Willwerscheid Funeral Home

Name

Willwerscheid Funeral Home

Legal name

Willwerscheid Funeral Home & Cremation Services

Website

https://willwerscheid.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Funeral and Cremation Services: The company generates revenue through providing funeral services, cremation services, burial services, memorial services, and related offerings such as certified celebrant services, pre-need planning, reception and catered events, veterans services, ash scattering assistance, green burial, and memorial diamonds through a partner provider.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Willwerscheid Funeral Home & Cremation Services operates two physical funeral home locations in the St. Paul, Minnesota metropolitan area delivering traditional funeral, cremation, burial, and memorial services. Offerings include certified celebrant services, pre-need planning, reception and catered events, veterans services with military honors, ash scattering assistance, green burial, and memorial diamonds supplied through a partner provider.

Product overview

Willwerscheid Funeral Home & Cremation Services is a funeral home brand operating two locations in the St. Paul, Minnesota metropolitan area (West-Heights and Grand Avenue). The company offers a comprehensive suite of funeral and cremation services including burial, cremation, funeral and memorial services, certified celebrant services, pre-need planning, reception and catered events, veterans services with military honors, ash scattering assistance, green burial options, and memorial diamonds through a partner provider. Both locations feature chapel facilities with reception and event space and dedicated areas for private and identification viewings. Neither location operates an on-site crematory or cemetery.

Differentiator

Problem solved

Functional benefit

Products and services

• Burial Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Memorial Diamonds Partner ProviderminorOthersA partner provider supplies memorial diamonds for families through Willwerscheid Funeral Home services. This partnership enables the company to offer memorial diamond options as part of their commemorative service offerings, though the specific partner name is not disclosed.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Carriage Services: Carriage Services is a publicly-traded U.S. provider of funeral and cemetery services operating a portfolio of local brands with a similar model of owning well-established community operators. It is a direct peer in terms of business model — acquiring and operating local funeral home brands — and competes for the same private-equity-backed consolidation opportunities.
• StoneMor Partners: StoneMor Partners operates a large portfolio of funeral homes, cemeteries, and crematories across the U.S. Comparable as a multi-site death-care operator offering the same core service mix (funeral, cremation, memorialization), with a private-equity ownership profile similar to Willwerscheid's parent.
• NorthStar Memorial Group: NorthStar Memorial Group is a private-equity-backed acquirer and operator of funeral homes, crematories, and cemeteries. Comparable as a regional portfolio operator pursuing the same acquisition-led roll-up strategy in the death-care category as Foundation Partners Group.
• Everstory Partners: Everstory Partners is a private-equity-backed operator of funeral homes, crematories, and cemeteries across the U.S. Comparable as a portfolio-based death-care operator serving similar families with similar services, and a direct consolidator competitor to Foundation Partners Group's acquisition strategy.
• Neptune Society (an SCI brand): Neptune Society is a cremation-focused brand operated by Service Corporation International, providing direct-cremation and pre-need cremation services. It directly competes for the same cremation customers Willwerscheid serves and represents the modern, low-overhead cremation model that traditional full-service funeral homes must compete against.

Others

• Foundation Partners Group: Foundation Partners Group is the parent company of Willwerscheid, operating the Altogether™ network of licensed funeral, cremation, and cemetery providers. Listed as OTHERS because it is the corporate parent rather than a competitor, but directly relevant as the operator of sibling brands sharing systems, marketing, and back-office infrastructure.

Broad incumbents

• Service Corporation International: SCI is the largest North American funeral, cremation, and cemetery operator, operating thousands of locations under brands such as Dignity Memorial and Neptune Society. It is broadly comparable as a competitor in the same funeral-services category, but at far greater scale and as a public, diversified incumbent rather than a single local brand.
• Matthews International: Matthews International is a publicly-traded provider of funeral home products (caskets, urns, memorialization products) and industrial marking technologies. It is comparable through its Memorialization segment supplying the same supply chain that Willwerscheid's locations draw on, though it operates as a broader incumbent rather than a direct service competitor.
• Dignity plc: Dignity plc is a UK-listed funeral services operator with both UK and historical U.S. operations. It is comparable as a multi-location funeral brand operating in the same death-care category, with overlapping services such as funeral arrangements, cremation, and pre-need planning, though it is a larger, publicly-traded incumbent.

Emerging players

• Tulip Cremation: Tulip Cremation is an online-first, direct-to-consumer cremation provider offering simple, low-cost arrangements. It is comparable as a competitor targeting the same end-customer need — disposition of remains — but with a digital, low-overhead model that competes on price against traditional full-service funeral homes like Willwerscheid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/willwerscheid-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willwerscheid Funeral Home