ALASKA SCHOOL ACTIVITIES ASSOCIATION, INC.

What ALASKA SCHOOL ACTIVITIES ASSOCIATION, INC. does

Alaska School Activities Association, Inc. (ASAA) is a 501(c)(3) nonprofit corporation founded in 1957 and headquartered at 4048 Laurel St. #203, Anchorage, Alaska. It serves as the sole sanctioned governing body for high school interscholastic sports, academic, and fine arts activities across the state of Alaska, with membership comprising 219 high schools organized into six geographic regions. ASAA sanctions 36 activities spanning fall, winter, and spring sports alongside music, art, drama, debate, world language, esports, and student government programs, producing state championships such as the First National Bowl Series (football), First National Cup (hockey), and March Madness Alaska (basketball). The organization certifies coaches and officials, enforces eligibility rules through the School Activities Reporting System (SARS), and operates member-support programs including the be nice mental health initiative and the Play for Keeps/Win for Life substance policy framework.

The organization's technology stack is built on a federation of third-party platforms layered with internally managed systems: ASAA365 for schedules and scores, Big Teams for roster management, Arbiter for officials registration, MaxPreps for schedule entry, GoFan for championship ticketing, NFHS Network for live streaming of 27 sports, PlayVS for esports, Speechwire for DDF competitions, and GameChanger for baseball/softball scoring. The SARS system handles participant tracking and eligibility verification. A small staff of approximately seven full-time employees plus several contractors — led by Executive Director Billy Strickland (since 2014) and CFO Jeanie Farley — manages operations across these platforms.

ASAA's revenue model combines five streams: recurring membership dues from 219 schools, transactional championship ticket revenue (Adults $12–15, Students $7–10, with seniors and elementary students free), a multi-tiered corporate sponsorship program anchored by Title Sponsor First National Bank Alaska (30+ year relationship) plus Platinum, Gold, Silver, and Bronze tiers, professional services revenue from coaches education certification through NFHS ($25–$60 per course), and nominal participation fees such as the $10 per-student World Language Declamation fee. Distribution operates through the member school network, digital platforms, regional board representatives, and partner channels including NFHS Network and GoFan.

Name

ALASKA SCHOOL ACTIVITIES ASSOCIATION, INC.

Legal name

Alaska School Activities Association

Website

https://asaa.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Alaska School Activities Association is a 501(c)(3) nonprofit governing body that sanctions 36 high school interscholastic sports, academic, and fine arts activities across 219 member schools in Alaska's six regions, operating state championships, certification programs, and digital platforms including ASAA365 and GoFan ticketing.

Ownership category

akta.pro rank

Product category

Education Governance & Interschool Activities Administration

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• High school athletics
• Interscholastic activities
• School activities governance
• State championships
• Coaches education

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Fees from 219 member schools across Alaska's 6 regions for participation in ASAA-sanctioned activities and championships
2. State Championship Tickets: Revenue from championship event admissions sold through GoFan platform; pricing varies by sport (Adults $12-15, Students $7-10, Seniors/Elementary free)
3. Corporate Sponsorship: Multi-tiered sponsorship program including Title Sponsor (First National Bank Alaska), Platinum, Gold, Silver, and Bronze sponsors across Alaska-based companies
4. Coaches Education Program: Revenue from certification courses through NFHS including Fundamentals of Coaching ($60), Alaska State Component ($25), First Aid ($45), with free courses for concussion, cardiac, and abuse training
5. World Language Participation Fee: $10 participation fee per student for World Language Declamation state competition

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ASAA is a 501(c)(3) nonprofit governing body that directs, develops, and supports Alaska high school interscholastic sports, academic, and fine arts activities across 219 member schools in 6 regions. It sanctions 36 activities, organizes state championships, certifies coaches and officials, and enforces standardized rules and eligibility requirements statewide.

