WEST FARGO HOCKEY ASSOCIATION INC

What WEST FARGO HOCKEY ASSOCIATION INC does

West Fargo Hockey Association Inc. is a community-based nonprofit organization that administers youth ice hockey programs in West Fargo, North Dakota. The association organizes seasonal registration, team formation, and competitive play for children and adolescents, with a developmental pathway running from introductory learn-to-play ("Intro to Hockey") through advanced competitive levels including Junior Gold. The primary customer base consists of local youth hockey players and their families, with a secondary segment of volunteer coaches who register separately for each season. The association is the primary organized youth hockey body serving its immediate geography and is independently operated with no parent company or institutional ownership.

The association's operations run on the SportsEngine Sports Relationship Management (SRM) platform, which handles online registration for players and coaches, email communications, and chat messaging with parents and guardians. Programs and offerings include the 2026-2027 season registration, the 2026 Intro to Hockey program for new players, the Twenty Eighty Hockey branded development program, charitable gaming fundraising, and a donation channel. The organization's web presence is hosted at westfargohockey.com, with Facebook as the primary social channel for community updates, player accomplishments, and photo sharing.

Revenue is generated through three streams: recurring player registration fees for seasonal and introductory programs, one-time voluntary donations from the community, and charitable gaming proceeds. Marketing and member engagement rely on community-led outreach via the website, Facebook, and direct SportsEngine communications. The organization operates with a small staff (11-50 employees per firmographic data) and no disclosed institutional investors, with all activity scoped to a single regional market in the United States.

Name

WEST FARGO HOCKEY ASSOCIATION INC

Legal name

West Fargo Hockey Association Inc

Website

https://westfargohockey.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

West Fargo Hockey Association Inc. is a nonprofit community organization that administers youth ice hockey programs in West Fargo, North Dakota, serving local families through seasonal registration, an Intro to Hockey program, and the Twenty Eighty Hockey development pathway.

Ownership category

akta.pro rank

Product category

Youth Sports Services

NAICS

Sports and Recreation Instruction (61162), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Amateur & Grassroots Tournament Organizers (MPAKADAH), Youth & Junior Tournament Organizers (MPAKADAL)

Keywords

• Youth hockey programs
• Community hockey association
• Hockey player registration
• Youth sports development
• Charitable gaming fundraising

Headquarters

HQ city

West Fargo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Player Registration Fees: Revenue generated from registration fees for youth hockey programs including the 2026-2027 season and Intro to Hockey programs.
2. Donations: Voluntary contributions from the community and supporters through a dedicated donation page.
3. Charitable Gaming: Revenue from charitable gaming activities as indicated on the charitable gaming page.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

West Fargo Hockey Association organizes and administers youth ice hockey programs for the West Fargo, North Dakota community, including seasonal player registration, an introductory hockey program, competitive play up to the Junior Gold level, and coach registration. The association also runs the Twenty Eighty Hockey branded youth development program and supports operations through charitable gaming and donation fundraising.

Product overview

West Fargo Hockey Association is a community youth hockey organization offering a single unified program focused on player development and registration management. The portfolio consists of player registration for the 2026-2027 season and Intro to Hockey programs, coach registration, charitable gaming fundraising, and donation collection. All registration activities are facilitated through the SportsEngine platform. The association also runs the Twenty Eighty Hockey branded development program.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026-2027 Season Registration Registration system for the 2026-2027 hockey season, allowing players to sign up through the SportsEngine platform. Targeted at youth hockey players and their families in the West Fargo area.
• 2026 Intro to Hockey Registration Registration for the Intro to Hockey beginner program for new players in 2026. Targeted at families new to the sport looking for an entry point into organized youth hockey.
• 2026-2027 Coach Registration Registration system for individuals applying to coach youth hockey teams during the 2026-2027 season. Targeted at community volunteer coaches.
• Charitable Gaming Fundraising gaming activities operated by the association to generate revenue supporting youth hockey programs. Targeted at community supporters and donors.
• Donations Donation collection system for supporting the West Fargo Hockey Association. Targeted at community supporters and families who wish to contribute to youth hockey programs.
• Twenty Eighty Hockey Program The association's branded youth hockey development program, referred to as Twenty Eighty Hockey (20-80). Targeted at youth players in the West Fargo community as the core player development offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• USA Hockey: National governing body for amateur ice hockey in the United States, which sanctions and supports local associations like West Fargo. Comparable as the umbrella organization for the same sport and player development pathway.
• Minnesota Hockey: USA Hockey affiliate governing amateur youth hockey across Minnesota. Comparable as the parent-level organization that West Fargo coaches and players interact with for credentials and competition.
• Pop Warner Little Scholars: National youth football nonprofit with comparable community-led structure, registration fees, donations, and tiered age-group programming. Useful comparable for nonprofit youth sports operating models.
• Little League International: Large youth sports nonprofit providing organized community-based athletic programming. Comparable as a benchmark for nonprofit youth sports registration models, fundraising approaches, and community outreach playbooks.
• Amateur Athletic Union (AAU): National amateur sports organization that sanctions youth tournaments and leagues across multiple sports. Comparable as a governing-body/affiliation option that youth hockey associations may interact with for tournament play.

Others

• SportsEngine: Technology platform provider used by West Fargo for registration, communication, and website operations. Listed as an ecosystem/technology enabler rather than a competitor, but useful as a structural dependency comparable across all youth sports associations.

Direct peers

• Fargo Youth Hockey Association: Neighboring community youth hockey association in the Fargo-Moorhead metro area offering comparable recreational and competitive youth programs. Directly comparable in mission, structure, and reliance on SportsEngine-style registration workflows.
• Grand Forks Youth Hockey: Regional North Dakota youth hockey association serving families in the Grand Forks area. Directly comparable as another statewide peer delivering tiered introductory-through-competitive programs.
• Moorhead Youth Hockey: Border-metro youth hockey association serving Moorhead, MN with similar introductory and competitive tiers. Comparable in scale, community-led GTM, and seasonal registration cadence.
• Bismarck Hockey Boosters: Community-based North Dakota youth hockey booster organization operating recreational and competitive programs for local players. Highly comparable in mission and community-based delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WestFargoHockeyAssociation
• LinkedInlinkedin.com/company/west-fargo-hockey-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEST FARGO HOCKEY ASSOCIATION INC