Pt. Mitra Agung Sejati

What Pt. Mitra Agung Sejati does

PT Mitra Agung Sejati is an Indonesian privately-held chemical distributor and formulator founded in 1998, headquartered in Jakarta Utara with multiple factory and warehouse facilities in the Cikarang/Bekasi industrial corridor (Delta Silicon 3, 5, 8, and Jababeka estates). The company operates two product divisions: General Chemicals, covering bulk acids (hydrochloric, nitric, phosphoric), chlorides, alkalis (sodium hydroxide), glycols, hydrogen peroxide, and polyacrylamide; and Specialty Chemicals, covering surface treatment, metalworking fluids, PCB fabrication chemicals, ion exchange resins, industrial cleaners, thinners and solvents, and water treatment chemicals for boiler, cooling, and waste water systems, as well as oil and gas sector products. PT Mitra Agung Sejati holds distribution agencies for products it imports from manufacturers in Japan, Germany, Australia, China, and ASEAN countries, stocks inventory in company-owned warehouses, and delivers to customers using its own fleet.

The business model is sales-led and transaction-based: revenue is generated through the import, warehousing, repackaging, formulation, and direct distribution of chemicals to industrial customers under distribution-agency arrangements with international principals. The go-to-market is direct enterprise sales supported by a company website with downloadable product catalogues, a sales email channel, and phone-based inquiry lines. Customer segments are horizontal across industrial verticals and include mining (Adaro), automotive/manufacturing (Hyundai), consumer goods (Unilever), food and beverage (Yili), oil and gas (Pertamina Lubricants, Pertamina Kilang, SLB, Meares), and chemicals (Chemco). Value proposition centers on reliable and flexible service, on-time delivery to specifications, ready-stock supply from owned warehouses, and competitive pricing backed by international principal brands.

Operationally, the company differentiates through long-tenured supplier partnerships, multi-site physical infrastructure, in-house logistics, and a broad SKU portfolio across general and specialty chemistries. Pricing is not publicly disclosed; quotes are handled through direct sales contact. The company is privately held with no disclosed parent, subsidiaries, funding rounds, or external investors, and operates exclusively in Indonesia with imports sourced globally. No certifications, patents, trademarks, awards, leadership bios, or regulatory actions are disclosed in the available source material.

Name

Pt. Mitra Agung Sejati

Legal name

PT Mitra Agung Sejati

Website

https://mitraagungsejati.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

PT Mitra Agung Sejati is an Indonesian privately-held chemical distributor and formulator, founded in 1998, that imports specialty and general chemicals from international principals for direct distribution to enterprise industrial customers across mining, oil and gas, manufacturing, consumer goods, and food and beverage verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Pegangsaan Dua

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Chemical Distribution: Distribution of general and specialty chemicals to industrial customers. They hold distribution agencies for imported products from international manufacturers.
2. Chemical Importing: Importing inorganic/organic chemicals, specialty and fine chemicals from manufacturers in Japan, Germany, Australia, China and ASEAN countries for distribution in Indonesia.
3. Warehousing and Repackaging: Stocking and storing chemical products in company-owned warehouses with repackaging and formulating services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PT Mitra Agung Sejati imports general and specialty industrial chemicals from international manufacturers in Japan, Germany, Australia, China, and ASEAN countries and distributes them to Indonesian industrial customers. The company holds distribution agencies for these products, stocks them in owned warehouses in the Cikarang/Bekasi area, provides repackaging and formulating services, and delivers via its own fleet. Its two product divisions cover general chemicals (acids, chlorides, alkalis, glycols) and specialty chemicals (water treatment, surface treatment, metal working fluids, PCB fabrication, industrial cleaners, ion exchange resins, oil and gas chemicals).

