Anytime

Name

Anytime

Legal name

Anytime

Website

https://anytimeonline.com.cy

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Digital insurance
• Motor vehicle insurance
• Property insurance
• SME business insurance
• Online insurance quotes

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Recurring insurance premiums from motor vehicle, property, and business insurance policies. Customers pay regular premiums for coverage against vehicle damage, property damage, and business interruption risks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Anytime is a digital insurance provider in Cyprus offering motor vehicle, property (home building and contents), and SME business insurance products underwritten by Interamerican. Customers obtain quotes and purchase policies online in under 5 minutes and manage contracts through the 24/7 my anytime self-service portal. The offering combines fully online distribution with 24-hour human customer service via phone and email.

Product overview

Anytime is a digital insurance platform operating in Cyprus, offering a portfolio of insurance products underwritten by Interamerican. The product lineup includes Standard Drive (for personal and commercial vehicle insurance), Smart Drive (a smart/driver rewards program), and property insurance products (building, contents, and combined coverage). Business insurance is also available for SMEs. The company provides an online quote and purchase process (under 5 minutes), 24/7 human customer service, and a customer portal (my anytime) for policy management. The platform emphasizes digital-first insurance with accessible pricing and quality coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Standard Drive: Motor insurance program for personal vehicles (cars) and commercial vehicles
• Smart Drive
• my anytime

Products and services

• Standard Drive Car Insurance (Standard Drive Αυτοκίνητο) Motor insurance program for passenger vehicles in Cyprus, providing complete coverage packages with affordable premiums and flexible coverage options including comprehensive, third-party, and custom coverage.
• Standard Drive Commercial Vehicle Insurance (Standard Drive Εμπορικό όχημα) Insurance coverage tailored for commercial vehicles in Cyprus, providing protection that business owners need for their fleet or commercial transportation operations.
• Smart Drive Smart driver-focused motor insurance program that rewards good driving behavior with benefits, privileges, and includes roadside assistance and dedicated customer service.
• Property Building Insurance (Κατοικία - Κτίριο) Home insurance covering the building structure of the residence in Cyprus, available for homeowners with or without mortgage, protecting against damage and loss.
• Property Contents Insurance (Κατοικία - Περιεχόμενο) Contents insurance for renters and homeowners in Cyprus, protecting personal belongings and property within the home regardless of ownership status.
• Building & Contents Combined (Κτίριο & Περιεχόμενο) Combined insurance package covering both the building structure and its contents for comprehensive home protection in Cyprus.
• SME Business Insurance (Επιχείρηση) Business insurance for small and medium enterprises in Cyprus, protecting business income and premises whether owned or rented.
• e road Assistance (Οδική Βοήθεια) Roadside assistance service for insured vehicles in Cyprus, offering 24/7 breakdown and emergency road services including towing, battery jump-start, flat tire assistance, and other roadside emergency support.

Quantifiable outcome

• 90% of customers are satisfied with the service
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• e-road AssistanceminorStrategic or Co-development PartnerRoad assistance service partner providing 24/7 breakdown and emergency road services to Anytime Smart Drive customers. Offers towing, battery jump-start, flat tire assistance, and other roadside emergency services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interamerican: Animate's Greek parent company and one of Greece's largest insurance groups. Interamerican underwrites Animate's policies and provides the financial guarantee; it offers a similar motor, property, and commercial insurance portfolio in the Greek market, making it the closest strategic comparator as the originator of Animate's model.
• Direct Line Group: UK-based insurance group famous for direct-to-consumer digital distribution of motor and home insurance. Closest large-scale analog of Animate's online-quote, direct-purchase model and benchmark for digital insurance economics.
• Allianz Cyprus: Local arm of global insurer Allianz, providing motor, home, life, and commercial insurance in Cyprus. Well-established brand and broad product set position it as a key competitor to Animate in the Cypriot market.
• Baloise Group: Swiss insurance group that has invested heavily in digital insurance platforms and ecosystem partnerships across Europe. Comparable to Animate as a traditional insurer transforming toward digital-first customer experience.
• AIG Cyprus: Global insurance giant with a Cyprus presence offering motor, property, travel, and commercial insurance. Larger incumbent with broader product portfolio than Animate, competing for similar Cypriot consumers and SMEs.

Emerging players

• Hiscox: Specialist insurer with strong direct-digital SME/specialty insurance franchise in the UK and Europe. Comparable to Animate on the SME commercial line and on digital underwriting and quote flow for small businesses.
• Lemonade: US-headquartered digital-first insurer using AI and mobile-native experience to sell renters, homeowners, car, pet, and life insurance. While not in Cyprus, it represents the digital-first insurtech model Animate emulates and could face if insurtech entrants expand to European markets.

Direct peers

• Universal Life Insurance Cyprus: Cyprus-based insurer offering life, motor, and general insurance products. Competes head-to-head with Animate for Cypriot consumer and SME insurance customers.
• CNP Cyprus Insurance: CNP Assurances subsidiary offering motor, property, and life insurance in Cyprus. As a direct peer in the same market with overlapping product lines, it is one of Animate's primary local competitors.
• Trust Insurance Cyprus: Established Cypriot insurer offering motor, property, and commercial lines. Operates in the same market as Animate with similar product breadth for consumers and SMEs.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anytime