for ongoing curation.

Quantifiable outcome

• Coverage circulated globally with features on premiere streetwear and fashion media outlets
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Envoy GroupcoreStrategic or Co-development PartnerLeviathan is part of Envoy Group, a cross-discipline design and innovation consultancy. Envoy Group includes Envoy (full-service design and innovation consultancy), Bulldog Drummond (strategy and design consultancy), and Leviathan. With over 100 multidisciplinary experts across eight core practice areas, Envoy Group provides comprehensive end-to-end offerings for complex marketing and technology challenges.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia studio specializing in immersive environments, projection mapping, and interactive installations. Closest direct peer to Leviathan with a comparable mix of permanent installations, themed entertainment, and brand experiences for Fortune 500 clients.
• ESI Design: New York-based experiential design firm (now part of NBBJ) creating interactive environments for museums, brands, and public spaces. Highly comparable in scope, client mix, and service offerings to Leviathan.
• Ideum: Interactive exhibit design and fabrication studio for museums, cultural institutions, and corporate clients. Comparable to Leviathan's themed entertainment and museum work (e.g., MSI exhibits) with a similar focus on multi-touch and large-format installations.
• teamLab: Japan-based interdisciplinary art collective producing large-scale immersive digital art installations and permanent experiential attractions globally. Comparable in immersive/architecturally integrated installations and generative content capabilities.
• Second Story: Atlanta-born interactive experience studio (now part of Downstream) creating branded environments, museum exhibits, and digital storytelling. Direct peer with overlapping client mix and similar experiential design offerings.
• Stimulant: San Francisco-based interactive experience design firm building immersive web, mobile, and physical installations for brands and cultural institutions. Comparable in technical depth, scale, and Fortune 500 client mix.
• Unified Field: New York-based experiential design agency creating branded environments, digital signage, and interactive installations. Comparable in project types, client base (corporate and cultural), and integrated design + technology delivery.
• Potion Design: New York-based interactive design studio creating digital experiences, exhibits, and brand installations for museums, retail, and corporate clients. Direct peer with similar technical, creative, and project-based service model.
• Obscura Digital: San Francisco-based experiential studio (formerly independent, now part of NEP Group) known for large-scale projection mapping and immersive brand activations. Direct peer with closely aligned technology stack and event/launch offerings.

Emerging players

• Refik Anadol Studio: Los Angeles-based media artist and studio creating large-scale AI-driven data sculptures and immersive installations. Comparable in generative, architecturally integrated digital installations and large-format video canvases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leviathan
• Instagraminstagram.com/weareenvoy
• Xx.com/lvthn
• Facebookfacebook.com/leviathan.design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leviathan