Coral Cyprus

What Coral Cyprus does

Coral Cyprus, operating as Coral Energy Products Cyprus Ltd, is a private retail fuel company that operates 39 Shell-branded service stations across Cyprus under a long-term licensing agreement with Shell Global. The company entered the Cypriot market in January 2017 when its parent, Coral A.E. (formerly Shell Hellas A.E.), acquired Lukoil Cyprus Limited and rebranded the acquired network under the Shell brand. Coral A.E. has operated under the Shell brand in Greece since 1926 and holds Shell brand licensing rights for Greece, Cyprus, Serbia, Croatia, and North Macedonia, providing a multinational operating platform beneath the Cyprus entity.

Name

Coral Cyprus

Legal name

Coral Energy Products Cyprus Ltd

Website

https://shell.com.cy

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Coral Cyprus operates 39 Shell-branded retail fuel stations across Cyprus, selling Shell V-Power and FuelSave fuels, Shell Helix lubricants, Shell Select convenience retail, car wash, and Coral Pass fleet cards under Shell Global licensing.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

Keywords

• Retail fuel stations
• Engine lubricants
• Fleet management cards
• Vehicle car wash
• Loyalty rewards program

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fuel Sales: Sale of automotive fuels (gasoline and diesel) through Shell-branded retail stations across Cyprus. Revenue from premium V-Power and standard FuelSave fuel grades sold at the pump to individual consumers.
2. Lubricant Sales: Sale of Shell Helix engine lubricants and oils for cars and motorcycles, providing optimal temperature control and improved engine performance.
3. Shell Select Convenience Retail: Café and convenience store operations within Shell Select branded station locations, serving food, beverages, and travel necessities.
4. Fleet Card Services: Coral Pass fleet management system providing fuel card solutions for business vehicle fleets, enabling centralized fuel purchasing and management.
5. Car Wash Services: Shell Carwash vehicle cleaning services at station locations, offering exterior and interior wash options.
6. Shell GO+ Loyalty Program: Points-based loyalty program where members earn points on fuel, products, and services. Points can be redeemed for gifts and discounts at Shell stations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Coral Cyprus operates 39 Shell-branded retail fuel stations across Cyprus, selling Shell V-Power and FuelSave gasoline and diesel fuels, Shell Helix lubricants, and AdBlue emissions additive. The company also runs Shell Select convenience stores and cafés, Shell Carwash vehicle cleaning services, the Shell GO+ loyalty program with mobile app, the Coral Pass fleet card management system for business customers, and home heating oil delivery for residential customers.

Product overview

Coral Cyprus operates Shell-branded fuel stations across Cyprus (39 stations as of 2017), under license from Shell Global via Coral Energy Products Cyprus Ltd. The product portfolio is organized around three pillars: (1) Premium and standard fuels — Shell V-Power Unleaded 98, Shell V-Power Diesel, Shell FuelSave Unleaded 95, and Shell FuelSave Diesel, plus the AdBlue emissions additive; (2) Lubricants — the Shell Helix range (including Helix Ultra 5W-30) for car and motorcycle engines; and (3) Retail and digital services — the Shell Select convenience store/café brand, the Shell GO+ loyalty program (with mobile app), Shell Carwash vehicle care, the Coral Pass fleet card system, and mobile pay-at-the-pump. The Shell GO+ loyalty program is the primary customer engagement platform, linking fuel purchases, lubricants, store purchases, and car washes into a unified rewards ecosystem with partner integrations (Hellenic Bank, Anytime insurance).

