Pugg Company, Inc.
Pugg Company, Inc. is a privately held, Massachusetts-based manufacturer founded in 1994 that sells portable pop-up soccer goals (steel wire frame, fold-flat, weighted options) direct-to-consumer via pugg.com to coaches, parents, recreational players, and youth soccer programs in the United States.
- Company typePrivate
- Founded1994
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pugg Company, Inc. does
Pugg Company, Inc. is a privately held Massachusetts corporation founded in 1994 that designs, manufactures, and sells portable pop-up soccer goals through a direct-to-consumer e-commerce channel at pugg.com, supplemented by phone-based ordering and a US store locator network. The company's core product is a fold-flat soccer goal built on a single-piece steel wire frame (marketed as safer and more durable than fiberglass alternatives) with optional integrated weights for all-terrain stability, available in 2.5-foot, 3-foot, 4-foot, 5-foot, and 6-foot sizes, alongside color-coded 6-pack "Coaches Packs," carry bags, and anchoring pegs. Pricing is unit-based and ranges from $9.95 for accessory pegs to $389.90 for the 6-pack Coaches Pack, with free shipping offered to the Continental US (AK and HI excluded).
The business model is straightforward D2C hardware sales: customers transact online or by phone and Pugg fulfills physical goods directly to consumers. Marketing is concentrated in owned digital channels—pugg.com plus Instagram, Facebook, Twitter/X, and YouTube—augmented by Google AdSense remarketing and Google Analytics tracking. Customer segments include individual parents and recreational players, soccer coaches across youth/club/high school programs, organized camps/clubs/leagues purchasing bulk coaches packs, all-terrain athletes (street, futsal, turf), and grassroots soccer organizations in developing countries that receive sponsored equipment. Pugg self-describes as the "#1 choice" and most-purchased pop-up soccer goal globally, supported by 30+ years of continuous operation and customer testimonials referencing decade-long product lifespans, though no independent third-party validation of market share is available.
Operationally, Pugg is a small entity with a Boston, MA headquarters (PO Box 298, ZIP 02134), phone/fax contact lines, and no disclosed subsidiaries, parent company, funding rounds, M&A activity, leadership changes, or AI/ML capabilities. The company maintains a global footprint claim via its grassroots sponsorship program while conducting commercial sales domestically. There are no publicly disclosed revenue, headcount, or valuation figures.
Pugg Company, Inc. firmographics
Firmographics- Name
- Pugg Company, Inc.
- Legal name
- Pugg Company, Inc.
- Website
- https://pugg.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pugg Company, Inc. is a privately held, Massachusetts-based manufacturer founded in 1994 that sells portable pop-up soccer goals (steel wire frame, fold-flat, weighted options) direct-to-consumer via pugg.com to coaches, parents, recreational players, and youth soccer programs in the United States.
- Ownership category
- akta.pro rank
Pugg Company, Inc. industry classification
Industry- Product category
- Portable Pop-Up Soccer Goals
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Soccer Equipment Retail (CRAMAEAC)
- akta.pro secondary industries
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)
Keywords
Where Pugg Company, Inc. is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pugg Company, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Soccer Goals: Primary revenue from selling portable pop-up soccer goals in various sizes (4 footer, 5 footer, 6 footer) and configurations (classic lightweight, weighted, square). Sold primarily as pairs with carry bags.
- Accessories: Sale of complementary products including carry bags (4 foot, 6 foot) and anchoring pegs (sets of 6).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultra Q5 Weighted Pop-Up (Pair) |
| Unit Pricing | Pay-as-you-go | The Original 6 Footer (Pair) |
| Unit Pricing | Pay-as-you-go | 6 Pack Pop-Up Goals (6 Footer) |
| Unit Pricing | Pay-as-you-go | The Original 4 Footer |
| Unit Pricing | Pay-as-you-go | Little Beast 3 Footer Weighted Pop Up (Pair) |
| Unit Pricing | Pay-as-you-go | Ultra U90 Weighted 4 Footer Pop-Up (Pair) |
| Unit Pricing | Pay-as-you-go | Mini One-V-One Pop-Up Goals (Pair) |
| Unit Pricing | Pay-as-you-go | 6 Pack Pop-Up Goals (4 Footer) |
| Unit Pricing | Pay-as-you-go | 4 Foot Bag |
| Unit Pricing | Pay-as-you-go | 6 Foot Bag |
| Unit Pricing | Pay-as-you-go | Pegs (Set of 6) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pugg Company, Inc. product offering
Product offeringCore offering
Pugg Company, Inc. designs, manufactures, and sells portable pop-up soccer goals and accessories under the PUGG brand. Its portfolio includes classic lightweight pop-up goals (2.5ft, 4ft, 6ft), the ULTRA weighted all-terrain line (3ft Little Beast, 4ft U90, 5ft Q5), coaches 6-pack bundles, and accessories such as carry bags and anchoring pegs. Goals are sold primarily as pairs directly to consumers, coaches, clubs, and grassroots programs via the pugg.com e-commerce website.
