Urban Cat Coalition
Urban Cat Coalition is a Milwaukee-based 501(c)(3) nonprofit founded in 2017 that humanely reduces the community cat population through Trap-Neuter-Return, adoptions, working cat placements, and foster-based rescue of "gap cats" other organizations reject.
- Company typePrivate
- Founded2017
- HeadquartersMilwaukee, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Urban Cat Coalition does
Urban Cat Coalition is a 501(c)(3) nonprofit organization (EIN 81-4257827) founded in 2017 and headquartered in Milwaukee, Wisconsin. The organization is dedicated to reducing the community cat population in the Milwaukee area through targeted Trap-Neuter-Return (TNR), and it operates without a physical shelter — all cats under its care live in foster homes until they are adopted, placed as working cats, or returned to their outdoor colonies. Its core services include the TNR program, cat and kitten adoptions from foster homes, a Working Cat Program that places feral and unsocialized cats into barns, warehouses, and breweries for rodent control, and a foster program targeting "gap cats" that other rescues turn away, such as feral mothers with kittens and animals past typical socialization windows.
The organization's revenue model rests on tax-deductible donations, adoption fees ($85 per adult cat, $165 per kitten, $305 per kitten pair), suggested donations for working cats ($50), branded merchandise sold through Bonfire, and affiliate fundraising through PayPal Giving Fund, Venmo, and iGive. It uses ShelterLuv as its animal management and adoption platform and reaches adopters through Petfinder, Adopt-a-Pet, and the Best Friends Animal Society network. Supporting referral partnerships with Wisconsin Humane Society, HAWS, Washington County Humane Society, and Wisconsin Community Veterinary Center extend its spay/neuter capacity.
Operationally, Urban Cat Coalition runs a community-led model relying on volunteer trappers, foster families, and a network of community cat caretakers. Its reported 2017 live release rate was 98.6%, and it participates in the Shelter Animals Count data transparency initiative. The organization markets through its website, Facebook, Instagram, YouTube, and community events such as Fromm PetFest and Barktoberfest, and it explicitly cites Alley Cat Allies guidelines for TNR best practices.
Urban Cat Coalition firmographics
Firmographics- Name
- Urban Cat Coalition
- Legal name
- Urban Cat Coalition
- Website
- https://urbancats.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Urban Cat Coalition is a Milwaukee-based 501(c)(3) nonprofit founded in 2017 that humanely reduces the community cat population through Trap-Neuter-Return, adoptions, working cat placements, and foster-based rescue of "gap cats" other organizations reject.
- Ownership category
- akta.pro rank
Urban Cat Coalition industry classification
Industry- Product category
- Animal Welfare Services
- NAICS
- Civic and Social Organizations (81341)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Spay/Neuter & Population Control Programs (BPAGAIAE)
Keywords
Where Urban Cat Coalition is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urban Cat Coalition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN: 81-4257827), Urban Cat Coalition relies primarily on tax-deductible donations from individuals and organizations to fund operations.
- Adoption Fees: Fees collected from adopters for cats and kittens: Kittens (under 7 months) $165, Two kittens $305, Adults (7+ months) $85. No fee for barn/working cats but suggested $50 donation.
- Merchandise Sales: Sale of branded merchandise through Bonfire store including t-shirts, hoodies, mugs, and specialty items like feral cat shirts and TNR winter merchandise.
- Third-party Fundraising Platforms: Accepts donations through PayPal Giving Fund, Venmo, iGive affiliate shopping program (1,600+ stores), and Chewy/Amazon wish lists for in-kind donations.
