Pure Homes
Pure Homes is a private California-licensed residential real estate brokerage helping individual home buyers and sellers across multiple California communities through its website platform, Brivity-powered property search tools, and a team of dedicated agents.
- Company typePrivate
- Founded2014
- HeadquartersRoseville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Homes does
Pure Homes is a private, California-licensed residential real estate brokerage (CA DRE# 01952797) headquartered in Roseville, California, serving individual home buyers and home sellers across multiple California communities. The company operates a consumer-facing website platform (gopurehomes.com) and an authenticated user dashboard (MyPortal) that enable property search, saved searches, collections, home value estimation, consultation requests, and access to a team of real estate professionals. The platform is built on Brivity, a third-party real estate technology provider, rather than proprietary infrastructure.
The company's revenue model is built on traditional brokerage commissions earned on individual residential buy/sell transactions, supplemented by affiliate/referral income from partner mortgage lenders offering home financing. Lead generation is driven through the company website, organic social media presence (Facebook, Instagram, X, Pinterest, YouTube, LinkedIn), and direct agent-led consultations. Customers are primarily individual consumers purchasing or selling single-family homes, condos, townhomes, multi-family, and manufactured properties in California.
Pure Homes operates with each office independently owned and operated, a franchise-style structure typical of regional real estate brokerages. The company holds no disclosed venture capital, private equity, or parent company ownership, has no disclosed M&A activity, no disclosed funding rounds, and provides no public financial metrics. All operations are domestic to the United States, restricted to the California market.
Pure Homes firmographics
Firmographics- Name
- Pure Homes
- Legal name
- Pure Homes
- Website
- https://gopurehomes.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Homes is a private California-licensed residential real estate brokerage helping individual home buyers and sellers across multiple California communities through its website platform, Brivity-powered property search tools, and a team of dedicated agents.
- Ownership category
- akta.pro rank
Where Pure Homes is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage services where the company earns commissions on home buying and selling transactions. Agents facilitate property transactions and earn a percentage of the sale price.
- Home Loans/Mortgage Services: Referral and assistance with home financing through partner mortgage services. Company provides home loan resources and connections to lenders.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pure Homes product offering
Product offeringCore offering
Pure Homes is a California-based residential real estate brokerage that helps clients buy, sell, and value residential properties. The firm operates multiple offices across California, with each office independently owned and operated, and powers its operations through the Brivity real estate technology platform (CA DRE# 01952797).
Product overview
Pure Homes offers a unified real estate service platform for buying and selling residential properties in California. The core offering consists of the public-facing website (listing search, home valuations, agent contact, marketing plan requests) and the authenticated MyPortal suite (saved searches, collections, market reports, profile management). The platform is powered by Brivity and serves clients throughout California communities.
Differentiator
Problem solved
Functional benefit
Companies that use Pure Homes
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
Pure Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Homes partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Pure Homes competitors and assessment
Company assessmentEmerging players
- HomeSmart: Growing independent brokerage with a tech-enabled, agent-centric model and expanding California footprint. Comparable to Pure Homes in offering a website/portal-based buyer and seller experience, and competing for the same cost-conscious agent and consumer segments.
Broad incumbents
- Coldwell Banker: Long-established national residential brokerage franchise with significant California market share. Overlaps with Pure Homes on full-service buyer/seller representation but is a broader incumbent with brand recognition, marketing scale, and a wider service portfolio.
- Sotheby's International Realty: Luxury-leaning global residential brokerage with substantial California footprint. Comparable in serving high-value California residential transactions but differentiated by an ultra-premium brand position and global referral network.
- Keller Williams Realty: Largest agent-count residential brokerage in the US, with team-based culture and strong California presence. Competes for the same agents and transactions, but operates at much greater scale across multiple product lines and geographies.
Direct peers
- Compass: National tech-enabled residential brokerage with strong California market share. Directly comparable as a competing full-service real estate brokerage serving buyers and sellers in the same geography with an agent-driven, technology-augmented model.
- Redfin: Tech-forward residential brokerage that combines an online listing/search platform with salaried and commissioned agents. Overlaps with Pure Homes' consumer-facing website offering, listing search, and home valuation tools, while competing for the same California buyer/seller.
- eXp Realty: Cloud-based, agent-centric brokerage with a low-overhead, tech-enabled model. Comparable to Pure Homes in offering a brokerage service plus a CRM/portal stack, and competing for the same agent recruitment pool in California.
- Realty ONE Group: Fast-growing mid-to-large independent brokerage with a team-based culture and modern tech stack. Directly comparable to Pure Homes' team-led, multi-service approach targeting similar buyer and seller segments.
Regional players
- Lyon Real Estate: Long-standing Sacramento-region residential brokerage headquartered near Pure Homes' Roseville base. Directly comparable as a regional competitor in the same Greater Sacramento submarket with a similar team-driven, full-service model.
- Intero Real Estate Services: California-based independent brokerage (originating in Silicon Valley) serving residential buyers and sellers across the Bay Area and broader California. Closely comparable in scale and geographic focus to Pure Homes, competing for the same in-state consumer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Homes social profiles
Digital presencePure Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Homes leadership team
Management profileNumber of profiles
Pure Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Homes
What does Pure Homes do?
Pure Homes is a California-based residential real estate brokerage that helps clients buy, sell, and value residential properties. The firm operates multiple offices across California, with each office independently owned and operated, and powers its operations through the Brivity real estate technology platform (CA DRE# 01952797).
Is Pure Homes a public or private company?
Pure Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Homes founded?
Pure Homes was founded in 2014. It employs 11 to 50 people.
Where is Pure Homes based?
Pure Homes is headquartered in Roseville, United States, in the North America region.
How does Pure Homes make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are home Loans/Mortgage Services.
Who are Pure Homes's main competitors?
HomeSmart is listed as an emerging player. Broad incumbents are Coldwell Banker, Sotheby's International Realty and Keller Williams Realty. Direct peers are Compass, Redfin, eXp Realty and Realty ONE Group. Regional players are Lyon Real Estate and Intero Real Estate Services.
Does Pure Homes have an API?
No public API is recorded for Pure Homes.