Africa Health ExCon

What Africa Health ExCon does

Africa Health ExCon is an annual healthcare exhibition and conference organized in Cairo, Egypt since 2022 under the patronage of Egyptian President Abdel Fattah El-Sisi and endorsed by the Egyptian Authority for Unified Procurement (UPA). The event is co-hosted by Africa Centres for Disease Control and Prevention (Africa CDC) as of the 2025 edition and, from 2026, is integrated into Informa's World Health Expo (WHX) portfolio through a strategic partnership with UPA. It functions as a pan-African platform connecting medical device manufacturers, pharmaceutical companies, healthcare professionals, and government health authorities from across Africa and globally. Reported scale includes 60,000 square meters of exhibition space, 500+ exhibitors, 43,503+ attendees from 125 countries, 28 scientific conferences with 1,547 speakers, and 2,800+ B2B matchmaking meetings.

The event's core technology stack is a B2B matchmaking platform (Marcom-ACE) for pre-scheduled exhibitor-buyer meetings and EventsAir for registration and badge management; the underlying business is primarily physical exhibition and conference services rather than software. Beyond the flagship annual event, Africa Health ExCon operates the Africa Health Tech Accelerator (a 6-month pan-African startup program), the Africa Digital Health Innovation Award, and conference visitor support services including eVisa assistance, accommodation, and logistics via Servex Global Logistics. Exhibition sectors span medical equipment, medical devices, pharmaceuticals, medical supplies, diagnostics, healthcare providers, IT solutions, and laboratory equipment.

Revenue is generated through four streams: exhibition booth sales (halls H1-H4 with tiered sizing and locations), conference and visitor registration fees, tiered sponsorship packages (Platinum, Gold, Silver, Strategic) on multi-year contracts, and hosted buyer program registrations. Specific pricing is not publicly disclosed and is quote-based. The customer mix spans multinational medical device and pharmaceutical sponsors (Siemens Healthineers, GE Healthcare, Roche, Philips, Eva Pharma at Platinum; Pfizer, AstraZeneca, Sanofi at Gold), hundreds of mid-market exhibitors, government health ministries and procurement authorities from 22+ African countries, and tens of thousands of individual healthcare professionals and researchers.

Name

Africa Health ExCon

Legal name

Africa Health ExCon

Website

https://africahealthexcon.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Africa Health ExCon is an annual healthcare exhibition and conference held in Cairo, Egypt since 2022, endorsed by the Egyptian Authority for Unified Procurement (UPA) and co-hosted by Africa CDC, serving medical device manufacturers, pharmaceutical companies, healthcare professionals, and government health authorities across Africa and globally.

Ownership category

akta.pro rank

Product category

Healthcare Exhibition & Conference Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Medical, Scientific & Healthcare Congress Organizers (THAHACAD)

akta.pro secondary industries

Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH), Healthcare & Medical Congresses (MPAGAGAF)

Keywords

• Healthcare exhibition services
• Medical conference events
• B2B matchmaking platform
• Health trade exhibitions
• Pharmaceutical industry events

Headquarters

HQ city

Old Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Exhibition Booth Sales: Revenue generated from selling exhibition space and booth placements to healthcare companies, medical equipment manufacturers, pharmaceutical companies, and other healthcare sector participants across various hall categories.
2. Conference Registration Fees: Revenue from conference attendance registration, visitor passes, and specialized faculty/media registrations for the scientific conferences and sessions.
3. Sponsorship Packages: Tiered sponsorship programs including Platinum, Gold, Silver, and Strategic sponsorships with varying visibility benefits, booth locations, and promotional opportunities.
4. Hosted Buyer Program: Revenue from hosted buyer registrations and matchmaking services connecting healthcare suppliers with procurement authorities and decision-makers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Africa Health ExCon organizes an annual healthcare exhibition and conference at the Egypt International Exhibition Center in Cairo, providing exhibition booth space across 60,000 square meters and five pavilions, alongside 28 scientific conferences and 350 sessions. It also runs the Africa Health Tech Accelerator, the Africa Digital Health Innovation Award, and a B2B matchmaking platform connecting exhibitors with healthcare buyers, distributors, and African procurement authorities.

Product overview

Africa Health ExCon operates as a unified platform comprising its core annual exhibition conference, supplemented by the Africa Health Tech Accelerator program for startups, the Africa Digital Health Innovation Award for recognizing digital health innovations, and B2B Matchmaking Services facilitated through a dedicated platform. The organization also provides conference visitor support services including visa assistance, accommodation, and logistics. The event has grown from an inaugural edition in 2022 to its 4th edition in 2025, with exhibition sectors covering medical equipment, medical devices, pharmaceuticals, medical consumables, furniture and facilities, diagnostics, healthcare providers, IT solutions, and laboratory equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Africa Health Tech Accelerator: A 6-month online pan-African accelerator program connecting Africa's most promising Health-Tech startups and SMEs with mentorship, funding, and industry networks.
• Africa Digital Health Innovation Award

