Pure Sports Physio (australia)

What Pure Sports Physio (australia) does

Pure Sports Physio is a private, founder-owned sports physiotherapy practice operating from a single clinic at 7 Main St, Osborne Park, Perth, Western Australia. Co-founded by Chris Hutchinson and Greg Mullings after careers as physiotherapists with elite professional sports organizations, the practice employs nine team members delivering four integrated service lines: Sports Physiotherapy (for injury diagnosis and treatment), Sport Injury Rehabilitation (including pre/post-operative care and ACL and shoulder return-to-sport testing), Performance Services (testing, strength and conditioning, sports dietitian, sports psychology, exercise physiology), and Remedial and Sports Massage. The clinic's technical capability rests on a fully equipped on-site rehabilitation gym with objective strength and mobility testing equipment described as typically available only at elite professional sports organizations, enabling a data-driven "Return to Performance" clinical philosophy rather than standard Return to Play protocols.

The business operates on a direct-to-consumer model, with patients booking individual physiotherapy or massage appointments via the clinic's website or by phone. Multiple practitioners hold APA Sports and Exercise Physiotherapist titles and postgraduate qualifications including PhDs, and several continue in official team physiotherapist roles with Perth Glory FC, Fremantle Dockers, Western Force, Perth Wildcats, Chelsea FC Academy, Rowing Australia, England Hockey, and Team GB. Pricing is not publicly disclosed; revenue is generated from fee-for-service consultations and massage treatments across professional athletes, dedicated amateurs, weekend warriors, and general musculoskeletal patients in the Perth metropolitan area.

The practice is bootstrapped and family-of-founders owned, with no disclosed external investors, funding rounds, subsidiaries, or M&A activity. It serves the Western Australian market from a single location and markets itself through its website, online booking system, Google reviews, and Instagram and Facebook social channels. Customer testimonials, sports team affiliations, and named-club partnerships function as credibility anchors and referral channels rather than contracted revenue.

Name

Pure Sports Physio (australia)

Legal name

Pure Sports Physio

Website

https://puresports.physio

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Sports Physio is a private Perth-based sports physiotherapy practice delivering elite-level injury rehabilitation, return-to-sport testing, performance services, and remedial massage. It serves professional athletes, dedicated amateurs, and general musculoskeletal patients from a single Osborne Park clinic.

Ownership category

akta.pro rank

Product category

Sports Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports Medicine (HLAKALAB), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Massage (HSADAHAC)

Keywords

• Sports physiotherapy services
• Injury rehabilitation
• Return to sport testing
• Elite sports medicine
• Athletic performance services

Headquarters

HQ city

Mosman Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Services: Revenue generated from individual physiotherapy consultations and treatment sessions for sports injuries, rehabilitation, and performance optimization.
2. Massage Therapy Services: Revenue from remedial and sports massage therapy services provided by qualified therapists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pure Sports Physio is a private physiotherapy practice that provides sports injury management, rehabilitation, and athletic performance services through in-clinic consultations at their Osborne Park (Perth) facility. The clinic delivers physiotherapy, sports massage, performance testing, and structured rehabilitation programs—including pre/post-operative care and return-to-sport testing—for professional athletes, dedicated amateur athletes, and general musculoskeletal patients. The practice is built on a Return to Performance philosophy supported by on-site objective testing and training equipment.

Product overview

Pure Sports Physio offers a unified physiotherapy and rehabilitation service model centered around sports medicine, injury recovery, and athletic performance optimization. The core offerings consist of four integrated service lines: Sports Physiotherapy (for injury diagnosis and treatment), Sport Injury Rehabilitation (for structured recovery programs including pre/post-operative care and return-to-sport testing), Performance Services (focused on maximizing athletic output through testing, strength and conditioning, and allied health services), and Remedial and Sports Massage (for recovery and soft tissue treatment). The clinic features an on-site gym facility with advanced testing and training equipment, and practitioners work collaboratively across disciplines to provide comprehensive care. The philosophy emphasizes bringing elite-level sports physiotherapy expertise to all clients, from professional athletes to general population.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Physiotherapy Core physiotherapy service addressing sports injuries including muscle and tendon injuries, back and neck pain, foot and ankle pain, headaches, migraine, whiplash, and shoulder, hip and knee pain through systematic assessment and accurate clinical diagnosis. Targeted at professional athletes, amateur athletes, and general musculoskeletal patients.
• Sport Injury Rehabilitation Comprehensive injury rehabilitation program including acute and overuse injuries, back injury rehabilitation, pre and post-operative rehabilitation, ACL reconstruction and return-to-sport testing, shoulder reconstruction rehabilitation, shoulder return-to-sport testing, and post-concussion rehabilitation. Delivered at the clinic's on-site gym with advanced testing and training equipment.
• Performance Services Elite performance program focused on Return to Performance (not just Return to Play) offering performance testing, sports massage, sports dietitian, sports psychology, strength and conditioning, and exercise physiology services. For professional athletes and dedicated amateur athletes seeking performance optimisation.
• Remedial and Sports Massage Therapeutic massage service providing sports recovery and remedial massage treatments, frequently delivered to professional sports teams including Perth Wildcats, Perth Glory Football Club, Fremantle Dockers, and Western Force. Available to individual patients at the Osborne Park clinic.

