BETER
- Company typePrivate
- Founded2018
- HeadquartersLimassol, Cyprus
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
BETER firmographics
Firmographics- Name
- BETER
- Legal name
- BETER GROUP
- Website
- https://beter.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
BETER industry classification
Industry- Product category
- Betting Content and Data Feeds
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industry
- Odds, Trading & Risk Management Services (MPAEACAD)
Keywords
Where BETER is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices2 records
Markets served
BETER business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Content Licensing to Operators: B2B licensing of esports and sports content (tournaments, live streams, data, odds) to licensed sportsbook operators. Revenue generated through content distribution agreements with tier-one operators globally.
- Data and Odds Feed Services: Providing real-time data, odds feeds, and live streaming services to sportsbook operators. Covers up to 95% of available contests across CS2, Dota 2, Valorant and League of Legends.
- Support and Integration Services: 24/7/365 support services including trading support, operational support, and technical integration assistance for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing agreements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BETER product offering
Product offeringCore offering
BETER is a B2B content provider that produces and supplies proprietary esports and sports betting content, real-time data, live streaming, and odds to licensed sportsbook operators globally. The company operates in-house tournament brands including ESPortsBattle (eFootball, eBasketball, eHockey, eTennis), Setka Cup (table tennis), and BSKT Cup (basketball), supported by 150+ specialized traders delivering 24/7 coverage of 700,000+ events per year. Its offerings are delivered via data feeds, odds feeds, and iFrame integration tools to tier-one operators and platform aggregators.
Product overview
BETER is a next-generation gaming provider offering 700,000+ annual esports and sports events through a unified platform architecture. The core offering comprises BETER Esports (ESportsBattle tournament series with eFootball, eBasketball, eHockey, eTennis; Esports Odds Feed) and BETER Sports (Setka Cup table tennis, BSKT Cup basketball). These content products are complemented by integration solutions including BETER iFrame for seamless platform embedding, Client Console for operator management, and BETER Integrity for fairness monitoring. The company operates 150+ in-house trading specialists providing 24/7 live streaming, data, and odds with high-margin, high-frequency betting content designed specifically for the betting industry.
Differentiator
Problem solved
Functional benefit
Brands
- ESportsBattle: Flagship esports tournament series featuring eFootball, eBasketball, eHockey, and eTennis competitions with 24/7 live streaming and betting odds.
- Setka Cup
- BSKT Cup
- Virtual eComp
Products and services
- BETER Esports Premium esports content and betting data covering 400+ global esports tournaments annually with 24/7 live streaming, real-time data, and odds across eFootball, eBasketball, eHockey, eTennis, and other disciplines, designed for licensed sportsbook operators.
- ESPortsBattle BETER's flagship in-house esports tournament series featuring proprietary eFootball, eBasketball, eHockey, eTennis, and other discipline competitions with exclusive content, live streaming, live data, and odds for sportsbook operators. The 2026 World Cup One Day format delivers 104 matches in a single-day World Cup-style event.
- Esports Odds Feed End-to-end esports trading solution covering 450+ tournaments worldwide with 40,000+ live and pre-match events annually, offering odds calculated using official data refined by in-house expert traders for CS2, Dota 2, League of Legends, and Valorant, with up to 95% coverage of available contests.
- BETER Sports Sports content and betting data featuring Setka Cup table tennis and BSKT Cup basketball with 24/7 live streaming, real-time data, and odds for fast-paced sports betting, targeted at licensed sportsbook operators.
- Setka Cup Flagship 24/7 table tennis tournament series featuring national champions and professional athletes with official federation partnerships, providing continuous fast-betting content with live streaming and data for sportsbook operators.
- BSKT Cup Basketball tournament content featuring leading European club rosters with live streaming and betting data for fast-paced sports betting across various basketball formats.
- Virtual eComp Virtual esports competition content providing additional fast-paced betting options alongside live esports and sports tournaments, designed for sportsbook operators.
