THW Design
THW Design is a 65+ year-old Atlanta-based architecture and interior design firm specializing in senior living, healthcare, and hospitality projects for enterprise operators, with 1,000+ commissions across 28 U.S. states and four countries including China.
- Company typePrivate
- Founded1957
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What THW Design does
THW Design is a privately held architecture and design firm founded in 1957 and headquartered in Atlanta, Georgia, with 101-250 employees. The firm specializes in senior living, healthcare, and hospitality design, delivering integrated architecture, interior design, and land planning services to enterprise clients including continuing care retirement communities (CCRCs), assisted living operators, memory care providers, hospital systems, and affordable housing authorities. With over 1,000 commissions completed across 28 U.S. states and four foreign countries (including China), THW is recognized as one of the nation's top senior living and healthcare design firms, differentiated by a hospitality-driven, wellness-centered design philosophy and specialized memory care expertise. The firm maintains 24 LEED Accredited Professionals and has been a U.S. Green Building Council Corporate Member since 2005.
The company's service portfolio spans full architectural design, interior design, landscape architecture, master planning, purchasing/procurement coordination, and specialty practices in memory care and wellness center design. Named enterprise clients include ACTS Retirement-Life Communities, Asbury Methodist Group, Thrive Senior Living, Charles E. Smith Life Communities, Marquette Senior Living, Covenant Living, Lenbrook, Atlanta Housing Authority, and Taikang (China). The firm delivers projects through dedicated project teams that remain engaged from concept through procurement, and it operates as a single integrated practice without disclosed subsidiaries.
THW generates revenue through project-based professional services fees negotiated on a quote basis, with no publicly disclosed pricing. Its go-to-market model is enterprise field sales driven by direct client relationships, repeat engagements, industry referrals, and thought-leadership marketing through LeadingAge (Gold Partner status), an active blog, social media presence, conference speaking, and award recognition (including Interior Design Magazine's 100 Rising Giants 2017 #82 ranking and a 2012 NAHB Silver Award). Strategic partnerships include LeadingAge, Kwalu (furniture), Delta Faucet, Second Wind Dreams, and USGBC. The firm has not raised external funding and remains privately held with no disclosed M&A activity.
THW Design firmographics
Firmographics- Name
- THW Design
- Legal name
- THW Design
- Website
- https://thw.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- THW Design is a 65+ year-old Atlanta-based architecture and interior design firm specializing in senior living, healthcare, and hospitality projects for enterprise operators, with 1,000+ commissions across 28 U.S. states and four countries including China.
- Ownership category
- akta.pro rank
THW Design industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (54131), Architectural Services (541310), Landscape Architectural Services (54132), Interior Design Services (541410)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- ADU Design, Architecture & Engineering (HSAPAMAF)
- akta.pro secondary industries
- Urban Planning & Master Planning (BPAHAKAD), Senior Living & Assisted Living Facility Construction (IMAFACAJ), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where THW Design is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
THW Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architecture and Design Services: THW Design generates revenue through professional architecture and design services including master planning, architectural design, interior design, landscape architecture, and land planning services for senior living, healthcare, and hospitality clients. Revenue is project-based with fees derived from design services, construction consultation, and related professional services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
THW Design product offering
Product offeringCore offering
THW Design is an architecture and planning firm that delivers integrated architecture, interior design, and land planning services with a specialty focus on senior living, healthcare, and hospitality projects. The firm serves enterprise clients including continuing care retirement communities, assisted living and memory care operators, hospitals, and affordable housing authorities across 28 U.S. states and four foreign countries. Services span master planning, architectural design, interior design, landscape architecture, purchasing coordination, and construction administration delivered by integrated project teams.
Product overview
THW Design is a senior living and healthcare architecture firm offering integrated design services. The company provides Architecture Design Services, Interior Design Services, and Land Planning Services as its core offerings, supplemented by specialized Senior Living Design, Healthcare Design, Affordable Housing Design, and Hospitality Design practices. The portfolio includes Wellness Center Design and Memory Care Design as distinct service areas. The firm operates as a single integrated practice rather than a platform with modular products—clients engage THW for end-to-end architectural and interior design services spanning from concept through procurement. Services are delivered through project teams that stay with each engagement from start to finish, combining architecture and interior design for full project coordination.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Design Services Full-service architecture design for senior living, healthcare, hospitality, and affordable housing projects delivered by integrated project teams.
- Interior Design Services Forward-thinking interior design focused on timeless yet innovative interiors for hospitality and senior living communities, with expertise in geriatric design and finish/materials specification.
- Land Planning Services Landscape architecture and land planning connecting people with natural surroundings while shaping outdoor spaces that create memorable moments across all ages.
- Senior Living Design
Quantifiable outcome
- Award-winning designs recognized by LeadingAge, NAHB, and Interior Design magazine
- +2 more outcomes
Companies that use THW Design
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
THW Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
THW Design partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Delta Faucet BrandminorDelta Faucet Brand serves as title sponsor for THW Design's year-long cycling fundraiser benefiting Second Wind Dreams, a nonprofit dedicated to dementia research and senior dream fulfillment. The partnership aligns with THW's commitment to dementia research and new technologies for memory care.