Product overview

ALASKA SCHOOL ACTIVITIES ASSOCIATION is a statewide nonprofit organization that serves as the governing body for high school interscholastic sports, academic, and fine arts activities across Alaska. The organization sanctions 36 activities ranging from fall, winter, and spring sports to music, art, drama, debate, language, and student government programs. The core offerings include the ASAA.org website and ASAA365 platform for schedules and scores, state championship events (such as March Madness Alaska basketball, First National Bowl Series football, and First National Cup hockey), coaches education certification, officials certification, and special programs like the Be Nice mental health initiative and Play for Keeps/Win for Life substance abuse prevention. Member schools enter rosters via Big Teams/Arbiter, purchase championship tickets through GoFan, and access live streaming via NFHS Network.

Differentiator

Problem solved

Functional benefit

Products and services

• ASAA365 Platform

Quantifiable outcome

• Tens of thousands of students' lives positively impacted through ASAA programs over 30+ years of Title Sponsor partnership

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• NFHS NetworkcoreTechnology or IntegrationOfficial live streaming partner for ASAA state championships. The NFHS Network streams 27 different regular season and postseason sports as well as other high school activities across Alaska.
• GoFancoreTechnology or IntegrationOfficial championship ticketing platform for ASAA. Provides online ticket purchasing for state championship events with no equipment, scanning, or contact required.
• National Federation of State High School AssociationscoreStrategic or Co-development PartnerASAA is a member of NFHS. Executive directors from all 50 states meet twice a year to set policy. NFHS provides standardization through rule-making and national guidance. ASAA Executive Director serves on NFHS Council and Board of Directors.
• Northwest DesignscoreChannel Partner/ Reseller/ DistributorOfficial ASAA State Merchandise Vendor providing commemorative items and apparel at ASAA events and online.
• MaxPrepscoreTechnology or IntegrationPlatform for member schools to enter schedules and scores for team sports. Provides online brackets and results for ASAA state championships.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• NFHS Network: Official live streaming partner for ASAA state championships across 27 sports. Adjacent infrastructure provider whose revenue model (subscribers, PPV views) illustrates potential upside for ASAA's streaming-distributed events.
• PlayVS: Esports platform partner powering ASAA's sanctioned esports activities (Rocket League, Super Smash Bros, Madden, League of Legends). Adjacent enabling partner rather than direct competitor, but provides a useful benchmark for digital activity monetization.
• GoFan: Digital ticketing platform used by ASAA for all state championship ticket sales. Adjacent enabling vendor; widely used by state high school associations, providing peer context on digital ticketing economics in this segment.

Emerging players

• Special Olympics Alaska: Alaska affiliate of Special Olympics. ASAA Associate Director Kathleen Navarre consults with Special Olympics Alaska on Unified Sports, making it an adjacent governance/advisory peer in adaptive and inclusive interscholastic programming.
• Alaska Association of Student Governments (AASG): Student government organization sponsored by ASAA itself, with its own Executive Director (Kassandra Mirosh). While an ASAA subsidiary program, it operates as a peer-style statewide youth governance body relevant to ASAA's non-athletic activities portfolio.

Broad incumbents

• National Federation of State High School Associations (NFHS): Umbrella organization of which ASAA is a member. Provides national rule-making, coach/official certification, and the NFHS Network streaming platform — direct operational counterpart to ASAA's state-level functions.
• National Collegiate Athletic Association (NCAA): National governing body for collegiate athletics with a comparable governance, championship, and eligibility model. While it operates at the collegiate (not high school) level, its structural and digital parallels make it a relevant broader-market benchmark.

Direct peers

• Washington Interscholastic Activities Association (WIAA): Statewide nonprofit governing body for high school interscholastic athletics and activities in Washington. Closely comparable to ASAA in mission (sanctioning activities, member schools, state championships, NFHS affiliation), though operating at significantly larger scale.
• Oregon School Activities Association (OSAA): Oregon's statewide nonprofit high school activities association. Near-identical operating model to ASAA: member schools, sanctioned activities, state championships, executive director governance, and NFHS membership.
• Michigan High School Athletic Association (MHSAA): One of the largest state high school athletic associations in the U.S. Same fundamental structure as ASAA — NFHS member association governing interscholastic competition, tournaments, and eligibility for member schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ASAA_org
• Facebookfacebook.com/ASAAORG
• Instagraminstagram.com/asaaorg/?hl=en
• LinkedInlinkedin.com/company/alaska-school-activities-association-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALASKA SCHOOL ACTIVITIES ASSOCIATION, INC.