AUGUSTA REGIONAL SPCA INC

What AUGUSTA REGIONAL SPCA INC does

Augusta Regional SPCA Inc is a 501(c)(3) nonprofit animal welfare organization incorporated in 1970 and headquartered at 33 Archery Lane, Staunton, Virginia. It operates a single-site animal shelter on a 17-acre property with 34 kennels, cat housing, medical areas, offices, a dog recreation area, and a pet cemetery, and runs an adjacent low-cost spay/neuter clinic opened in 2011. Its core offerings are pet adoption services for dogs, cats, and rabbits (with all animals receiving spay/neuter, vaccinations, microchipping, and veterinary evaluation prior to placement) and affordable surgical sterilization for community-owned pets. Supplemental programs include the Moffett Spay/Neuter Grant (subsidized surgeries funded via the Community Foundation Central Blue Ridge), the Pets for Seniors adoption discount program, owner surrender services by appointment, pet cremation and burial, humane education, and a volunteer/foster network operating through field trips, slumber parties, medical fostering, and behavioral fostering.

The organization's go-to-market is community-led: it relies on in-person shelter visits during posted hours, online applications via the Shelterluv platform, and clinic appointments scheduled by phone or email, with marketing through its website, Facebook, Instagram, the Critter Chronicle newsletter, and Happy Tails adoption stories. Revenue is generated from adoption fees (tiered $25-$275 by animal type, age, and adopter status), spay/neuter clinic fees ($100-$300 by species and weight), Benefit Shop thrift store sales at a separate storefront, Bonfire merchandise sales, individual and corporate donations, ASPCA and Community Foundation grants, and planned giving vehicles including bequests and charitable remainder trusts. In 2022 the organization reported 403 animals cared for and 372 adoptions, sourced from 115 owner surrenders and 285 transfers from rescue partners including the Shenandoah Valley Animal Services Center, which handles stray intake for the region and transfers adoption-suitable animals to ARSPCA. Operational staffing comprises approximately 15 paid roles across shelter and clinic functions (Executive Director Beth Dickerson, Shelter Veterinarian Dr. Juli Potter, Clinic Veterinarian in Charge Dr. Susan Rieser, receptionists, kennel manager, animal caretakers, and veterinary assistants) plus a 12-member volunteer Board of Directors.

Name

AUGUSTA REGIONAL SPCA INC

Legal name

Augusta Regional SPCA Inc

Website

https://arspca.org

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Augusta Regional SPCA Inc is a 501(c)(3) nonprofit animal shelter and low-cost spay/neuter clinic in Staunton, Virginia, founded in 1970, serving Augusta County, Staunton, and Waynesboro with pet adoptions, veterinary services, volunteer programs, and the SPCA Benefit Shop thrift store.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Foster & Volunteer Network Programs (BPAGAIAF), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal shelter services
• Pet adoption programs
• Spay and neuter clinic
• Volunteer foster programs
• Animal welfare nonprofit

Headquarters

HQ city

Staunton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Adoption Fees: Fees charged for pet adoptions including dogs, cats, and rabbits. Fees cover spay/neuter surgery, testing, microchip, and vaccinations.
2. Spay/Neuter Clinic Services: Low-cost spay and neuter surgical services for cats and dogs, with additional services including vaccinations, testing, and preventive medications.
3. SPCA Benefit Shop: Retail thrift store selling donated clothing, home goods, books, and other items. Proceeds support shelter operations and programs.
4. Merchandise Sales: Sale of branded merchandise including t-shirts through Bonfire storefront.
5. Donations and Contributions: Tax-deductible donations from individuals, businesses, and organizations supporting animal welfare mission.
6. Planned Giving and Bequests: Estate planning vehicles including wills, trusts, retirement assets, life insurance, and charitable remainder trusts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Augusta Regional SPCA Inc is a 501(c)(3) nonprofit animal welfare organization founded in 1970 and based in Staunton, Virginia. It operates an animal shelter offering pet adoption services, a spay/neuter clinic, and volunteer/foster programs for the local community. The organization supplements its services through a thrift store operation that generates additional revenue to support its mission.

