MaxPreps
MaxPreps is a U.S. digital platform providing high school sports schedules, scores, statistics, and rankings across all 50 states, serving coaches, athletes, families, and state athletic associations with freemium access, subscriptions, advertising, and integrated ticketing and streaming.
- Company typePrivate
- Founded1993
- HeadquartersEl Dorado Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What MaxPreps does
MaxPreps, Inc. is a U.S. digital media platform focused exclusively on high school sports, providing schedules, scores, statistics, and rankings across more than 40 sports in all 50 states plus Washington, D.C. and prep schools. The platform is built on a cloud-based architecture delivered through a website and native iOS and Android applications, including the MaxPreps app for following teams and players and the MP Stats for iPad app for in-game basketball stat keeping. Core proprietary assets include a national high school sports ranking system used by multiple state athletic associations (notably FHSAA for football playoff seeding and TSSAA for player-of-the-year voting), statistical leaderboards across major sports, comprehensive photo galleries, and a video center featuring Top Plays, Top 25 Rankings, and original programming.
The business operates a freemium consumer model with four primary revenue streams: display advertising on the high-traffic site and apps, subscription revenue from MaxPreps Advantage (a paid tier offering ad-free access, enhanced statistics, and exclusive content), affiliate/referral fees from GoFan integrated digital ticketing, and e-commerce revenue from professional sports photography sales. Distribution is anchored by long-standing channel partnerships: NFHS Network provides live game streams and replays for more than 8,000 schools, and GoFan powers direct ticket purchase. B2B relationships with state athletic associations, which have officially adopted MaxPreps rankings for playoff seeding, represent a distinct institutional revenue and credibility layer.
MaxPreps was founded in 1993 and headquartered in El Dorado Hills, California. It was previously owned by CBS Sports (a division of Paramount Global) before being acquired by PlayOn on April 2, 2025, at which point MaxPreps employees transitioned to PlayOn and the operating entity became 2080 Media, Inc. The platform functions as PlayOn's data and content layer within an integrated high school athletics fan engagement stack combining ticketing, streaming, and digital media. The company is privately held and does not publicly disclose revenue.
MaxPreps firmographics
Firmographics- Name
- MaxPreps
- Legal name
- MaxPreps, Inc.
- Website
- https://maxpreps.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaxPreps is a U.S. digital platform providing high school sports schedules, scores, statistics, and rankings across all 50 states, serving coaches, athletes, families, and state athletic associations with freemium access, subscriptions, advertising, and integrated ticketing and streaming.
- Ownership category
- akta.pro rank
MaxPreps industry classification
Industry- Product category
- Sports Media & Statistics
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Sports Programming Syndication & Highlights Distribution (MPABAMAG), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
Keywords
Where MaxPreps is headquartered
LocationHeadquarters
- HQ city
- El Dorado Hills
- HQ country
- United States
- HQ region
- North America
Markets served
MaxPreps business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: MaxPreps offers subscription plans for premium features including ad-free experience, enhanced statistics, and exclusive content. The site features a subscribe link for paid memberships.
- Advertising: The platform generates revenue through display advertising and sponsored content on its high-traffic website and mobile apps
- Ticketing Integration: Partnership with GoFan for digital ticket sales generates referral revenue when users purchase tickets through the platform
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MaxPreps product offering
Product offeringCore offering
MaxPreps is a comprehensive digital platform for high school sports that provides schedules, live scores, national and state rankings, statistical leaderboards, video highlights, photo galleries, and live streaming for over 40 sports across all 50 U.S. states. The platform serves coaches for team management and statistics input, athletes for profile building and recruiting visibility, and families/fans for following teams and players. It generates revenue through premium subscriptions (MaxPreps Advantage), advertising, and ticketing referral commissions via GoFan integration, while providing official rankings adopted by state athletic associations for playoff seeding.
Product overview
MaxPreps is a comprehensive high school sports platform that operates as a unified system combining multiple products and modules. The core MaxPreps platform provides schedules, scores, statistics, and rankings across 40+ sports. This core is supplemented by mobile applications (MaxPreps App, MP Stats for iPad), media services (Photo Galleries, Video Center, NFHS Network Live Streams), and a premium subscription tier (MaxPreps Advantage). The platform covers all U.S. states and serves teams, athletes, coaches, and fans. Following its acquisition by PlayOn in April 2025, MaxPreps expanded to include ticketing capabilities through GoFan integration.
Differentiator
Problem solved
Functional benefit
Products and services
- MaxPreps Platform Primary high school sports digital platform providing schedules, scores, statistics, rankings, and news for over 40 sports across all U.S. states. Used by coaches, athletes, families, and fans to follow high school sports.
- MaxPreps App Mobile application for iOS and Android enabling users to follow favorite high school teams and players, access scores, schedules, and track athlete statistics on the go.
- MP Stats for iPad iPad application designed for basketball coaches to track and record player and team statistics during games, supporting live stat keeping workflows.
- Photo Galleries Professional photography service providing photo galleries of high school sports events, allowing families and fans to explore and purchase photos of local teams and players.
- Video Center Video content platform featuring top plays, highlights, and rankings videos for high school sports, including shows such as Top Plays, Top 25 Rankings, We Next, and The Zack Poff Show.
