THE ROGERS FOUNDATION

What THE ROGERS FOUNDATION does

The Rogers Foundation is a 501(c)(3) private charitable foundation founded in 2013 by James E. and Beverly Rogers and based in North Las Vegas, Nevada. It operates a diversified portfolio of education and arts programs: the Rogers Achievers Scholarship program offering college scholarships ranging from $20,000 to $100,000 to Clark County School District high school seniors; the Kentucky Wesleyan Rogers' Fellows Scholarship providing full-ride awards to out-of-state students; the CORE program delivering two-generational family support across four local schools serving 437 scholars and families; and Educate Nevada Now, an underwritten non-partisan education policy organization. The foundation also owns and operates The Beverly Theater, a 14,306 square-foot independent film house and performance venue that opened in downtown Las Vegas in March 2023, hosting 1,411 showtimes, 301 distinct films, and 121 live performances in its first year. To date the foundation has deployed over $89 million to students and programs, including $15 million+ in scholarships and $947k+ in grants, helping 400+ students. Its revenue model is two-tiered: charitable contributions and grants fund programmatic activities, while The Beverly Theater generates transactional revenue through ticket sales (general admission $14, B+ members $8, event passes $30) and concessions. Distribution reaches end users through direct scholarship awards via semi-annual payments to partner schools, public-facing theater ticketing, and onsite CORE programming at school sites.

Name

THE ROGERS FOUNDATION

Legal name

The Rogers Foundation

Website

https://therogers.foundation

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rogers Foundation is a 501(c)(3) charitable foundation based in North Las Vegas that awards college scholarships, funds education policy and family support programs, and operates The Beverly Theater, Las Vegas' only independent film and performance venue.

Ownership category

akta.pro rank

Product category

Nonprofit Education and Arts Foundation

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industries

Scholarship & Fellowship Foundations and Trusts (EDADAHAC), College Access, Scholarships & Student Success Nonprofits (BPAGADAE), Community Foundations (BPAGAKAB)

Keywords

• College scholarship programs
• Nonprofit education foundation
• Arts and culture venue
• Education policy advocacy
• Family support programs

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable Donations and Grants: The foundation receives charitable contributions and grants to fund its scholarship programs, CORE programming, Educate Nevada Now advocacy, and The Beverly Theater operations.
2. Theater Operations: The Beverly Theater generates revenue through ticket sales for film screenings, live performances, literary events, and concessions. Individual screening tickets are priced at $14 with $8 for B+ members. Event passes such as the Existential Access Pass for Bleak Week are priced at $30.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Rogers Foundation is a 501(c)(3) charitable foundation that awards college scholarships ranging from $20,000 to $100,000 to Clark County public high school students and graduate scholarships to prior recipients. It operates The Beverly Theater as Las Vegas' first and only independent film house and performance venue, funds the CORE two-generational program for under-resourced students and families, and underwrites Educate Nevada Now for education policy advocacy on school funding and equity.

Product overview

The Rogers Foundation is a 501(c)(3) non-profit organization that operates as a single-purpose charitable foundation focused on education and the arts, rather than a technology product company. Its core activities include: (1) The Rogers Achievers Scholarship program offering scholarships ranging from $20,000 to $100,000 to Clark County public high school students; (2) The Rogers Foundation Graduate Scholarship for prior recipients; (3) The Beverly Theater, Las Vegas' first and only independent film house and performance venue featuring film screenings, live performances, and literary experiences; (4) CORE, a two-generation program serving under-resourced students and families from middle school to graduation; and (5) Educate Nevada Now (ENN), a non-partisan education policy organization. The foundation does not offer technology products, software platforms, or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Brands

• CORE: Two-generation program powered by The Rogers Foundation that serves under-resourced students and their families from middle school to graduation and beyond
• Educate Nevada Now
• The Beverly Theater
• Rogers Achievers Scholarship
• Kentucky Wesleyan Rogers' Fellows Scholarship

Products and services

• Rogers Achievers Scholarship Annual college scholarship program for Clark County public high school students pursuing higher education at accredited universities, with awards ranging from $20,000 to $100,000 per recipient distributed semi-annually.
• Rogers Foundation Graduate Scholarship Graduate scholarship program exclusively for prior Rogers Foundation scholarship recipients who meet a 3.0 GPA minimum requirement.
• The Beverly Theater Las Vegas' first and only independent film house and performance theater, a 14,306-square-foot venue hosting independent film screenings, live music performances, literary events, and educational programs. Includes the Segue jazz terrace with bar and a courtyard. Individual tickets priced at $14 general admission and $8 for B+ members.
• CORE (Communities Organizing Resources to Excel) Two-generational program powered by The Rogers Foundation that serves under-resourced students and their families from middle school through graduation and beyond, providing social-emotional learning, academic support, and family economic mobility services.
• Educate Nevada Now (ENN) Non-partisan education policy organization underwritten by The Rogers Foundation, focused on school finance reform and ensuring every Nevada child has access to quality education regardless of family income or circumstances.
• Kentucky Wesleyan Rogers' Fellows Scholarship Full-ride scholarship partnership with Kentucky Wesleyan College for Southern Nevada students, covering tuition, books, housing, and meals at the institution.

