Ahorramas, Sa
Ahorramas, S.A. is a privately-held Spanish regional supermarket chain operating nearly 300 stores across Madrid, Castilla-La Mancha, and Castilla y León, with an e-commerce platform and home delivery service in two regions and the Alipende private label brand.
- Company typePrivate
- Founded1979
- HeadquartersVelilla De San Antonio, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Ahorramas, Sa does
Ahorramas, S.A. is a privately-held Spanish regional supermarket chain operating nearly 300 physical locations concentrated in the Community of Madrid, Castilla-La Mancha, and Castilla y León. The company serves mass-market grocery shoppers in central Spain through a traditional supermarket format offering fresh produce, packaged food, household goods, and personal care items. As a Sociedad Anónima, the entity is privately held and does not publicly disclose financial results, leadership, or ownership structure in the available data.
The chain operates an omnichannel model combining physical retail with an e-commerce platform (ahorramas.com) built on Salesforce Commerce Cloud (Demandware). Online customers in the Community of Madrid and Castilla-La Mancha can place orders for home delivery, extending reach beyond the physical footprint without requiring additional store builds. Ahorramas also markets the Alipende private label brand across grocery categories, providing an in-house margin lever and a repeat-purchase loyalty mechanism characteristic of Spanish regional grocery.
Revenue is generated through three primary streams: in-store retail sales across the nearly 300 locations, online sales fulfilled via home delivery in two of the three operating regions, and private label product margins on Alipende-branded SKUs. The chain competes against larger national players (Mercadona, Carrefour Spain, Lidl, Día) on the basis of regional identity, store proximity, and private label value, rather than on price leadership at national scale.
Ahorramas, Sa firmographics
Firmographics- Name
- Ahorramas, Sa
- Legal name
- Ahorramas, S.A.
- Website
- https://ahorramas.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ahorramas, S.A. is a privately-held Spanish regional supermarket chain operating nearly 300 stores across Madrid, Castilla-La Mancha, and Castilla y León, with an e-commerce platform and home delivery service in two regions and the Alipende private label brand.
- Ownership category
- akta.pro rank
Ahorramas, Sa industry classification
Industry- Product category
- Supermarket / Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)
- akta.pro secondary industry
- Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM)
Keywords
Where Ahorramas, Sa is headquartered
LocationHeadquarters
- HQ city
- Velilla De San Antonio
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ahorramas, Sa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales (Physical Stores): Revenue generated from direct sales of grocery and consumer goods through nearly 300 physical supermarket locations across Madrid, Castilla-La Mancha, and Castilla y León. Includes fresh produce, packaged goods, beverages, household products, personal care, and frozen foods.
- Online/E-commerce Sales: Revenue from online orders placed through ahorramas.com with home delivery service. Delivery fee of 7.10 euros per order (excluding first order promotions). Serves customers in Community of Madrid and Castilla-La Mancha.
- Private Label Products: Revenue from own-brand products including Alipende (their main private label), sold alongside national brands. Own brands represented across multiple categories including olives, prepared foods, and pantry staples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard delivery fee for all orders |
| Transaction based/ take rate | Pay-as-you-go | Brand promotional free shipping |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ahorramas, Sa product offering
Product offeringCore offering
Ahorramas is a Spanish regional supermarket chain that sells groceries and everyday consumer goods (fresh produce, meat, fish, dairy, charcuterie, packaged food, beverages, household cleaning, personal care, baby products, pet supplies, and frozen foods) through nearly 300 physical stores in Madrid, Castilla-La Mancha, and Castilla y León, and through its own ahorramas.com online platform offering home delivery in the Community of Madrid and Castilla-La Mancha. The chain also distributes its Alipende private-label brand across multiple grocery categories.
Product overview
Ahorramas operates as a supermarket chain with both physical retail locations (approximately 300 stores in Madrid, Castilla-La Mancha, and Castilla y León) and an online shopping platform. The company's online offering is a unified e-commerce platform where customers browse and purchase products across multiple categories including fresh produce, packaged foods, beverages, dairy products, cleaning supplies, personal care items, frozen goods, baby products, and pet supplies. The platform features the company's private label brand Alipende alongside national and international brands. Delivery service is provided to customers within specific geographic zones, with promotional free shipping codes available.
Differentiator
Problem solved
Functional benefit
Brands
- Alipende: Private-label brand of Ahorramas, offering products including olives, tuna, prepared foods, and other own-brand grocery items.
Products and services
- Supermercado Online Ahorramas Online grocery shopping platform allowing customers to purchase fresh produce, packaged foods, beverages, household items, personal care products, and frozen goods for home delivery across Madrid and Castilla-La Mancha regions.
