Venturi Inc.

What Venturi Inc. does

Venturi Inc. is a privately held, Traverse City, Michigan-based manufacturer, distributor, and omni-channel retailer of consumer home products. Founded over 50 years ago as a local importer of disposable cigarette filters, the company has evolved into a multi-brand product company operating two primary consumer brands: TarGard (cigarette filters, the company's heritage line and what the company describes as the world's leading cigarette filter brand) and SlipX Solutions (bath mats, shower mats, and bath safety accessories). The company designs, manufactures, distributes, and sells hundreds of SKUs under these brands.

The company's revenue model is purely transactional product sales across three channels. First, B2B wholesale to national retailers (Lowe's) and regional retailers (Meijer, Menards, Fred Meyer, Boscov's, Kroger) for resale through physical stores. Second, direct-to-consumer e-commerce through owned branded storefronts SlipXsolutions.com and Targard.com. Third, third-party online marketplace sales via Amazon, Walmart, Target, and eBay. The company also supplies hundreds of small businesses globally for resale. No proprietary technology, software platform, or AI/ML capabilities are disclosed; the company operates as a conventional consumer-products brand and retail operator with a small, Traverse City-anchored team supported by remote US-based staff.

The business is led by CEO Tim Dutmers, and the company is independently held with no disclosed institutional investors, acquisitions, funding rounds, or patents. It is actively operating, with current job postings and active e-commerce operations, and is privacy-regulatory compliant under COPPA, CCPA, and GDPR. The company has received regional recognition including a 2018 Michigan Celebrates Small Business award and 2018 Top 50 Michigan Business recognition.

Name

Venturi Inc.

Legal name

Venturi

Website

https://venturi-inc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Venturi Inc. is a privately held Traverse City, Michigan-based omni-channel manufacturer and retailer of consumer home products, operating the SlipX Solutions bath safety and TarGard cigarette filter brands through national retailers, regional retailers, branded D2C websites, and major online marketplaces.

Ownership category

akta.pro rank

Product category

Home Products / Consumer Goods

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Bath safety products
• Consumer home goods
• Cigarette filters
• Private label manufacturing
• Omni-channel retail

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. B2B Wholesale Sales: Wholesale product sales to national retailers (Lowe's) and regional retailers (Meijer, Menards, Fred Meyer). Products sold include bath safety products under the SlipX Solutions brand and cigarette filters under the TarGard brand.
2. Direct-to-Consumer E-commerce: Direct product sales to consumers through branded websites SlipXsolutions.com and Targard.com.
3. Online Marketplace Sales: Product sales through top-tier third-party online marketplaces including Amazon.com, Walmart.com, Target.com, and eBay.com.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Venturi designs, manufactures, distributes, and sells hundreds of home products under multiple established consumer brands, primarily SlipX Solutions (bath mats, shower mats, and bath safety accessories) and TarGard (cigarette filters). Products are sold to national and regional retailers for in-store resale and to consumers directly through branded websites and online marketplaces including Amazon, Walmart, Target, and eBay.

Product overview

Venturi Inc. is an omni-channel retailer of home products operating as a manufacturer/distributor/retailer. The company sells hundreds of products under two primary consumer brands: SlipX Solutions (bath mats, shower mats, and bath accessories) and TarGard (cigarette filters, the brand's original product line started over 50 years ago). Products are sold through multiple sales channels including national retailers (Lowe's), regional retailers (Meijer, Menards, Fred Meyer), and direct-to-consumer through their own branded e-commerce websites (Slipxsolutions.com, Targard.com) as well as online marketplaces (Amazon, Walmart, Target, eBay).

Differentiator

Problem solved

Functional benefit

Brands

• SlipX Solutions: Quality bath mats, shower mats and bath accessories that provide safety, comfort, and a splash of style to families. Products include bath safety products.
• TarGard

Products and services

• SlipX Solutions Bath Safety Products SlipX Solutions is a brand of quality bath mats, shower mats, and bath accessories designed to provide safety, comfort, and style for families. Products are sold through national retailers (Lowe's), regional retailers (Meijer, Menards, Fred Meyer), and direct to consumers via the SlipXsolutions.com website and major online marketplaces.
• TarGard Cigarette Filters TarGard is the world's leading cigarette filter company and the original Venturi product line, offering disposable cigarette filters sold through retail partners and direct-to-consumer channels (Targard.com and online marketplaces such as Amazon, Walmart, Target, and eBay).