Product overview
Pugg Company, Inc. is a sports equipment manufacturer specializing in portable pop-up soccer goals. The product portfolio consists of three core product lines: Classic Pop-Ups (lightweight original goals in 2.5ft, 4ft, and 6ft sizes), Weighted Pop-Ups (ULTRA series with integrated weights for all-terrain use in 3ft, 4ft, and 5ft sizes including the Little Beast and Ultra U90 models), and Coaches Packs (6-pack bundles of goals in 4ft or 6ft sizes for team training). The company also offers accessories including goal bags and anchoring pegs. All goals feature Pugg's single-piece-steel-wire construction and fold-flat design for portability.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra Q5 Weighted Pop-Up Goal (Pair) All-terrain portable pop-up soccer goal pair designed for use on any playing surface without requiring anchoring pegs. Dimensions 60" x 36" x 36", 15 lbs per pair, with fully-integrated weights for maximum stability. Sold to coaches and training programs.
- The Original 6 Footer Pop-Up Goal (Pair) Classic lightweight pop-up soccer goal pair intended for soccer training on grass fields. Dimensions 6' wide x 3.5' high x 3.5' deep, 10 lbs per pair, sold with a carry bag.
- The Original 4 Footer Pop-Up Goal (Pair) Midsize classic lightweight pop-up soccer goal pair sold with a shoulder-strap carry bag and anchoring pegs. Dimensions 4' wide x 2.5' high x 2.5' deep, 4 lbs per pair, folding down to approximately 1 inch flat oval for storage.
- 6 Pack Pop-Up Goals (6 Footer) Bulk coaches bundle of six portable 6-foot pop-up goals in six color options plus three carrying bags, intended for organizing multiple small-sided training fields at soccer camps, clubs, and leagues. Pegs included.
- 6 Pack Pop-Up Goals (4 Footer) Bulk coaches bundle of six 4-foot portable pop-up goals in six color options with three carrying bags, designed for soccer training sessions, camps, and clubs. Pegs included.
- Mini One-V-One Pop-Up Goals (Pair) 2.5-foot pop-up mini goals for one-on-one battles indoors or outdoors. Each pair includes a carry bag with shoulder strap, anchoring pegs, and a size 1 soccer ball. 3 lbs per pair, dimensions 22 x 17 x 2 inches.
- Little Beast 3 Footer Weighted Pop-Up (Pair) Weighted all-terrain pop-up goal pair in the ULTRA line for street play and small-sided games. Dimensions 36" x 24" x 24", 8 lbs per pair, with grey metal/black color scheme and a fully-weighted integrated base for stability on any surface.
- Ultra U90 Weighted 4 Footer Pop-Up (Pair) All-terrain weighted pop-up goal pair with a square design marketed for soccer, lacrosse, or street hockey. Fully-weighted base provides maximum stability on artificial and natural surfaces. Dimensions 48" x 36" x 36", 19 lbs per pair.
- Anchoring Pegs (Set of 6) Set of 6 anchoring pegs used to secure Pugg pop-up goals to natural ground surfaces. Sold as a single set or in pairs.
- 4 Foot Carry Bag Dedicated carry bag sized for 4-foot Pugg pop-up goals, featuring a shoulder strap for convenient transport and storage.
- 6 Foot Carry Bag Dedicated carry bag sized for 6-foot Pugg pop-up goals, featuring a shoulder strap for convenient transport and storage.
