We Worthy Women

What We Worthy Women does

We Worthy Women is a Nova Scotia-based non-profit organization that works to prevent gender-based violence (GBV) through community-led upstream prevention initiatives, knowledge mobilization, and sector convening. Incorporated in 2020 (originating as an Instagram advocacy account in 2018), the organization operates with a core staff of three (Executive Director and Co-Founder Holly Foxall, Program Director Karn Nichols, and Co-Founder Madeline Whittaker) and a 10-member Board of Directors, serving populations disproportionately affected by GBV across Nova Scotia and Atlantic Canada, including women, girls, and non-binary people, post-secondary institutions, immigrants and newcomers, and organizations working with men and boys.

The organization's portfolio comprises three active initiatives: New Roots, a collective-impact program with four community partners addressing the intersection of GBV, financial literacy, and migration for newcomer women; the Men For Change Working Group, a monthly virtual convening of over 40 practitioners from community organizations, government, healthcare, and academia; and the Knowledge Synthesis Project, an AI-assisted analysis of existing GBV resources to inform a Nova Scotia GBV strategy. Past initiatives include Action Now Atlantic (a 2.5-year, federally funded post-secondary sexual violence prevention campaign, 2021-2023) and the Safer Schools Survey. The organization holds UN Generation Equality Commitment Maker status.

We Worthy Women is funded exclusively through grants — primarily from Women and Gender Equality Canada (WAGE) and the Mental Health Foundation of Nova Scotia — and provides all programming free of charge. The organization does not sell products or services and does not publicly disclose revenue. In 2024 it received WAGE Capacity Building Fund support for organizational sustainability, and in 2025 it released its first strategic plan (2025-2028) and formally refocused its mission on preventing GBV before it starts.

Name

We Worthy Women

Legal name

We Worthy Women

Website

https://weworthywomen.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

We Worthy Women is a Nova Scotia non-profit that prevents gender-based violence through community-led initiatives, knowledge mobilization, and sector convening, serving women, newcomers, post-secondary institutions, and GBV practitioners across Atlantic Canada.

Ownership category

akta.pro rank

Product category

Non-profit Gender-Based Violence Prevention Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Gender Equality & Women’s Rights (BPADAGAF), Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Gender-based violence prevention
• Community violence prevention
• Nonprofit advocacy programs
• Social impact education
• Primary prevention services

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding & Grants: We Worthy Women operates as a non-profit organization primarily funded through government grants and capacity building funds. Major funders include Women and Gender Equality Canada (WAGE), which has supported initiatives like Action Now Atlantic and the Capacity Building Fund for Foundations for Our Sustainable Future. The Mental Health Foundation of Nova Scotia also provides funding for specific programs like New Roots.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

We Worthy Women is a Canadian non-profit organization that delivers primary prevention programming aimed at addressing the root causes of gender-based violence (GBV). It sells no commercial products; instead it offers community-based programs such as New Roots and the Men For Change Working Group, alongside the Knowledge Synthesis Project that produces research and evidence to inform GBV prevention practice and policy. Its work targets communities, post-secondary institutions, and partner organizations in Atlantic Canada and beyond.

Product overview

We Worthy Women is a non-profit organization focused on preventing gender-based violence before it starts. Their core offerings include three main initiatives: New Roots (a program addressing GBV, financial literacy, and migration for newcomer women), the Men For Change Working Group (convening practitioners working with men and boys in GBV prevention), and the Knowledge Synthesis Project (developing a GBV strategy using AI analysis). Past offerings include Action Now Atlantic (post-secondary sexual violence prevention campaign), the Safer Schools Survey (research initiative on campus safety), and partnership in the It's Not Just youth awareness campaign.

Differentiator

Problem solved

Functional benefit

Brands

• New Roots: Initiative addressing intersection of gender-based violence, financial literacy, and migration by equipping newcomer women with tools to recognize, prevent, and respond to financial abuse. A collective impact initiative with four community partners.
• Men For Change Working Group
• Knowledge Synthesis Project
• Action Now Atlantic
• Safer Schools Survey

Products and services

• New Roots
• Men For Change Working Group
• Knowledge Synthesis Project

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Six partnerships are on record, tiered core and supporting.