Product overview

PT Mitra Agung Sejati is a chemical distribution and formulation company established in 1998, operating two main product divisions: General Chemicals and Specialty Chemicals. The General Chemicals Division supplies industrial chemicals including acids (Hydrochloric Acid, Nitric Acid, Phosphoric Acid), chlorides, alkalis, glycols, and hydrogen peroxide. The Specialty Chemicals Division provides specialized formulations for surface treatment, metal working fluids, PCB fabrication, industrial cleaning, ion exchange resins, and water treatment solutions for boiler, cooling, and wastewater systems, as well as products for the oil and gas industry. The company imports chemicals from Japan, Germany, Australia, China, and ASEAN countries, and provides distribution, warehousing, repackaging, and formulating services to clients in water treatment, electronics, electroplating, textile, oil and gas, and other industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• General Chemicals Division A broad range of general industrial chemicals including acids (Hydrochloric Acid, Nitric Acid, Phosphoric Acid), chlorides (Calcium Chloride, Copper Sulphate, Sodium Hypochlorite), alkalis (Sodium Hydroxide), glycols (MEG, DEG, TEG), Hydrogen Peroxide, and Polyacrylamide, supplied to industrial customers across Indonesia.
• Specialty Chemicals Division Specialized chemical formulations including surface treatment chemicals, metal working fluids, PCB fabrication chemicals, industrial cleaners, ion exchange resins, water treatment chemicals for boiler, cooling, and wastewater systems, and oil and gas sector products.
• Waste Water Treatment Chemicals Chemicals for raw and waste water treatment including coagulants (Ferric chloride liquid, polyaluminium chloride, aluminium sulfate), coagulant aids/flocculants (cationic, anionic, nonionic), heavy metal removal chemicals, and pH adjustment chemicals for industrial wastewater applications.
• Oil and Gas Chemicals Chemical products for the oil and gas industry including drilling chemicals, production chemicals, refinery chemicals, lubricant additives, and petrochemical additives supplied to oil and gas companies such as Pertamina and SLB.
• PCB Fabrication Chemicals Specialty chemicals for printed circuit board manufacturing including sulfuric acid/hydrogen peroxide type etching chemicals, corrosion inhibitors for copper protection, and liquid solutions for removing oxides, sulfides, carbonates, and etch residues from metal surfaces.
• Surface Treatment Chemicals Chemicals for surface treatment applications including paint and varnish removers, corrosion inhibitors for copper, preservative coatings, cleaners and degreasers, solvent degreasers, and etching chemicals.
• Industrial Cleaners Line of industrial cleaning products including air-con wash, compressor wash, concrete multi cleaner, copper cleaner, Fast Clean general purpose cleaner, glass cleaner, super panel cleaner, dust controller, and multi purpose cleaner.
• Thinners and Chemical Solvents Solvent products including blended thinners for plastic, automotive, polyethylene, metal and chemical industries, and washing thinners.
• Ion Exchange Resins Ion exchange resin products for industrial water treatment (desalination, softening, water for beverages), ultra pure water applications (primary process, mixed bed polisher, cartridge polisher), sugar refining (decolorization, demineralization, chromatographic separation), and brine treatment.
• Metal Working Fluids Metal working fluids including emulsion type coolant, soluble type coolant, solution type coolant, general degreaser (water soluble), and general degreaser (oil soluble).
• Boiler Water Treatment Chemicals Chemicals for boiler water treatment including scale and corrosion inhibitors, oxygen scavengers, and corrosion inhibitors for condensate lines.
• Cooling Water Treatment Chemicals Chemicals for cooling water treatment including corrosion inhibitors, scale inhibitors, and slime biocide/microbiocide.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• International Chemical Manufacturers (Japan, Germany, Australia)coreStrategic or Co-development PartnerLong-term partnerships with international chemical manufacturers from Japan, Germany, and Australia supplying inorganic/organic chemicals, specialty and fine chemicals used in water treatment, electronics, printed circuit boards, glass manufacturing, electroplating, and textile industries.
• International Chemical Manufacturers (China, ASEAN)coreStrategic or Co-development PartnerPartnerships with chemical manufacturers from China and ASEAN countries for inorganic/organic chemicals, specialty and fine chemicals serving various industrial purposes including cleaning agents/lubricants.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dow Inc. Major global chemical manufacturer with Asia-Pacific presence supplying many of the same industrial chemicals (glycols, solvents, acids). Comparable as an upstream supplier and broad market competitor.
• BASF SE: World's largest chemical company with significant Indonesia operations and broad product portfolio. Comparable as an incumbent supplier whose chemicals are distributed by MAS, and as a competitor in end markets.
• Sinochem Holdings: Chinese state-owned chemical conglomerate with global distribution and trading operations. Comparable as a large-scale chemical distributor with sourcing from China and ASEAN.

Direct peers

• Helm AG: Hamburg-based global chemical distributor with operations in Asia. Comparable as a family-owned chemical distribution company with long-tenured supplier relationships and broad industrial customer base.
• ICC Chemical Corporation: Global chemical trading and distribution company with Asia-Pacific presence. Comparable as a chemical distributor sourcing from multiple international suppliers and serving industrial customers in water treatment, manufacturing, and O&G.
• Univar Solutions (now Univar / Brookfield): Major North American-headquartered chemical distributor with global operations including Asia-Pacific. Comparable as a broad-line industrial chemicals distributor serving manufacturing, water treatment, and O&G customers.
• Brenntag SE: World's largest chemical distributor with operations across Asia-Pacific including Indonesia. Directly comparable as a multi-product specialty and commodity chemicals distributor serving industrial end markets.
• Azelis Group: Global specialty chemicals and food ingredients distributor with strong Asia-Pacific footprint. Comparable in its specialty-focused distribution model and principal/supplier agency approach.
• IMCD N.V. Global specialty chemicals distributor focused on formulation and value-added distribution across Asia-Pacific. Comparable in its mix of specialty chemicals, technical sales, and supplier agency model.

Regional players

• PT Brataco: Indonesian chemical distributor with long operating history. Closest regional peer as an Indonesian-domestic chemical distributor serving similar industrial customers and importing from Asia-Pacific suppliers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pt-mitra-agung-sejati

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pt. Mitra Agung Sejati