Wallaart & Kusse Public Affairs

Name

Wallaart & Kusse Public Affairs

Legal name

Wallaart & Kusse Public Affairs

Website

https://wkpa.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Public affairs consulting
• Lobbying advisory services
• Government relations consulting
• Political strategy advisory
• Stakeholder engagement services

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Affairs Advisory Services: Consulting services for organizations seeking to influence policy and political decision-making. The firm provides strategic advice on lobbying, campaign planning, media strategy, and stakeholder engagement for clients across various sectors including education, culture, nature, and sustainability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wallaart & Kusse Public Affairs provides strategic lobbying and public affairs advisory services to organizations seeking to influence policy and political decision-making in the Netherlands. The firm helps clients succeed in government, political, and public debate arenas through campaign planning, media strategy, stakeholder and issue analyses, political monitoring, and lobbying training, underpinned by an 'eerlijke lobby' (fair lobbying) philosophy that prioritizes general interest over self-interest.

Product overview

Wallaart & Kusse Public Affairs is a mission-driven public affairs and lobbying consulting firm offering a portfolio of advisory services, training programs, and self-service tools. The core offering is its strategic lobbying and public affairs advisory service (Lobby en Strategie Advies), supplemented by the LobbyLeerlijn (a structured learning program launched in 2025 to democratize access to lobbying) and Lobby Lokaal (support for local-level advocacy). The firm also provides interactive digital tools — the free Lobbystijlentest (a five-question personality quiz revealing one's lobbying style) and the free issue-test (a six-question assessment helping organizations categorize and respond to public debate issues) — as well as a login-based Online Training platform and live training workshops. Research publications on government accessibility and stakeholder reach complement the offering. The portfolio spans consulting, education, self-service tools, and research, all unified by the firm\'s philosophy of \'eerlijke lobby\' (honest lobbying) that prioritizes general interest over client self-interest.

Differentiator

Problem solved

Functional benefit

Brands

• LobbyLeerlijn: An initiative launched in 2025 to make lobbying more accessible and help citizens and organizations engage with provincial politics, including strategic training programs for the Provinciale Statenverkiezingen (Provincial Elections).

Products and services

• Lobby en Strategie Advies Core consulting service providing strategic advice to organizations on influencing government, politics, and public debate; includes campaign planning, media strategy, stakeholder and issue analyses, and political monitoring, delivered to civil society organizations, businesses, and government bodies.
• LobbyLeerlijn Structured learning program aimed at making lobbying more accessible to citizens and local initiatives, providing educational resources and training for individuals and organizations engaging in policy advocacy.
• Lobby Lokaal Initiative providing support and resources for local/community-level advocacy, focused on opening up lobbying for local civic initiatives.
• Trainingen en Workshops Live and online training sessions and workshops on lobbying strategy, campaign execution, media strategy, and public affairs skills for organizational representatives.
• Online Training Login-based online training platform offering courses and educational content for individuals and organizations seeking to develop lobbying and public affairs skills.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Stichting Lobby LokaalcoreStrategic or Co-development PartnerWallaart & Kusse provides ongoing financial support to Stichting Lobby Lokaal, an initiative focused on opening up lobbying to local civic initiatives. This partnership aligns with their mission to make lobbying more accessible and to help citizens have their voices heard more effectively in political processes.
• LobbyLeerlijncoreStrategic or Co-development PartnerLaunched in 2025, LobbyLeerlijn is an initiative established by Wallaart & Kusse to make lobbying more accessible and help citizens amplify their voices. The program provides educational resources and training for individuals and organizations looking to engage in policy advocacy.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BKB (Brand Republic Group): One of the larger Dutch public affairs and communications agencies, working with NGOs, businesses, and government bodies on policy influence and campaign strategy. Closest direct competitor in the Dutch 'fair lobbying' / societal-impact space.
• Public Matters: Amsterdam-based public affairs and strategic communications agency advising organizations on policy influence and political strategy. Closely comparable to WKPA in size, Dutch geographic focus, and mission-driven positioning.
• Meines & Partners: Dutch public affairs and lobbying consultancy based in The Hague, serving civil society organizations, businesses, and governments on Dutch and EU policy influence. Comparable to Wallaart & Kusse in size, Dutch focus, and NGO-heavy client mix.
• European Public Affairs (dr2 Consultants): Brussels-based public affairs consultancy advising Dutch and European clients on EU policy and lobbying. Comparable to WKPA for Netherlands-based clients needing EU-level support, with overlap in mission-driven and NGO mandates.
• De Goede Communicatie: Dutch communications and public affairs consultancy working with NGOs, charities, and socially-oriented businesses. Comparable to WKPA in sector focus and client mix, though slightly more communications-led than lobbying-led.

Broad incumbents

• Brunswick Group: Global advisory firm focused on critical issues and public affairs, with deep European government-relations capabilities. Comparable to WKPA on government relations and stakeholder engagement but serving larger corporate clients with broader mandates.
• Hill+Knowlton Strategies Netherlands: Global communications and public affairs firm with a strong Amsterdam practice serving multinational corporates on Dutch and EU policy. Overlaps with WKPA in public affairs and government relations but operates at much larger scale and broader portfolio.
• Edelman Netherlands: Global PR and public affairs firm with an Amsterdam office serving corporates, NGOs, and governments on reputation and policy. Competes with WKPA for corporate public affairs mandates but with a much broader offering (brand, crisis, digital).

Others

• Stichting Lobby Lokaal: Foundation focused on democratizing access to local lobbying in the Netherlands. Closely ecosystem-aligned with Wallaart & Kusse, which provides ongoing funding; serves a comparable audience of civic organizations and local advocates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WallaartKussePA
• LinkedInlinkedin.com/company/wallaart-kusse

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallaart & Kusse Public Affairs