RSM Seguros

What RSM Seguros does

RSM Seguros is the trading identity of ERSM Grupo, a Spanish insurance intermediation group headquartered in Barcelona with a regional office in Madrid. The group operates through 36 subsidiaries distributed across peninsular Spain, the Balearic and Canary Islands, Andorra, and selected LATAM markets, employing approximately 300 people. It serves roughly 350,000 clients and intermediates around 480,000 policies, placing it among the top ten insurance intermediaries in Spain by volume — a position it has held since 2021. Its product surface spans personal lines, commercial lines, and automotive coverage, distributed through regional brokerage offices rather than a centralized digital channel. International activity is supported by a partnership with Soderberg & Partners, enabling cross-border co-broking and carrier access.

The business model is commission-based: revenue is earned on premiums placed with carriers on behalf of clients, with no evidence of proprietary underwriting, captive products, or balance-sheet risk. Growth is driven by a combination of organic client acquisition through the 36-office network and inorganic tuck-in M&A — exemplified by the April 2026 acquisition of the Manuel Mora brokerage — alongside incremental expansion into Andorra and LATAM. The group reported intermediated business volume exceeding 66 million EUR in the 2025/2026 reporting period, which functions as the primary scale indicator. No AI/ML capabilities, proprietary technology platforms, or alternative distribution models are evidenced in the available data; operations appear to rely on standard brokerage tooling and carrier relationships rather than technology differentiation.

Name

RSM Seguros

Legal name

ERSM Grupo

Website

https://rsmseguros.es

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

RSM Seguros is a Spanish insurance brokerage group operating 36 subsidiaries across Spain, Andorra, and LATAM, serving roughly 350,000 clients and intermediating 480,000 policies. It ranks among Spain's top ten insurance intermediaries and earns revenue on a commission basis from carrier placements.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

akta.pro secondary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Insurance brokerage
• Insurance intermediation
• Reinsurance brokerage
• Commercial credit advisory
• Employee benefits consulting

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Intermediation: ERSM Grupo earns commission revenue by intermediating insurance policies for personal, business, and commercial clients across multiple insurance lines including damages, liability, credit, suretyship, social security, cyber risk, and reinsurance.
2. Consulting Services: The group provides risk identification, evaluation, and treatment consulting services to help clients preserve assets and minimize financial impact of accidental losses.
3. Value-Added Services: Additional services including loyalty club platform, commercial credit advisory, and employee benefits administration for clients and partners of the group.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

RSM Seguros, operating as part of ERSM Grupo, is an insurance brokerage and advisory firm that intermediates personal, business, and commercial insurance policies across multiple lines including damages, liability, credit, suretyship, social security, cyber risk, and reinsurance. The firm also provides risk consulting, international placement through reinsurer networks, employee benefits services, and commercial credit advisory for clients across Spain, Andorra, and LATAM.

Product overview

ERSM Grupo is a multi-company insurance intermediary group operating as a platform-plus-subsidiaries architecture. The group unifies 36 subsidiary companies (sociedades) under its umbrella, organized into three main divisions: Mediación (insurance intermediation), Consultoría (risk consulting), and Servicios (value-added services for partners and clients). The core product offerings include insurance brokerage for personal, business, and specialty lines (automotive, cyber, reinsurance), international placement through reinsurer networks, employee benefits consulting, commercial credit advisory, and a customer loyalty club. The group serves 350,000 clients across Spain, Andorra, and LATAM with 300 employees intermediating 480,000 policies.

Differentiator

Problem solved

Functional benefit

Brands

• ERSM Insurance Brokers: Insurance brokerage subsidiary focused on intermediation of particular, personal, and business insurance policies.

Products and services

• Insurance Brokerage (Correduría de seguros) Insurance brokerage service providing intermediation of personal, individual, and business insurance policies including coverage for Damages, RC (Liability), Credit, Surety, Social Security, Cyber Risk, and Reinsurance. Targets individual and corporate clients across Spain and international markets.
• International Placement (Colocación internacional)
• Employee Benefits
• Reinsurance Brokerage (Correduría de reaseguros)
• Commercial Credit Advisory (Crédito comercial)
• Automotive Insurance Products (Productos para automoción)
• Insurance Distribution (Distribución de seguros)
• Loyalty Club (Club de fidelización)
• Risk Consulting (Consultoría)

Quantifiable outcome

• 480,000 policies intermediated annually
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Manuel MoraminorStrategic or Co-development Partner · 21 April 2026Manuel Mora, an insurance brokerage firm, has associated with ERSM Grupo as part of the group's strategy to expand through acquisitions and partnerships with regional brokers.
• Soderberg & PartnerscoreStrategic or Co-development PartnerERSM Grupo has access to the international network of Soderberg & Partners, enabling the group to serve clients with international insurance needs and access global insurance market capabilities.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Lockton: Largest independent insurance brokerage globally, with European operations in Spain and Portugal. Closely comparable as a privately-held, partner-driven mid-market broker competing for commercial accounts without the scale of Marsh/Aon.
• Howden Iberia: European mid-market insurance broker with growing Iberian operations. Highly comparable to ERSM as a multi-line, multi-subsidiary brokerage platform serving personal and commercial clients in Spain and Portugal.
• Soderberg & Partners: European insurance brokerage network and ERSM's stated international partner. Comparable as a federated broker model aggregating regional specialists across Northern Europe and the Iberian Peninsula.

Broad incumbents

• Mapfre: Spain's largest insurer with global operations and its own distribution channels. Competes with ERSM for insurance intermediation share but primarily as a carrier rather than pure broker, illustrating a different model in the same value chain.
• Catalana Occidente: Major Spanish insurance and credit group with significant brokerage and direct insurance operations. Overlaps with ERSM in intermediation but also competes as a carrier, providing a benchmark for Spanish insurance market scale.
• Arthur J. Gallagher: US-headquartered global insurance broker with growing Iberian footprint. Competes in commercial P&C brokerage and employee benefits consulting, pursuing acquisition-led growth similar to ERSM's roll-up strategy.
• Willis Towers Watson (WTW): Global insurance and risk advisory broker with established Spain operations. Competes with ERSM for mid-to-large commercial accounts but offers broader risk consulting, analytics and international placement capabilities.
• Marsh (Marsh & McLennan): World's largest insurance broker with substantial Spanish presence. Competes with ERSM across commercial lines and employee benefits but operates at significantly greater scale and global footprint.
• Aon: Global insurance brokerage and advisory firm operating in Spain. Competes directly with ERSM on commercial insurance, reinsurance and risk consulting, but with vastly broader geographic and product reach.

Regional players

• Grupo Asefa: Spanish insurance group with underwriting and brokerage arms focused on the Iberian market. Comparable as a domestic multi-entity insurance services platform, though more weighted toward specialty underwriting than pure intermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rsm-seguros

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSM Seguros