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's is a national retail partner for Venturi's home product brands including SlipX Solutions bath safety products. Venturi sells products to Lowe's at wholesale for resale to consumers through their brick-and-mortar stores across the United States.
• MeijercoreChannel Partner/ Reseller/ DistributorMeijer is a regional retail partner distributing Venturi's home products including SlipX Solutions bath safety items to consumers across the Midwest region.
• MenardscoreChannel Partner/ Reseller/ DistributorMenards is a regional retail partner for Venturi's home products, distributing bath safety and household items through their Midwestern retail locations.
• Fred MeyercoreChannel Partner/ Reseller/ DistributorFred Meyer is a regional retail partner distributing Venturi's product lines to consumers, particularly in the Pacific Northwest and other regions.
• Amazon.comcoreChannel Partner/ Reseller/ DistributorAmazon.com is a top-tier online marketplace partner where Venturi sells SlipX Solutions and TarGard products directly to consumers through Venturi's seller account.
• Walmart.comcoreChannel Partner/ Reseller/ DistributorWalmart.com serves as an online marketplace for Venturi's home product brands, enabling direct consumer sales through one of the largest U.S. retail platforms.
• Target.comcoreChannel Partner/ Reseller/ DistributorTarget.com is an online marketplace channel for Venturi's consumer product brands, providing access to Target's customer base through digital sales.
• eBay.comcoreChannel Partner/ Reseller/ DistributoreBay.com is an online marketplace partner for Venturi's direct-to-consumer sales of TarGard and SlipX Solutions products, expanding global reach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lifetime Brands: Lifetime Brands is a broad incumbent owning InterDesign (a direct SlipX peer) plus kitchen, bath, and home products across dozens of brands. Competes with Venturi for retail shelf space and has vastly larger scale and category breadth.
• Spectrum Brands: Spectrum Brands is a broad incumbent in home and personal care (Remington, Black+Decker small appliances, pet, garden). While not a direct bath-mat competitor, it competes in adjacent consumer home categories through the same retail channels as Venturi.
• Newell Brands: Newell Brands is a broad incumbent across consumer home categories including bath, kitchen, and home organization (Rubbermaid, Yankee Candle, etc.). Competes with SlipX Solutions in bath accessories at mass retail with vastly greater scale and R&D resources.

Direct peers

• mDesign: mDesign is a direct peer in bath and home organization products, offering bath mats, shower accessories, and storage items across Amazon, Target, and other retail channels. Directly competes with SlipX Solutions on price-point bath accessories.
• InterDesign (iDesign): InterDesign is a direct competitor to SlipX Solutions, manufacturing and selling bath mats, shower mats, and home organization/decor products through major retailers and online marketplaces. Both brands compete for the same shelf space at Lowe's, Target, and Amazon in bath accessories.
• Carex Health Brands: Carex is a direct peer to SlipX Solutions in bath safety products (grab bars, bath mats, shower chairs) sold through mass retail and medical supply channels. Both brands target the fall-prevention and aging-in-place consumer segments.
• Turning Point Brands (Zig-Zag): Turning Point Brands owns Zig-Zag, the leading cigarette papers and filter brand, and competes directly with TarGard in the smoking accessories category. Sells through tobacco retail and online channels similar to TarGard.
• Creative Bath Products: Creative Bath Products is a direct peer in bath accessories and bath mats, selling coordinating shower curtains, bath rugs, and bath hardware through mass-market retailers. Overlaps with SlipX Solutions' product assortment and distribution channels.
• Republic Tobacco (JOB): Republic Tobacco is a direct competitor to TarGard, manufacturing cigarette tubes, filters, and rolling papers under the JOB brand. Both companies compete for the same consumer segment (roll-your-own smokers) through tobacco retailers and online channels.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a direct peer in bath safety products including grab bars, bath mats, shower chairs, and fall-prevention aids sold through medical supply and mass retail. Competitor to SlipX Solutions in the bath safety sub-segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VenturiTraverseCity
• LinkedInlinkedin.com/company/venturi-inc-traverse-city

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venturi Inc.