Why me? UK

What Why me? UK does

Why me? UK is a national charity (registered charity no. 1137123, company no. 6992709) founded in 2008 and headquartered in London, dedicated to promoting awareness of and access to Restorative Justice (RJ) in England and Wales. The organization was originally established by a victim of crime and has historically combined direct RJ service delivery with advocacy; in 2024 it concluded direct service operations and refocused on advocacy, training, and a national helpline. Its core products and services comprise a helpline for people affected by crime, an interactive online provider map of RJ services across England and Wales, foundation- and complex-level training courses (including CPD-accredited options) for practitioners, ambassador storytelling, and a resource library of publications. Recent content products include the "Restorative Talks" podcast and the "Saving Face" short film produced with Kestrel Theatre (June 2026).

The charity's business model is non-commercial in the conventional sense: revenue is generated through a mix of donations, fundraising events, corporate partnerships, legacies, and training-course fees. It operates within a coordinated ecosystem of more than 45 partner organizations, including Victim Support and the Restorative Justice Council, and engages in policy advocacy (e.g., the July 2026 coalition letter to Lord Timpson on RJ access, and a Post Office Scandal report collaboration). The underlying technology is modest and primarily web-based — a website hosting the provider map, podcast distribution, and resource library — with no disclosed proprietary platform, AI/ML components, or data products. The organization's strategic center of gravity is convening, training, and influencing policy rather than delivering services directly.

Name

Why me? UK

Legal name

Why me?

Website

https://why-me.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Why me? UK is a national charity founded in 2008 that promotes access to Restorative Justice in England and Wales via advocacy, training, a national helpline, and an interactive provider map, serving victims, practitioners, and policymakers.

Ownership category

akta.pro rank

Product category

Restorative Justice Advocacy

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Victim Services & Witness Assistance (Justice System) (BPAIAFAJ)

akta.pro secondary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Restorative justice services
• Victim advocacy
• Charity helpline services
• Restorative practice training
• Criminal justice support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Why me? is a registered charity (no. 1137123) that relies on donations, fundraising, corporate partnerships, and legacies to fund its operations and advocacy work.
2. Training Services: The organization offers restorative training at foundation and complex levels, as well as specialist areas of Restorative Justice, generating some revenue through training programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Why me? UK is a national charity that promotes awareness of and access to Restorative Justice for people affected by crime and conflict. Its core service is a confidential Restorative Justice helpline run by trained coordinators who help direct individuals to appropriate local providers. Supporting offerings include training courses at foundation and complex levels, an interactive provider map, ambassador storytelling, a podcast, a resource library, and advocacy campaigns targeting government policy.

Product overview

Why me? UK is a national charity offering a portfolio of services centered on Restorative Justice. The core service is a Restorative Justice helpline that connects people affected by crime with trained coordinators and local providers. Supporting services include training courses (at foundation and complex levels), a resource library with guides and research, ambassador stories showcasing personal experiences, and a podcast called 'Restorative Talks'. The charity also produces multimedia resources including the short film 'Saving Face'. These offerings work together to promote awareness of and access to Restorative Justice across England and Wales.

Differentiator

Problem solved

Functional benefit

Brands

• Restorative Talks: Podcast focused on Restorative Justice topics and discussions.

Quantifiable outcome

• All police areas in England and Wales now provide local Restorative Justice services, partly due to Why me?'s campaigning
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Kestrel TheatrecoreStrategic or Co-development Partner · 16 June 2026Collaboration on the short film 'Saving Face' depicting Restorative Justice, informed by lived experience. Kestrel Theatre delivers prison theatre workshops and their alumni were involved in developing the film script.
• The Common Ground Justice ProjectcoreStrategic or Co-development PartnerJoint signatory on letter to Lord Timpson regarding ReHub policy changes, representing the restorative justice sector.
• Victim SupportcoreStrategic or Co-development PartnerJoint signatory on policy letter, with multiple representatives from Victim Support participating.
• Restorative Justice Council (RJC)coreStrategic or Co-development PartnerPublished reports on the Post Office Scandal and Restorative Justice, collaborating on sector research and best practices.
• Transform JusticeminorStrategic or Co-development PartnerSignatory on joint letter to Lord Timpson regarding ReHub policy changes.
• 45+ Organizations and PractitionerscoreStrategic or Co-development PartnerCoalition of over 45 organizations and individual practitioners signed joint letter opposing ReHub policy changes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Victim Support: The UK's largest charity for victims and witnesses of crime; an established incumbent that engages in Restorative Justice policy alongside Why me? and offers far broader victim services, making it both partner and competitor in the policy and referral ecosystem.
• Prison Reform Trust: Long-standing UK charity advocating for prison reform; overlaps with Why me? on RJ within prisons policy, signatory-style engagement with ministers, and resettlement narratives featuring ex-offenders.

Direct peers

• Centre for Justice Innovation: UK justice reform charity that designs and tests new approaches including restorative practice; a natural peer given shared RJ research, training, and piloting agenda with Why me?.
• Restorative Justice Council (RJC): The independent third-sector body setting standards for RJ practice in the UK; Why me? co-publishes research with RJC (e.g. Post Office Scandal RJ report), making them closely allied sector organizations operating in the same standards, training, and policy space.
• The Forgiveness Project: UK-based charity that uses real stories of forgiveness and restorative encounters to seed social change; operates ambassador storytelling and prisoner-facing programmes highly comparable to Why me?'s ambassador library and Kestrel Theatre collaborations.
• Restorative Solutions: UK consultancy and training provider delivering RJ training and practitioner services; highly comparable to Why me?'s training programmes and direct service line, sometimes a partner and sometimes a competitor for RJ contracts.
• Transform Justice: UK charity working on restorative and problem-solving approaches to criminal justice; a co-signatory on ReHub letters with Why me?, operating similar advocacy, research, and policy functions for the RJ agenda.
• Common Ground Justice Project: RJ-focused initiative that co-signed the Lord Timpson letter with Why me?; operates in overlapping policy and convening space for restorative practice across the UK.

Others

• Kestrel Theatre: Theatre-in-education company delivering prison workshops whose alumni co-developed 'Saving Face' short film with Why me?; adjacent ecosystem partner rather than competitor, but comparable through lived-experience storytelling inside the criminal justice space.

Regional players

• The Nelson Trust: UK charity supporting women in the criminal justice system with RJ-informed services; operates in a partially overlapping space on women-offender RJ programmes with a regional focus, complementing Why me?'s national advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WhyMeUK
• Facebookfacebook.com/WhymeUK
• LinkedInlinkedin.com/company/2600017
• Instagraminstagram.com/whymeuk
• Xx.com/WhyMeUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Why me? UK