What REALDEAL does

REALDEAL, operating under the brand "Proboo," is a Tokyo-based professional services firm that delivers second founding (第二創業) support for Japanese companies with existing businesses. The firm was established on February 11, 2026 by Hiroki Ogura, a sole representative registered at an address in Shibuya, Tokyo. Its target customers are established companies seeking to launch or grow new digital ventures, web services, or applications that leverage their existing customer bases, operational data, and brand assets, rather than startups building products from scratch.

The offering is structured around two interlocking practices. The Product Management service covers business strategy formulation, product strategy development, requirements definition, and end-to-end development management from concept through launch. The UI/UX Design practice translates those requirements into revenue-oriented screen compositions, user flows, prototypes, and design systems aimed at improving conversion and operational efficiency. The firm handles MVP development internally and partners with external developers for larger or technically complex projects, indicating a leveraged rather than full-stack delivery model in which the firm's core IP is PM judgment and design output rather than engineering capacity.

Engagement is initiated through a free online consultation followed by contract execution and a kickoff meeting, with a project roadmap typically formulated within one to two weeks. Pricing is based on monthly fixed fees aligned to defined scope and duration, with individual quotes per engagement. The disclosed client base is heterogeneous, spanning fitness applications (できトレ), pharmacy digital transformation (話せるメディカル), a non-disclosed business succession AI matching service, and recruitment support (ノックラーン), and operations are currently limited to Japan's Kanto region.

Name

REALDEAL

Legal name

合同会社REALDEAL（リアルディール）

Website

https://realdeal-llc.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

REALDEAL, operating as Proboo, is a Tokyo-based professional services firm providing external Product Management and UI/UX design support for second founding initiatives by Japanese companies with established businesses. Founded February 2026 by Hiroki Ogura.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Management & UI/UX Design Services: Professional services providing external Product Manager (PdM) capabilities for companies pursuing second founding. Services include business strategy, product strategy, requirements definition, development management, and UI/UX design. Delivered as project-based or monthly fixed-fee engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

REALDEAL (operating brand: Proboo) provides external Product Management (PdM) and UI/UX Design professional services to Japanese companies with existing businesses that want to launch new ventures, web services, or apps (second founding / 第二創業). Services cover business strategy formulation, product strategy development, requirements definition, development management, and end-to-end user experience design from screen composition and user flows through UI prototyping and design system construction. Engagements are delivered as project-based or monthly fixed-fee professional services to enterprise and startup clients in Japan.

Product overview

REALDEAL operates Proboo, a dual-service platform for second founding support consisting of Product Management and UI/UX Design services. Product Management支援 provides external PdM capabilities encompassing business strategy, product strategy, requirements definition, and development management. UI/UXデザイン支援 delivers customer experience design including screen composition, user flow design, UI design prototyping, and design system construction. Both services work in concert to support existing businesses in creating their next pillar through new ventures, web services, and app development.

Differentiator

Problem solved

Functional benefit

Products and services

• プロダクトマネジメント支援 (Product Management Support) External PdM (Product Manager) service for Japanese companies with existing businesses pursuing second founding. Covers business strategy and concept organization, requirements definition and prioritization, DX and product policy formulation, and development management, delivered end-to-end from strategy through launch as project-based or monthly fixed-fee engagements.
• UI/UXデザイン支援 (UI/UX Design Support) Experience design service that translates customer and on-site operational requirements into usable screens, user flows, and prototypes, with the explicit goal of improving sales and operational efficiency. Includes customer and field issue mapping, screen composition and user flow design, UI design and prototyping, and design system construction.

Quantifiable outcome

• 56.3% paid member retention rate achieved for fitness app (vs. 5.1% industry average for 30-day retention)
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• PARTY: Established Tokyo creative agency offering branding, digital product design, and experience design to Japanese corporates and global brands. Comparable in offering digital product/UX design services, but at larger agency scale and broader creative scope.
• Sun Asterisk: Larger Japanese DX consulting and digital product development firm with multi-disciplinary engineering and design talent. Comparable in offering digital transformation and product launch support to Japanese enterprises, but with broader scope and significantly more headcount than REALDEAL.

Direct peers

• Goodpatch: Japan's leading independent UI/UX design firm offering strategy, product design, and prototyping services to enterprise and startup clients. Highly comparable in core offering (UI/UX design for product experiences) and target market (Japanese product-led companies), though at significantly larger scale.
• 10X: Tokyo-based product development firm that builds and operates retail-tech and consumer digital products. Comparable to REALDEAL's strategy-to-launch product model, with stronger specialization in retail/e-commerce rather than horizontal second-founding.
• AND inc. Tokyo-based corporate venture builder supporting large Japanese enterprises in launching new businesses and digital services. Highly comparable to REALDEAL's second-founding thesis of helping companies with existing assets build new digital revenue pillars.
• anotherwork: Tokyo creative agency providing branding, design, and product development services to Japanese corporates and startups. Comparable to REALDEAL's UI/UX and product-design component, though with broader marketing-creative emphasis rather than PdM-led engagements.
• NCDC: Product and UX design strategy consultancy in Japan that combines design thinking, product strategy, and execution for new digital businesses. Closely comparable to REALDEAL's external PdM + UI/UX model focused on helping companies build new digital products.
• Whatever Inc. Tokyo-based product design and strategy firm (Cowboy by themselves) offering strategic design, branding, and product launch support. Comparable in providing strategy-plus-design engagements to Japanese companies launching or reinventing digital products.

Emerging players

• CTOA: Japanese platform matching companies with fractional/external CTOs and product leaders. Comparable to REALDEAL's external PdM positioning, but operates as a marketplace rather than a directly-delivered consulting practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xnote.com/guraogr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REALDEAL