Quade
- Company typePrivate
- Founded2021
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Quade firmographics
Firmographics- Name
- Quade
- Legal name
- Quade
- Website
- https://quadecircle.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Quade industry classification
Industry- Product category
- Executive Peer Advisory Services
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
- akta.pro secondary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where Quade is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Quade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ally Membership Dues: Recurring annual membership dues paid by Allies (CEOs, business owners, presidents, managing directors) to participate in a Director-led Circle. Allies renew commitments annually; Circles run perpetually. Pricing is not publicly disclosed and is handled through the application funnel.
- Licensed Director Program: Quade licenses experienced leaders to launch and operate their own Circles. Directors retain 100% of the membership dues from their Circle(s) and can run 3–6 Circles, with earnings cited as 'up to $100K+ per Circle, year after year.' Quade monetizes through its brand, training, tools, and platform license to the Director.
- Sphere Sponsorships & Strategic Partnerships: Sponsorship and partner revenue from the annual Quade Sphere unconference (Strategic Sponsors and Presenting Sponsors such as Ice Miller and MITAR Private Capital) and from podcast sponsors (First Internet Bank, FullStack, Fuel Merchandise Group, MJ Companies, Advisa, Capturely, Decimal).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ally (Member) — annual Circle membership for CEOs, business owners, presidents, and managing directors |
| Other | Annual | Licensed Director — operate your own CEO peer Circle(s) under the Quade brand |
Go-to-market motion3 records
Quade product offering
Product offeringCore offering
Quade runs facilitated peer advisory "Circles" — curated groups of roughly 8–10 CEOs, business owners, presidents, and managing directors — moderated by an experienced, hired Circle Director using the proprietary QUADE framework (Engagement, Education, Empowerment, Execution). Allies join via an annual membership; experienced leaders can also license the model through the Licensed Director Program to launch their own Circles, retaining 100% of dues. Supporting offerings include the annual Quade Sphere unconference, the "Igniting the CEO Within" podcast, The Fire Pit blog, a newsletter, Quade University, and a Strategic Partners network.
Product overview
Quade operates as a unified peer-group service business with a platform-plus-modules architecture. Its core product is Quade Circles — Director-led peer groups of 8-10 CEOs/executives focused on accelerated whole-person growth — accessed through two distinct membership tiers: the Quade Ally Membership (for CEOs joining a Circle) and the Licensed Director Program (for experienced leaders who license the model to launch and lead their own Circles, retaining 100% of membership dues). Supporting offerings include the annual Quade Sphere unconference event, content products (The Fire Pit blog, Igniting the CEO Within podcast, and a monthly newsletter), the Quade University training resource, and a Strategic Partners program. The QUADE framework — Engagement, Education, Empowerment, Execution — underpins the methodology across all of these products and services.
Differentiator
Problem solved
Functional benefit
Brands
- Quade Circle: Branded peer advisory Circle — the core member-based product consisting of Director-led peer groups ("Allies") of CEOs and executives.
- Quade Sphere
- Igniting the CEO Within
- The Fire Pit
- Licensed Director Program
Products and services
- Quade Circles (Quade Ally Membership) Director-led peer groups of 8–10 Allies (CEOs, business owners, presidents, managing directors) who meet regularly for structured, peer-led conversations focused on accelerated personal, professional, and whole-person growth. Each Circle is intentionally curated for diversity of thought, trust, and confidentiality, and Allies engage annually via the Ally Membership path.
- Licensed Director Program Licensing and training program for experienced leaders who want to launch their own Quade Circles. Directors retain 100% of Circle membership dues, can run 3–6 Circles, and have publicly disclosed earning potential of up to $100K+ per Circle per year at ~60 hours of effort per Circle.
- Quade Sphere (Annual Unconference) Annual in-person unconference hosted by Quade for Spark Collaborative members, Allies, and Directors, featuring participant-led workshops and roundtables rather than traditional keynote speeches. Recruited with Strategic and Presenting Sponsors (e.g., Ice Miller, MITAR Private Capital).
- Igniting the CEO Within Podcast Quade's branded podcast hosted by founder Mark McFatridge, exploring leadership, growth, diversity, and the value of CEO peer groups through conversations with CEOs, business owners, and visionary leaders.
- The Fire Pit Blog Quade's editorial blog covering CEO-relevant topics across Culture, Finance, Leadership, Sales & Marketing, and Whole Self, with thought leadership articles authored by Mark McFatridge and guest contributors.
