What Virginia Beach SPCA does

Virginia Beach SPCA is a 501(c)(3) nonprofit animal welfare organization founded in 1966, headquartered at 3040 Holland Road in Virginia Beach, Virginia, and serving the broader Hampton Roads region including seven cities, Williamsburg, and the Eastern Shore. Its core operations span four pillars: an open-access animal shelter that cares for more than 1,800 animals annually and adopts out dogs, cats, puppies, kittens, and small animals; a low-cost veterinary clinic (renovated in 2024 using a $1.1M PetSmart Charities grant) offering spay/neuter, vaccinations, wellness exams, and laser treatments at income-tiered pricing for households under $65,000, military members, and first responders; a mobile veterinary unit called the Neuter Scooter (with a new unit scheduled for Q1 2026) that brings affordable spay/neuter and vaccine services directly into underserved neighborhoods; and a humane education program serving children ages 3-17 through Compassion Classroom, Listening Ears, Shelter Pet Pals, Tale for Two, Kids Night In, and the virtual Animal Heroes Arcade. The organization also operates a Miracle Medical Fund for shelter animal care, a Pet Pantry for food assistance, a Behavior Support Line, and a Volunteer Program certified as a Service Enterprise by Points of Light. Revenue is generated through a diversified mix: individual donations (including the $10/month Loyal Lifesaver recurring program and $10/month membership), kennel sponsorships ($250-$2,000 annually), adoption fees, transaction-based clinic service revenue, foundation grants (PetSmart Charities, Hampton Roads Community Foundation, Grey Muzzle Organization), corporate sponsorships (Purina, Taylor Construction, TowneBank, Breeden Company, Charles Barker Automotive), and signature fundraising events led by the Wags & Whiskers Gala (~$350K annually) and the Puttin' for Paws Golf Tournament. Distribution is primarily direct-to-consumer through the physical shelter, clinic, walk-in vaccine clinics, PetSmart Hilltop clinic, and mobile Neuter Scooter, supported by a secondary GTM of community events and cause-marketing partnerships (Kroger Community Rewards, Papa John's dine-to-donate, Black Dog Real Estate, brewery and restaurant collaborations). The organization is privately governed by a Board of Directors, currently led by Chair Angie Lombardi, with CEO Derby Brackett (since 2018) announcing retirement in 2026 and a LeaderFit-led executive search underway.

Name

Virginia Beach SPCA

Legal name

Virginia Beach Society for the Prevention of Cruelty to Animals

Website

https://vbspca.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Virginia Beach SPCA is a 501(c)(3) nonprofit animal welfare organization founded in 1966 that operates an open-access shelter, low-cost veterinary clinic, mobile Neuter Scooter, and humane education programs serving Hampton Roads, Virginia.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Veterinary Services (54194), Veterinary Services (541940), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Low-Cost & Community Veterinary Clinics (HLAMAAAE), Spay/Neuter & Population Control Programs (BPAGAIAE), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal shelter services
• Low-cost veterinary care
• Pet adoption programs
• Spay and neuter services
• Humane education programs

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Individual Donations and Contributions: The organization relies heavily on donations from individuals, including general donations, recurring monthly gifts through the Loyal Lifesaver program, memorial and tribute gifts, and kennel sponsorships.
2. Adoption Fees: Fees collected from animal adoptions, including dogs, cats, puppies, kittens, and small animals. Various promotional pricing may be offered through corporate partners.
3. Clinic Services Revenue: Low-cost veterinary services including spay/neuter surgeries, vaccines, wellness exams, and laser treatments. Services are priced based on income levels with subsidized rates for qualifying households.
4. Special Events Fundraising: Annual signature events including the Wags & Whiskers Gala (raising approximately $350,000 annually), Puttin' for Paws Golf Tournament, and various community fundraising events.
5. Grants: Funding from foundations and corporate partners including PetSmart Charities ($1.1 million for clinic renovation), Hampton Roads Community Foundation ($115,000), and The Grey Muzzle Organization ($15,000 for senior dogs).
6. Corporate Partnerships and Sponsorships: Annual sponsorships from businesses including Purina, Taylor Construction, TowneBank, and others. Includes corporate giving programs and workplace giving campaigns.
7. Membership Program: $10 per month membership program offering exclusive perks and discounts to supporters, with funds supporting the organization's mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Virginia Beach SPCA operates a 501(c)(3) animal welfare organization that provides animal sheltering and pet adoption, an on-site low-cost veterinary clinic offering wellness and surgical care, a mobile spay/neuter outreach program (the Neuter Scooter), and humane education programming for schools and community groups across the Hampton Roads region.