Quantifiable outcome

• 400+ students helped through scholarships and programs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CORE (Communities Organizing Resources to Excel)coreStrategic or Co-development PartnerCORE is a two-generational program powered by The Rogers Foundation that serves under-resourced students and their families from middle school to graduation and beyond. The foundation provides funding and strategic support for CORE's programming including social-emotional learning, academic support, and family economic mobility initiatives.
• Educate Nevada Now (ENN)coreStrategic or Co-development PartnerThe foundation underwrites Educate Nevada Now, a non-partisan education policy organization focused on ensuring every Nevada child has access to quality education regardless of family income or circumstances. ENN focuses on school finance reform and educational equity.
• Kentucky Wesleyan CollegecoreStrategic or Co-development PartnerPartnership for the Kentucky Wesleyan Rogers' Fellows Scholarship program offering full-ride scholarships including tuition, books, housing, and meals for Southern Nevada students. The college features one of the top arts programs in the area and was attended by members of Jim Rogers' family.
• The Writer's BlockcoreStrategic or Co-development PartnerThe Beverly Theater partners with The Writer's Block independent bookstore for literary programming. The partnership creates the ultimate place for honest storytelling scenes and engaging literary experiences, with all Writer's Block events being moved to The Beverly Theater venue.
• Black Mountain Institute (BMI) at UNLVminorStrategic or Co-development PartnerPartnership for literary programming at The Beverly Theater including author readings, book discussions, and presentations with BMI writers and fellows.
• Mondays DarkminorGTM or Marketing PartnerCORE was selected as beneficiary of Mondays Dark variety show event, with goal of raising $10K in 90 minutes. Mondays Dark has partnered with 181 local organizations and raised $1.8 million for the Vegas community.
• The Beverly TheatercoreOthersThe Rogers Foundation imagined and opened The Beverly Theater, Las Vegas' first and only independent film house and performance theater, designed to stage uncommon cinematic, literary, and live experiences.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Cleveland Clinic Lou Ruvo Center for Brain Health: Las Vegas-anchored nonprofit operating a major medical and arts facility in downtown Las Vegas (the Keep Memory Alive building). Comparable as a Nevada-based nonprofit that operates a signature physical venue combining community programming with mission delivery, similar in concept to the Beverly Theater model.
• Nevada State Education Foundation: Nonprofit supporting public education throughout Nevada through grants, scholarships, and educator recognition programs. Comparable as a state-focused education foundation delivering scholarships and educator awards, but operating statewide rather than concentrated in Clark County.
• UNLV Foundation: University-affiliated foundation managing donor funds and scholarships for Nevada higher education. Comparable in Nevada-focused scholarship administration and donor stewardship, though university-anchored rather than operating an independent multi-program model including policy advocacy and arts venues.
• Lincy Institute: Nevada-focused philanthropic organization that funds education, health, and social services research and programs at UNLV. Directly comparable as a regional Nevada education-and-community foundation with comparable geographic concentration and donor-driven model, though with a university-anchored rather than independent operating model.

Emerging players

• QuestBridge: National nonprofit connecting high-achieving, low-income students with full four-year scholarships at top colleges. Comparable mission in college access for high-achieving under-resourced students, though operating nationally with a different model (college partnerships vs. direct foundation giving).
• Cosmos Foundation (Texas): Private family foundation providing large-scale college scholarships to high-achieving, under-resourced students. Directly comparable as a family-funded scholarship foundation awarding $20K-$100K+ multi-year scholarships to specific student populations, though operating in Texas rather than Nevada.
• Brilliant Corners of Popular Wisdom: Nonprofit organization supporting Indigenous arts and cultural programming in Nevada, including a performing arts venue. Comparable as a Nevada-based nonprofit operating a cultural arts venue and programming, though with a narrower arts-only mission rather than the integrated education-arts model.

Broad incumbents

• Say Yes to Education: National nonprofit providing college scholarships and wraparound support to students in partner cities and school districts. Comparable integrated scholarship-plus-wraparound-support model aligned with the Rogers CORE two-generational approach, though operating across multiple cities with broader geographic scope.

Direct peers

• Public Education Foundation (Las Vegas): Clark County-based nonprofit partnering with CCSD to deliver scholarships, teacher grants, and college-readiness programs. The most direct operating peer, serving the same CCSD student population with scholarship and educator support programs, though with a narrower scope than Rogers' integrated model.
• Opportunity 180: Las Vegas-based nonprofit dedicated to increasing college access and success for Southern Nevada students, directly mirroring the Rogers Foundation's core scholarship and college-readiness mission. Operates in the same Clark County footprint serving the same CCSD student population with comparable scholarship and wraparound support programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-rogers-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE ROGERS FOUNDATION