828id

What 828id does

828id (legal name: eight twenty 8 DESIGN, LLC) is a privately held boutique interior design firm founded in May 2017 by Keri Moore-Muñiz and headquartered in Austin, Texas. The company specializes in interior design and furniture, fixtures, and equipment (FF&E) procurement services for senior living communities across the full continuum of care, including independent living, assisted living, memory care, skilled nursing, and life-planned communities (CCRCs). Its client base consists of senior living owners, operators, and developers, with named engagements including Querencia at Barton Creek, the Waterman Village campus (Springwater, Lakeside, Village on the Green), Watercrest Fredericksburg, and Serenbe. The firm also engages selectively on multifamily/active adult and international multigenerational projects.

The company operates a two-product service model: a six-step Interior Design service spanning strategic planning, design visualization, interior finishes, project management, furnishing planning, and material procurement, paired with a turnkey Procurement service that handles vendor sourcing, budget tracking, installation management, and post-occupancy support. Underlying technical components include professional 3D modeling and visualization, construction drawings, and an in-house vendor network of senior-living-specialized commercial-grade FF&E suppliers. No proprietary software platform, API, or AI/ML capabilities are disclosed; the competitive differentiation lies in domain expertise, certified design credentials, and integrated procurement execution.

The business model is project-based professional services billing. The firm sells directly to enterprise clients through site walks, consultations, referrals, and thought leadership content (blog, Instagram @828designllc, trade press, and a senior living renovation documentary). Pricing is quote-based and not publicly disclosed; project budgets range from smaller CapEx refresh projects (e.g., $80,000) to full new construction interior design and procurement engagements. Revenue is generated through professional services fees and procurement management fees/vendor markups. The firm has 7 team members, operates in 18 U.S. states plus international projects, and has been recognized by Senior Housing News (2022, 2024) and Multi-Housing News (2023).

Name

828id

Legal name

eight twenty 8 DESIGN, LLC

Website

https://828id.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

828id is a privately held boutique interior design firm based in Austin, Texas that provides interior design and FF&E procurement services exclusively to senior living community owners, operators, and developers across the U.S. continuum of care.

Ownership category

akta.pro rank

Product category

Senior Living Interior Design

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH), Life Plan / Entrance-Fee CCRCs (HLADAEAA)

Keywords

• Senior living design
• Interior design services
• FF&E procurement
• Commercial furniture sourcing
• Healthcare interior design

Headquarters

HQ city

Kingsland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Interior Design Services: Full-service interior design for senior living communities, covering conceptual planning, design documentation, interior finishes, construction administration, and project management. Billed as project-based consulting engagements.
2. FF&E Procurement Services: In-house procurement of furniture, furnishings, and equipment for senior living communities. Services include budget development, product sourcing, installation management, delivery coordination, and vendor tracking. Revenue generated through procurement management fees and vendor markups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

828id provides full-service interior design and FF&E (Furniture, Fixtures, and Equipment) procurement services exclusively for senior living communities, spanning independent living, assisted living, memory care, skilled nursing, and life planned communities (CCRCs). The interior design offering covers conceptual planning, 3D visualization, interior finishes, construction administration, and project management, while the procurement offering handles vendor sourcing, budget development, installation, delivery coordination, and post-occupancy support. Projects are delivered as custom, quote-based engagements ranging from smaller CapEx refreshes to full new-construction interior build-outs.

Product overview

828id is a boutique senior living interior design firm offering two integrated core services: Interior Design Services and Procurement Services. Their Interior Design service encompasses a comprehensive 6-step process spanning conceptual planning and strategic visioning, design documentation and visualization, interior finishes specification, construction administration and project management, furnishings, and material procurement. Their Procurement service provides turn-key solutions to execute the design vision, managing everything from budget development and vendor relationships to installation, delivery, and post-occupancy support. These services work together to deliver complete turnkey interior design projects for senior living communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Full-service interior design for senior living communities delivered through a six-step process covering strategic planning, design visualization (including 3D modeling, sketches, and construction drawings), interior finishes specification, construction administration and project management, furnishing planning, and material procurement. Targeted at senior living community owners, operators, and developers across independent living, assisted living, memory care, skilled nursing, and life planned communities (CCRCs).
• Procurement Services Turnkey FF&E procurement for senior living communities, including budget development, product sourcing from trusted senior-living-only commercial-grade vendors, installation management, procurement administration, vendor tracking, delivery coordination, and post-occupancy support. Bundled with the firm's interior design services to deliver complete design-to-install projects for senior living operators and developers.

Quantifiable outcome

• Projects span 18 states across the U.S. plus international projects
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Hands 4LifeminorStrategic or Co-development Partner828id serves as the interior design partner for Hands 4Life's international multigenerational community project in Honduras. The not-for-profit organization pairs orphan children with orphan elders to create families. 828id designs spaces for aging adults and their families alongside architectural partner DKLEVY.
• The Bridge Group ConstructioncoreStrategic or Co-development Partner828id collaborated with The Bridge Group Construction on the first-ever Senior Living Renovation Documentary featuring Querencia at Barton Creek. The documentary showcases the renovation process of an occupied senior living CCRC. The Bridge Group produced the documentary while 828id provided interior design expertise.
• DKLEVYminorStrategic or Co-development PartnerDKLEVY serves as architectural partner alongside 828id for the Hands 4Life Honduras international community project, as well as for Watercrest Fredericksburg renderings.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HKS: Large national architecture firm with a senior living practice serving major operators. While much broader and more diversified than 828id, HKS competes for the same senior living design commissions and has the scale to absorb larger projects.
• KEPHART: Architecture and planning firm with a recognized senior living practice designing for independent living, assisted living, and memory care communities. Comparable customer base and project types, but broader architectural scope.
• THW Design: Architecture firm with a dedicated senior living design practice serving CCRCs, assisted living, and memory care operators. Overlaps on senior living design services but at larger scale and with broader architectural capabilities.
• Direct Supply: Largest FF&E procurement and solutions provider serving senior living operators nationwide. Competes with 828id on the procurement leg of the engagement and serves the same enterprise customer base, but at significantly greater scale and with broader services.
• GMK Associates: Architecture and planning firm with a long-standing senior living practice. 828id founder's other former employer. Comparable in vertical focus but operates as a broader architectural practice rather than a boutique interior design firm.
• Performa Inc. Architecture and design firm specializing in senior living, healthcare, and hospitality projects. Competes for similar senior living operator clients with comparable interior design capabilities, though at broader scale.
• RDG Planning & Design: Multi-disciplinary planning, architecture, and interior design firm with senior living as a core vertical. Comparable in serving senior living operators with integrated design, but operates at materially larger scale and scope.
• WDG Architecture: Architecture and planning firm with senior living, multifamily, and mixed-use practices. Overlaps with 828id on senior living interior design commissions and serves many of the same operator/developer clients.

Direct peers

• Environmental Concepts Inc. (ECI): Specialized FF&E procurement and interior design firm focused on senior living and healthcare communities. Overlaps directly with 828id's turnkey procurement-plus-design offering for the same operator/developer buyer.
• studioSIX5: Boutique architecture and interior design firm specializing in senior living environments. 828id founder Keri Moore-Muñiz previously spent 12 years at studioSIX5, making it the closest direct comparable in scale, vertical focus, and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/828designllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 828id