What OOO Entertainment does

OOO Entertainment (スリーオーエンターテインメント / Three-O Entertainment) is a Tokyo-based talent agency that specializes in managing female creators, operating as a label under BitStar, Inc. (株式会社BitStar). Founded in 2014, the agency is headquartered in Shibuya, Tokyo, and manages a roster of more than 28 female creators spanning YouTubers, models, influencers, and actresses. The roster's combined social media following exceeds 19 million across YouTube, Instagram, TikTok, and X, with three top creators—KASU (3.67M), EMI Omatsu (2.79M), and KINU (1.36M)—accounting for a disproportionately large share of that aggregate reach. The roster includes both Japanese and Korean talent, indicating selective cross-border representation.

The agency operates on a traditional talent-representation business model: it secures exclusive management contracts with creators, then monetizes those relationships through sponsored content, advertising revenue share, licensing, brand partnerships, and creator-attachments commerce. Several represented creators have launched their own proprietary product lines in cosmetics, apparel, and books, suggesting the agency actively supports creator-driven brand development as a higher-margin revenue stream. OOO Entertainment does not operate a proprietary technology platform; content distribution runs entirely on mainstream third-party social media platforms, and there is no indication of owned analytics, audition, or fan-engagement tooling. Go-to-market combines event-driven talent acquisition (open auditions) with community-led discovery across social platforms.

As a label under BitStar, Inc., OOO Entertainment benefits from shared corporate infrastructure, capital allocation, and brand recognition provided by the parent, while maintaining its own distinct female-creator-focused market positioning. No revenue figures, funding rounds, headcount, or management team details are disclosed, which limits visibility into the agency's financial scale and operating economics. Theo's cross-border expansion is early-stage, with Korean talent acquisition present but not yet scaled.

Name

OOO Entertainment

Legal name

株式会社BitStar (Kabushiki Kaisha BitStar)

Website

https://three-o.tokyo

Company type

Private

Founded year

2014

Operating status

Operating

Short description

OOO Entertainment (スリーオーエンターテインメント) is a Tokyo-based female creator talent agency operating as a label under BitStar, Inc., managing 28+ YouTubers, models, influencers, and actresses with a combined social media following exceeding 19 million across YouTube, Instagram, TikTok, and X.

Ownership category

akta.pro rank

Product category

Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising (7310)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Talent management
• Influencer marketing
• Creator representation
• Brand endorsements
• Fashion modeling

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Management and Representation: OOO Entertainment represents female creators (YouTubers, models, influencers, actresses) and earns revenue through talent management fees, sponsorship facilitation, brand collaborations, and media appearances arranged for its roster.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

OOO Entertainment is a female creator talent agency that represents over 28 models, YouTubers, TikTokers, influencers, and actresses based primarily in Japan. The agency facilitates brand partnerships, sponsorship deals, advertising campaigns, television and film acting opportunities, and fashion modeling assignments on behalf of its roster, and operates an open audition funnel to recruit emerging female talent.

Product overview

OOO Entertainment (スリーオーエンターテインメント) is a female creator talent agency and management company under BitStar. The company represents approximately 27 creators across categories including models, actors, YouTubers, TikTokers, and artists. The agency provides career management, brand partnerships, and multi-platform promotion services for its represented talent. Some creators under the agency operate their own product lines including cosmetics brands (rainymell by CHUN, prismel color contacts associated with KASU), apparel brands (RIELLE RICHE by Rio Inagaki, Made of Silk by KINU), and published books. The company does not appear to offer a distinct technology product or SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Talent Representation A talent management service representing female creators across modeling, acting, influencing, and content creation in Japan. The agency connects represented talent with brand partnerships, advertising campaigns, television and film acting opportunities, fashion modeling assignments, and multi-platform social media strategy support. Target buyers are brand marketers, advertising agencies, and media companies seeking female creator engagements.
• Open Audition / Creator Recruitment An open audition program recruiting aspiring female talent across Japan into the agency. The process includes document screening and interviews. Prospective candidates access the application through the agency's audition page. This is the talent supply-side funnel that feeds the agency's represented roster.

Quantifiable outcome

• Total combined social media following of 19M+ followers across all represented talent
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BitStar, Inc.（ビットスター）coreStrategic or Co-development PartnerOOO Entertainment is a talent label under the BitStar group of companies. BitStar, Inc. (ビットスター) is the parent company, founded on July 10, 2014, and operates multiple production labels including BitStar Production and OOO Entertainment. The relationship is a wholly-owned subsidiary/label structure within the BitStar entertainment group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• UUUM: Japan's largest YouTuber Multi-Channel Network and talent management agency, representing major Japanese creators. Directly comparable to OOO Entertainment as a talent management agency for digital creators, though UUUM's roster is broader (not exclusively female).
• VAZ: Japanese influencer and talent management agency focused on short-video and SNS creators, including TikTokers and models. Closely matches OOO's model of representing multi-platform female creators and facilitating brand collaborations in Japan.
• Kiii Inc. Japanese influencer marketing agency and talent management firm representing creators across beauty, lifestyle, and fashion. Directly comparable to OOO in category focus (female, beauty/lifestyle) and business model (talent representation + brand partnership facilitation).
• Geek Pic (BeeCru): Japanese influencer and YouTube talent agency focused on lifestyle and entertainment creators. Comparable in creator representation model and target brand partnership categories.
• BitStar Production: Sibling label under the same BitStar parent company, also representing creators. Operates in the same talent management category with shared institutional infrastructure, making it the most direct internal comparable.
• TWIN PLANET: Japanese talent and influencer management agency with strong positioning in fashion, beauty, and lifestyle creators. Comparable in target demographic (female creators) and brand deal intermediation model.

Broad incumbents

• Horipro Talent: Major legacy Japanese talent agency with decades-long roster of actors, models, and entertainers. Represents the incumbent competition OOO faces for brand endorsement deals, particularly from advertisers seeking both traditional and digital reach.
• Amuse Inc. Publicly listed Japanese entertainment company managing artists, actors, and creators. Comparable as a full-service talent management incumbent with broader portfolio but increasingly overlapping in the digital creator space.
• Stardust Promotion: One of Japan's largest legacy entertainment talent agencies representing actors, models, and artists across TV, film, and digital. Comparable as a talent management competitor but with much broader scope and primarily traditional media focus.

Regional players

• Office48 / AKS: Japanese entertainment and talent management company operating idol and creator businesses within Japan. Comparable as a Japan-based talent management competitor with vertical integration into media production, but operating in a different creator segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/three_o_tokyo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OOO Entertainment