Differentiator

Problem solved

Functional benefit

Products and services

• Shell V-Power Unleaded 98 Premium unleaded gasoline containing three times more cleaning and protection molecules than standard fuel, designed to remove performance-depositing residues from intake valves and fuel injectors and protect against future buildup; targets individual motorists seeking premium engine protection.
• Shell V-Power Diesel Premium diesel fuel with 60% more cleaning and protection molecules than standard diesel, providing deep cleaning of diesel injector deposits and protecting the exhaust gas recirculation system; targeted at diesel vehicle owners seeking enhanced engine protection and performance.
• Shell FuelSave Unleaded 95 Standard unleaded gasoline designed to help remove up to 65% of deposits from critical engine parts and protect engines, including hybrid powertrains; serves everyday motorists seeking reliable, deposit-reducing standard fuel.
• Shell FuelSave Diesel Standard diesel fuel with advanced deposit control technology designed to deeply clean diesel injectors and help maintain engine performance; serves diesel vehicle owners seeking everyday deposit control and engine protection.
• AdBlue Water-soluble diesel exhaust fluid (DEF) that processes exhaust gases to help vehicles comply with emissions standards; used in most heavy commercial vehicles and light commercial vehicles operating in Cyprus.
• Shell Helix Lubricants Engine oil range (including Shell Helix Ultra 5W-30) for cars and motorcycles, providing optimal temperature control and improved engine performance; sold at Shell stations and through dedicated lubricants service for individual motorists and workshops.
• Shell GO+ Loyalty Program Free-to-join points-based loyalty program for Shell customers in Cyprus, allowing members to earn points on fuel, lubricants, station store purchases, and car washes; points are redeemable at Shell stations or through partner offers with Hellenic Bank and Anytime insurance.
• Coral Pass Fleet Card Fleet management card system offered by Coral Energy Products Cyprus Ltd for managing and tracking fleet fuel expenditures; enables centralized fuel purchasing and administrative control for businesses operating vehicle fleets.
• Shell Carwash Vehicle cleaning service offered at Shell stations with exterior and interior wash options; purchases earn loyalty points through the Shell GO+ program.
• Shell Select Convenience Store and Café Convenience store and café brand operating within Shell fuel stations across Cyprus, offering food, beverages, and travel necessities in a continuously renovated, welcoming atmosphere for motorists during rest stops.
• Home Heating Oil Delivery Heating oil delivery service for residential customers across Cyprus, with Shell GO+ loyalty points earned on purchases (points credited within 5 business days of delivery).

Quantifiable outcome

• Shell V-Power cleans up to 100% of performance-reducing deposits from critical engine parts
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shell Global (Shell International B.V.)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2017Coral Energy Products Cyprus Ltd operates Shell-branded fuel stations under a long-term licensing agreement with Shell Global. The agreement includes support and technology transfer related to fuels, new technologies, services, and marketing. The company is a proud member of Shell Global which employs over 80,000 people across more than 70 countries.
• Coral A.E.coreStrategic or Co-development Partner · 1 January 1926Coral A.E. (formerly Shell Hellas A.E.) is the parent company that owns the rights to use the Shell brand for Greece, Cyprus, Serbia, Croatia, and North Macedonia. Operating in Greece since 1926 with over 700 Shell-branded stations, Coral A.E. maintains the largest market share in the Greek market.
• Scuderia FerraricoreStrategic or Co-development PartnerOne of the most successful and longest-standing partnerships in motorsport dating to the 1950s. Shell and Ferrari collaborate extensively to develop fuels for the future, including advanced sustainable biofuels and synthetic liquid fuels being explored to help achieve Formula One's goal of fully sustainable fuels in F1 cars. Technologies tested on track could ultimately help reduce emissions from road transport.
• BMW McoreStrategic or Co-development PartnerShell and BMW M share a rich history of leveraging science, engineering and technology to pioneer automotive performance. For half a century, BMW M has built world-class automobiles recognized for their performance, and Shell shares this passion for innovation using science and technology to provide advanced fuels and lubricants powering the BMW M fleet.
• Ducati CorsecoreStrategic or Co-development PartnerShell serves as Technical Partner of Ducati Corse, MotoGP constructors' champions. The Ducati Corse team relies on specially formulated Shell V-Power fuels designed exclusively for Ducati Corse engines for powerful and efficient track performance. Innovations made on track with Ducati Corse are an important part of Shell's fuel development program.
• Hellenic Bank - Program Blue (Πρόγραμμα Μπλέ)minorGTM or Marketing PartnerShell GO+ partnership with Hellenic Bank offering 5% cashback on Shell station purchases. Heating oil transactions earn double points on Shell GO+ app. Partnership provides additional loyalty benefits for Shell customers who are also Hellenic Bank customers.
• AnytimeminorGTM or Marketing PartnerShell GO+ partnership with Anytime insurance company. Customers who insure their vehicle with Anytime can earn Shell Gift Cards and double Shell GO+ points. Partnership creates cross-promotional value between insurance and fuel retail.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Shell
• Facebookfacebook.com/Shell
• LinkedIncy.linkedin.com/company/coralenergycy
• Instagraminstagram.com/shellcyprus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Cyprus