White Ribbon

What White Ribbon does

White Ribbon is a Canadian registered charity founded in 1991 in response to the 1989 Montréal Massacre, operating from Toronto with a national program footprint across Canada and selective international activity (Brazil, UK, USA). The organization's stated mission is to engage men and boys as allies to prevent gender-based violence, promote healthy masculinities, and advance gender equity. It serves workplaces, schools, community organizations, government bodies, and immigrant/refugee communities, with particular depth in male-dominated industries such as mining, energy, transportation, sports, and the military.

White Ribbon's core offerings are evidence-based workshops and corporate training programs delivered in-person and online in both English and French, covering topics including healthy masculinities, bystander intervention, consent, harassment prevention, and inclusive workplace cultures. Supporting the workshops is a portfolio of awareness campaigns (Draw-the-Line, My Friend Max Hate, Boys Don't Cry, Short Life Stories, Men Don't Want Flowers, I Knew All Along, Songs for Murdered Sisters) and digital resources such as wrprevent.ca (educator lesson plans), Portal Pathway (community portal), and WelcomeAtWork.ca (federally regulated workplace compliance). The organization also publishes research reports including "Boys are at Risk: Confronting the Rise of Online Misogyny and Harmful Ideologies." Technology consists of standard informational websites, downloadable curricula, and web-based campaign portals; there is no software platform or proprietary AI capability.

The organization funds itself through a mix of government grants (a disclosed $1.86M grant from Public Safety Canada in 2024-06-25, plus funding from Ontario Trillium Foundation, Women and Gender Equality Canada, Ontario Ministry of Education, and Ontario Ministry of Children/Community/Social Services), individual donations, customized multi-year corporate training and consulting engagements, workshop bookings, and merchandise sales. Pricing for corporate training is not publicly listed and is scoped to organizational needs. The organization is led by CEO Humberto Carolo and operates with 11–50 employees.

Name

White Ribbon

Legal name

White Ribbon

Website

https://whiteribbon.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

White Ribbon is a Canadian registered charity founded in 1991 that engages men and boys as allies to prevent gender-based violence through workshops, corporate training, awareness campaigns, and educational resources for workplaces, schools, and communities.

Ownership category

akta.pro rank

Product category

Gender-based violence prevention and gender equity education services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Child Protection & Child Rights (BPAGABAG), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)

Keywords

• Gender-based violence prevention
• Workplace allyship training
• Healthy masculinities education
• Sexual violence prevention
• Gender equity advocacy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Philanthropy: White Ribbon operates as a Canadian registered charity (CRA Registration Number: 141050708 RR0001) accepting donations to support education and public campaigns. Individual donations fuel programs for schools, workplaces, and communities.
2. Corporate Training and Consulting Services: Fee-for-service training programs delivered to workplaces, organizations, and government bodies. Programs include workshops, policy development, and long-term culture change partnerships with customizable engagement strategies.
3. Workshop Bookings: Direct booking of workshops and presentations for educators, coaches, business leaders, and organizations with programs tailored to specific needs.
4. Shop and Merchandise: Online store selling White Ribbon merchandise and resources to support the movement and organization programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

White Ribbon delivers evidence-based workshops, corporate training programs, and awareness campaigns to engage men and boys in preventing gender-based violence and promoting healthy masculinities. The organization operates as a Canadian registered charity offering interactive training in English and French, supported by digital educational resources (wrprevent.ca, Portal Pathway), prevention campaigns (Draw-the-Line, My Friend Max Hate, Boys Don't Cry), and research publications on gender equity and violence prevention.

Product overview

White Ribbon operates as a nonprofit organization (not a technology product company) offering a portfolio of prevention programs, awareness campaigns, and educational resources rather than a unified software platform. The core offering consists of interactive workshops and training programs delivered in-person and online in both English and French, covering healthy masculinities, allyship, bystander intervention, consent, and workplace harassment prevention. Supporting the workshops are multiple campaigns including Draw-the-Line (sexual violence prevention), Prevent Online Sexual Exploitation, Portal Pathway (digital resource for immigrant and refugee communities), and WelcomeAtWork.ca (workplace compliance). Key digital educator resources include wrprevent.ca with lesson plans for schools. The Male Allyship Program provides annual training and coaching for community leaders. The organization also produces publications and research reports including the 'Boys are at Risk' national report and National Evaluation Framework. Campaigns such as My Friend Max Hate, Short Life Stories, Boys Don't Cry, and Men Don't Want Flowers raise public awareness through multimedia storytelling.