- Alipende (Private Label Brand) Ahorramas' private-label brand offering a range of food products including olives, canned goods, prepared foods, and household essentials under the Alipende brand, sold alongside national and international brands in store and online.
- Home Delivery Service Door-to-door delivery service for online orders with a standard preparation and delivery fee of €7.10, with free shipping available on first orders using the BIENVENIDO code and through promotional campaigns with partner brands.
- Frescos (Fresh Products) Fresh produce category featuring butchery, charcuterie, poultry, fruits, vegetables, fish and seafood, cheeses, and eggs sourced for quality, sold in-store and via the online platform.
Companies that use Ahorramas, Sa
Customer profileSegments1 record
Ideal customer profiles1 record
Ahorramas, Sa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ahorramas, Sa partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Ahorramas, Sa competitors and assessment
Company assessmentDirect peers
- Condis: Catalan regional supermarket chain with ~500 stores, primarily in Catalonia but expanding. Comparable regional proximity-led business model with private label and online delivery.
- Mercadona: Spain's largest supermarket chain by market share, operating ~1,600+ stores nationwide with its Hacendado private label. Mercadona is the principal competitor to Ahorramas across Madrid and Castilla-La Mancha, competing on fresh, private label, and price.
- Carrefour España: National hypermarket and supermarket operator with significant presence in Madrid and Castilla-La Mancha. Competes directly with Ahorramas in grocery, fresh, and online delivery.
- Eroski: Spanish supermarket cooperative with mixed hypermarket and proximity formats, active in central and northern Spain. Comparable omnichannel grocery operator competing for fresh-led baskets.
- Consum: Spanish regional supermarket cooperative with ~700+ stores concentrated in eastern Spain and growing presence in central regions. Closely comparable to Ahorramas as a regional, proximity-focused grocer with private label and online delivery.
- Alcampo (Auchan Retail España): Hypermarket operator in Spain with locations across Madrid and Castilla-La Mancha. Competes with Ahorramas on fresh, grocery assortment, and online delivery (alcampo.es).
- DIA España: Spanish proximity supermarket chain with national footprint and own stores plus franquicias. Direct competitor in Madrid and Castilla-La Mancha, particularly in neighborhood and online grocery.
- Lidl España: German discount chain with ~670+ stores across Spain, including dense Madrid and Castilla-La Mancha coverage. Competes on price and growing fresh/private-label offering.
- El Corte Inglés (Supermercado): Spanish department store group with extensive food halls and supermarkets, including in Madrid. Competes on premium fresh and grocery and offers online delivery nationwide.
Regional players
- BonPreu / Esclat: Catalan supermarket chain with ~200+ stores focused on fresh and local sourcing, primarily serving Catalonia. Comparable regional model to Ahorramas but does not currently compete in central Spain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ahorramas, Sa social profiles
Digital presenceAhorramas, Sa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ahorramas, Sa leadership team
Management profileNumber of profiles
Ahorramas, Sa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ahorramas, Sa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ahorramas, Sa
What does Ahorramas, Sa do?
Ahorramas is a Spanish regional supermarket chain that sells groceries and everyday consumer goods (fresh produce, meat, fish, dairy, charcuterie, packaged food, beverages, household cleaning, personal care, baby products, pet supplies, and frozen foods) through nearly 300 physical stores in Madrid, Castilla-La Mancha, and Castilla y León, and through its own ahorramas.com online platform offering home delivery in the Community of Madrid and Castilla-La Mancha. The chain also distributes its Alipende private-label brand across multiple grocery categories.
Is Ahorramas, Sa a public or private company?
Ahorramas, Sa is a private company. It is classified as unknown and is currently operating.
When was Ahorramas, Sa founded?
Ahorramas, Sa was founded in 1979. It employs 5,001 to 10,000 people.
Where is Ahorramas, Sa based?
Ahorramas, Sa is headquartered in Velilla De San Antonio, Spain, in the Europe region.
How does Ahorramas, Sa make money?
Three revenue lines are on record. Retail Sales (Physical Stores) is the primary driver. The others are online/E-commerce Sales and private Label Products.
Who are Ahorramas, Sa's main competitors?
Direct peers on record are Condis, Mercadona, Carrefour España, Eroski, Consum, Alcampo (Auchan Retail España), DIA España, Lidl España and El Corte Inglés (Supermercado). BonPreu / Esclat is listed as a regional player.
Does Ahorramas, Sa have an API?
No public API is recorded for Ahorramas, Sa.
What industry is Ahorramas, Sa in?
Ahorramas, Sa's product category is Supermarket / Grocery Retail. Its primary akta.pro industry code is CRAHAFAJ, Mediterranean/Greek/Italian/Spanish Grocery Stores, with a secondary code of CRAHAFAM, Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters). Its NAICS code is 44511 and its SIC code is 5411.