• Atlantic Muslim Resource Centre (AMRC)coreStrategic or Co-development PartnerCommunity partner in the New Roots initiative, a collective impact program addressing the intersection of gender-based violence, financial literacy, and migration. AMRC brings culturally responsive expertise and relationships with Muslim immigrant communities in Atlantic Canada.
• Immigrant Migrant Women's Association of Halifax (IMWAH)coreStrategic or Co-development PartnerCommunity partner in the New Roots initiative, providing support and resources for immigrant and migrant women in Halifax. Contributes to program design and delivery with focus on newcomer women's specific needs and vulnerabilities.
• Transition House Association of Nova Scotia (THANS)coreStrategic or Co-development PartnerCommunity partner in the New Roots initiative, bringing expertise in gender-based violence prevention and support services. THANS represents transition houses across Nova Scotia working to end violence against women.
• Men for Change Working Group ParticipantscoreStrategic or Co-development PartnerCollaborative working group bringing together over 40 participants from community organizations, government, healthcare, and academia across Nova Scotia who work with men and boys in GBV prevention. Meets monthly to share best practices and explore collaboration opportunities.
• Inuit Futures InstitutesupportingStrategic or Co-development PartnerPartner in the Knowledge Synthesis Project, contributing to the development of a GBV strategy for Nova Scotia based on existing reports and recommendations.
• Integrated Fingerprint ServicessupportingStrategic or Co-development PartnerPartner in the Knowledge Synthesis Project, supporting the initiative to develop a GBV strategy for Nova Scotia through knowledge synthesis and analysis.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian Women's Foundation: National funder and convener focused on gender equality and GBV prevention across Canada. Directly comparable as a GBV prevention organization that funds and convenes community initiatives, similar to WWW's role in Nova Scotia and Atlantic Canada.
• White Ribbon: Canada's leading organization engaging men and boys in ending violence against women. Directly comparable to WWW's Men for Change Working Group, which convenes 40+ participants in men's GBV prevention work across Nova Scotia.
• BWSS (Battered Women's Support Services): BC-based feminist non-profit offering GBV prevention, counseling, and advocacy services. Highly comparable in mission and community-led GBV prevention approach, though larger and more service-delivery oriented than WWW.
• Women's Shelters Canada: National umbrella for women's shelters and transition houses, with focus on VAW prevention and policy advocacy. Comparable to WWW's GBV prevention mandate, though more focused on shelter infrastructure and direct service than upstream prevention.
• LEAF (Women's Legal Education and Action Fund): National legal advocacy organization advancing gender equality through litigation, policy, and education. Comparable to WWW's rights-based advocacy work and Co-Founder Madeline Whittaker's international human rights law background.
• Ending Violence Association of Canada (EVA Canada): National coordinating body for sexual assault centres, shelters, and GBV prevention organizations across Canada. Highly comparable to WWW's role as a sector convener and knowledge mobilization platform, particularly for the Action Now Atlantic and Knowledge Synthesis Project work.
• Transition House Association of Nova Scotia (THANS): Coalition of transition houses across Nova Scotia providing shelter and GBV support services. Direct operational peer and active collaborator with WWW through the New Roots collective impact initiative.

Regional players

• YWCA Halifax: Local Halifax affiliate providing housing, GBV support, and women's empowerment programming. Operates in the same geography as WWW, with overlapping focus on women and gender-diverse individuals in Nova Scotia.
• Nova Scotia Advisory Council on the Status of Women: Provincial government advisory body advancing gender equality in Nova Scotia. Operates in the same geography as WWW and is a potential policy partner, though structurally distinct as a government body rather than a community non-profit.

Broad incumbents

• YWCA Canada: National federation providing direct services including GBV shelters, housing, and prevention programming. Broader and more service-delivery oriented than WWW, but operates in the same GBV prevention and women's empowerment space across Canada.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/weworthywomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Worthy Women