Shoot For Peace
Shoot For Peace is a Toronto-based non-profit founded in 2015 that delivers free photography and storytelling arts programming to underserved youth, supported by donations, merchandise sales, studio rentals, and an alumni-run production agency serving enterprise clients.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Shoot For Peace does
Shoot For Peace is a Toronto-based non-profit organization founded in 2015 by Yasin Osman with the mission of community healing through art for underserved youth. The organization delivers youth arts programming centered on photography and storytelling, and since expanding its mandate provides full-time, free access to computers, software, cameras, and studio resources seven days a week at its 276 Carlaw Ave studio. Programs cultivate soft skills (confidence, leadership, mental well-being, community engagement) and create pathways into creative careers via internships, job placements, and art sales, with reported outcomes of over 100 youth-initiated non-profits/projects/businesses and 200 alumni placed in arts, media, and tech roles.
The organization monetizes through four streams: individual and organizational donations, branded merchandise (hoodies, sweatpants, quarter zips, and New Era fitted hats priced $48–$73 USD) sold via a Shopify storefront, paid studio rental of its multi-functional community space (with non-profit discounts), and SFP Productions — an alumni-run creative agency launched in 2023 offering photography, videography, design, and event coverage to enterprise clients including Foot Locker, MLSE, and Canon. Underlying technology is limited to the Shopify e-commerce platform and standard creative production equipment; there is no proprietary software, AI, or API offering. Customer segments span underserved youth (primary, free access), enterprise and SMB clients of the production agency and studio, and individual donors/supporters, acquired largely through community word-of-mouth and organic social (Instagram, TikTok).
Shoot For Peace firmographics
Firmographics- Name
- Shoot For Peace
- Legal name
- Shoot For Peace
- Website
- https://shootforpeace.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shoot For Peace is a Toronto-based non-profit founded in 2015 that delivers free photography and storytelling arts programming to underserved youth, supported by donations, merchandise sales, studio rentals, and an alumni-run production agency serving enterprise clients.
- Ownership category
- akta.pro rank
Shoot For Peace industry classification
Industry- Product category
- Nonprofit Youth Arts Education
- NAICS
- Fine Arts Schools (61161), Independent Artists, Writers, and Performers (7115)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industry
- Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Shoot For Peace is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Shoot For Peace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Charitable donations from individuals and organizations supporting the mission of community healing through art for underserved youth.
- Merchandise Sales: Sale of branded apparel including hoodies, sweatpants, quarter zips, and New Era fitted hats. Proceeds support community programming.
- Studio Rental: Rental of multi-functional community space for events, business meetings, and photo shoots. Discounted rates offered to non-profit organizations.
- SFP Productions Agency: Alumni-run production agency offering photography, event coverage, videography, design, and production assistance services. Clients include Foot Locker, MLSE, and Canon. Revenue generated from creative services while providing income opportunities for youth alumni.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Black New Era Fitted Hat - $48.00 USD |
| Unit Pricing | Pay-as-you-go | Brown New Era Fitted Hat - $48.00 USD |
| Unit Pricing | Pay-as-you-go | Grey SFP Hoodie - $73.00 USD |
| Unit Pricing | Pay-as-you-go | Brown SFP Hoodie - $73.00 USD |
| Unit Pricing | Pay-as-you-go | Grey SFP Sweatpants - $66.00 USD |
| Unit Pricing | Pay-as-you-go | Brown SFP Sweatpants - $66.00 USD |
| Unit Pricing | Pay-as-you-go | Grey SFP Quarter Zip - $73.00 USD |
| Other | Pay-as-you-go | Studio Rental - Discounted Non-profit Rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Shoot For Peace product offering
Product offeringCore offering
Shoot For Peace is a non-profit incubator that provides underserved Toronto youth with free access to photography and storytelling programming, professional studio equipment, and career pathways in the arts. It supplements its mission through branded merchandise sales, a rentable community studio, and SFP Productions, an alumni-run agency delivering creative services to enterprise clients.
Product overview
Shoot For Peace is a non-profit organization offering community programming for underserved youth. Its offerings consist of merchandise products and community services. The merchandise line includes branded apparel (hoodies, sweatpants, quarter zips, and hats) sold through its online shop, with proceeds supporting community programming. The services include studio rental of a multi-functional community space with equipment access, and SFP Productions, an alumni-run production agency offering photography, videography, event coverage, and design services to clients.
Differentiator
Problem solved
Functional benefit
Brands
- SFP Productions: Alumni-run production agency offering photography, event coverage, videography, design, and production assistance services to clients including Foot Locker, MLSE, and Canon.
Products and services
- Youth Arts and Photography Programs Free, multi-day-a-week community programming that nurtures young artists through photography and storytelling education, soft-skills development, internships, job placements, and exhibition opportunities. Designed for underserved youth in Toronto's six boroughs seeking accessible arts education and pathways to creative careers.