Quantifiable outcome
- 23% turnover increase across esports titles within 6 months (BVGroup case study)
- +9 more outcomes
Companies that use BETER
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
BETER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
BETER partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and flagship.
- BAR 1 BettingcorePartnership to expand igaming content through esports betting, including tournaments in eFootball and eBasketball. BAR 1 Betting gains access to BETER's esports content and data services to support its online sportsbook expansion in Ireland.
- DafabetcoreMajor fast-betting content deal adding Dafabet to growing roster of tier-one operator partners.
- WplaycorePartnership to expand iGaming and sportsbook offerings in Colombia through esports betting content, including BETER's ESportsBattle tournaments. Aims to diversify Wplay's product portfolio and engage bettors with fast-betting content.
- FeedConstructcoreFeedConstruct, SoftConstruct's odds, data and streaming technology brand, facilitated partnership with LV Bet. FeedConstruct provides scalable, high-performance technology enabling partnership and stable content distribution at scale.
- LV BETcorePartnership to integrate BETER's esports and sports content. Deal includes portfolio of live betting products focusing on high-frequency betting formats. LV BET operates across multiple international markets as part of broader strategy to diversify betting options.
- Table Tennis Federation of the Republic of MoldovacoreFour-year strategic partnership with Setka Cup formalizing long-term cooperation focused on strengthening governance, raising sports standards, and supporting next generation of athletes.
- Hard Rock BetcoreBETER received vendor registration to operate in Florida and integrated ESportsBattle content with Hard Rock Bet platform for live esports betting. Milestone marks BETER's growing presence in regulated US markets.
- Meridianbet (Golden Matrix Group)corePartnership with prominent online sportsbook operator Meridianbet, part of Golden Matrix Group (NASDAQ: GMGI), adding to growing list of BETER partners.
- Entain CEEcorePartnership to supply Entain CEE sportsbook brands with BETER's exclusive fast-betting content and data.
- FIRSTcorePartnership to bring BETER's esports and sports products to FIRST, a Tier-1 sportsbook supplier.
- ESIC (Esports Integrity Commission)flagshipBETER joined ESIC as Tier 1 Anti-Corruption Supporter and received ESIC Gold Standard accreditation - highest recognition from Esports Integrity Commission.
- IBIA (International Betting Integrity Association)coreBETER joined IBIA network to build more secure and ethical sports ecosystem through data sharing, intelligence collaboration, and joint detection of suspicious activity.
- Turbo StarscoreDistribution agreement with cutting-edge platform and game provider for next generation of sportsbooks.
- FeedConstructcoreMajor distribution deal with FeedConstruct, leading data-providing company for sporting events.
- VeliTechcorePartnership with technology B2B provider to significantly increase reach of BETER's fast betting products.
- PlaytechflagshipPartnership with world's leading gambling technology company allows Playtech's customers to access BETER's portfolio including market-leading esports solution.
- BVGroup - Esports Odds FeedflagshipExtended partnership to enhance esports portfolio through integration of Esports Odds Feed covering 450+ tournaments worldwide with 40,000+ live and pre-match events annually. Resulted in 23% turnover increase, 27% bet volume increase, and 45% in-play betting surge.
- GridcoreExtended partnership with GRID, a first-party esports live data provider, to enhance esports betting data visualizations through advanced widgets integrated into BETER's platform. Enables real-time, customizable data insights for users across various esports titles.
- CoderecoreMajor deal to supply Codere with fan-favourite ESportsBattle tournaments. Follows recent expansion efforts including partnerships with Codere and SportyBet.
- SportyBetcorePartnership with leading emerging markets operator Sporty Group, owner of the SportyBet brand and platform.
- BVGroup (BetVictor, Betano UK, talkSPORT BET)flagshipLong-standing partnership since 2019 providing fast-paced esports and sports betting content including ESportsBattle tournaments and Setka Cup table tennis. Zero-tolerance approach to match-fixing with 0.01% incidents. Major GGR generation across table tennis, eFootball, eHockey, and eBasketball.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
BETER competitors and assessment
Company assessmentBroad incumbents
- Sportradar: Global leader in sports data, odds feeds, and content for sportsbook operators. Overlaps directly with BETER's Esports Odds Feed product and broader content distribution model, though Sportradar operates at much larger scale across traditional sports and has begun expanding into esports content.