Companies that use Pugg Company, Inc.
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Pugg Company, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pugg Company, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pugg Company, Inc. competitors and assessment
Company assessmentBroad incumbents
- Adidas: Global athletic brand with soccer heritage and broad training-equipment offerings through retail and DTC. Incumbent competitor in any coach/club equipment-procurement context; comparable as a category-defining sports brand.
- Wilson Sporting Goods: Major incumbent sporting goods brand offering soccer balls, goals, and training equipment through national retail and DTC channels. Broad incumbent whose product expansion or pricing actions could compress Pugg's pricing power.
- Franklin Sports: Diversified sporting goods manufacturer with soccer goal, training, and equipment lines sold through mass retail and Amazon. Larger portfolio competitor with overlapping portable and pop-up soccer goal products at competing price points.
- Nike: Largest global athletic brand with soccer training equipment, apparel, and program partnerships that reach the same coach and player base Pugg serves. Brand-licensed training gear from Nike could displace Pugg in team/coach purchasing decisions.
Emerging players
- PowerNet: Soccer training equipment brand selling training goals, rebounders, and accessories direct to consumers online. Partial overlap with Pugg's training-focused product philosophy and DTC channel.
- Forza: Soccer training and equipment brand focused on pop-up goals, rebounders, and accessories for coaches and players. Niche competitor in the portable soccer goal category at similar price points.
Direct peers
- Jaypro Sports: Manufacturer and distributor of sports goals and field equipment (soccer, lacrosse, baseball) primarily into institutional channels (schools, parks, clubs). Direct peer in the institutional/coaches bulk-buying segment Pugg targets with its 6-Pack Coaches Pack.
- Bownet Sports: Specialist in portable and pop-up sports goals (soccer, lacrosse, baseball, softball) using proprietary composite/flexible frames. Closest direct comparable to Pugg's pop-up form-factor and steel-wire/durable construction thesis.
- SKLZ: Sports training equipment brand selling soccer-specific training aids targeted at coaches and individual players. Comparable in serving the 'soccer training anywhere' use case with portable, coach-endorsed equipment.
- Kwik Goal: Largest US manufacturer of soccer goals, including portable and pop-up variants for training and recreational play. Direct competitor in portable soccer goals serving coaches, clubs, and recreational buyers — the same core use cases as Pugg.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pugg Company, Inc. social profiles
Digital presencePugg Company, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pugg Company, Inc. leadership team
Management profileNumber of profiles
Pugg Company, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pugg Company, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pugg Company, Inc.
What does Pugg Company, Inc. do?
Pugg Company, Inc. designs, manufactures, and sells portable pop-up soccer goals and accessories under the PUGG brand. Its portfolio includes classic lightweight pop-up goals (2.5ft, 4ft, 6ft), the ULTRA weighted all-terrain line (3ft Little Beast, 4ft U90, 5ft Q5), coaches 6-pack bundles, and accessories such as carry bags and anchoring pegs. Goals are sold primarily as pairs directly to consumers, coaches, clubs, and grassroots programs via the pugg.com e-commerce website.
Is Pugg Company, Inc. a public or private company?
Pugg Company, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pugg Company, Inc. founded?
Pugg Company, Inc. was founded in 1994. It employs 1 to 10 people.
Where is Pugg Company, Inc. based?
Pugg Company, Inc. is headquartered in Boston, United States, in the North America region.
How does Pugg Company, Inc. make money?
Two revenue lines are on record. Hardware Sales - Soccer Goals are the primary driver. The others are accessories.
Who are Pugg Company, Inc.'s main competitors?
Broad incumbents on record are Adidas, Wilson Sporting Goods, Franklin Sports and Nike. Emerging players are PowerNet and Forza. Direct peers are Jaypro Sports, Bownet Sports, SKLZ and Kwik Goal.
Does Pugg Company, Inc. have an API?
No public API is recorded for Pugg Company, Inc..
What industry is Pugg Company, Inc. in?
Pugg Company, Inc.'s product category is Portable Pop-Up Soccer Goals. Its primary akta.pro industry code is CRAMAEAC, Soccer Equipment Retail, with a secondary code of IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels). Its NAICS code is 33992 and its SIC code is 3949.