Product overview

The Virginia Beach SPCA is a nonprofit animal welfare organization offering a unified set of shelter and community services. Core offerings include animal adoption (dogs, cats, small animals), low-cost veterinary care through the VBSPCA Clinic, mobile spay/neuter services via the Neuter Scooter, and walk-in vaccine clinics. Additional programs include humane education for children, behavior support, the Pet Pantry for food assistance, and the Miracle Medical Fund for shelter animal care. The organization also operates fundraising events including the annual Wags & Whiskers Gala and Puttin' for Paws Golf Tournament. Services are accessible through the main shelter, the clinic, mobile units, and partner locations including PetSmart.

Differentiator

Problem solved

Functional benefit

Brands

• Neuter Scooter: A mobile veterinary clinic dedicated to making affordable, accessible pet care available throughout Hampton Roads by bringing veterinary services directly into local neighborhoods.
• Miracle Medical Fund
• Pet Pantry

Products and services

• Animal Shelter and Adoption Program Rescue, rehabilitation, and rehoming of surrendered, stray, and abandoned dogs and cats through a physical shelter serving Hampton Roads residents seeking to adopt companion animals.
• Low-Cost Veterinary Clinic On-site veterinary clinic providing spay/neuter surgery, vaccinations, wellness exams, dental procedures, and laser therapy to local pet owners at income-tiered prices.
• Neuter Scooter Mobile Spay/Neuter Mobile veterinary vehicle delivering low-cost spay and neuter surgeries to pet owners in underserved communities and partner locations throughout the region.
• Humane Education Program Educational programming delivered to schools, youth groups, and community organizations covering responsible pet ownership, animal welfare, and bite safety.

Quantifiable outcome

• Maintains one of the highest adoption rates for any open-access shelter in Virginia
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

26 partnerships are on record, tiered core and minor.

• KrogercoreGTM or Marketing PartnerKroger Plus program allows supporters to sign up and swipe their Plus Card when shopping, with a portion of sales donated back to VBSPCA through Kroger's Community Rewards program.
• Papa John's Pizza of Hampton RoadsminorGTM or Marketing PartnerPromotional partnership at 27 Hampton Roads locations where 20% of net sales are donated back when using promo code VBSPCA. Combined with VBSPCA5 code for 5% off orders of $25 or more.
• Black Dog Real Estate LLCminorGTM or Marketing PartnerReal estate company donates 5% of each sales commission to VBSPCA when clients mention the partnership.
• Jennifer Brickhouse RealtorminorGTM or Marketing PartnerReal estate agent sponsors the adoption fee of one adoptable animal at VBSPCA for each house sold.
• Frank Pengitore (Author)minorGTM or Marketing PartnerAuthor of children's book 'The Adventures of Lucky and Bud' donates a portion of sales along with copies of the book for VBSPCA's Humane Education program library.
• Laura Bateman PhotographyminorGTM or Marketing PartnerPhotography sessions where $25 is donated to VBSPCA from each Valentine's pet portrait sold.
• Pampered ChefminorGTM or Marketing PartnerFundraiser program where up to 15% of sales come directly to VBSPCA, with consultant donating half their commission back and using the rest for participant gifts.
• Red Wing Lake Golf CourseminorGTM or Marketing PartnerVenue partner for the annual Puttin' for Paws Charity Golf Tournament.
• Priority AutomotiveminorGTM or Marketing PartnerCorporate partner paying half of adoption fees for every canine and feline adopted from VBSPCA during 'Home For the Holidays' promotion.
• Checkered FlagminorGTM or Marketing Partner50% of adoption and medical fees covered for adult cats, dogs, kittens, and puppies during promotional periods.
• Commonwealth Brewing CompanyminorGTM or Marketing PartnerHosted Pints for Pups fundraising event with dog-friendly photo booth and local vendors supporting VBSPCA.
• Afterglow BrewingminorGTM or Marketing PartnerHosted Spring Fling event with shelters from across Hampton Roads supporting VBSPCA.
• Bubba's 33minorGTM or Marketing PartnerDine-to-donate partner donating 10% of proceeds on specific dates to support VBSPCA.
• 17 HandsminorGTM or Marketing PartnerValentine's Day themed menu donating a percentage of sales to VBSPCA during February promotions.
• Crush It On CanvasminorGTM or Marketing PartnerHosted Ugly Sweater Paint Your Pet fundraiser event at Pups and Pints.
• LeaderFitcoreImplementation/ SI/ Consulting PartnerNationally respected executive search firm engaged by VBSPCA Board to lead the CEO search process following Derby Brackett's retirement announcement.
• PetSmart (Hilltop Location)coreChannel Partner/ Reseller/ DistributorNew clinic location opening inside PetSmart Virginia Beach (Hilltop) providing high-quality veterinary care including vaccinations, preventative wellness, heartworm testing, and microchipping.
• Suffolk Humane SocietyminorStrategic or Co-development PartnerCommunity partner hosting Neuter Scooter mobile clinic visits at their location for spay/neuter and vaccine services.
• Eastern Shore SPCAminorStrategic or Co-development PartnerRegional partner receiving Neuter Scooter mobile clinic services to extend affordable spay/neuter access to the Eastern Shore.
• Aragona Moose LodgeminorGTM or Marketing PartnerCommunity location host for Neuter Scooter mobile vaccine and spay/neuter clinics.
• Pet Suites - Virginia BeachminorGTM or Marketing PartnerCommunity partner hosting Neuter Scooter mobile clinic for spay/neuter and vaccine services.
• Redmill CommonsminorGTM or Marketing PartnerCommunity partner hosting Neuter Scooter mobile clinic services.
• London Bridge Greenhouse & NurseryminorGTM or Marketing PartnerCommunity partner hosting Neuter Scooter mobile clinic services.
• Animal Resources of TidewaterminorStrategic or Co-development PartnerLocal nonprofit organization providing financial assistance resources for pet owners referred by VBSPCA for veterinary care.
• Paws in NeedminorStrategic or Co-development PartnerLocal nonprofit organization providing financial assistance for veterinary care, referenced as resource for VBSPCA clients.
• Humane Society of the United States (Sister Shelter Program)minorStrategic or Co-development PartnerVBSPCA has worked to provide guidance to shelters in Puerto Rico through the Sister Shelter program and continues to support other regional shelters through animal transfers.