- Genius Sports: Public sports data and technology company serving sportsbooks with odds, feed, and content services. Comparable in offering type to BETER (B2B feed/content to operators) and a direct competitor in the licensed US sports betting market where both companies are vendor-registered.
- Stats Perform: Sports data and AI technology provider serving sportsbooks, media, and leagues. Comparable in offering type (B2B data/odds to sportsbooks) though broader in scope across traditional sports, with growing esports capabilities.
Direct peers
- Kambi Group: B2B sportsbook platform provider offering odds, trading, and risk management services to licensed operators. Directly comparable to BETER's odds feed and trading team capability, with a similar enterprise B2B GTM motion targeting tier-one sportsbooks globally.
- Oddin.gg: Esports odds feed and trading specialist serving sportsbook operators. Closest direct competitor to BETER's Esports Odds Feed product, offering similar B2B odds provision, trading services, and integrity tooling focused exclusively on esports verticals.
- Abios (part of PandaScore): Esports data and odds provider with historical data and live data feeds for sportsbooks. Comparable to BETER's coverage of CS2, Dota 2, Valorant, and League of Legends titles, focused specifically on esports markets.
- Bayes Esports: Esports data and integrity specialist providing official-grade match data and odds solutions to betting operators. Competes with BETER in the B2B esports odds/data segment and shares a similar integrity-focused positioning with ESIC relationships.
- FeedConstruct: Data, odds, and streaming provider for sporting events serving sportsbook operators globally. Acts as both a distribution partner for BETER (via LV Bet, etc.) and a competitor in odds feed services, making it a meaningful comparable.
Emerging players
- PandaScore: Esports data and odds provider serving sportsbook operators with coverage across major esports titles. Comparable in B2B esports focus and operator target customer base, though at a smaller scale than BETER.
Others
- BetConstruct: B2B platform provider and content aggregator for sportsbooks. Functions as both a distribution partner for BETER content and a broader ecosystem participant in the iGaming technology stack; relevant as a channel rather than direct product competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BETER social profiles
Digital presenceBETER compliance and trust
Trust signalCompliance2 records
BETER financial estimates
Financial estimateRevenue estimate
Valuation estimate
BETER leadership team
Management profileNumber of profiles
Profiles13 records
BETER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BETER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BETER
What does BETER do?
BETER is a B2B content provider that produces and supplies proprietary esports and sports betting content, real-time data, live streaming, and odds to licensed sportsbook operators globally. The company operates in-house tournament brands including ESPortsBattle (eFootball, eBasketball, eHockey, eTennis), Setka Cup (table tennis), and BSKT Cup (basketball), supported by 150+ specialized traders delivering 24/7 coverage of 700,000+ events per year. Its offerings are delivered via data feeds, odds feeds, and iFrame integration tools to tier-one operators and platform aggregators.
Is BETER a public or private company?
BETER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BETER founded?
BETER was founded in 2018. It employs 501 to 1,000 people.
Where is BETER based?
BETER is headquartered in Limassol, Cyprus, in the Europe region.
How does BETER make money?
Three revenue lines are on record. Content Licensing to Operators are the primary driver. The others are data and Odds Feed Services and support and Integration Services.
Who are BETER's main competitors?
Broad incumbents on record are Sportradar, Genius Sports and Stats Perform. Direct peers are Kambi Group, Oddin.gg, Abios (part of PandaScore), Bayes Esports and FeedConstruct. PandaScore is listed as an emerging player. BetConstruct is listed as an others.
Does BETER have an API?
No public API is recorded for BETER.
What industry is BETER in?
BETER's product category is Betting Content and Data Feeds. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAD, Odds, Trading & Risk Management Services. Its NAICS code is 7132.