- Working Cat Program Donations: While no adoption fee is charged for barn/working cats, suggested donation of $50 per cat placed helps cover medical costs (spay/neuter, vaccinations, microchipping).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Kittens under 7 months |
| One time/ perpetual license | One-time | Two kittens bundle |
| One time/ perpetual license | One-time | Adult cats 7 months and older |
| Other | One-time | Working/Barn Cats |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Urban Cat Coalition product offering
Product offeringCore offering
Urban Cat Coalition is a 501(c)(3) nonprofit that humanely reduces the community cat population in the Milwaukee area through targeted Trap-Neuter-Return (TNR). It places socialized cats and kittens from foster homes into adoptive homes, places feral and shy cats into barn/working cat roles for rodent control, and runs community education programs on TNR, trapping, and colony care. The organization operates entirely through foster homes without a physical shelter.
Product overview
Urban Cat Coalition operates as a nonprofit animal welfare organization focused on reducing the community cat population in the Milwaukee area through Trap-Neuter-Return (TNR). Their core offerings center on TNR services for feral and community cats, combined with adoption services for socialized cats and kittens, and a Working Cat Program that places unadoptable cats in outdoor working environments. Supporting these primary services are foster care, volunteer programs, merchandise sales, and donation collection. The organization does not have a physical shelter—all cats are housed in foster homes until adoption or return to their colonies.
Differentiator
Problem solved
Functional benefit
Products and services
- Trap-Neuter-Return (TNR) Program Core service that humanely traps community cats, arranges spay/neuter surgery, vaccinations, microchipping and ear-tipping, then returns the cats to their outdoor colonies under caretaker supervision. Targeted at community cat caretakers and the public in the Milwaukee area.
- Cat Adoption Services Placement of socialized cats and kittens from foster homes into permanent adoptive homes via an application, vetting, and matching process. Adoption fees range from $85 for adult cats to $165 for kittens, with a $305 bundle for two kittens. All fees include spay/neuter, vaccinations, and microchip. Targeted at individual adopters and families in the Milwaukee region.
- Working Cat Program (Barn Cat Program) Placement of feral, semi-feral, and shy/fearful cats unsuitable for indoor life into outdoor working environments such as barns, warehouses, and breweries for rodent control. No adoption fee is charged; a suggested donation of $50 per cat is requested to cover medical costs. All cats are spayed/neutered, vaccinated, microchipped, and ear-tipped prior to placement, with a 4-5 week confinement and training period.
- Merchandise Store Online merchandise store operated through Bonfire selling branded t-shirts, hoodies, tank tops, mugs, and specialty cat-themed items, with proceeds supporting the organization's TNR and adoption programs. Targeted at supporters and the general public.
Companies that use Urban Cat Coalition
Customer profileSegments4 records
Ideal customer profiles4 records
Urban Cat Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Cat Coalition partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Best Friends Animal SocietycoreNational animal welfare organization focused on ending kill sheltering. UCC participates in Best Friends network and shares data through their platform.
- Bissell Pet Foundation (P4P Program)minorBissell Pet Foundation's Pet Partners Program helps shelters reduce adoption fees and promote pets. UCC listed as participating shelter.
- Adopt-a-PetminorMajor pet adoption platform where UCC lists available cats for adoption to reach wider audience of potential adopters.
- Shelter Animals CountcoreData-sharing initiative for animal shelters. UCC reports live release rate statistics to this platform, demonstrating commitment to transparency and No Kill goals.
- Wisconsin Humane SocietyminorPrimary partner for spay/neuter referrals when UCC volunteers are unavailable. WHS Spay/Neuter Clinic in West Allis and Ozaukee location available for community TNR.
- HAWS (Humane Animal Welfare Society)minorWaukesha-based shelter offering Project Guardian spay/neuter services. Referred to UCC community members when UCC capacity is limited.
- Washington County Humane SocietyminorSlinger-based shelter with cat clinic offering spay/neuter services for community cats in Washington County area.
- Wisconsin Community Veterinary CenterminorMadison-based veterinary center providing spay/neuter services. Referred to community members when Milwaukee-area resources are overwhelmed.
- iGiveminorAffiliate shopping program where supporters shop at 1,600+ online stores and a percentage of purchases are donated to UCC. Zero cost to supporters.