Product overview

Augusta Regional SPCA is a single-site animal shelter organization offering a unified set of animal welfare services rather than a modular product portfolio. The core offerings center on pet adoption services and a spay/neuter clinic, supplemented by volunteer/foster programs, pet cremation and burial services, and community education. Specialized programs include the Pets for Seniors adoption program with reduced rates, the Moffett Spay/Neuter Grant for discounted surgeries, and the SPCA Benefit Shop thrift store for fundraising. Merchandise is sold through a third-party platform (Bonfire).

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Adoption

Quantifiable outcome

• 345 dog adoptions and 27 cat adoptions in 2022
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Rockbridge Vineyard and BreweryminorGTM or Marketing PartnerHosts annual Summer Breeze Festival with proceeds benefiting Augusta Regional SPCA. Event includes wine, beer, food, music, and vendors with $10/person admission.
• Shenandoah Valley Animal Services CentercoreOthersSince 2011, handles stray animal intake for the region. Located at 1011 Lee Hwy, Verona, VA 24482. Animals suitable for adoption are transferred to Augusta Regional SPCA.
• ChewyminorOthersChewy Wish List allows supporters to order supplies directly that ship to the shelter.
• Kitnip BoxminorGTM or Marketing PartnerSubscription box partnership. Code 'arspcakitnipbox' provides 15% off first box and $20 donation per new subscription to Augusta Regional SPCA.
• KurandaminorOthersDonate Kuranda dog beds that ship directly to the shelter for adoptable pets to enjoy while waiting for homes.
• Virginia Dog Training CompanyminorStrategic or Co-development PartnerCommunity sponsor providing dog training resources and support for shelter animals.
• Barren Ridge VineyardminorGTM or Marketing PartnerCommunity sponsor supporting shelter events and fundraising efforts.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• ASPCA (American Society for the Prevention of Cruelty to Animals): National animal welfare organization that serves as a grant provider and field leader for local SPCAs including Augusta Regional SPCA — broader in scope, but the umbrella entity that funds and supports this shelter's operations.
• Best Friends Animal Society: National no-kill animal welfare organization running adoption centers, sanctuary operations, and network partnerships with regional shelters like ARSPCA — operates at a broader geographic and programmatic scale in the same shelter category.
• Humane Society of the United States (HSUS): National animal welfare advocacy and shelter-support organization overlapping with ARSPCA's mission around animal protection, shelter reform, and pet overpopulation — a broader incumbent in the same nonprofit animal welfare category.

Direct peers

• Virginia Beach SPCA: Virginia-based regional SPCA offering adoptions, veterinary services, and humane education — comparable in mission and service breadth to Augusta Regional SPCA, though operating in a larger coastal market.
• Charlottesville-Albemarle SPCA: Nearby Virginia regional shelter offering adoptions, spay/neuter, and community programs within commuting distance of Augusta County — a direct peer operating a similar service mix for an adjacent Virginia community.
• Shenandoah Valley Animal Services Center: Regional animal care partner in Verona, VA that handles stray intake for the Augusta region and transfers adoptable animals to ARSPCA — operating a closely related animal services mandate in the same geography.
• Richmond SPCA: Regional Virginia SPCA offering adoptions, low-cost spay/neuter, and humane education from a single full-service campus — closely comparable to Augusta Regional SPCA in mission, services, and operating model, with a larger scale and metro market.

Others

• Maddie's Fund: Major family foundation focused on achieving no-kill outcomes through grants to shelters and rescue organizations — comparable in being a philanthropic supporter of the same animal welfare category rather than a direct operator.

Emerging players

• Petco Love (formerly Petco Foundation): Petco-affiliated national animal welfare foundation funding adoption, veterinary care, and lifesaving programs at partner shelters — comparable in grantmaking mission and increasingly relevant to mid-sized regional SPCA operations.
• PetSmart Charities: National pet welfare foundation that funds adoptions, spay/neuter, and disaster response through shelter partnerships — comparable in mission alignment and a frequent grantmaker for shelters of ARSPCA's profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/augustaregionalspca
• Instagraminstagram.com/augustaspca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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