- Black New Era Fitted Hat Black New Era branded fitted hat made from 100% wool, priced at $48.00 USD. Available in sizes 7 to 8. Sold through the Shoot For Peace Shopify store with proceeds supporting community programming.
- Brown New Era Fitted Hat Brown New Era branded fitted hat made from 100% wool, priced at $48.00 USD. Sold through the Shoot For Peace Shopify store with proceeds supporting community programming.
- Brown SFP Hoodie Signature Shoot For Peace hoodie in brown, made from 100% cotton, priced at $73.00 USD. Available in sizes S to 2XL. Proceeds support community programming.
- Grey SFP Hoodie Signature Shoot For Peace hoodie in grey, made from 100% cotton, priced at $73.00 USD. Available in sizes S to 2XL. Proceeds support community programming.
- Grey SFP Quarter Zip Signature Shoot For Peace quarter zip in grey, made from 100% cotton, priced at $73.00 USD. Proceeds support community programming.
- Brown SFP Sweatpants Signature Shoot For Peace sweatpants in brown, made from 100% cotton, priced at $66.00 USD. Proceeds support community programming.
- Grey SFP Sweatpants Signature Shoot For Peace sweatpants in grey, made from 100% cotton, priced at $66.00 USD. Proceeds support community programming.
- Studio Rental Multi-functional community space featuring a kitchenette, gallery wall, lounge area, and co-working area. Available for business meetings, photo shoots, and events with discounted rates offered to non-profit organizations. Open seven days a week.
- SFP Productions Alumni-run creative production agency launched in 2023 that produces photography, event coverage, videography, design, and production assistance for enterprise clients including Foot Locker, MLSE, and Canon. Provides income-earning opportunities for Shoot For Peace youth alumni.
Quantifiable outcome
- Over 100 youth initiated non-profits, projects, and businesses in the arts
- +2 more outcomes
Companies that use Shoot For Peace
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Shoot For Peace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shoot For Peace partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Shoot For Peace competitors and assessment
Company assessmentDirect peers
- 100cameras: Nonprofit that teaches photography to underserved youth globally and sells prints to fund programming. Closest model match to Shoot For Peace's photography-and-storytelling mission.
- The Remix Project: Toronto-based nonprofit supporting underserved youth in creative industries. Same city and youth-creative-career focus as Shoot For Peace.
- PhotoVoice: UK-based nonprofit using photography to empower marginalized communities, including youth. Directly comparable operating model and target demographic.
- Free Arts NYC: Nonprofit providing arts programs to underserved youth in NYC. Directly comparable youth-arts nonprofit model with mentor and creative-career pathways.
- Urban Arts Partnership: NYC nonprofit providing arts education and creative youth development with pathways to careers in media and tech. Directly comparable youth-arts-to-career pipeline.
- Reel Grrls: Seattle nonprofit training young women and non-binary youth in media production. Similar free programming model with a focus on creative industry pathways.
- Youth FX: Albany-based nonprofit offering free media production training to underserved youth. Comparable mission around youth creative industries and media skills.
Others
- Aperture Foundation: Photography nonprofit with education and community programs. Operates in adjacent photography education space without direct youth-program overlap.
Broad incumbents
- International Center of Photography (ICP): Established photography institution with youth education programs. Broader photography-education portfolio with overlapping community/youth programming.
- National Geographic Photo Camp: Photography education program from National Geographic serving underserved youth globally. Larger institutional player operating in the same youth photography niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Shoot For Peace social profiles
Digital presenceShoot For Peace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoot For Peace leadership team
Management profileNumber of profiles
Profiles1 record
Shoot For Peace subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shoot For Peace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoot For Peace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoot For Peace
What does Shoot For Peace do?
Shoot For Peace is a non-profit incubator that provides underserved Toronto youth with free access to photography and storytelling programming, professional studio equipment, and career pathways in the arts. It supplements its mission through branded merchandise sales, a rentable community studio, and SFP Productions, an alumni-run agency delivering creative services to enterprise clients.
Is Shoot For Peace a public or private company?
Shoot For Peace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shoot For Peace founded?
Shoot For Peace was founded in 2015. It employs 11 to 50 people.
Where is Shoot For Peace based?
Shoot For Peace is headquartered in Toronto, Canada, in the North America region.
How does Shoot For Peace make money?
Four revenue lines are on record. Donations are the primary driver. The others are merchandise Sales, studio Rental and SFP Productions Agency.
Who are Shoot For Peace's main competitors?
Direct peers on record are 100cameras, The Remix Project, PhotoVoice, Free Arts NYC, Urban Arts Partnership, Reel Grrls and Youth FX. Aperture Foundation is listed as an others. Broad incumbents are International Center of Photography (ICP) and National Geographic Photo Camp.
Does Shoot For Peace have an API?
No public API is recorded for Shoot For Peace.
What industry is Shoot For Peace in?
Shoot For Peace's product category is Nonprofit Youth Arts Education. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 61161 and its SIC code is 7330.