Scale indicators12 records

Recent moves10 records

Expansion highlights11 records

Direct peers

• Richmond SPCA: Regional Virginia animal welfare organization operating a similar integrated model—animal shelter with adoptions, low-cost veterinary clinic, behavior support, and humane education. Highly comparable to VBSPCA in mission, scope, and mid-sized regional scale.
• SPCA Tampa Bay: Florida SPCA operating sheltering, low-cost veterinary care, and community education programs. Comparable integrated service model and approximate organizational scale to VBSPCA.
• Arizona Humane Society: Large regional animal welfare organization combining sheltering, low-cost veterinary clinic, mobile community veterinary services, and humane education. Closely matches VBSPCA's clinic + mobile + shelter mix, though at a larger scale.
• SPCA of Texas: Multi-location animal welfare organization operating shelter, low-cost spay/neuter and vaccine clinics, mobile community programs, and humane education across the Dallas-Fort Worth region. Directly comparable service portfolio to VBSPCA.
• Norfolk SPCA: Direct competitor in the Hampton Roads market offering animal sheltering, adoptions, and veterinary services. Geographic overlap with VBSPCA makes it the closest direct peer for adoption, surrender, and clinic volume benchmarking.
• San Diego Humane Society: Large regional animal welfare organization with multiple shelter locations, a full-service veterinary clinic, low-cost spay/neuter, and community education. Same integrated service model as VBSPCA, operating at meaningfully larger scale.
• Wisconsin Humane Society: Mid-sized regional animal welfare organization with shelter, low-cost veterinary clinic, spay/neuter program, and humane education. Comparable in mission breadth and program mix to VBSPCA.

Broad incumbents

• Best Friends Animal Society: National no-kill animal welfare leader running shelter, adoption, spay/neuter, and sanctuary programs across multiple regions. Operates at significantly larger scale and broader geographic reach than VBSPCA, but competes for the same donor and grant funding pools.
• Humane Society of the United States (HSUS): Largest U.S. animal welfare advocacy and direct-care organization, running national programs in sheltering, rescue, and policy. VBSPCA's role in developing Virginia's first felony animal cruelty law in 1999 places it in HSUS's broader policy network, and HSUS's Sister Shelter Program partners with VBSPCA.

Others

• PetSmart Charities: Funder and strategic partner rather than direct operator, but materially relevant: awarded VBSPCA's $1.1M clinic expansion grant in 2023 and operates the PetSmart retail footprint that hosts VBSPCA's new Hilltop vaccine clinic. Should be tracked for both grant dependency and channel partnership dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VBSPCA
• LinkedInlinkedin.com/company/virginia-beach-spca
• Instagraminstagram.com/vbspca
• Xx.com/vbspca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Beach SPCA