Products and services

• Africa Health ExCon Annual Exhibition & Conference

Quantifiable outcome

• 43,503+ attendees from 125 countries
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• InformaflagshipStrategic or Co-development Partner · 12 March 2026Informa, a leading global exhibition organizer, has announced a strategic partnership with the Egyptian Unified Procurement Authority (UPA) to bring Africa Health ExCon into the World Health Expo (WHX) portfolio. This collaboration expands the event's international participation through WHX's global network.
• Arab Hospital Federation (AHF)coreStrategic or Co-development Partner · 7 March 2023Protocol of cooperation signed between UPA and Arab Hospital Federation to consolidate the role of Africa Health ExCon, with focus on attracting GCC pharmaceutical and medical companies to participate in the event.
• Saudi German HospitalcoreStrategic or Co-development Partner · 22 February 2023UPA signed cooperation protocol with Saudi German Hospital to release Africa Health ExCon Award, with independent jury to be formed from African States' bodies and institutions.
• General Authority for Healthcare Accreditation & Regulation (GAHAR)minorStrategic or Co-development Partner · 1 June 2022GAHAR signed cooperation protocol with Arab Hospital Federation on sidelines of Africa Health ExCon to promote healthcare facility accreditation and quality standards across Arab and African regions.
• Africa CDCcoreStrategic or Co-development PartnerAfrica Centres for Disease Control and Prevention (Africa CDC) co-hosts Africa Health ExCon 2025, bringing wider audience including key decision-makers and potential partners from across the continent.
• Egyptian Authority for Unified Procurement (UPA)coreStrategic or Co-development PartnerUPA is the endorsing and organizing authority for Africa Health ExCon, providing governmental backing and access to procurement networks across Africa.
• PhilipscoreChannel Partner/ Reseller/ DistributorPlatinum sponsor and exhibitor showcasing AI-powered healthcare solutions including radiology, cardiac care, oncology, and intensive care technologies.
• Siemens HealthineerscoreChannel Partner/ Reseller/ DistributorPlatinum sponsor and major exhibitor at Africa Health ExCon, demonstrating advanced medical imaging and diagnostic equipment.
• GE HealthcarecoreChannel Partner/ Reseller/ DistributorPlatinum sponsor and exhibitor showcasing healthcare technology and diagnostic solutions.
• RochecoreChannel Partner/ Reseller/ DistributorPlatinum sponsor representing major pharmaceutical and diagnostics company participation.
• Eva PharmacoreChannel Partner/ Reseller/ DistributorPlatinum sponsor and exhibitor representing Egyptian pharmaceutical manufacturer.
• PfizercoreChannel Partner/ Reseller/ DistributorGold sponsor pharmaceutical company participating in Africa Health ExCon.
• AstraZenecacoreChannel Partner/ Reseller/ DistributorGold sponsor pharmaceutical company with products including Fasenra, Tagrisso, Lokelma, and Forxiga displayed.
• SanoficoreChannel Partner/ Reseller/ DistributorSpecialty care pharmaceutical company exhibiting at Africa Health ExCon.
• ElektaminorChannel Partner/ Reseller/ DistributorExhibitor showcasing radiation therapy solutions including Leksell Gamma Knife Icon and Elekta Unity MR-Linac.
• Boston ScientificminorChannel Partner/ Reseller/ DistributorExhibitor showcasing medical devices including Rezum system.
• FreseniusminorChannel Partner/ Reseller/ DistributorExhibitor representing healthcare products company at Africa Health ExCon 2025.
• ServomexminorChannel Partner/ Reseller/ DistributorIndustrial exhibition participant at Africa Health ExCon.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Others

• Pharmexcil (Pharmaceuticals Export Promotion Council of India): Pharmexcil organizes IPHEX and related pharma exhibitions that connect Indian pharma manufacturers with international buyers. Comparable as a healthcare trade-association exhibition organizer enabling pharma export market access, with thematic overlap to Africa Health ExCon's exhibitor base.
• WHX / Informa Markets (World Health Expo): Informa Markets' World Health Expo (WHX) is the parent portfolio that Africa Health ExCon joined in 2026. Comparable as the global healthcare exhibition platform that now distributes and scales Africa Health ExCon internationally, with shared exhibitor audiences across WHX events.

Broad incumbents

• GITEX Global (Dubai World Trade Centre): GITEX Global is one of the world's largest technology and innovation exhibitions, increasingly featuring health-tech verticals. Comparable as a mega-event in MENA attracting government and enterprise buyers, though not healthcare-specific.
• CPhI Worldwide (Informa Markets): CPhI Worldwide is the largest global pharma ingredients and finished-dose exhibition organized by Informa Markets. Comparable as a pharma-focused trade show with multinational exhibitor engagement, and connects through the same Informa distribution network now supporting Africa Health ExCon.
• MEDICA (Messe Düsseldorf): MEDICA is the world's largest medical trade fair held annually in Düsseldorf, Germany. It is a broad incumbent in the same exhibition category with overlapping exhibitor bases and serves as the global benchmark that African/regional events like Africa Health ExCon are positioned against.
• HIMSS Global Health Conference: HIMSS Global is a large-scale digital health and health IT conference and exhibition with international reach. Comparable as a healthcare congress organizer serving enterprise and government buyers, though more focused on health IT and informatics than Africa's broader medtech/pharma mix.

Regional players

• AfricaCom / Africa Tech Festival: Africa Tech Festival is a major African technology event series (AfricaCom, AfricaIgnite) held in South Africa. Comparable as a pan-African congress and exhibition serving multinationals seeking market access to the continent, with some overlap in health-tech exhibitors.
• Hospitalar (Informa Markets, São Paulo): Hospitalar is Latin America's largest healthcare trade fair, organized by Informa Markets. Comparable as a regional mega-event connecting global medical brands with local healthcare buyers, though operating in a different geography with no direct competitive overlap.

Direct peers

• Africa Health (Informa Markets, Johannesburg): Africa Health is an annual healthcare exhibition in South Africa, also operated within Informa Markets' portfolio. It directly competes for the same multinational healthcare exhibitor budgets seeking African market access and overlaps significantly with Africa Health ExCon's value proposition.
• Arab Health: Arab Health is the Middle East's largest healthcare exhibition and conference, held annually in Dubai. It is the most direct peer in the same product category (pan-regional healthcare trade show and congress), with overlapping exhibitor profiles (Siemens Healthineers, GE Healthcare, Philips, Roche) and a similar MENA/Africa audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/africa-health-excon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Health ExCon