Hoops for Youth Foundation

What Hoops for Youth Foundation does

Hoops for Youth Foundation (HFYF) is a non-profit organization founded in September 1999 and headquartered in Fairfax, Virginia, that supports at-risk youth in the Washington, DC metropolitan area through basketball-centered programs. Its operational scope includes mentoring, scholarships, food drives, and merchandise fundraising, with the annual Congressional Basketball Game serving as the flagship event. The flagship men's game has been held annually since its 2000 inauguration and draws Members of Congress, congressional staff, lobbyists, and corporate sponsors into a recurring DC-community event. In 2024 the foundation extended its portfolio with the inaugural Women's Congressional Basketball Game (held July 9, 2024 in partnership with the Kay Yow Cancer Fund) and a Congressional Capitol Police Basketball Game. The 26th annual men's game is scheduled for April 21, 2026.

The foundation's underlying platform is essentially a community-and-events operating model rather than a technology product: it orchestrates annual basketball events, manages sponsor and participant relationships across the DC political ecosystem, and distributes proceeds through scholarships and youth programs. There is no disclosed proprietary technology stack, software product, or digital platform beyond a standard website and an online merchandise shop. The merchandise channel sells items such as T-shirts at approximately $30, with 100% of proceeds directed to the foundation.

The business model relies on two revenue streams: (1) corporate sponsorship of the annual basketball events, with named Platinum sponsors including APCO Worldwide and AFLAC, and Gold sponsors including 60 Plus Association, GE Aerospace, and KIA; and (2) individual donations and merchandise sales. Programmatic partnerships — notably with NILE (public policy education) and the Healthy Babies Project (maternal/infant health), formalized during the 2020 COVID-19 response — extend the foundation's cause footprint beyond youth basketball into adjacent community verticals.

Name

Hoops for Youth Foundation

Legal name

Hoops for Youth Foundation

Website

https://hoopsforyouthfoundation.org

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Hoops for Youth Foundation is a Fairfax, Virginia-based non-profit founded in 1999 that supports at-risk youth in the Washington, DC area through basketball programs, mentoring, scholarships, and the annual Congressional Basketball Game drawing Members of Congress, staff, and lobbyists.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Youth development programs
• Charity basketball events
• Nonprofit community services
• Youth mentorship programs
• Athletic scholarship funds

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual and corporate donations form the primary revenue stream, supporting the foundation's programs for at-risk youth in the DC area.
2. Merchandise Sales: The foundation operates an e-commerce shop selling branded merchandise (t-shirts at $30 each). The website explicitly states that 100% of proceeds are directed back into the Hoops for Youth Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hoops for Youth Foundation is a not-for-profit organization that supports at-risk youth in the Washington D.C. area through basketball-centered programs and direct community services. It operates the annual Congressional Basketball Game (Men's, Women's, and Capitol Police editions) as its flagship fundraising event, and delivers youth scholarships, Thanksgiving meal deliveries, mentoring, coaching clinics, basketball tournaments, and civic education programs such as Day on the Hill.

Product overview

Hoops for Youth Foundation operates as a non-profit organization focused on supporting at-risk youth in the Washington D.C. area. The organization offers a portfolio of programs centered around basketball as a vehicle for youth development, including the Congressional Basketball Game (featuring Men's Congressional Game, Women's Congressional Game, and Capitol Police Game), merchandise sales (One Community T-Shirt, 'It's Not I Can't' T-Shirt, and 'It's Not I Can't' HFY T-Shirt), and community support programs such as the annual Thanksgiving Food Drive, Jim Lyon's Youth Scholarship Fund, youth basketball tournaments, coaching clinics, mentoring services, and the Day on the Hill civic education program. The foundation also provides parenting counseling, toy drives, and has rebuilt basketball courts in underserved communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Congressional Basketball Game Annual basketball game where Members of Congress face off against lobbying professionals, with a congressional staff game preceding the main event. The game raises funds for at-risk youth programs in the Washington D.C. area.
• Women's Congressional Basketball Game Annual basketball game featuring female Members of Congress and staff competing against female lobbyists, with proceeds benefiting the Kay Yow Cancer Fund's fight against breast cancer.
• Capitol Police Game Basketball game between U.S. Capitol Police officers and Congressional Staff/Lobbyists, with proceeds benefiting the U.S. Capitol Police Fallen Officers Fund.
• Thanksgiving Food Drive Annual initiative delivering Thanksgiving meals to families in the DMV area in partnership with the National Institute for Lobbying & Ethics and Healthy Babies Project.
• Jim Lyon's Youth Scholarship Fund Scholarship fund created to support youth education, including the first recipient Dakota Crews who graduated from college with foundation assistance.
• Youth Basketball Tournament Annual basketball tournament for youth participants in the Washington D.C. area.
• Annual Coaching Clinic Annual coaching clinic for youth basketball development serving at-risk youth in the Washington D.C. area.
• Youth Mentoring Services Mentoring services provided to at-risk youth in Washington D.C. to support personal development.
• Day on the Hill Annual program teaching district students about the First Amendment and civic participation.
• One Community T-Shirt T-shirt merchandise priced at $30, with 100% of proceeds directed back into the Hoops for Youth Foundation.
• "It's Not I Can't" T-Shirt T-shirt merchandise priced at $30, with 100% of proceeds donated back into the Hoops for Youth Foundation.
• "It's Not I Can't" HFY T-Shirt Hoops for Youth branded t-shirt merchandise priced at $30, with 100% of proceeds donated back into the foundation.