- Second Wind DreamsminorSecond Wind Dreams is a national nonprofit dedicated to fulfillment of dreams for seniors and educational programs including the Virtual Dementia Tour. THW Design's cycling fundraiser partnership will raise money for senior dreams in 2019. Second Wind Dreams is involved in more than 1,000 eldercare communities in 20 countries.
- KwaluminorTHW Design collaborated with Kwalu, the leading senior living furniture provider, to create an upscale furniture collection appropriate for luxurious private pay senior housing. The collection includes sophisticated dining chairs, lounge seating, and occasional tables. The partnership was led by THW's Director of Interior Design Stephanie Clements and Kwalu CEO Michael Zusman.
- LeadingAgecoreTHW Design partnered with LeadingAge (formerly AAHSA) from 2009-2014 to provide Design and Construction Consultation Services for the LeadingAge Idea House. The first exhibit of its kind, the house illustrated all the latest products and trends and was viewed by more than 7,000 industry peers annually at LeadingAge Annual Meetings. THW has been a LeadingAge member for more than 17 years and became a Gold Partner in 2017.
- USGBC (U.S. Green Building Council)coreTHW Design has been a Corporate Member of USGBC since 2005. The firm has 24 employees who have become LEED Accredited Professionals, demonstrating commitment to sustainable design practices in their projects.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
THW Design competitors and assessment
Company assessmentDirect peers
- RLPS Architects: Architecture firm historically focused on senior living, retirement communities, and hospitality design. Directly competitive with THW in senior living architecture commissions and operator relationships.
- Hord Coplan Macht: Multi-discipline architecture firm with a notable senior living and aging-services practice serving CCRC and assisted living clients. Comparable in vertical mix and project-based service delivery to THW.
- Legat Architects: Mid-sized architecture firm with senior living and education focus serving CCRC and assisted living operators. Comparable to THW in scale, vertical specialization, and integrated architecture-plus-interiors offerings.
- WATG: Global architecture and design firm with deep hospitality and senior living hospitality-design heritage. Comparable to THW where it overlaps in hospitality-inspired senior living community design.
- Perkins Eastman: Large architecture practice widely regarded as a leader in senior living, healthcare, and memory care design. Directly comparable to THW given overlapping senior living operator client base and similar integrated architecture-plus-interiors delivery model.
- SFCS Architects: Architecture and interiors firm with a dedicated senior living and education practice serving similar CCRC, assisted living, and memory care clients. Closely overlaps THW in vertical specialization and project-based professional services delivery.
- JSA Architects: Architecture firm specializing in senior living, healthcare, and education projects. Directly comparable to THW in vertical focus, scale, and integrated design services for CCRC and memory care operators.
Broad incumbents
- CannonDesign: Integrated design firm with a substantial healthcare and senior living practice. Comparable to THW in healthcare and aging-services design, though at a larger scale with broader service lines.
- SmithGroup: Large architecture, engineering, and planning practice with healthcare and senior living expertise. Overlaps with THW in healthcare and aging-services design and competes for major CCRC and assisted living commissions.
- HKS Inc. Large multi-discipline architecture practice with significant healthcare and senior living design capabilities. Competes with THW on larger healthcare and CCRC commissions and overlaps on senior living operator engagements.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
THW Design social profiles
Digital presenceTHW Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
THW Design leadership team
Management profileNumber of profiles
Profiles2 records
THW Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THW Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THW Design
What does THW Design do?
THW Design is an architecture and planning firm that delivers integrated architecture, interior design, and land planning services with a specialty focus on senior living, healthcare, and hospitality projects. The firm serves enterprise clients including continuing care retirement communities, assisted living and memory care operators, hospitals, and affordable housing authorities across 28 U.S. states and four foreign countries. Services span master planning, architectural design, interior design, landscape architecture, purchasing coordination, and construction administration delivered by integrated project teams.
Is THW Design a public or private company?
THW Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THW Design founded?
THW Design was founded in 1957. It employs 101 to 250 people.
Where is THW Design based?
THW Design is headquartered in Atlanta, United States, in the North America region.
How does THW Design make money?
One revenue line is on record: architecture and Design Services.
Who are THW Design's main competitors?
Direct peers on record are RLPS Architects, Hord Coplan Macht, Legat Architects, WATG, Perkins Eastman, SFCS Architects and JSA Architects. Broad incumbents are CannonDesign, SmithGroup and HKS Inc..
Does THW Design have an API?
No public API is recorded for THW Design.
What industry is THW Design in?
THW Design's product category is Architectural Services. Its primary akta.pro industry code is HSAPAMAF, ADU Design, Architecture & Engineering, with a secondary code of BPAHAKAD, Urban Planning & Master Planning. Its NAICS code is 54131 and its SIC code is 1520.