SOAR Initiative Canada

What SOAR Initiative Canada does

SOAR Initiative Canada is a small Canadian non-profit organization, officially incorporated in 2023, that supports survivors of sexual violence, intimate partner violence, and child abuse through community connection and long-term healing resources. The organization is founder-led by Christie Paschakis and operates with a team of 1-10 people based in Ontario. Its mission centers on reframing public discourse around sexual and domestic violence, dismantling systemic barriers to care and justice for survivors, and advocating for institutional policy change.

The organization's core offerings are content-driven advocacy programs rather than technology products. These include the Ontario Says NO MORE provincial campaign (a NO MORE Global Directory chapter), the #ChangeTheLanguage Ambassador Toolkit with downloadable pledge posters and social media assets, curated survivor-vetted book and documentary lists, an in-development SOAR Canada Podcast, and high-profile advocacy campaigns including a petition calling on the NHL to adopt a formal league-wide sexual violence policy and a CBSC complaint against Rogers Sports & Media. Distribution is entirely digital and community-led: Instagram, X/Twitter, Threads, the organization's website, and Change.org. There is no proprietary technology platform, no app, and no API.

SOAR's business model is donation-based: it generates no commercial revenue, charges no fees for its resources, and relies on individual contributions collected through a Donorbox integration on its website. Its reach is built through grassroots ambassador participation, earned media via press releases, and its affiliation with the international NO MORE movement. The customer base is not transactional but relational, comprising two personas: survivors seeking healing resources and community connection, and advocates/allies participating in awareness campaigns and petitions. Geographic focus is currently Ontario, Canada, with international positioning through the NO MORE Global Directory.

Name

SOAR Initiative Canada

Legal name

SOAR Initiative Canada

Website

https://soarinitiative.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SOAR Initiative Canada is a small Ontario-based non-profit, founded in 2023, that supports survivors of sexual and intimate partner violence through community connection, survivor-vetted resources, and advocacy campaigns including the Ontario Says NO MORE movement.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization operates primarily through donations from supporters. The website features a Donorbox donation link and states that 'Your support helps make the work that SOAR Initiative Canada undertakes possible.'

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SOAR Initiative Canada is a Canadian non-profit organization that supports long-term healing of survivors of sexual violence, intimate partner violence, and child abuse through community connection. It leads the Ontario Says NO MORE provincial campaign, runs the #ChangeTheLanguage ambassador program, and offers curated book and documentary resource lists to support survivors, advocates, and allies.

Product overview

SOAR Initiative Canada is a Canadian non-profit organization (incorporated in 2023) focused on the long-term healing of survivors of sexual violence, intimate partner violence, and child abuse through community connection. The organization operates several programs: the Ontario Says NO MORE campaign, which is a provincial movement to combat domestic and sexual violence across Ontario; the #ChangeTheLanguage Ambassador Toolkit for social media advocacy; the SOAR Canada Booklist and Documentary List as curated resource collections; and the SOAR Canada Podcast (in development). The organization also conducts advocacy campaigns, including calls for the NHL to implement formal policies on sexual and domestic violence.

Differentiator

Problem solved

Functional benefit

Brands

• Ontario Says NO MORE: A provincial movement led by SOAR Initiative Canada to unite a network across Ontario to take a stand against domestic abuse and sexual violence, offering tools and resources to drive awareness, action, and change.

Products and services

• Ontario Says NO MORE

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NO MORE Global DirectorycoreGTM or Marketing PartnerSOAR Initiative Canada is connected to the NO MORE Global Directory, an international initiative to end domestic violence and sexual assault. The organization leads the Ontario Says NO MORE provincial movement under this umbrella.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NO MORE Foundation: International umbrella organization dedicated to ending domestic violence and sexual assault; SOAR Initiative Canada leads the Ontario Says NO MORE provincial chapter under this network, making it the closest ecosystem peer and effectively a parent brand.
• White Ribbon Campaign: Canadian organization engaging men and boys to end violence against women through awareness campaigns, similar in size and advocacy style to SOAR. Direct Canadian peer with overlapping media-advocacy and campaign-based GTM.
• Joyful Heart Foundation: US-based non-profit dedicated to healing, advocacy, and justice for survivors of sexual assault, family violence, and child abuse. Closely aligned mission (long-term healing through community + policy advocacy) and comparable programmatic structure to SOAR.

Broad incumbents

• RAINN (Rape, Abuse & Incest National Network): Largest US-based anti-sexual violence organization operating the National Sexual Assault Hotline and survivor support services. Closely comparable mission (survivor support + awareness) but vastly larger scale and US-focused, making SOAR a smaller Canadian counterpart.
• YWCA Canada: National federation of YWCAs delivering shelter services and gender-equity programming across Canada, including sexual violence response. Comparable Canadian peer addressing sexual violence but operates established shelters and a much broader service portfolio.
• Ending Violence Association of Canada: National coordinating body supporting shelters and sexual assault centres across Canada. Comparable mission on violence against women but operates as an umbrella/coordinating body rather than a survivor-facing advocacy org like SOAR.
• National Network to End Domestic Violence (NNEDV): US-based social-change organization dedicated to creating a society free from domestic violence through policy advocacy and public awareness. Comparable advocacy model and issue focus to SOAR but operating at national scale with policy-coordination capabilities.

Regional players

• Canadian Women's Foundation: Canada's national public foundation for gender equality, funding programs that address gender-based violence including sexual assault. Directly comparable Canadian peer in mission space but operates at national scale with a broader gender-equity lens.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/soar_initiativecanada
• LinkedInlinkedin.com/company/soar-initiative-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOAR Initiative Canada