Quantifiable outcome

• Top notch testing equipment and really in depth sessions have been super useful for my return to football
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Perth Glory Football ClubcoreStrategic or Co-development PartnerPure Sports Physio team members have held official team physiotherapist roles with Perth Glory FC, including Head Physiotherapist positions for A-League, Academy, and NPL squads. Chris Hutchinson served as Medical Services Coordinator (2019-present) and Head Physiotherapist (2008-2018). Greg Mullings served as Head Physiotherapist (2020-2022). The clinic continues to support Perth Glory players.
• Fremantle Dockers Football ClubcoreStrategic or Co-development PartnerGreg Mullings served as Senior Sports Physiotherapist at Fremantle Dockers AFL club for 12 years (2009-2020).
• Western Force / RugbyWAcoreStrategic or Co-development PartnerChris Russell serves as Head Physiotherapist to the Western Force/RugbyWA Academy (2025-present). Greg Mullings previously held Senior Sports Physiotherapist role (2006-2010).
• Perth WildcatscoreStrategic or Co-development PartnerPure Sports Physio team members including Shannon Bell provide massage services for Perth Wildcats professional basketball team recovery programs.
• Chelsea Football Club AcademycoreStrategic or Co-development PartnerEd Clarke served as Performance Therapies Lead for Chelsea FC Academy (2019-2025). Simon Melling served as Sessional Sports Physiotherapist for Chelsea FC Academy (2023-2024).
• Arsenal Women's Football ClubcoreStrategic or Co-development PartnerEd Clarke served as 1st Team Physiotherapist for Arsenal Women's team in the Women's Super League and Champions League (2009-2012).
• Rowing AustraliacoreStrategic or Co-development PartnerChris Russell served as part of Rowing Australia's Physiotherapy support team including travelling with the team to the 2023 World Rowing Championships tours to Italy and France.
• England HockeycoreStrategic or Co-development PartnerEd Clarke provided Physiotherapy services to England Hockey pathways programmes and travelled as Team Physio to major International tournaments (2012-2017).
• Team Great BritaincoreStrategic or Co-development PartnerSimon Melling served as Team GB Physiotherapist at the World Junior Pentathlon Championships in Egypt (2024). He also served as TASS accredited multi-sports Physiotherapist for Team Great Britain athletes (2023-2024).
• Essendon BomberscoreStrategic or Co-development PartnerDr Brady Green worked full time with the Essendon Bombers in the AFL at an elite level.
• Subiaco Football ClubcoreStrategic or Co-development PartnerChris Hutchinson served as Physiotherapist at Subiaco Football Club WAFL (2004-2006).
• London 2012 OlympicscoreStrategic or Co-development PartnerEd Clarke worked as Physiotherapist across multiple sports at the 2012 London Olympics.
• Medical Specialist NetworkcoreStrategic or Co-development PartnerPure Sports Physio has established relationships with Perth's leading medical specialists including orthopaedic surgeons, pain specialists, musculoskeletal radiologists, sports medicine doctors, and sports podiatrists to provide comprehensive injury rehabilitation support.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sydney Sports Medicine Centre: Multi-disciplinary sports medicine practice in Sydney offering physiotherapy, sports medicine physicians, orthopaedics, and rehabilitation. Comparable in multi-disciplinary sports service model.
• Melbourne Sports Physiotherapy: Specialist sports physiotherapy clinic in Melbourne serving athletes from amateur to professional levels. Comparable in service mix (sports physio, rehab, return to sport) and elite credentialing.
• Alpha Sports Medicine: Perth-based sports medicine and physiotherapy clinic serving athletes and active adults. Comparable in geographic market, sports physiotherapy focus, and active patient demographic.
• QLD Sports Medicine Centre: Multi-disciplinary sports medicine facility in Brisbane offering physiotherapy, sports physician consultations, and rehabilitation. Comparable as a comprehensive sports medicine and physiotherapy provider.
• Accelerate Health: Perth-based sports physiotherapy and performance practice serving elite athletes and active individuals. Closely comparable in geography, customer base, and elite sports positioning.
• Complete Sports Care: Australian sports physiotherapy and injury rehabilitation practice with multiple locations. Comparable in focus on sports injury management and performance rehabilitation.

Broad incumbents

• Back In Motion Health Group: Australia's largest physiotherapy franchise network with 100+ locations. Comparable as a physiotherapy brand but broader in scope and franchise-structured rather than elite sports-focused.
• Isokinetic Medical Group: Global elite sports rehabilitation and sports medicine network with clinics across Europe. Comparable in elite sports rehabilitation focus, return-to-play expertise, and professional team partnerships.
• LifeCare Sports Medicine (Australia): Large multi-site Australian physiotherapy and sports medicine network with broader general practice alongside sports offerings. Comparable in service categories but operates at much larger scale across multiple disciplines.

Regional players

• Recovery Room Sports Physiotherapy (Perth): Perth-based sports physiotherapy and recovery clinic. Comparable in sport physiotherapy focus and Perth geographic market, though smaller scale and less elite-tier positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Pure-Sports-Physio/100088341152395
• Instagraminstagram.com/puresportsphysio
• LinkedInlinkedin.com/company/pure-sports-physio-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Sports Physio (australia)