- Alley Cat AlliescoreNational feral cat advocacy organization. UCC follows their guidelines for TNR, kitten socialization, and cat relocation. References their resources for best practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Urban Cat Coalition competitors and assessment
Company assessmentDirect peers
- Alley Cat Allies: National advocacy organization dedicated to feral and community cats and the leading promoter of Trap-Neuter-Return. Directly comparable because UCC explicitly follows Alley Cat Allies' TNR, kitten socialization, and relocation guidelines.
- Tree House Humane Society: Chicago-based cat-only rescue and adoption organization with a similar narrow focus on cats and a no-kill philosophy. Closely comparable in mission (cats-only rescue, adoption, community education) and operationally similar in operating without a traditional open-intake shelter model.
Broad incumbents
- ASPCA: National animal welfare incumbent with broad rescue, advocacy, and sheltering operations. Comparable as a benchmark for fundraising scale, advocacy positioning, and no-kill programming, though substantially larger and more diversified than UCC.
- Best Friends Animal Society: National no-kill animal welfare organization running the network UCC participates in. Larger, broader portfolio (dogs, cats, sanctuary) but the same no-kill mission and data/transparency framework, making it a direct strategic benchmark.
Regional players
- HAWS (Humane Animal Welfare Society): Waukesha County (suburban Milwaukee) shelter offering Project Guardian spay/neuter services. Comparable regional incumbent with overlapping cat-welfare services and the same donor/volunteer pool in the greater Milwaukee market.
- Wisconsin Humane Society: Milwaukee-area shelter that is simultaneously a TNR referral partner and a potential competitor for adoptions, surrenders, and donations. Operates spay/neuter clinics UCC relies on when in-house capacity is full, and competes for the same donor base in the same geography.
- Washington County Humane Society: Slinger-based shelter with a cat clinic offering spay/neuter services for community cats in Washington County. Comparable as a regional TNR service provider in the broader Milwaukee-area ecosystem that UCC partners with and refers into.
Others
- Bissell Pet Foundation: National pet welfare foundation that funds shelter and rescue partners through programs like Pet Partners for Life (P4P). Comparable as a funding/ecosystem partner that channels adoption fee reductions and promotional support to participating rescues like UCC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Cat Coalition social profiles
Digital presenceUrban Cat Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Cat Coalition leadership team
Management profileNumber of profiles
Urban Cat Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Cat Coalition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Cat Coalition
What does Urban Cat Coalition do?
Urban Cat Coalition is a 501(c)(3) nonprofit that humanely reduces the community cat population in the Milwaukee area through targeted Trap-Neuter-Return (TNR). It places socialized cats and kittens from foster homes into adoptive homes, places feral and shy cats into barn/working cat roles for rodent control, and runs community education programs on TNR, trapping, and colony care. The organization operates entirely through foster homes without a physical shelter.
Is Urban Cat Coalition a public or private company?
Urban Cat Coalition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Urban Cat Coalition founded?
Urban Cat Coalition was founded in 2017.
Where is Urban Cat Coalition based?
Urban Cat Coalition is headquartered in Milwaukee, United States, in the North America region.
How does Urban Cat Coalition make money?
Five revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are adoption Fees, merchandise Sales, third-party Fundraising Platforms and working Cat Program Donations.
Who are Urban Cat Coalition's main competitors?
Direct peers on record are Alley Cat Allies and Tree House Humane Society. Broad incumbents are ASPCA and Best Friends Animal Society. Regional players are HAWS (Humane Animal Welfare Society), Wisconsin Humane Society and Washington County Humane Society. Bissell Pet Foundation is listed as an others.
Does Urban Cat Coalition have an API?
No public API is recorded for Urban Cat Coalition.
What industry is Urban Cat Coalition in?
Urban Cat Coalition's product category is Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAE, Spay/Neuter & Population Control Programs. Its NAICS code is 81341 and its SIC code is 8300.