- Quade Newsletter Monthly email newsletter from the Quade community delivering leadership insights, CEO stories, and strategic takeaways to subscribers.
- Quade University Educational resource referenced in the Quade site navigation, providing training content for Directors and Allies.
- Quade Strategic Partners Program Network of respected partner firms whose expertise strengthens the journey of Quade's CEOs; Allies receive special access to these strategic partners as part of their membership.
Companies that use Quade
Customer profileIdeal customer profiles2 records
Quade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Quade partnerships and signals
Strategic signalRecent moves6 records
Quade competitors and assessment
Company assessmentDirect peers
- Tiger 21: Tiger 21 is a high-net-worth peer advisory organization focused on wealth preservation, investing, and personal development for founders and senior executives. It overlaps with Quade's whole-person peer group format at a higher net-worth tier.
- Strategic Coach: Strategic Coach is a coaching and peer-group franchise for entrepreneurs built around a proprietary methodology and structured workshops. It is comparable to Quade in its branded framework approach and entrepreneur-focused peer cohort design.
- YPO (Young Presidents' Organization): YPO is a premier peer network for chief executives offering forum-based peer groups, leadership development, and global events. It directly parallels Quade's premium CEO peer advisory model with a far larger international footprint.
- EO (Entrepreneurs' Organization): EO is a global peer network for founders and entrepreneurs with member-only forums, learning events, and curated peer groups. It competes directly with Quade for the same founder/CEO member base and offers a comparable community-led value proposition.
- Vistage: Vistage is the largest CEO peer advisory and executive coaching organization in the world, serving thousands of CEOs across chair-led peer groups. It is the most direct scaled competitor to Quade's Circle model, with comparable methodology, member pricing, and group facilitation structure.
- Renaissance Executive Forums: Renaissance Executive Forums organizes chair-led peer advisory groups for CEOs of mid-sized companies, with a methodology emphasizing curated peer groups. It is a direct peer on business model and member profile.
- C12 Group: C12 Group runs CEO peer boards and business forums for Christian-led companies, with a regional franchise model. It overlaps with Quade on peer advisory structure and serves a comparably curated CEO member segment.
- The Alternative Board (TAB): TAB is a peer advisory board franchise serving SME owners through monthly facilitated peer boards and one-to-one coaching. It is a direct competitor on member profile, facilitation structure, and franchise/licensing GTM parallel to Quade's Licensed Director model.
Emerging players
- EOS Worldwide: EOS Worldwide provides the Entrepreneurial Operating System and a network of professional implementers (including Quade Director Seth Pennington). It is an adjacent peer that overlaps in methodology, audience, and partner ecosystem with Quade.
- Gruup.ai: Gruup.ai is an emerging AI-enabled platform that facilitates curated peer groups for executives and founders, including virtual cohorts. It is an emerging player pursuing a digitally native variant of the peer advisory model Quade offers through its Virtual Peer Group launch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Quade social profiles
Digital presenceQuade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quade leadership team
Management profileNumber of profiles
Profiles3 records
Quade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quade
What does Quade do?
Quade runs facilitated peer advisory "Circles" — curated groups of roughly 8–10 CEOs, business owners, presidents, and managing directors — moderated by an experienced, hired Circle Director using the proprietary QUADE framework (Engagement, Education, Empowerment, Execution). Allies join via an annual membership; experienced leaders can also license the model through the Licensed Director Program to launch their own Circles, retaining 100% of dues. Supporting offerings include the annual Quade Sphere unconference, the "Igniting the CEO Within" podcast, The Fire Pit blog, a newsletter, Quade University, and a Strategic Partners network.
Is Quade a public or private company?
Quade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quade founded?
Quade was founded in 2021. It employs 1 to 10 people.
Where is Quade based?
Quade is headquartered in Indianapolis, United States, in the North America region.
How does Quade make money?
Three revenue lines are on record. Ally Membership Dues are the primary driver. The others are licensed Director Program and sphere Sponsorships & Strategic Partnerships.
Who are Quade's main competitors?
Direct peers on record are Tiger 21, Strategic Coach, YPO (Young Presidents' Organization), EO (Entrepreneurs' Organization), Vistage, Renaissance Executive Forums, C12 Group and The Alternative Board (TAB). Emerging players are EOS Worldwide and Gruup.ai.
Does Quade have an API?
No public API is recorded for Quade.
What industry is Quade in?
Quade's product category is Executive Peer Advisory Services. Its primary akta.pro industry code is THAHACAM, Virtual/Hybrid Conference Production & Platform Management, with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 81392 and its SIC code is 8600.