- MaxPreps Advantage Premium subscription service offering enhanced features for MaxPreps users, including ad-free experience, enhanced statistics, and exclusive content for a paid membership.
Quantifiable outcome
- State athletic associations including FHSAA adopt MaxPreps rankings for playoff seeding
- +1 more outcomes
Companies that use MaxPreps
Customer profileSegments4 records
Ideal customer profiles4 records
MaxPreps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
MaxPreps partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PlayOncorePlayOn acquired MaxPreps from CBS Sports, a division of Paramount Global on April 2, 2025. The acquisition combined PlayOn's ticketing, live streaming, and digital media capabilities with MaxPreps' high school sports schedules, scores, statistics, and rankings data. MaxPreps employees became employees of PlayOn.
- NFHS NetworkcoreNFHS Network partnership provides live game streams and full replays for over 8,000 schools through MaxPreps platform. This partnership extends MaxPreps' content offerings with live video coverage.
- GoFanminorGoFan integration provides digital ticketing services through MaxPreps, allowing fans to purchase game tickets directly on the platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MaxPreps competitors and assessment
Company assessmentBroad incumbents
- 247Sports: 247Sports is a broad college sports recruiting and rankings media property. While focused on college, it shares MaxPreps' core mechanics of ranking systems and player evaluation content, making it a broader incumbent in sports talent media.
- NFHS Network: NFHS Network is the official high school sports live streaming platform covering 8,000+ schools, integrated with MaxPreps for content distribution. As a streaming-first player within the same ecosystem (and owned by PlayOn), it is a closely adjacent incumbent offering overlapping capabilities.
- Varsity Brands: Varsity Brands is a major operator in the high school athletics ecosystem, including cheerleading, dance, and apparel. It is a broad incumbent serving the same institutional high school sports market, though through different products and services.
- Rivals (On3): Rivals/On3 are leading college sports recruiting and ranking media brands that operate in adjacent talent media space. They cover high school prospects as a funnel into college coverage, comparable to MaxPreps' recruiting use case for athletes.
Direct peers
- Hudl: Hudl is the leading direct competitor in high school sports video and statistics, providing AI-powered video breakdown, stat tracking, and team workflows used by hundreds of thousands of teams. It overlaps MaxPreps' stat leaderboards and rankings with deeper coach-side tooling.
- SBLive Sports (Scorebook Live): SBLive Sports is a digital media outlet covering high school sports with rankings, scores, and recruiting content. It competes directly with MaxPreps in editorial coverage and rankings for the same audience of coaches, athletes, and families.
Emerging players
- Prep Hoops: Prep Hoops is a basketball-focused recruiting media outlet covering high school prospects with rankings and events. It overlaps with MaxPreps' basketball recruiting and rankings offering as a sport-specific niche player.
- ScoreStream: ScoreStream is a fan-driven sports score-reporting platform that crowdsources real-time scores from community users. It overlaps with MaxPreps' scores and schedules feature set with a more grassroots, community-data model.
Others
- GoFan: GoFan is a digital ticketing platform for high school sports, integrated into MaxPreps for direct ticket purchase. Owned by PlayOn alongside MaxPreps, GoFan is an enabling ecosystem partner driving ticketing referral revenue.
- PlayOn (parent): PlayOn is the parent company of MaxPreps since April 2025 and operates the broader high school fan engagement platform (NFHS Network, GoFan). Relevant as the strategic acquirer and integrating counterparty rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
MaxPreps social profiles
Digital presenceMaxPreps financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxPreps leadership team
Management profileNumber of profiles
Profiles1 record
MaxPreps funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxPreps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxPreps
What does MaxPreps do?
MaxPreps is a comprehensive digital platform for high school sports that provides schedules, live scores, national and state rankings, statistical leaderboards, video highlights, photo galleries, and live streaming for over 40 sports across all 50 U.S. states. The platform serves coaches for team management and statistics input, athletes for profile building and recruiting visibility, and families/fans for following teams and players. It generates revenue through premium subscriptions (MaxPreps Advantage), advertising, and ticketing referral commissions via GoFan integration, while providing official rankings adopted by state athletic associations for playoff seeding.
Is MaxPreps a public or private company?
MaxPreps is a private company. It is classified as corporate owned and is currently operating.
When was MaxPreps founded?
MaxPreps was founded in 1993. It employs 11 to 50 people.
Where is MaxPreps based?
MaxPreps is headquartered in El Dorado Hills, United States, in the North America region.
How does MaxPreps make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are advertising and ticketing Integration.
Who are MaxPreps's main competitors?
Broad incumbents on record are 247Sports, NFHS Network, Varsity Brands and Rivals (On3). Direct peers are Hudl and SBLive Sports (Scorebook Live). Emerging players are Prep Hoops and ScoreStream. Others are GoFan and PlayOn (parent).
Does MaxPreps have an API?
No public API is recorded for MaxPreps.
What industry is MaxPreps in?
MaxPreps's product category is Sports Media & Statistics. Its primary akta.pro industry code is MPAKAOAB, Sports OTT Aggregators & Bundling Services, with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 516 and its SIC code is 7370.