Differentiator

Problem solved

Functional benefit

Brands

• WelcomeAtWork.ca: A program supporting hospitality, tourism, shipping, male-dominated, and other federally regulated workplaces in meeting and staying up to date with federally mandated requirements to prevent harassment and violence. Created in partnership with Sunwing, Canadian Steamship Lines, and Barbra Schlifer Commemorative Clinic.
• wrprevent.ca

Products and services

• Workshops & Training Programs Interactive, evidence-based sessions delivered in-person and online in English and French, covering healthy masculinities, allyship and bystander intervention, consent and respect, preventing harassment and discrimination, and creating inclusive workplace cultures. Offered to educators, workplaces, organizations, and community groups.
• Corporate Engagement & Training Organizational programs delivered by expert facilitators including training workshops, policy development, and long-term culture change strategies for workplaces and male-dominated industries. Services include customized training, allyship initiatives, and anti-harassment policy strengthening.
• wrprevent.ca Flagship educator resource providing lesson plans for elementary and secondary school educators to engage youth in building healthy and equitable relationships and preventing sexual exploitation. Includes curriculum-aligned materials for discussing child sexual exploitation and sex trafficking in classrooms.
• Portal Pathway Digital resource as part of the Immigrant and Refugee Communities, Neighbours, Friends and Families (IRCNFF) Campaign. Provides a web-based portal where men and boys can learn about domestic violence, its root causes, and how to prevent violence against women and girls. Covers harm and violence, help and healing, support and services, how to be an ally, and promoting positive masculinity.
• WelcomeAtWork.ca Workplace program developed in partnership with Sunwing, Canadian Steamship Lines, and the Barbra Schlifer Commemorative Clinic. Supports hospitality, tourism, shipping, male-dominated, and other federally regulated workplaces in meeting and staying up to date with federally mandated requirements to prevent harassment and violence.
• Draw-the-Line Campaign Sexual violence prevention campaign that challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively. Based on materials created by the Ontario Coalition for Rape Crisis Centres (OCRCC) and Action Ontarienne Contre la Violence Faite Aux Femmes (AOcVF), with unique training programs for post-secondary institutions.
• Male Allyship Program Annual program offering training, coaching, and support to male allies for delivering community activities. Part of Engaging Communities project funded by the Ontario Ministry of Children, Community and Social Services, Women's Issues. Engages diverse communities including immigrant and refugee communities.
• Publications & Research Reports Growing library of research, reports, and tools advancing understanding of gender-based violence and healthy masculinities. Includes 'Boys are at Risk: Confronting the Rise of Online Misogyny and Harmful Ideologies' national report, Men's Engagement in GBV Prevention literature review, Give Love Get Love fatherhood study, and National Evaluation Framework for GBV Prevention.
• Prevent Online Sexual Exploitation Digital education initiative addressing technology-facilitated violence, sex trafficking, and sextortion. Includes educational content, a Guarding Against Online Sexual Exploitation speaker series, and resources for parents, educators, and youth to recognize grooming patterns and prevent online exploitation.

Quantifiable outcome

• 56,509 participants engaged in workshops, trainings, and presentations over 4 years
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core, flagship and supporting.