Quantifiable outcome

• Over 25 scholarships awarded to single mothers for children's education
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, platinum sponsor and gold sponsor.

• Kay Yow Cancer FundcoreGTM or Marketing Partner · 9 July 2024Proceeds from the inaugural Women's Congressional Basketball Game on July 9, 2024 supported the Kay Yow Foundation's fight against breast cancer, honoring Coach Kay Yow who pioneered women's basketball.
• National Institute For Lobbying & Ethics (NILE)coreStrategic or Co-development Partner · 14 July 2020Partnership to provide DC youth interested in public-policy with opportunities to attend NILE's nationally recognized Public-Policy Certificate program. The partnership aims to expose young people to public-policy as a career option and create access to new educational and career paths.
• Healthy Babies Project, Inc. (HBP)coreStrategic or Co-development Partner · 14 July 2020Partnership to help at-risk D.C. families break the cycle of poverty. HFYF works with HBP to deliver Thanksgiving meals and PPE supplies to families, while HBP helps expose young families to educational and career opportunities.
• U.S. Capitol Police Fallen Officers FundcoreGTM or Marketing PartnerThe foundation supports families of U.S. Capitol Police Officers lost in the line of duty. Proceeds from the Capitol Police Game benefit this fund.
• APCO Worldwideplatinum sponsorGTM or Marketing PartnerPlatinum-level corporate sponsor of the Congressional Basketball Game, contributing to HFYF's ability to support children and families in need.
• AflaCplatinum sponsorGTM or Marketing PartnerPlatinum-level corporate sponsor of the Congressional Basketball Game, supporting HFYF's community programs.
• 60 Plus Associationgold sponsorGTM or Marketing PartnerGold-level corporate sponsor supporting HFYF's mission to help kids in need.
• GE Aerospacegold sponsorGTM or Marketing PartnerGold-level corporate sponsor that also participates in the Congressional Basketball Game through employee involvement.
• KIAgold sponsorGTM or Marketing PartnerGold-level corporate sponsor supporting HFYF's community initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cal Ripken Sr. Foundation: Nonprofit that builds youth athletic fields and runs character-education programs for at-risk kids. Directly comparable model: sport-based youth development + facility construction + corporate partnerships.
• Good Sports: Nonprofit that donates sports equipment to youth in need; comparable mission of increasing youth access to sport, with similar nonprofit/donation funding model and youth-development focus.
• Police Athletic League (PAL): National nonprofit connecting law enforcement with youth via athletic programs and mentoring. Highly comparable to HFYF's basketball-centered youth development model and its Capitol Police Game component linking police officers to at-risk youth.
• Horton's Kids: DC-based nonprofit serving at-risk youth in Ward 8 with mentoring and academic support. HFYF has directly served this organization (court rebuild in 2013); comparable DC focus and youth-development mission.

Broad incumbents

• Boys & Girls Clubs of America: National youth-development nonprofit offering sports, mentoring, and educational programs; comparable mission (at-risk youth services) and funding model (donations + corporate sponsorships), but vastly larger scale and broader programming portfolio than HFYF.
• Laureus Sport for Good Foundation: Global nonprofit using sport to address social challenges among youth. Comparable sport-for-development model and corporate-sponsor funding structure, operating at far larger scale internationally.
• Tiger Woods Foundation / TGR Foundation: Larger sport-based youth-development foundation providing education, scholarships, and golf programming. Comparable mission archetype (athlete-led nonprofit serving youth) with significantly larger scale and corporate sponsor base.
• Right To Play: International nonprofit using sport and play to educate and empower at-risk children. Closely aligned mission, sport-as-development methodology, and nonprofit funding model.

Regional players

• YMCA of Metropolitan Washington: Regional YMCA chapter serving the DMV with youth sports, mentoring, and community programs; direct peer in target geography and overlapping youth-development programming including basketball.

Emerging players

• Mamba & Mambacita Sports Foundation: Athlete-led foundation focused on supporting underserved youth through sport; comparable archetype to HFYF (sport-centered youth nonprofit, donations and corporate partnerships), but newer and sports-scholarship oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/126421850356

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoops for Youth Foundation