• Canadian Football League Players Association (CFLPA)coreStrategic or Co-development Partner · 10 November 2025Collaboration on 'Elevating Action' event during Grey Cup in Winnipeg promoting respect and safety by addressing gender-based violence and healthier masculinity. Part of three-year initiative launched in 2022. White Ribbon works with CFLPA on customized train-the-trainer programs engaging players as spokespeople and advocates for gender justice.
• United Steelworkers (USW)coreStrategic or Co-development Partner · 10 November 2025Collaboration with CFLPA and White Ribbon on 'Elevating Action' event during Grey Cup. USW is engaged in preventing gender-based violence and promoting allyship through train-the-trainer programs with union members.
• Toronto Maple LeafsflagshipStrategic or Co-development PartnerPartnership to demonstrate leadership and inspire men and boys to become allies in advancing gender equity. Created three iterations of Men of Quality video reaching millions of athletes, professionals, fans, and sports communities across Canada and globally.
• SunwingcoreStrategic or Co-development PartnerWhite Ribbon worked with Sunwing to foster company-wide culture shift through policies, training, and allyship initiatives. Sunwing also partnered with Canadian Steamship Lines and Barbra Schlifer Commemorative Clinic to create WelcomeAtWork.ca program.
• ValecoreStrategic or Co-development PartnerDelivered global workshops and discussions across Canada, Brazil, and UK, supported by custom pledge and campaign reinforcing leadership in workplace equality.
• Royal Military CollegecoreStrategic or Co-development PartnerPartnership to uphold allyship and gender equality as core military values. Created Allies of Quality video for military context and co-developed bilingual training curriculum to help military personnel become active allies.
• Barbra Schlifer Commemorative CliniccoreStrategic or Co-development PartnerPartnered with White Ribbon, Sunwing, and Canadian Steamship Lines to create WelcomeAtWork.ca program supporting federally regulated workplaces in meeting and staying up to date with federally mandated requirements to prevent harassment and violence.
• Ontario Trillium FoundationsupportingGTM or Marketing PartnerFunding partner developing unique volunteer and fundraising engagement strategy offering opportunities for organizations and individuals to share passion promoting healthy masculinities and preventing gender-based violence.
• Women and Gender Equality CanadasupportingGTM or Marketing PartnerFunding partner for Gender Based Analysis Plus advocacy initiatives and education-focused projects promoting gender equity.
• Ontario Ministry of Children, Community and Social ServicessupportingGTM or Marketing PartnerFunding partner for Immigrant and Refugee Communities, Neighbours, Friends and Families Campaign engaging communities in preventing domestic violence and femicide.
• Ontario Ministry of EducationsupportingGTM or Marketing PartnerFunding partner for education-focused projects including wrprevent.ca resource and training on preventing online sexual exploitation.
• MenEngage AlliancecoreStrategic or Co-development PartnerGlobal network focused on engaging men and boys in gender equality. White Ribbon CEO Humberto Carolo is a founding member of North American MenEngage Network and serves on the Global MenEngage Alliance Board.
• OCASI (Ontario Council of Agencies Serving Immigrants)coreStrategic or Co-development PartnerPartnership since March 2018 to engage men and boys within immigrant and refugee communities to prevent gender-based violence by leading events in the community. Adapted peer champion model engaging community leaders.
• Arab Community Centre of TorontocoreStrategic or Co-development PartnerPartnership since March 2018 to engage immigrant and refugee communities through culturally and linguistically appropriate strategies for preventing gender-based violence.
• Rio TintocoreStrategic or Co-development PartnerPartner in male-dominated industry engaging White Ribbon for workplace training and allyship initiatives.
• Canadian Armed ForcescoreStrategic or Co-development PartnerWhite Ribbon works with Canadian Armed Forces to build capacity of organizations to embed male allyship and prevent gender-based violence.
• Angus ReidcoreStrategic or Co-development PartnerResearch partnership conducting national survey on online misogyny and harmful ideologies affecting Canadian boys in classrooms and communities.
• Hydro OnecoreStrategic or Co-development PartnerAnnual workshops and activations engaging employees during 16 Days of Activism, reinforcing strong internal allyship and support for 2SLGBTQ+ communities.
• Ontario Power GenerationcoreStrategic or Co-development PartnerMulti-year engagement including workshops, training, panel discussions, and sponsorship support reinforcing commitment to gender equality.
• Toronto Argonauts Football ClubcoreStrategic or Co-development PartnerCo-created 'Huddle Up and Make the Call' program empowering student athletes to become allies and leaders against gender-based violence.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Futures Without Violence: US-based nonprofit working to end violence against women and children globally through research, public education, and policy advocacy. Comparable policy/training footprint and corporate engagement model; broader US-centric scope versus White Ribbon's Canada-centric operations.
• UN Women: UN entity dedicated to gender equality and the empowerment of women. Far larger and global, but overlaps in male-engagement programming (notably through MenEngage Alliance and HeForShe) and sets policy frameworks that shape White Ribbon's operating context.

Direct peers

• YWCA Canada: Federation of local YWCAs delivering gender-equity programming, violence-prevention services, and workplace training across Canada. Comparable mission footprint, government funding relationships, and corporate-training offerings aimed at gender-based violence prevention.
• Canadian Women's Foundation: Canada's national public foundation for gender equality, funding violence-prevention and economic-security programs. Overlapping Canadian funder/advocate ecosystem and shared corporate donors; serves as both potential partner and adjacent cause-based competitor for donor dollars.
• MenEngage Alliance: Global alliance of NGOs and UN partners working to engage men and boys in gender equality. White Ribbon's CEO sits on its board; it functions simultaneously as peer, partner, and convener for the same constituency and methodology.
• A Call to Men: US-based nonprofit focused on ending violence against women by mobilizing men through education, training, and advocacy. Directly comparable to White Ribbon in delivering workplace culture-change programs and male-allyship frameworks; serves a similar corporate/education client base.
• Equimundo (formerly Promundo): Global nonprofit pioneering research and programs to engage men and boys in gender equality and violence prevention. Direct peer to White Ribbon in mission, methodology (gender-transformative work with men), and male-engagement training; both are core members of the MenEngage Alliance.
• Barbra Schlifer Commemorative Clinic: Toronto-based nonprofit offering legal, counselling, and training services for women experiencing violence. Co-developer of WelcomeAtWork.ca with White Ribbon; overlapping mission (gender-based violence prevention) and shared corporate training clientele.
• Ontario Coalition of Rape Crisis Centres (OCRCC): Coalition of rape crisis centres in Ontario that co-authored the original Draw-the-Line campaign materials used by White Ribbon. Comparable in subject matter (sexual violence prevention), training delivery, and Ontario-based nonprofit operations.

Regional players

• Calgary Communities Against Sexual Abuse: Alberta-based nonprofit providing sexual abuse support, prevention education, and workplace training. Comparable service mix (training plus advocacy) but restricted to Alberta/regional Canadian footprint rather than nationally distributed.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/whiteribboncanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Ribbon